{{For|the compilation album|Let Them Know: The Story of Youth Brigade and BYO Records}} {{Use British English|date=February 2022}} {{Use dmy dates|date=February 2022}} {{Infobox song | name = Let Them Know | cover = Mabel - Let Them Know single.png | type = single | artist = Mabel | album = About Last Night... | alt = | released = 18 June 2021 | recorded = <!-- Please source recording dates/years --> | studio = | genre = * Dance-pop * disco * synth-pop | length = 2:28 | label = Polydor | writer = * Mabel McVey * Rachel Keen * Samuel George Lewis * Uzoechi Emenike | producer = * SG Lewis * Raye | prev_title = Tick Tock | prev_year = 2020 | next_title = Take It Home | next_year = 2021 | misc = {{External music video|{{YouTube|ehcRu2xPXHU|"Let Them Know"}}}} }}
"'''Let Them Know'''" is a song by English singer Mabel. It was released by Polydor Records on 18 June 2021 as the lead single from her second studio album ''About Last Night...'' (2022).<ref>{{cite web|url=https://www.hotpress.com/culture/mabel-will-perform-in-dublins-fairview-park-this-june-22897325|title=Mabel to perform outdoor show at Dublin's Fairview Park this June|last=Brayden|first=Kate|website=Hot Press|date=21 March 2022|access-date=16 April 2022}}</ref> The song was written by Mabel, Raye, MNEK, and its producer SG Lewis. It was a top 40 hit in Mabel's home country of the United Kingdom as well as five additional European countries.
==Music and lyrics== "Let Them Know" is an uptempo, dance-pop, synth-pop and 1980s-style disco song with dancehall undertones.<ref name="Contactmusic">{{cite web|url=https://www.contactmusic.com/video/mabel-let-them-know-video|title=Mabel - Let Them Know Video|publisher=Contactmusic.com|date=18 June 2021|accessdate=19 June 2021}}</ref><ref>{{cite web|url=https://www.thetimes.com/article/the-best-new-music-albums-records-singles-tpwn520g5|title=The best new music to listen to this week|last1=Hodgkinson|first1=Will|last2=Potton|first2=Ed|website=The Times|date=24 June 2021|access-date=24 June 2021|url-access=subscription}}</ref><ref>{{cite web|url=https://www.officialcharts.com/chart-news/james-vickery-and-sg-lewis-join-forces-for-vibey-bop-finally-premiere__33520/|title=James Vickery and SG Lewis join forces on Finally: Premiere|publisher=Official Charts Company|last=Griffiths|first=George|date=6 July 2021|access-date=6 July 2021|quote=the frantic synth-pop of Mabel's latest offering Let Them Know}}</ref><ref name="Los 40">{{cite web|url=https://los40.com/los40/2021/06/18/videoclips/1624024772_044912.html|title=Mabel se apunta al sonido disco ochentero en 'Let them know': ¡mira el vídeo y la letra!|language=Spanish|trans-title=Mabel joins the eighties disco sound in 'Let them know': watch the video and the lyrics!|last=Venegas|first=Ivi|publisher=Los 40|date=18 June 2021|accessdate=19 June 2021|archive-date=27 May 2022|archive-url=https://web.archive.org/web/20220527144127/https://los40.com/los40/2021/06/18/videoclips/1624024772_044912.html|url-status=dead}}</ref> It is 2 minutes and 28 seconds long,<ref name="Qobuz"/> and has a 1990s house rhythm reminiscent of RuPaul's 1992 song "Supermodel (You Better Work)".<ref name="Wonderland">{{cite web|url=https://www.wonderlandmagazine.com/2021/06/18/wonderlist-music-playlist-london-grammar-mabel-hope-tala/|title=Mabel and London Grammar show up for the UK in this week's Wonderlist|website=Wonderland|date=18 June 2021|accessdate=19 June 2021}}</ref>
Inspired by obsessively watching 1990 film ''Paris Is Burning'', and American television series ''Pose'' and ''RuPaul's Drag Race'', Mabel wrote the track as a reflection on dance music's generational themes of expression, liberation and inclusion.<ref>{{cite press release|url=https://www.pressparty.com/pg/newsdesk/umusic/view/257253/|title=Mabel Returns With Brand New Single, 'Let Them Know' Available Now|publisher=Universal Music Canada|agency=Pressparty|archiveurl=https://web.archive.org/web/20210613055030/https://www.pressparty.com/pg/newsdesk/umusic/view/257253/|archivedate=13 June 2021|date=11 June 2021|accessdate=13 June 2021|url-status=live}}</ref> According to the singer, "Let Them Know" is "dedicated to anyone who's ever felt scared to truly be themselves."<ref>{{cite web|url=https://www.gaytimes.co.uk/culture/mabel-just-gave-us-the-floor-filling-anthem-we-need-this-summer/|title=Mabel just gave us the floor-filling anthem we need this summer|last=Corner|first=Lewis|website=Gay Times|date=18 June 2021|accessdate=19 June 2021}}</ref> The lyrics include a reference to Doja Cat and her 2020 song "Say So".<ref name="Wonderland"/><ref name="Los 40"/>
==Release== Mabel first teased the single's release on 9 June 2021 with a 30-second teaser trailer titled "Allow Me to Reintroduce Myself".<ref name="The Line of Best Fit"/> The clip shows the singer performing and filming a music video, and ends with a preview of "Let Them Know".<ref>{{cite web|url=https://www.nme.com/news/music/mabel-previews-new-music-in-teaser-clip-2965500|title=Mabel previews new music in teaser clip|last=Moore|first=Sam|website=NME|date=10 June 2021|accessdate=13 June 2021}}</ref> On 10 June, she shared the release date, cover art and a link to pre-save the single on streaming services.<ref name="OCC">{{cite web|url=https://www.officialcharts.com/chart-news/mabel-announces-new-single-let-them-know__33325/|title=Mabel announces new single Let Them Know|last=White|first=Jack|publisher=Official Charts Company|date=10 June 2021|accessdate=10 June 2021}}</ref><ref name="The Line of Best Fit">{{cite web|url=https://www.thelineofbestfit.com/news/latest-news/mabel-announces-new-single-let-them-know|title=Mabel announces new single 'Let Them Know'|last=Kenneally|first=Cerys|website=The Line of Best Fit|date=10 June 2021|accessdate=10 June 2021}}</ref> The official TikTok audio was released on 12 June. Within a week, more than 52,000 videos were uploaded under the audio by users of the social networking service.<ref name="Contactmusic"/>
"Let Them Know" was released by Polydor Records on 18 June.<ref name="Qobuz">{{cite web|url=https://www.qobuz.com/ie-en/album/let-them-know-mabel/vjqfl6uo1defc|title=Album Let Them Know, Mabel|publisher=Qobuz|accessdate=18 June 2021}}</ref> It was promoted with its own lens filter on Instagram and Snapchat,<ref>{{cite tweet|user=Mabel|number=1405911831743545354|date=18 June 2021|title=Let Them Know insta filter is live, tag me in your vids hunniesss 💖}}</ref><ref>{{cite tweet|user=Mabel|number=1405907277383704580|date=18 June 2021|title=#LetThemKnow Snapchat filter liveee now 🤪}}</ref> and added it to rotation by British radio stations BBC Radio 1 and Capital FM the same day.<ref>{{cite web|url=https://www.bbc.co.uk/programmes/articles/3tqPdBWF9yMbTrfjWvfKV8t/radio-1-playlist|title=BBC - Radio 1 Playlist|publisher=BBC Radio 1|accessdate=19 June 2021}}</ref><ref>{{cite tweet|user=CapitalOfficial|number=1405831422900854793|date=18 June 2021|title=@Mabel 🙌}}</ref> A remix by English DJ Riton was released on 9 July.<ref name="Riton"/>
==Critical response== In his review for ''The Sunday Times'', Dan Cairns likened the track to music by the Spice Girls, describing it as "sassy, savvy, precision-tooled pop perfection".<ref>{{cite web|url=https://www.thetimes.com/culture/music/article/on-record-pop-rock-and-jazz-june-20-m3kt0732b|title=On record: pop, rock and jazz — June 20|last1=Cairns|first1=Dan|last2=Verrico|first2=Lisa|last3=Edwards|first3=Mark|last4=Davis|first4=Clive|website=The Sunday Times|date=20 June 2021|access-date=24 June 2021|url-access=subscription}}</ref> Isaac Chiew of ''NME'' regarded the "bombastic floor-filler" as a welcome comeback from Mabel, complimenting its disco production and "anthemic" chorus.<ref>{{cite web|url=https://www.nme.com/features/radio-roundup-28-june-tyler-the-creator-her-little-simz-mabel-2980003|title=NME Radio Roundup 28 June 2021: Tyler, The Creator, H.E.R., Mabel, Little Simz and more|website=NME|date=28 June 2021|access-date=9 July 2021}}</ref> ''Clash'' reviewer Robin Murray called it "an unashamed addition to the pop banger canon."<ref>{{cite web|url=https://www.clashmusic.com/news/mabels-let-them-know-is-an-out-and-out-banger|title=Mabel's 'Let Them Know' Is An Out And Out Banger|last=Murray|first=Robin|website=Clash|date=18 June 2021|accessdate=18 June 2021}}</ref> ''The Guardian''{{'}}s Luke Holland viewed the song as "wholly edgeless yet undeniably enjoyable glitter-pop" and "daft fun in all the ways pop should be".<ref>{{cite web|url=https://www.theguardian.com/music/2021/jul/02/milyma-we-could-have-track-of-week|title=This week's new tracks: MILYMA, Unknown Mortal Orchestra, Mabel|last=Holland|first=Luke|website=The Guardian|date=2 July 2021|access-date=9 July 2021}}</ref>
==Commercial performance== "Let Them Know" debuted at number 38 on the UK Singles Chart with first-week sales of 10,368 units.<ref>{{cite web|url=https://www.musicweek.com/analysis/read/charts-analysis-olivia-rodrigo-s-good-4-u-scores-fifth-week-at-no-1/083593|title=Charts analysis: Olivia Rodrigo's Good 4 U scores fifth week at No.1|last=Masterson|first=James|website=Music Week|date=25 June 2021|access-date=9 July 2021|url-access=subscription}}</ref> It has since ascended to a new peak of number 19 on the chart dated August 26, 2021. In Ireland, the song entered the Irish Singles Chart at number 48; it has peaked at number 19.
==Music video== The music video for "Let Them Know" was directed by Isaac Rentz.<ref>{{cite web|url=https://www.thelineofbestfit.com/news/latest-news/mabel-returns-with-new-anthem-let-them-know|title=Mabel returns with new anthem 'Let Them Know'|last=Kenneally|first=Cerys|website=The Line of Best Fit|date=18 June 2021|accessdate=18 June 2021}}</ref> A 25-second teaser trailer was shared on Mabel's YouTube channel on 16 June 2021.<ref>{{cite web|url=https://www.youtube.com/watch?v=-87Hpc9ZQUs |archive-url=https://ghostarchive.org/varchive/youtube/20211215/-87Hpc9ZQUs |archive-date=2021-12-15 |url-status=live|title=Mabel - Let Them Know (Official Trailer)|publisher=Mabel|date=16 June 2021|accessdate=20 June 2021|via=YouTube}}{{cbignore}}</ref> The music video live premiered on YouTube at 8 a.m. BST on 18 June, preceded by a live chat with the singer.<ref>{{cite tweet|user=Mabel|number=1405571094027948035|date=17 June 2021|title=GLOBAL HUNNIES 💫The #LetThemKnow music video goes live at 8.00am BST. I am so excited for you guys to see this 😝 Check the timings in your part of the world. 🌎💕}}</ref><ref>{{cite tweet|user=Mabel|number=1405781216557768706|date=18 June 2021|title=#LetThemKnow video live in 5, come chat w meee 💖}}</ref> A behind the scenes segment was released by MTV UK on 28 June.<ref>{{cite web|url=https://youtube.com/watch?v=2Pt5VGxRiZM |archive-url=https://ghostarchive.org/varchive/youtube/20211215/2Pt5VGxRiZM |archive-date=2021-12-15 |url-status=live|title=Mabel - 'Let Them Know' Behind The Scenes|publisher=MTV UK|date=28 June 2021|access-date=9 July 2021|via=YouTube}}{{cbignore}}</ref>
==Track listing== *'''Digital download and streaming'''<ref name="Qobuz"/> # "Let Them Know" – 2:28
*'''Digital download and streaming – Riton remix'''<ref name="Riton">{{cite web|url=https://www.qobuz.com/us-en/album/let-them-know-mabel-riton/z5qomw39gbysc|title=Album Let Them Know, Jonasu|publisher=Qobuz|access-date=9 July 2021}}</ref> # "Let Them Know" (Riton Remix) – 3:00
==Personnel== Credits adapted from Qobuz.<ref name="Qobuz"/> * Mabel – vocals, background vocals * SG Lewis – producer, drums, engineer, keyboards, bass, synthesizer, programming * Raye – co-producer, vocal producer * Cameron Gower Poole – vocal producer * Josh Gudwin – mixing * Heidi Wang – mixing assistance * Stuart Hawkes – mastering
==Charts== {| class="wikitable sortable plainrowheaders" style="text-align:center" |+ Chart performance for "Let Them Know" ! scope="col"| Chart (2021) ! scope="col"| Peak<br />position |- ! scope="row"| Croatia International Airplay (HRT)<ref>{{cite web|url=https://radio.hrt.hr/clanak/arc-100-datum-26-srpnja-2021/267585/|title=ARC 100 - datum: 26. srpnja 2021.|trans-title=ARC 100 – date: 26 July 2021|last=Komerički|first=Goran|language=hr|publisher=Hrvatska radiotelevizija|date=26 July 2021|accessdate=16 April 2022|archive-url=https://web.archive.org/web/20210726220903/https://radio.hrt.hr/clanak/arc-100-datum-26-srpnja-2021/267585/|archive-date=26 July 2021|url-status=dead}}</ref> | 21 |- {{single chart|Hungary|4|year=2021|week=35|rowheader=true|access-date=10 September 2021}} |- {{single chart|Hungarysingle|28|year=2021|week=25|rowheader=true|access-date=1 July 2021}} |- {{single chart|Ireland4|19|date=20210820|rowheader=true|access-date=20 August 2021}} |- ! scope="row"| Netherlands (Dutch Top 40 Tipparade)<ref>{{cite web|url=https://www.top40.nl/tipparade/2021/week-31|title=Tipparade-lijst van week 31, 2021|language=nl|trans-title=Tip parade list from week 31, 2021|publisher=Dutch Top 40|access-date=30 July 2021|archive-date=18 April 2021|archive-url=https://web.archive.org/web/20210418160148/https://www.top40.nl/tipparade/2021/week-31|url-status=live}}</ref> | 1 |- ! scope="row"| Netherlands (Single Tip)<ref>{{cite web|url=https://dutchcharts.nl/showitem.asp?interpret=Mabel+%5BUK%5D&titel=Let+Them+Know&cat=s|title=Dutchcharts.nl – Mabel [UK] - Let Them Know|work=MegaCharts|language=Dutch|accessdate=31 July 2021}}</ref> | 11 |- {{single chart|Poland|46|chartid=3827|year=2021|rowheader=true|access-date=2 August 2021}} |- ! scope="row"| Sweden Heatseeker (Sverigetopplistan)<ref>{{Cite web|url=https://www.sverigetopplistan.se/chart/215?dspy=2021&dspp=25|title=Veckolista Heatseeker, vecka 25|language=sv|publisher=Sverigetopplistan|access-date=24 June 2021}}</ref> | 12 |- {{single chart|UK|19|date=20210820|rowheader=true|access-date=20 August 2021}} |}
==Certifications== {{Certification Table Top|caption=Certifications for "Let Them Know"}} {{Certification Table Entry|region=United Kingdom|artist=Mabel|title=Let Them Know|award=Gold|id=17586-4894-1|type=single|relyear=2021|certyear=2025|accessdate=23 October 2025}} {{Certification Table Bottom|streaming=true|nosales=true|noshipments=true}}
==Release history== {| class="wikitable plainrowheaders" |+ Release dates and formats for "Let Them Know" ! scope="col" |Region ! scope="col" |Date ! scope="col" |Format(s) ! scope="col" |Version ! scope="col" |Label(s) ! scope="col" |{{abbr|Ref.|Reference}} |- ! scope="row" |Various | rowspan="2"|18 June 2021 |{{hlist|Digital download|streaming}} | rowspan="3"| Original |Polydor | style="text-align:center;" |<ref name="OCC"/> |- ! scope="row"|Italy | rowspan="2"|Contemporary hit radio | rowspan="2"|Universal | style="text-align:center;" |<ref>{{cite press release|url=https://www.earone.it/news/mabel_let_them_know_radio_date_18_06_2021_52176075/|title=Mabel - Let Them Know (Radio Date: 18-06-2021)|language=Italian|last=Ali Seminara|first=Emanuela|publisher=Universal Music Group|date=15 June 2021|accessdate=18 June 2021|via=EarOne}}</ref> |- ! scope="row"|Russia | 27 June 2021 | style="text-align:center;" |<ref>{{cite web|url=https://tophit.ru/en/tracks/135997/|title=Mabel - Let Them Know|publisher=Tophit|accessdate=1 July 2021}}</ref> |- ! scope="row" |Various | 9 July 2021 |{{hlist|Digital download|streaming}} | Riton Remix | Polydor | style="text-align:center;" | <ref name="Riton"/> |}
==References== {{Reflist}}
{{Mabel}} {{Authority control}}
Category:2021 singles Category:2021 songs Category:Mabel (singer) songs category:British dance-pop songs category:British disco songs Category:Polydor Records singles Category:Song recordings produced by SG Lewis Category:Songs written by Mabel (singer) Category:Songs written by MNEK Category:Songs written by Raye (singer) Category:Songs written by SG Lewis