{{Short description|South Korean singer (born 1979)}} {{Family name hatnote|Lee|lang=Korean}} {{Unreliable sources|date=December 2024}} {{Use mdy dates|date=August 2025}} {{Infobox person | name = Lee Hyo-ri | image = Lee Hyori in May 2025 01.png | caption = Lee in May 2025 | birth_date = {{birth date and age|1979|05|10}}<ref name="Russell2014">{{cite book|author=Mark Russell|title=K-Pop Now!: The Korean Music Revolution|page=118|url=https://books.google.com/books?id=etDZAwAAQBAJ|date=April 29, 2014|publisher=Tuttle Publishing|isbn=978-1-4629-1411-1}}</ref> | birth_place = Cheongwon, South Korea<ref name="Hyori">{{cite web|script-title=ko:이효리|url=https://c5.cinefox.com/actor/view?isb=Y&movieman_seq=37708|website=Cinefox (씨네폭스)|language=ko|access-date=November 4, 2024}}</ref> | other_names = {{hlist|Linda.G|Lee Chun Ok}} | occupation = {{hlist|Singer|television personality|actress}} | agent = Antenna | spouse = {{Marriage|Lee Sang-soon|2013}} | signature = Lee Hyori signature.svg | signature_alt = Signature of Lee | module = {{Infobox musical artist|embed=yes | genre = {{hlist|K-pop|R&B}} | instrument = Vocals | years_active = 1998–present | label = {{hlist|DSP|Mnet Media|B2M|Kiwi Media}} | past_member_of = {{hlist|Fin.K.L|SSAK3|Refund Sisters}} | module = {{Infobox Korean name/auto|child=yes|headercolor=transparent | hangul = %이효리 | hanja = 李孝利 }} }} }} '''Lee Hyo-ri''' ({{Korean|hangul=이효리}}; born May 10, 1979) is a South Korean singer, soloist and television personality. She debuted as a member of group Fin.K.L in 1998, which became one of the most popular girl groups in South Korea during the late 1990s and early 2000s. Aside from Fin.K.L, she has also participated in several project groups, including the Refund Sisters and SSAK3 in 2020.
Lee made her solo debut in August 2003 with the release of ''Stylish....'' The album sold over 150,000 copies and spawned the hit single "10 Minutes". The song received widespread recognition in South Korea and led Lee to win numerous grand prizes (''daesangs'') at domestic year-end award ceremonies, including at the KBS Music Awards, SBS Gayo Daejeon, Mnet Music Video Festival, and the Seoul Music Awards. Her significant popularity in South Korea at the time was dubbed the "Hyori Syndrome" by Korean media, with some also deeming 2003 "the year of Hyori".
Lee's sophomore studio album, ''Dark Angel'' (2006), spawned several singles including "Get Ya!". The album was a critical failure, however, with "Get Ya!" receiving accusations of plagiarism. Her third studio album, ''It's Hyorish'' (2008), was better received critically and became the best-selling album by a female soloist in 2008. Its single, "U-Go-Girl", ranked atop the music program charts for multiple weeks. Lee once again faced plagiarism accusations with her next album, ''H-Logic'' (2010), when composer Bahnus was found to have plagiarized seven of the album's tracks. She subsequently took a temporarily hiatus from the entertainment industry, and became a spokesperson for various causes such as animal rights.
On television, Lee was dubbed the "Nation's Fairy" during her days on variety show ''Family Outing'', and received the Grand Prize at the 2009 SBS Entertainment Awards for the program (alongside Yoo Jae-suk). In 2006, Lee became the highest-paid female singer in South Korea when she signed a contract with Mnet Media. ''The Korea Times'' named Lee one of the top 10 Most Influential Women on the Cultural Scene since 1950. Mnet ranked her number 42 in their Legend 100 Artists list in 2013.
==Biography== ===1979–1997: Early life=== Lee was born on May 10, 1979 in Osong-ri, Cheongwon County, North Chungcheong Province, South Korea,<ref name="Hyori" /> as the youngest of three daughters.<ref>{{Cite web|script-title=ko:[충청도 출신 연예인들]고향의 이름으로 '별'이 되다|url=http://www.cctoday.co.kr/news/articleView.html?idxno=704770|website=충청투데이|language=ko|date=June 10, 2012|access-date=November 12, 2020|archive-date=November 12, 2020|archive-url=https://web.archive.org/web/20201112193108/http://www.cctoday.co.kr/news/articleView.html?idxno=704770|url-status=live}}</ref> Lee grew up impoverished, in a barbershop of about 8 pyeong (approximately 285 square feet).<ref>{{Cite web|script-title=ko:이효리 어린 시절, "화장실 없는 8평 이발소에서 생활했다"|url=http://reviewstar.hankooki.com/Article/ArticleView.php?WEB_GSNO=10035556|website=Review Star|language=ko|date=April 16, 2012|access-date=November 12, 2020|archive-date=May 13, 2014|archive-url=https://web.archive.org/web/20140513011712/http://reviewstar.hankooki.com/Article/ArticleView.php?WEB_GSNO=10035556|url-status=live}}</ref> After being expelled from middle school once,<ref>{{Cite web|script-title=ko:이효리, 중학생 시절 '이전퇴학' 당했다 "노래방 때문에..."|url=http://sports.khan.co.kr/entertainment/sk_index.html?art_id=201204170927373&sec_id=540201|website=Sports Kyunghyang|language=ko|last=|date=April 17, 2012|access-date=April 26, 2021|archive-date=April 26, 2021|archive-url=https://web.archive.org/web/20210426073549/http://sports.khan.co.kr/entertainment/sk_index.html?art_id=201204170927373&sec_id=540201|url-status=live}}</ref> Lee worked part-time at a restaurant and was scouted by an agency and cast by the manager of H.O.T..<ref>{{Cite web|script-title=ko:아르바이트하다 파출소까지 간 연예인은?|url=http://www.fnnews.com/news/201206150842453878|website=The Financial News|language=ko|date=June 15, 2012|access-date=November 12, 2020|archive-date=November 12, 2020|archive-url=https://web.archive.org/web/20201112222945/https://www.fnnews.com/news/201206150842453878|url-status=live}}</ref> Lee was discovered while taking sticker pictures with her friends. She prepared for a girl group debut while living as a trainee of SM Entertainment before eventually debuting as the leader of Fin.K.L.<ref>{{Cite web|script-title=ko:이효리 SM 연습생 출신... 과거 SES 멤버 될 뻔?!~|trans-title=Lee Hyori, SM trainee... Looking for past SES data?!~|url=https://www.newscj.com/news/articleView.html?idxno=160721|website=천지일보|language=ko|last=천지일보|date=November 29, 2012|access-date=March 30, 2025|archive-date=May 18, 2025|archive-url=https://web.archive.org/web/20250518171319/https://www.newscj.com/news/articleView.html?idxno=160721|url-status=live}}</ref>
===1998–2002: Career beginnings in Fin.K.L=== {{main|Fin.K.L}}
Lee began her career as part of South Korean pop girl group Fin.K.L. As the eldest member, she was the leader of the group. She was the last member to join Fin.K.L, just before their debut in January 1998. Fin.K.L debuted officially on May 22, 1998, with their first single "Blue Rain". The second release from their debut album, "To My Boyfriend", became the first of their multiple number one hits. Fin.K.L became one of the most popular and successful South Korean pop groups of all-time, rivaling fellow popular girl group S.E.S.
===2003–2005: ''Stylish...''=== A year after Fin.K.L's fourth studio album ''Forever'', her solo debut album was released in August 2003, entitled ''Stylish...''. The lead single "10 Minutes" became one of her signature hits and the singer nearly swept the daesangs, the most prestigious South Korean music award, winning more than seven of them, including three of the four most prestigious daesangs. ''Stylish...'' sold 144,182 copies in South Korea alone, according to the Music Industry Association of Korea in 2003.<ref name="miak">{{cite web|title=Music Industry Association of Korea – February 2004|url=http://www.miak.or.kr/stat/kpop_2003_2h.htm|work=Music Industry Association of Korea|access-date=January 16, 2007|archive-date=June 19, 2008|archive-url=https://web.archive.org/web/20080619070252/http://www.miak.or.kr/stat/kpop_2003_2h.htm}}</ref> Her popularity in her various activities eventually was dubbed as the "Hyori Syndrome" in South Korea, and the Korean Media nicknamed 2003 "The Year of Hyori" as she was rarely out of the news all year.<ref name="kpm">{{cite web|title=Lee Hyori Not performing in 2004|url=http://www.kpopmusic.co.uk/modules.php?name=News&file=article&sid=14&mode=&order=0&thold=0|work=KPop Music News|access-date=April 24, 2007|archive-date=January 20, 2004|archive-url=https://web.archive.org/web/20040120164659/http://www.kpopmusic.co.uk/modules.php?name=News&file=article&sid=14&mode=&order=0&thold=0|url-status=dead}}</ref> She won numerous awards for "10 Minutes" at the end of the year, including Most Popular Music Video (daesang) at the 2003 Mnet Music Video Festival, and the grand prizes and the SBS Gayo Daejeon and KBS Music Awards.
In January 2005, Lee made her acting debut in the SBS TV series ''Three Leaf Clover'', starring opposite Ryu Jin, Kim Jung-hwa, Kim Kang-woo, and Lee Hoon. However, the 16-episode drama received low ratings (less than 10%) and Lee was criticized for her acting, with viewers saying she was miscast as a downtrodden but cheerful steel mill worker.<ref>{{cite web|title=Job, household chores subject of 'real' dramas|url=http://www.hancinema.net/job-household-chores-subject-of-real-dramas-2513.html|work=The Korea Herald via Hancinema|last=Moon|first=Iris|date=March 28, 2005|access-date=September 2, 2013|archive-date=October 17, 2013|archive-url=https://web.archive.org/web/20131017015014/http://www.hancinema.net/job-household-chores-subject-of-real-dramas-2513.html|url-status=live}}</ref><ref>{{cite web|title=Singers-Turned-Actors: the Best and the Worst|url=http://english.chosun.com/site/data/html_dir/2006/12/02/2006120261002.html|work=The Chosun Ilbo|date=December 2, 2006|access-date=September 2, 2013|archive-date=March 5, 2015|archive-url=https://web.archive.org/web/20150305000632/http://english.chosun.com/site/data/html_dir/2006/12/02/2006120261002.html|url-status=live}}</ref> On August 8, 2005, she co-hosted the annual Korean Music Festival for the second year running.
===2006–2007: Signing with Mnet and ''Dark Angel''=== thumb|upright|left|Lee in 2007
In February 2006, Lee released her follow-up album, ''Dark Angel''. The first single, "Get Ya!", was accused of being plagiarized by the songwriters of Britney Spears' single "Do Somethin'".<ref>{{cite news|title=Britney Songwriters Complain of Lee Hyo-lee 'Plagiarism'|url=http://english.chosun.com/site/data/html_dir/2006/03/23/2006032361021.html|work=The Chosun Ilbo|date=March 23, 2006|access-date=September 2, 2013|archive-date=July 9, 2021|archive-url=https://web.archive.org/web/20210709190846/http://english.chosun.com/site/data/html_dir/2006/03/23/2006032361021.html|url-status=live}}</ref> It was reported that Lee had signed a three-year contract with Mnet Entertainment (currently Stone Music Entertainment) for {{SK won|2.2 billion}},<ref name="chosun2">{{cite web|title=Pop Star Prepped for Better Year|url=http://english.chosun.com/site/data/html_dir/2007/01/16/2007011661012.html|work=The Chosun Ilbo|date=January 16, 2007|access-date=September 2, 2013|archive-date=July 9, 2021|archive-url=https://web.archive.org/web/20210709185917/http://english.chosun.com/site/data/html_dir/2007/01/16/2007011661012.html|url-status=live}}</ref> becoming the highest-paid female singer in South Korea (approx. {{USD|2.2 million}} per year).<ref name="chosun3">{{cite web|title=Lee Hyo-ri Becomes Highest Paid Female Singer|url=http://english.chosun.com/site/data/html_dir/2006/11/09/2006110961011.html|work=The Chosun Ilbo|date=November 9, 2006|access-date=September 2, 2013|archive-date=July 9, 2021|archive-url=https://web.archive.org/web/20210709185226/http://english.chosun.com/site/data/html_dir/2006/11/09/2006110961011.html|url-status=live}}</ref>
Despite the failure of her previous drama ''Three Leaf Clover'', in 2007, Lee starred opposite Lee Dong-gun in the mini-drama ''If in Love... Like Them''.<ref name="chosun4">{{cite web|title=Is Sexy Girl Lee Hyo-lee Facing an Image Crisis?|url=http://english.chosun.com/site/data/html_dir/2007/01/02/2007010261004.html|work=The Chosun Ilbo|date=January 2, 2007|access-date=September 2, 2013|archive-date=July 9, 2021|archive-url=https://web.archive.org/web/20210709191146/http://english.chosun.com/site/data/html_dir/2007/01/02/2007010261004.html|url-status=live}}</ref><ref>{{cite web|title=Once Bitten but Not Twice Shy|url=http://www.hancinema.net/once-bitten-but-not-twice-shy-8092.html|work=The Korea Times via Hancinema|last=Han|first=Eun-jung|date=December 18, 2006|access-date=September 2, 2013|archive-date=March 21, 2023|archive-url=https://web.archive.org/web/20230321004341/https://www.hancinema.net/once-bitten-but-not-twice-shy-8092.html|url-status=live}}</ref> Although originally announced as being only one episode long, it aired for four episodes on Mnet. An edited two-episode version of the drama also ran on SBS. During filming, part of a roof Lee was standing on collapsed. Only her foot fell through, but reportedly the fall might have been fatal if co-star Lee Dong-gun had not rescued her.
In February 2007, Lee announced her new digital single which would essentially be the soundtrack to ''If in Love... Like Them''. She performed all three main tracks from the single on ''Inkigayo'' on February 25, 2007. The lead song was "Toc Toc Toc" ({{Korean|hangul=톡톡톡|rr=Toktoktok|labels=no}}). Despite the single's genre being R&B, Lee began to sing more ballads afterwards, slowly moving away from her "sexy superstar" image.<ref name="chosun4" /> The single, although initially given a digital-only release, was given a limited retail release of only 30,000 copies. It was released on March 6, 2007, and in addition to the three tracks found in the digital single, it included a reworked version of "Toc Toc Toc." It was the best-selling album for that month, selling 27,845 copies.<ref name="miak2">{{cite web|title=Music Industry Association of Korea – March 2007|url=http://www.miak.or.kr/stat/kpop_200703.htm|work=Music Industry Association of Korea|access-date=April 18, 2007|archive-date=July 8, 2007|archive-url=https://web.archive.org/web/20070708225146/http://www.miak.or.kr/stat/kpop_200703.htm <!-- Bot retrieved archive -->}}</ref>
thumb|upright|Lee performing on February 25, 2007
Although her single was commercially successful, her drama was heavily penalized for violating advertising guidelines, as ''If in Love... Like Them'' had several instances of overt product placement, in addition to using Lee's songs in the soundtrack. The Korean Broadcasting Committee ruled that the drama should not be aired in South Korea again, and that the network must apologize to its viewers.<ref>{{cite web|script-title=ko:페이지를 찾을 수 없습니다.|url=http://world.kbs.co.kr/english/entertainment/enter_chart_detail.htm?No=5613|website=KBS World|access-date=June 28, 2007|archive-date=May 8, 2009|archive-url=https://web.archive.org/web/20090508102444/http://world.kbs.co.kr/english/entertainment/enter_chart_detail.htm?No=5613|url-status=dead}}</ref>
Lee also did promotions in Japan when Japanese network Fuji TV aired ''If in Love... Like Them'', where Lee was given the same VIP treatment offered to other international stars.<ref name="chosun1">{{cite web|title=Star Lee Hyo-ri Stirring Interest in Japan|url=http://english.chosun.com/site/data/html_dir/2007/04/16/2007041661009.html|work=The Chosun Ilbo|date=April 16, 2007|access-date=September 2, 2013|archive-date=October 18, 2021|archive-url=https://web.archive.org/web/20211018002941/http://english.chosun.com/site/data/html_dir/2007/04/16/2007041661009.html|url-status=live}}</ref> The drama was broadcast on CS Fuji, a smaller satellite channel that Fuji TV owned.<ref name=":0">{{cite web|title=Lee Hyo-ri Says Secret Weapon is 'Sex Appeal'|url=http://english.chosun.com/site/data/html_dir/2007/06/05/2007060561011.html|work=The Chosun Ilbo|date=June 5, 2007|access-date=September 2, 2013|archive-date=October 5, 2013|archive-url=https://web.archive.org/web/20131005232357/http://english.chosun.com/site/data/html_dir/2007/06/05/2007060561011.html|url-status=live}}</ref><ref>{{cite web|title=CS Fuji|url=http://www.fujitv.co.jp/cs/program/7212_177.html|access-date=June 11, 2007|archive-date=June 1, 2007|archive-url=https://web.archive.org/web/20070601195811/http://www.fujitv.co.jp/cs/program/7212_177.html|url-status=live}}</ref>
===2008–2009: TV hosting and ''It's Hyorish''=== During breaks in her solo music career, Lee also hosted various television programs, including ''Time Machine'' and ''Happy Together'', which she co-hosted with Yoo Jae-suk in 2006. On April 8, 2008, she joined KBS's ''Sang Sang Plus'' as a co-host alongside Country Kkokko members Shin Jung-hwan and Tak Jae-hoon.<ref>[http://world.kbs.co.kr/english/program/program_musicnews_detail.htm?No=7326 ''Roundtable Plus'' Welcomes New Host E Hyo-lee] {{Webarchive|url=https://web.archive.org/web/20210709190714/http://world.kbs.co.kr/english/program/program_musicnews_detail.htm?No=7326 |date=July 9, 2021 }}. ''KBS World''. March 26, 2008.</ref> She was one of the original co-hosts of ''Change'', a show on SBS's ''Good Sunday'' line-up, before leaving in early July. She is also a former cast member of the variety show ''Family Outing'', appearing in only the first season. Mnet ran a 12-episode show called ''Off the Record: Lee Hyori'', which documented Lee's life on-set for three months; the show's purpose was to lessen the gap between the singer and her fans/anti-fans by letting them see that she is just another human being like everyone.
Her third studio album, ''It's Hyorish'', was released on July 14, 2008. "U-Go-Girl", the first single from the album, peaked at number 1 on online and offline charts, including various television music shows. On December 20, 2008, Lee held her first solo concert ''Lee Hyori the Invincible'' at the Jamsil Arena. Upon release, tickets to the concert sold out in five minutes.<ref>{{cite web|title=Lee Hyo-ri's First Solo Gig Sells Out in 5 Minutes|url=http://english.chosun.com/site/data/html_dir/2008/11/08/2008110861001.html|work=The Chosun Ilbo|date=November 8, 2008|access-date=September 2, 2013|archive-date=May 23, 2017|archive-url=https://web.archive.org/web/20170523230659/http://english.chosun.com/site/data/html_dir/2008/11/08/2008110861001.html|url-status=live}}</ref> In November 2009, her contract with Mnet Media was set to expire. Lee planned to sign a contract with Gil Entertainment (currently B2M Entertainment) and work with Gil Jong-hwa, Fin.K.L's co-manager who had worked with the group since its debut.<ref>{{cite web|script-title=ko:이효리, 핑클 시절 매니저와 재결합...억대 러브콜 거절 본문 뉴스 본문 이효리, 핑클 시절 매니저와 재결합...억대 러브콜 거절|trans-title=Lee, Work again with Fin.K.L's co-manager|url=http://media.daum.net/entertain/newsview?cateid=1032&newsid=20090926113141870|work=Daum|language=ko|date=September 26, 2009}}</ref> However, her 2010 album was released under the label of Mnet Media.<ref>[http://www.yesasia.com/global/lee-hyo-ri-vol-4-h-logic/1022456727-0-0-0-en/info.html "H-Logic"] {{Webarchive|url=https://web.archive.org/web/20100404072004/http://www.yesasia.com/global/lee-hyo-ri-vol-4-h-logic/1022456727-0-0-0-en/info.html |date=April 4, 2010 }}. ''YesAsia''. Retrieved September 2, 2013.</ref>
===2010–2015: ''H-Logic'', Album plagiarism controversy and ''Monochrome''=== Almost two years after her previous album, Lee returned with ''H-Logic'' on April 12, 2010. The album has 14 tracks, including collaborations with Daesung from Big Bang, Jeon Ji-yoon from 4Minute, Bekah from After School, Gary from Leessang, and Sangchu from Mighty Mouth. The singer worked also with E-Tribe, the team behind "U-Go-Girl", the lead single from her previous album. A music video was released for "Swing" ({{Korean|hangul=그네|rr=Geune|labels=no}}), featuring Gary from Leessang, on March 31, 2010. The lead single "Chitty Chitty Bang Bang" and its music video were released soon after. The self-penned song, which features Ceejay (from Freshboyz), was released the same day as her album. She won two Mutizen Song awards on ''The Music Trend'' for her lead single within two weeks.
Soon after the release of the album ''H-Logic'', seven of its songs, composed by Bahnus, were accused of plagiarism (among the allegedly plagiarized songs was "Bring It Back," performed by Canadian girl group Cookie Couture). On June 21, 2010, Lee admitted that the plagiarism accusations against her album were true, saying she had been "deceived"; she temporarily stopped all her activities as a singer and suspended her TV appearances.<ref>{{cite news|title=Lee Hyori admits plagiarism|url=https://www.koreatimes.co.kr/www/news/art/2010/06/201_67985.html|newspaper=The Korea Times|date=June 20, 2010|access-date=May 12, 2016|archive-date=August 7, 2020|archive-url=https://web.archive.org/web/20200807160324/http://www.koreatimes.co.kr/www/news/art/2010/06/201_67985.html|url-status=live}}</ref><ref>{{cite web|title=Lee Hyo-ri Admits New Songs Were Plagiarized|url=http://english.chosun.com/site/data/html_dir/2010/06/21/2010062100869.html|work=The Chosun Ilbo|date=June 21, 2010|access-date=September 2, 2013|archive-date=June 16, 2012|archive-url=https://web.archive.org/web/20120616073657/http://english.chosun.com/site/data/html_dir/2010/06/21/2010062100869.html|url-status=live}}</ref><ref>{{cite news|title=Lee Hyo-ri suspends TV appearances|url=https://www.koreatimes.co.kr/www/news/art/2010/07/135_69095.html|newspaper=The Korea Times|date=July 8, 2010|archive-date=June 9, 2016|access-date=May 12, 2016|archive-url=https://web.archive.org/web/20160609212300/https://www.koreatimes.co.kr/www/news/art/2010/07/135_69095.html|url-status=live}}</ref>
While on hiatus, Lee began to grow as a cultural influence. She wrote online columns for vernacular newspapers such as The Hankyoreh that mixed her thoughts on life and career with social commentary, and was well reviewed for her simple prose, humor and intelligence.<ref name="alternative">{{cite web|title=Alternative to Psy: Lee Hyo-ri is Miss Korea in new album|url=https://www.koreatimes.co.kr/www/news/culture/2013/08/143_135220.html|work=The Korea Times|last=Baek|first=Byung-yeul|date=May 6, 2013|access-date=May 6, 2013|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304041516/http://www.koreatimes.co.kr/www/news/culture/2013/08/143_135220.html|url-status=live}}</ref> She also became an increasing presence in the civic community, emerging as one of the country's most high-profile animals rights activists. In 2011, Lee released two charity songs for donation to animal shelters, "Please Stay Behind" ({{Korean|hangul=남아 주세요|rr=Nama Juseyo|labels=no}}) and "Remember" ({{Korean|hangul=기억해|rr=Gieokhae|labels=no}}).
thumb|left|upright|Lee in 2012
Beginning March 4, 2012, she and singer-songwriter/pianist Jung Jae-hyung hosted the music show ''Jung Jae-hyung & Lee Hyo-ri's You and I'' on SBS.<ref>{{cite web|title=Lee Hyori, Jung Jae-hyung to host new music show|url=http://www.asiae.co.kr/news/view.htm?idxno=2012012013531204233|work=Ten Asia|last=Han|first=Yeo-wool|date=January 20, 2012|access-date=September 2, 2013|archive-date=July 9, 2021|archive-url=https://web.archive.org/web/20210709190642/http://www.asiae.co.kr/news/view.htm?idxno=2012012013531204233|url-status=live}}</ref> The show aired its final episode on October 14, 2012, ending its ten-month run due to low ratings.<ref>{{Cite news|script-title=ko:'유앤아이' 폐지 8개월만 막내린다..14일 마지막 방송|url=http://www.newsen.com/news_view.php?uid=201210101516331410|work=Newsen|language=ko|date=October 10, 2012|access-date=December 26, 2012|archive-date=April 22, 2014|archive-url=https://web.archive.org/web/20140422170119/http://www.newsen.com/news_view.php?uid=201210101516331410|url-status=live}}</ref> After her comeback was pushed back several times throughout 2012, it was announced that Lee would return to the stage with her fifth full-length album in May 2013.<ref>{{cite news|script-title=ko:'퀸' 이효리 5월 컴백 순항 3년만의 귀환 "타이틀곡 막바지 작업"|url=http://www.newsen.com/news_view.php?uid=201303110758260810|newspaper=Newsen|language=ko|last=Kim|first=Hyeong-woo|date=March 11, 2013|access-date=May 21, 2013|archive-date=April 22, 2014|archive-url=https://web.archive.org/web/20140422165230/http://www.newsen.com/news_view.php?uid=201303110758260810|url-status=live}}</ref> Five video teasers were released on YouTube on April 23, 2013.<ref>{{cite web|title=Racy Teasers Whet Appetites for Lee Hyo-ri's New Album|url=http://english.chosun.com/site/data/html_dir/2013/04/24/2013042400636.html|work=The Chosun Ilbo|date=April 24, 2013|access-date=September 2, 2013|archive-date=May 28, 2013|archive-url=https://web.archive.org/web/20130528032537/http://english.chosun.com/site/data/html_dir/2013/04/24/2013042400636.html|url-status=live}}</ref><ref>{{cite web|title=Lee Hyo-ri unveils video teaser for new song ''Miss Korea''|url=http://www.koreaherald.com/view.php?ud=20130502000768|work=The Korea Herald|last=Suh|first=Hye-rim|date=May 2, 2013|access-date=September 2, 2013|archive-date=September 1, 2013|archive-url=https://web.archive.org/web/20130901043652/http://www.koreaherald.com/view.php?ud=20130502000768|url-status=live}}</ref><ref>{{cite web|title=Lee Hyori to be the next ''Miss Korea'' in new video|url=http://www.koreaherald.com/view.php?ud=20130502000809|work=The Korea Herald|last=Jin|first=Eun-soo|date=May 2, 2013}}</ref> On May 6, 2013, she released her pre-release track for the album, titled "Miss Korea" ({{Korean|hangul=미스코리아|rr=Miseukoria|labels=no}}). Lee herself wrote and composed the sophisticated retro-jazz song (it was arranged by her then-boyfriend, guitarist Lee Sang-soon), and the full-version music video released on the same day was a black-and-white video depicting Lee as a circa 1950s-type glamorous Miss Korea pageant crown holder.<ref>{{cite web|title=Lee Hyori's ''Miss Korea'' dominates charts|url=http://www.koreaherald.com/view.php?ud=20130507000753|work=The Korea Herald|last=Jackson|first=Julie|date=May 7, 2013}}</ref> She personally selected 30 non-celebrity women "with love and respect for themselves" who she saw as the genuine Miss Korea's to perform the song with her on stage at the 2013 SBS Gayo Daejeon televised concert.<ref>{{cite web|title=Lee Hyori to recruit non-celebrity 'Miss Korea's for her stage at the '2013 SBS Gayo Daejun'|url=http://www.allkpop.com/article/2013/12/lee-hyori-to-recruit-non-celebrity-miss-koreas-for-her-stage-at-the-2013-sbs-gayo-daejun|website=Allkpop|access-date=July 6, 2014|archive-date=February 26, 2014|archive-url=https://web.archive.org/web/20140226221118/http://www.allkpop.com/article/2013/12/lee-hyori-to-recruit-non-celebrity-miss-koreas-for-her-stage-at-the-2013-sbs-gayo-daejun/|url-status=live}}</ref>{{Unreliable source?|reason=Per WP:KO/RS#UR|date=November 2024 }}
Her fifth studio album, ''Monochrome'', was released on May 21, 2013.<ref>{{cite web|title=Lee Hyori unveils ''Monochrome'' album image|url=http://www.koreaherald.com/view.php?ud=20130509000653|work=The Korea Herald|last=Suh|first=Hye-rim|date=May 9, 2013|access-date=September 2, 2013|archive-date=September 23, 2020|archive-url=https://web.archive.org/web/20200923201511/http://www.koreaherald.com/view.php?ud=20130509000653|url-status=live}}</ref> Lee wrote the lyrics for eight of the 16 tracks on the album, and reportedly used a full band instead of using electronically generated sounds for the songs. Upon its release, eight tracks were ranked in the top 10 on Bugs, Olleh and Naver Music, while its lead track, "Bad Girls" topped the charts on Melon, Naver, Olleh and Bugs.<ref>{{cite web|title=Lee Hyori's ''Monochrome'' sweeps charts|url=http://www.koreaherald.com/view.php?ud=20130522000654|work=The Korea Herald|last=Jackson|first=Julie|date=May 22, 2013|access-date=September 2, 2013|archive-date=September 1, 2013|archive-url=https://web.archive.org/web/20130901043459/http://www.koreaherald.com/view.php?ud=20130522000654|url-status=live}}</ref><ref>{{cite web|script-title=ko:이효리 배드걸, 섹시한 미스코리아급 화보!|trans-title=Lee Hyori, bad girl, sexy and like Miss Korea|url=http://www.etnews.com/news/home_mobile/life/2770248_2569.html|work=Etnews.com|language=ko|date=May 21, 2013|access-date=May 26, 2013|archive-date=January 19, 2025|archive-url=https://web.archive.org/web/20250119145815/https://www.etnews.com/news/home_mobile/life/2770248_2569.html|url-status=live}}</ref><ref>{{cite web|script-title=ko:인기가요 이효리 "'미스코리아' 작사 하루만에 완성"|trans-title=Lee Hyori, completed the lyrics in one day|url=http://star.mk.co.kr/v2/view.php?mc&year=2013&no=406690|work=StarMk.co.kr|language=ko|date=May 26, 2013|access-date=September 2, 2013|archive-date=July 14, 2014|archive-url=https://web.archive.org/web/20140714232958/http://star.mk.co.kr/v2/view.php?mc&year=2013&no=406690|url-status=live}}</ref> She performed "Bad Girls" as part of a highly praised collaboration stage at the 2013 SBS Gayo Daejeon televised concert along with CL from girl group 2NE1, who had also released a bad girl themed song that year called The Baddest Female.<ref>{{cite web|title=A Star-Studded Affair: 2013 SBS Gayo Daejun|url=http://seoulbeats.com/2013/12/a-star-studded-affair-2013-sbs-gayo-daejun/|date=December 30, 2013|access-date=July 6, 2014|archive-date=August 3, 2020|archive-url=https://web.archive.org/web/20200803152544/http://seoulbeats.com/2013/12/a-star-studded-affair-2013-sbs-gayo-daejun/|url-status=live}}</ref>{{Unreliable source?|reason=Per WP:KO/RS#UR|date=November 2024}} On April 2, 2014, SBS announced she and actress Moon So-ri would host a talk show ''Magic Eye''.{{cn|date=October 2025}} The show started filming in April. Due to low ratings, the show aired its final episode on November 18, 2014.<ref>{{Cite news|script-title=ko:'매직아이' 내달 18일 종영|url=http://www.osen.co.kr/article/G1109994912|publisher=Osen|language=ko|date=October 30, 2014|access-date=November 2, 2014|archive-date=October 7, 2021|archive-url=https://web.archive.org/web/20211007192726/http://www.osen.co.kr/article/G1109994912|url-status=live}}</ref>
===2015–2017: ''Black''=== In February 2015, Lee's representatives announced that her contract with B2M Entertainment had expired in 2013.<ref>{{Cite news|title=Lee Hyori maintains ties with B2M Entertainment despite their expired contract|url=http://www.allkpop.com/article/2015/02/lee-hyori-maintains-ties-with-b2m-entertainment-despite-their-expired-contract|work=Allkpop|access-date=July 6, 2017|archive-date=October 8, 2021|archive-url=https://web.archive.org/web/20211008130616/https://www.allkpop.com/article/2015/02/lee-hyori-maintains-ties-with-b2m-entertainment-despite-their-expired-contract|url-status=live}}</ref>{{Unreliable source?|reason=Per WP:KO/RS#UR|date=November 2024}} In May 2015, Lee announced that she closed her blog as well as her Twitter account.{{cn|date=October 2025}} Along with shutting down her social media, she stopped all of her television activities.<ref>{{cite web|title=Lee Hyori pulls plug on TV career|url=http://www.koreatimesus.com/lee-hyori-pulls-plug-on-tv-career/|work=The Korea Times|date=October 1, 2015|access-date=November 24, 2015|archive-date=September 26, 2020|archive-url=https://web.archive.org/web/20200926232756/http://www.koreatimesus.com/lee-hyori-pulls-plug-on-tv-career/|url-status=live}}</ref> In October of that year, Lee's representative told media outlets that she would be taking a 2-year hiatus from her entertainment career, "in order to have time for herself."<ref>{{cite web|title=Lee Hyori to take a hiatus from celebrity activities for 2 or more years|url=http://www.allkpop.com/article/2015/10/lee-hyori-to-take-a-hiatus-from-celebrity-activities-for-2-or-more-years|website=Allkpop|access-date=November 24, 2015|archive-date=October 20, 2021|archive-url=https://web.archive.org/web/20211020093326/https://www.allkpop.com/article/2015/10/lee-hyori-to-take-a-hiatus-from-celebrity-activities-for-2-or-more-years|url-status=live}}</ref>{{Unreliable source?|reason=Per WP:KO/RS#UR|date=November 2024}}<ref>{{cite web|title=Lee Hyori pulls plug on TV career|url=http://www.koreatimesus.com/lee-hyori-pulls-plug-on-tv-career/|website=The Korea Times|access-date=November 24, 2015|archive-date=September 26, 2020|archive-url=https://web.archive.org/web/20200926232756/http://www.koreatimesus.com/lee-hyori-pulls-plug-on-tv-career/|url-status=live}}</ref> In October 2016, Lee hinted at working on new music.<ref>{{cite web|title=Lee Hyori Reveals That She is Preparing a New Album|url=http://mwave.interest.me/en/kpop-news/article/109374/lee-hyori-reveals-that-she-is-preparing-a-new-album-all-kpop-news|work=MWave|date=October 22, 2016|access-date=December 15, 2016|archive-date=March 29, 2017|archive-url=https://web.archive.org/web/20170329224229/http://mwave.interest.me/en/kpop-news/article/109374/lee-hyori-reveals-that-she-is-preparing-a-new-album-all-kpop-news|url-status=live}}</ref> In November, it was confirmed that Lee had signed with Kiwi Media Group with a new album due in 2017.{{cn|date=October 2025}}<ref>{{cite web|title=Lee Hyori to make comeback next year|url=http://www.koreaherald.com/view.php?ud=20161124000349|work=The Korea Herald|date=November 24, 2016|access-date=December 15, 2016|archive-date=September 23, 2020|archive-url=https://web.archive.org/web/20200923190815/http://www.koreaherald.com/view.php?ud=20161124000349|url-status=live}}</ref> In December, Lee made a return to social media with posts on Instagram.{{cn|date=October 2025}}
thumb|upright|Lee in 2017
In January 2017, Kiwi Media Group's CEO Kim Hyung Suk revealed on MBC's ''Video Star'' that Lee was taking on the bulk of the responsibility for her new album as executive producer while working with him and "10 Minutes" songwriter Kim Dong Hyun.<ref>{{Cite news|script-title=ko:'비디오스타' 김형석 "이효리, 음악적 생각많아..프로듀서 역할도"|url=http://entertain.naver.com/read?oid=109&aid=0003471073|language=ko|access-date=June 28, 2017|archive-date=October 8, 2021|archive-url=https://web.archive.org/web/20211008135606/https://entertain.naver.com/read?oid=109&aid=0003471073|url-status=live}}</ref>{{Full citation needed|date=December 2024|reason=See WP:KO/RS#NA; should specify underlying publication used by news aggregator.}}<ref>{{Cite news|script-title=ko:[Oh!커피 한 잔②] 김형석이 직접 스포한 이효리의 새 앨범|url=http://entertain.naver.com/ranking/read?oid=109&aid=0003546770|language=ko|access-date=June 28, 2017|archive-date=October 8, 2021|archive-url=https://web.archive.org/web/20211008201342/https://entertain.naver.com/ranking/read?oid=109&aid=0003546770|url-status=live}}</ref>{{Full citation needed|date=December 2024|reason=See WP:KO/RS#NA; should specify underlying publication used by news aggregator.}}<ref>{{Cite web|script-title=ko:이효리 내년 상반기 컴백한다...김형석과 전속계약 체결|url=http://www.wowtv.co.kr/newscenter/news/view.asp?bcode=T30001000&artid=A201611240132|website=www.wowtv.co.kr|date=November 24, 2016|access-date=June 28, 2017|archive-date=August 19, 2017|archive-url=https://web.archive.org/web/20170819062015/http://www.wowtv.co.kr/newscenter/news/view.asp?bcode=T30001000&artid=A201611240132|url-status=live}}</ref><ref>{{Cite news|script-title=ko:"요가로 몸푸는 중"..이효리, 컴백 앞둔 근황|url=http://entertain.naver.com/read?oid=112&aid=0002918275|language=ko|access-date=June 28, 2017|archive-date=October 8, 2021|archive-url=https://web.archive.org/web/20211008193447/https://entertain.naver.com/read?oid=112&aid=0002918275|url-status=live}}</ref>{{Full citation needed|date=December 2024|reason=See WP:KO/RS#NA; should specify underlying publication used by news aggregator.}} In April 2017, it was announced that Lee would be starring with her husband in a new variety show entitled ''Hyori's Homestay''.{{cn|date=October 2025}}
In June, Lee's agency confirmed her comeback for early July as she prepared to film a music video for the single.<ref>{{Cite news|script-title=ko:이효리 측 "7월초 컴백..완성도 위해 마무리 작업 중"(공식)|url=http://entertain.naver.com/music/now/read?oid=112&aid=0002928996|language=ko|access-date=June 15, 2017}}</ref>{{Full citation needed|date=December 2024|reason=See WP:KO/RS#NA; should specify underlying publication used by news aggregator.}} Later the same month, her agency announced that singer-songwriter Lee Juck would be featured on one of the tracks.<ref>{{Cite news|script-title=ko:이효리 측 "새 정규, 이적 보컬 피처링 동참"(공식)|url=http://entertain.naver.com/read?oid=108&aid=0002624801|language=ko|access-date=July 2, 2017|archive-date=July 11, 2021|archive-url=https://web.archive.org/web/20210711210559/https://entertain.naver.com/read?oid=108&aid=0002624801|url-status=live}}</ref>{{Full citation needed|date=December 2024|reason=See WP:KO/RS#NA; should specify underlying publication used by news aggregator.}} A few days later, Lee released a teaser image and video teaser for the album's pre-release track "Seoul".<ref>{{Cite web|script-title=ko:2017.06.28 Wed 6:00 PM Lee Hyori – "Seoul" Prerelease #Leehyori #이효리 @ktunecollective #Comeback #June28 #Seoul #서울 #선공개 #키위미디어그룹pic.twitter.com/gqS6Je33aD|url=https://twitter.com/ktunecollective/status/878991195761893377|website=@ktunecollective|date=June 25, 2017|access-date=June 28, 2017|archive-date=July 9, 2021|archive-url=https://web.archive.org/web/20210709200738/https://twitter.com/ktunecollective/status/878991195761893377|url-status=live}}</ref><ref>{{Citation|script-title=ko:[Teaser] Lee Hyori(이효리) _ Seoul (Feat. Killagramz)|url=https://www.youtube.com/watch?v=UjKqWHiLXi4|last=1theK (원더케이)|date=June 27, 2017|access-date=June 28, 2017|archive-date=June 27, 2017|archive-url=https://web.archive.org/web/20170627151204/https://www.youtube.com/watch?v=UjKqWHiLXi4&gl=US&hl=en|url-status=live}}</ref><ref>{{Citation|title=- YouTube|script-title=ko:이효리(Lee Hyori) – 오늘 "서울(Seoul)" 발매!|url=https://www.youtube.com/watch?v=k_VsR013Iq0|last=K-tune Collective|date=June 27, 2017|access-date=June 30, 2017}}{{cbignore}}{{dead link|date=August 2025}}</ref> The self-composed electro-R&B song was released on June 28, 2017, alongside the music video featuring the contrasting visuals of Seoul and Jeju Island.<ref>{{Citation|script-title=ko:[MV] Lee Hyori(이효리) _ Seoul (Feat. Killagramz)|url=https://www.youtube.com/watch?v=89Rq4_QcBkw|last=1theK (원더케이)|date=June 29, 2017|access-date=June 30, 2017|archive-date=June 29, 2017|archive-url=https://web.archive.org/web/20170629133147/https://www.youtube.com/watch?v=89Rq4_QcBkw&gl=US&hl=en|url-status=bot: unknown}}</ref> The album's tracklist was revealed<ref>{{Cite news|title=Lee Hyori reveals track list for long-awaited comeback album 'Seoul'|url=http://www.allkpop.com/article/2017/06/lee-hyori-reveals-track-list-for-long-awaited-comeback-album-seoul|work=Allkpop|access-date=June 28, 2017|archive-date=October 8, 2021|archive-url=https://web.archive.org/web/20211008141336/https://www.allkpop.com/article/2017/06/lee-hyori-reveals-track-list-for-long-awaited-comeback-album-seoul|url-status=live}}</ref>{{Unreliable source?|reason=Per WP:KO/RS#UR|date=November 2024}} along with a series of visual teasers for the album a few days before the album's release.{{cn|date=October 2025}}<ref>{{Citation|script-title=ko:이효리(Lee Hyori) – "Black" Art Film #2|url=https://www.youtube.com/watch?v=HXu0spCFd7o|last=K-tune Collective|date=July 1, 2017|access-date=July 2, 2017|archive-date=July 1, 2017|archive-url=https://web.archive.org/web/20170701161454/https://www.youtube.com/watch?v=HXu0spCFd7o|url-status=dead}}</ref> On July 4, 2017, her sixth studio album, ''Black'', was released alongside the rustic-themed official music video for the title track.<ref>{{Citation|script-title=ko:[MV] Lee Hyori(이효리) _ Black|url=https://www.youtube.com/watch?v=_64gu8qqeiM|last=1theK (원더케이)|date=July 4, 2017|access-date=July 4, 2017|archive-date=July 4, 2017|archive-url=https://web.archive.org/web/20170704100412/https://www.youtube.com/watch?v=_64gu8qqeiM&gl=US&hl=en|url-status=bot: unknown}}</ref> The mature, experimental sound started with ''Monochrome'' continues as Lee wrote eight and composed nine of the ten album tracks.{{cn|date=October 2025}}
===2017–present: Reality show, SSAK3 and Refund Sisters=== Lee and her husband, Lee Sang-soon, turned their house in Jeju Island into a guest house to film Hyori's Homestay. In season 1, IU joins the show as an employee.{{cn|date=October 2025}} In season 2, the employee position was replaced by YoonA,{{cn|date=October 2025}} also in this season Park Bo-gum came to work as a temporary employee.{{cn|date=October 2025}} In 2019, Lee reunited with Fin.K.L in a new reality show "Camping Club".{{cn|date=October 2025}}
On May 15, 2020, Lee announced that she had signed a contract with ESteem Entertainment.<ref>{{Cite web|script-title=ko:[공식] 이효리, 에스팀엔터와 전속계약 맺어 "좋은 인연 소중히 이어갈 것"|url=http://sports.khan.co.kr/entertainment/sk_index.html?art_id=202005151806013&sec_id=540101&pt=nv|website=Sports Kyunghyang|date=May 15, 2020|access-date=May 15, 2020|archive-date=July 26, 2020|archive-url=https://web.archive.org/web/20200726120402/http://sports.khan.co.kr/entertainment/sk_index.html?art_id=202005151806013&sec_id=540101&pt=nv|url-status=live}}</ref> Through MBC's ''Hangout with Yoo'', she, under the stage name ''Linda G'', founded the summer project co-ed trio named SSAK3 with Rain and Yoo Jae-suk. They released a debut single "Beach Again" on July 18, 2020{{cn|date=October 2025}} and officially debuted on July 25 with a debut stage on Music Core. SSAK3 is a special summer project, and they announced that all proceeds from their songs and promotions will be donated to communities in need.{{cn|date=October 2025}} The single peaked at number one on the Gaon Digital Chart.
thumb|upright|Lee at a university festival in 2023
After SSAK3 project, ''Hangout with Yoo'' programme has a spin-off from Lee naming Uhm Jung-hwa, Jessi and Hwasa as the members she wanted in her dream girl group during the SSAK3 segment.{{Citation needed|date=February 2021}} The four women formed another girl group named Refund Sisters with Yoo Jae-suk as a producer. They released a debut single "Don't Touch Me" on October 10, 2020, which also peaked at number one in South Korea.
On October 13, 2021, it was announced that Lee will be hosting the 2021 Mnet Asian Music Awards on December 11, 2021, making her the first woman to host the show solo.<ref>{{cite news|script-title=ko:올해 MAMA 호스트는 이효리...첫 여성 진행자|url=https://www.yna.co.kr/view/AKR20211013064100005?input=1195m|website=Yonhap News Agency|language=ko|last=Kim|first=Jeong-jin|date=October 13, 2021|access-date=November 8, 2021|archive-date=November 8, 2021|archive-url=https://web.archive.org/web/20211108103120/https://www.yna.co.kr/view/AKR20211013064100005?input=1195m|url-status=live}}</ref>
In February 2023, Lee signed with Antenna.<ref>{{cite web|script-title=ko:이효리, 결국 이상순·유재석과 안테나 품으로|trans-title=Lee Hyo-ri, eventually with Lee Sang-soon and Yoo Jae-seok as an antenna|url=https://entertain.naver.com/now/read?oid=469&aid=0000723807|via=Naver|publisher=Hankook Ilbo|language=ko|last=Hong|first=Hye-min|date=February 16, 2023|access-date=February 16, 2023|archive-date=February 16, 2023|archive-url=https://web.archive.org/web/20230216053636/https://entertain.naver.com/now/read?oid=469&aid=0000723807|url-status=live}}</ref> In March 2023, it was revealed that Lee would be a part of ''Dancing Queens on the Road'', a twelve-episode television variety show aired on tvN, along with Kim Wan-sun, Uhm Jung-Hwa, BoA and Hwasa.<ref>{{cite web|script-title=ko:이효리, 김완선·엄정화·보아·화사와 '댄스가수 유랑단' 출격[공식]|trans-title=Lee Hyo-ri, Kim Wan-seon, Um Jung-hwa, Boa, and Hwasa sortie for 'Dance Singer's Wandering Troupe' [Official]|url=https://entertain.naver.com/now/read?oid=108&aid=0003129779|via=Naver|publisher=MT Star News|language=ko|last=Han|first=Hae-sun|date=February 16, 2023|access-date=October 6, 2024|archive-date=February 16, 2023|archive-url=https://web.archive.org/web/20230216150343/https://entertain.naver.com/now/read?oid=108&aid=0003129779|url-status=live}}</ref> On October 12, 2023, Lee released the single "Hoodie E Banbaji", her first in six years.<ref>{{Cite news|title=Lee Hyori returns with 'Hoodie E Banbaji', her first official single in six years|url=https://www.nme.com/news/music/lee-hyori-hoodie-e-banbaji-first-official-single-six-years-3513672|work=NME|last=Daly|first=Rhian|date=October 12, 2023|access-date=May 17, 2024|archive-date=October 17, 2023|archive-url=https://web.archive.org/web/20231017233040/https://www.nme.com/news/music/lee-hyori-hoodie-e-banbaji-first-official-single-six-years-3513672|url-status=live}}</ref>
In January 2024, Lee began hosting the fourth season of the talk show ''The Seasons—''titled ''The Seasons: Lee Hyori's Red Carpet''.<ref>{{Cite web|title=Lee Hyo-ri to pick up baton as decades-long KBS late-night music show host|url=https://koreajoongangdaily.joins.com/news/2024-01-05/entertainment/television/Lee-Hyori-to-pick-up-baton-as-decadeslong-KBS-latenight-music-show-host/1951971|website=Korea JoongAng Daily|language=en|last=Lim|first=Jeong-won|date=January 5, 2024|access-date=February 17, 2024|archive-date=February 17, 2024|archive-url=https://web.archive.org/web/20240217012103/https://koreajoongangdaily.joins.com/news/2024-01-05/entertainment/television/Lee-Hyori-to-pick-up-baton-as-decadeslong-KBS-latenight-music-show-host/1951971|url-status=live}}</ref> On May 7, Lee is joined by her mother in a reality show called "Mom, Will You Go on a Trip with Me?" where they go on a trip for the first time.<ref>{{Cite web|title=Lee Hyo-ri to star alongside her mother in JTBC's upcoming travel reality show|url=https://koreajoongangdaily.joins.com/news/2024-02-02/entertainment/television/Lee-Hyori-to-star-alongside-her-mother-in-JTBCs-upcoming-travel-reality-show/1973300|website=Korea JoongAng Daily|language=en|date=February 2, 2024|access-date=July 9, 2025|archive-date=December 10, 2024|archive-url=https://web.archive.org/web/20241210054015/https://koreajoongangdaily.joins.com/news/2024-02-02/entertainment/television/Lee-Hyori-to-star-alongside-her-mother-in-JTBCs-upcoming-travel-reality-show/1973300|url-status=live}}</ref> On September 5, Antenna announced that after more than 10 years of living in Jeju, Hyori and her husband has moved to Seoul and be more active in their career.<ref>{{Cite web|script-title=ko:서울 이주한 이효리, 성수동 마켓에서 포착...일반인들 속에서도 '역시 ...|url=https://sports.chosun.com/entertainment/2024-10-06/202410060100042010005396#_enliple|website=Sports Chosun|language=ko|date=October 6, 2024|access-date=October 6, 2024|archive-date=October 7, 2024|archive-url=https://web.archive.org/web/20241007102434/https://sports.chosun.com/entertainment/2024-10-06/202410060100042010005396#_enliple|url-status=live}}</ref>
==Artistry and image== thumb|left|upright|Lee performing in 2007
After the disbandment of Fin.K.L., Lee's style has been categorized as urban pop and dance-pop. With the release of ''H-Logic'', Lee began to experiment with her sound by incorporating hip-hop into her music. Later releases have been influenced by country, blues, disco, folk and rock music. At the beginning of her solo career, Lee would sometimes write or co-write material for her albums alongside other songwriters. Later in her career, she began self-composing and producing much of her own material. Thematically, Lee's songs have ranged from love and heartbreak to empowerment to social commentary with a female perspective.
Lee's vocal range can be classified in the mezzo-soprano range. In spite of her sexy image, she has been recognized for her emotional delivery<ref name=":1">{{cite news|title=Sexiness can be a double-edged sword|url=http://www.hellokpop.com/2012/08/22/sexiness-can-be-a-double-edged-sword/|work=hellokpop.com|date=August 22, 2012|access-date=September 21, 2012|archive-date=September 16, 2012|archive-url=https://web.archive.org/web/20120916105740/http://www.hellokpop.com/2012/08/22/sexiness-can-be-a-double-edged-sword/|url-status=live}}</ref>{{Unreliable source?|reason=See reliable sources list on WP:KO/RS|date=December 2024}} in songs like "Swing" and "Amor Mio". Lee has been criticized for her vocal ability, which she responded with "I think everyone thinks differently, so they can think so. Before, I felt like I was hiding behind the instruments. It felt uncomfortable otherwise. But starting from a point, I started liking my voice. Since I like it, it didn't really matter what other people thought."<ref>{{Cite news|title=Lee Hyori responds to criticisms about her vocals|url=http://www.allkpop.com/article/2013/05/lee-hyori-responds-to-criticisms-about-her-vocals|work=Allkpop|access-date=July 3, 2017|archive-date=January 7, 2018|archive-url=https://web.archive.org/web/20180107082955/https://www.allkpop.com/article/2013/05/lee-hyori-responds-to-criticisms-about-her-vocals|url-status=live}}</ref>{{Unreliable source?|reason=Per WP:KO/RS#UR|date=November 2024}}<ref>{{Cite news|title=Lee Hyori: Singer, Icon, Bride|url=http://seoulbeats.com/2013/09/lee-hyori-singer-icon-bride/|work=seoulbeats|language=en-US|date=September 6, 2013|access-date=July 3, 2017|archive-date=August 5, 2020|archive-url=https://web.archive.org/web/20200805045530/https://seoulbeats.com/2013/09/lee-hyori-singer-icon-bride/|url-status=live}}</ref>{{Unreliable source?|reason=Per WP:KO/RS#UR|date=November 2024}} Lee has been influenced by fellow Korean singer Uhm Jung-hwa.<ref>{{Cite news|script-title=ko:'컴백' 이효리 "1년 뒤 마흔, 실감 안나...마음은 20대" [화보]|url=http://entertain.naver.com/music/now/read?oid=117&aid=0002876364|language=ko|access-date=July 3, 2017|archive-date=September 16, 2024|archive-url=https://web.archive.org/web/20240916162803/https://m.entertain.naver.com/now/article/117/0002876364|url-status=live}}</ref>{{Full citation needed|date=December 2024|reason=See WP:KO/RS#NA; should specify underlying publication used by news aggregator.}}
===Image=== [[File:Lee Hyori at SBS Inkigayo in 2007 11.jpg|thumb|upright|Lee is regarded as a sex symbol in South Korea.<ref>{{cite web|title=Hyo-ri: I never slept with Rain|url=https://www.koreatimes.co.kr/www/nation/2024/01/113_162829.html|website=The Korea Times|language=en|date=August 13, 2014|access-date=February 16, 2024|archive-date=February 16, 2024|archive-url=https://web.archive.org/web/20240216222059/https://www.koreatimes.co.kr/www/nation/2024/01/113_162829.html|url-status=live}}</ref>]]
As a member of Fin K.L, Lee became known for her sex appeal.<ref name=":1" /><ref name=":0" /> This image has allowed Lee to lend her face and image to advertising for various company endorsement deals, and in 2005 she was chosen in a consumer survey as the female entertainer with the strongest brand power.<ref>{{cite web|title=Park Ji-sung, Lee Hyo-ri Koreans with Most Brand Powe|url=http://english.chosun.com/site/data/html_dir/2005/12/02/2005120261004.html|work=The Chosun Ilbo|date=December 2, 2005|access-date=September 2, 2013|archive-date=October 23, 2013|archive-url=https://web.archive.org/web/20131023040412/http://english.chosun.com/site/data/html_dir/2005/12/02/2005120261004.html|url-status=live}}</ref> In late 2003, Lee signed an advertising contract with Samsung, for which she would make three musical commercials and songs for their Anycall cell phones, which became some of her most prominent commercials.<ref>{{cite web|title=Lee Hyo-ri Signs Another Lucrative Deal with Samsung|url=http://english.chosun.com/site/data/html_dir/2006/12/12/2006121261010.html|work=The Chosun Ilbo|date=December 12, 2006|access-date=September 2, 2013|archive-date=October 4, 2013|archive-url=https://web.archive.org/web/20131004220743/http://english.chosun.com/site/data/html_dir/2006/12/12/2006121261010.html|url-status=live}}</ref> The first commercial and song, "Anymotion", was released in early 2005, featuring Eric Mun from Shinhwa. In early 2006, the follow-up commercial "Anyclub" featuring Teddy Park from 1TYM was released in two parts; the music video starred Eric Mun and actor Kwon Sang-woo. The songs from the commercials served as singles for Lee in between her albums. The final commercial was released in December 2006, titled "Anystar" and differed from the first two in that it featured mostly dialogue. The commercial starred actor Lee Joon-gi and YG Family trainee Park Bom (2NE1). Her contract with Samsung ended in December 2007.
For five years, Lee was the model for Lotte Liquor, making her its longest-serving endorser. According to Lotte, the market share of the company's soju brand rose from 11 to 15 percent while Lee modeled for it. Her contract ended in November 2012.<ref>{{cite web|title=Lee Hyo-ri Signs Off as Longest-Serving Soju Model|url=http://english.chosun.com/site/data/html_dir/2012/11/13/2012111301183.html|work=The Chosun Ilbo|date=November 13, 2012|access-date=September 2, 2013|archive-date=May 24, 2017|archive-url=https://web.archive.org/web/20170524014034/http://english.chosun.com/site/data/html_dir/2012/11/13/2012111301183.html|url-status=live}}</ref>
In 2007, she starred in a commercial with Jessica Alba for South Korean cosmetics company Ĭsa Knox, which was shot in Vancouver, British Columbia, Canada.<ref>{{cite web|title=Summit of the Starlets: Jessica Alba and Lee Hyo-ri|url=http://english.chosun.com/site/data/html_dir/2007/08/29/2007082961006.html|work=The Chosun Ilbo|date=August 29, 2007|access-date=September 2, 2013|archive-date=October 22, 2013|archive-url=https://web.archive.org/web/20131022140404/http://english.chosun.com/site/data/html_dir/2007/08/29/2007082961006.html|url-status=live}}</ref> Lee also modeled for cosmetics company Biotherm (her contract ended in February 2007), and Black Bean Therapy, a health drink. She then signed with KB Card, and has starred in commercials along with Rain. She was a model for Calvin Klein Jeans, modeling for the "Pure Calvin" Collection.<ref>{{cite web|title=Lee Hyo-lee Sizzles in Calvin Klein|url=http://www.hancinema.net/lee-hyo-lee-sizzles-in-calvin-klein-8841.html|work=The Korea Times via Hancinema|last=Garcia|first=Cathy Rose A.|date=March 4, 2007|access-date=September 2, 2013|archive-date=October 16, 2013|archive-url=https://web.archive.org/web/20131016060130/http://www.hancinema.net/lee-hyo-lee-sizzles-in-calvin-klein-8841.html|url-status=live}}</ref> She was also briefly featured in a 2010 Adidas commercial. Over the years, Lee has appeared in music videos for artists like Davichi and Leessang.
During an episode of ''Hangout with Yoo'', Lee Hyori was brainstorming stage names for the project group Refund Sisters. During this conversation she said, "How about a Chinese name, since we could go global? How about 'Mao'?" In response to this, Chinese viewers of the show expressed their discontent as the name was reminiscent of Mao Zedong.<ref>{{cite web|script-title=ko:이효리 "이름 '마오' 어때요" 발언에 중국 네티즌 "국부 욕보였다"|url=https://news.joins.com/article/23855170|date=August 24, 2020|access-date=August 25, 2020|archive-date=September 3, 2020|archive-url=https://web.archive.org/web/20200903191620/https://news.joins.com/article/23855170|url-status=live}}</ref><ref>{{Cite web|script-title=ko:효리 새 예명 '마오'가 뭐길래...중국 네티즌 '난리'|url=https://amp.seoul.co.kr/www/20200824500135|access-date=August 25, 2020|archive-date=July 10, 2021|archive-url=https://web.archive.org/web/20210710230627/https://amp.seoul.co.kr/www/20200824500135|url-status=dead}}</ref>
==Impact== Lee has appeared on the ''Forbes'' Korea Power Celebrity 40 multiple times throughout her career, including placing within the top 15 in 2009–2011.<ref>{{cite web|script-title=ko:김연아 1위|trans-title=Kim Yu-na 1st place|url=https://jmagazine.joins.com/forbes/view/278077|work=JoongAng Ilbo|url-access=subscription|language=ko|last1=Son|first1=Yong-seok|last2=Baek|first2=Seul-gi|date=February 23, 2009|access-date=May 24, 2021|archive-date=May 24, 2021|archive-url=https://web.archive.org/web/20210524092858/https://jmagazine.joins.com/forbes/view/278077|url-status=live}}{{cite web|script-title=ko:타고난 몸과 끼로 돈·명예 한 손에|trans-title=In one hand, money and honor with a natural body and talent|url=https://jmagazine.joins.com/forbes/view/278078|work=JoongAng Ilbo|url-access=subscription|language=ko|date=February 23, 2009|access-date=May 24, 2021|archive-date=May 24, 2021|archive-url=https://web.archive.org/web/20210524100035/https://jmagazine.joins.com/forbes/view/278078|url-status=live}}</ref><ref>{{cite web|title=In Pictures: Korea's Power Celebrity List|url=https://www.forbes.com/2010/07/16/celebs-korea-rankings-entertainers-power-asia_slide.html|work=Forbes|date=July 19, 2010|access-date=May 24, 2021|archive-date=March 31, 2019|archive-url=https://web.archive.org/web/20190331154145/https://www.forbes.com/2010/07/16/celebs-korea-rankings-entertainers-power-asia_slide.html|url-status=live}}</ref><ref>{{cite web|title=Korea's Top Celebrities|url=https://www.forbes.com/2011/04/04/korea-celebs-lists-power-asia_slide.html?sh=42808cfd727c|work=Forbes|date=April 4, 2011|access-date=March 23, 2021|archive-date=May 23, 2021|archive-url=https://web.archive.org/web/20210523171122/https://www.forbes.com/2011/04/04/korea-celebs-lists-power-asia_slide.html?sh=42808cfd727c|url-status=live}}</ref> She has been cited as an inspiration or influence by numerous artists, including Kara,<ref>{{Cite web|script-title=ko:카라, 4명 맴버모두 개성미 물씬...'복합적 매력' 앞날 기대|trans-title=KARA, all 4 members show their individuality... Looking forward to the future of 'complex charm'|url=https://entertain.naver.com/read?oid=076&aid=0000061300|via=Naver|website=Sports Chosun|language=ko|date=May 23, 2007|access-date=September 30, 2021|archive-date=September 16, 2024|archive-url=https://web.archive.org/web/20240916162807/https://m.entertain.naver.com/article/076/0000061300|url-status=live}}</ref> Blackpink's Jennie,<ref>{{cite web|script-title=ko:블핑 제니 "이효리 팬, 만나기 위해 데뷔 7년 만에 KBS 출연" [N현장]|trans-title=Blackpink Jennie 'Appeared on KBS 7 years after debut to meet Lee Hyori as a fan' [N Site]|url=https://entertain.naver.com/read?oid=421&aid=0007267755|website=News1|publisher=Naver|language=ko|date=January 2, 2024|access-date=March 31, 2024|archive-date=March 31, 2024|archive-url=https://web.archive.org/web/20240331025221/https://entertain.naver.com/read?oid=421&aid=0007267755|url-status=live}}</ref> Jeon Somi,<ref>{{Cite web|script-title=ko:'아이오아이 센터→솔로' 전소미 '롤모델은 이효리'[종합]|trans-title='IOI center → Solo', Jeon So-mi says 'Role model is Lee Hyo-ri' [General]|url=https://star.mt.co.kr/stview.php?no=2019061314493348592|website=Star News|language=ko|last=Gong|first=Mi-na|date=June 13, 2019|access-date=September 30, 2021|archive-date=September 30, 2021|archive-url=https://web.archive.org/web/20210930025923/https://star.mt.co.kr/stview.php?no=2019061314493348592|url-status=live}}</ref> Chungha,<ref>{{cite web|script-title=ko:'별밤' 청하 "롤모델은 이효리·보아...CD 드리고 싶어"|trans-title='Starry Night' Chungha "Role models are Lee Hyori, BoA... I want to give you a CD"|url=https://entertain.naver.com/read?oid=311&aid=0000815696|via=Naver|website=Xports News|language=ko|date=January 22, 2018|access-date=April 2, 2022|archive-date=April 2, 2022|archive-url=https://web.archive.org/web/20220402205230/https://entertain.naver.com/read?oid=311&aid=0000815696|url-status=live}}</ref> Jessica Jung,<ref>{{cite news|script-title=ko:제시카 "롤모델 이효리처럼 센 여자 콘셉트 해보고파"|trans-title=Jessica "I want to try a strong woman concept like role model Lee Hyori"|url=https://www.newsen.com/news_view.php?uid=201605201055470410|newspaper=제시카 "롤모델 이효리처럼 센 여자 콘셉트 해보고파"|language=ko|date=May 20, 2016|access-date=April 2, 2022|archive-date=April 2, 2022|archive-url=https://web.archive.org/web/20220402205229/https://www.newsen.com/news_view.php?uid=201605201055470410|url-status=live}}</ref> Dalshabet,<ref>{{cite web|script-title=ko:달샤벳 "우리 롤모델? 이효리-2NE1"...이유는?|trans-title=Dal Shabet 'Our role model? Lee Hyori – 2NE1' ... The reason is?|url=https://entertain.naver.com/read?oid=109&aid=0002294096|via=Naver|website=Osen|last=Hwang|first=Mi-hyun|date=January 9, 2012|access-date=September 30, 2021|archive-date=September 2, 2021|archive-url=https://web.archive.org/web/20210902205301/https://entertain.naver.com/read?oid=109&aid=0002294096|url-status=live}}</ref> Nada,<ref>{{Cite web|script-title=ko:래퍼 나다 "롤모델 이효리... 신곡 '내 몸', 운동하는 모든 곳에서 울려퍼지길" [인터뷰]|trans-title=Rapper Nada 'Role Model Lee Hyori... I hope that the new song 'My Body' will resonate everywhere you exercise' [Interview]|url=http://sports.khan.co.kr/entertainment/sk_index.html?art_id=202006250949003&sec_id=540101&pt=nv|website=Sports Kyunghyang|language=ko|date=June 25, 2020|access-date=|archive-date=September 30, 2021|archive-url=https://web.archive.org/web/20210930025922/http://sports.khan.co.kr/entertainment/sk_index.html?art_id=202006250949003&sec_id=540101&pt=nv|url-status=live}}</ref> Cherry Bullet's Jiwon,<ref>{{Cite web|script-title=ko:'두시의 데이트' 체리블렛 직접 밝힌 롤모델 '아이유·이효리·설현'|url=https://www.hankookilbo.com/News/Read/202002181645060020?t=20210930024126|website=Hankook Ilbo|language=ko|date=February 18, 2020|access-date=September 30, 2021|archive-date=September 16, 2024|archive-url=https://web.archive.org/web/20240916162755/https://www.hankookilbo.com/News/Read/202002181645060020?t=20210930024126|url-status=live}}</ref> Oh My Girl's Jiho,<ref>{{cite web|script-title=ko:오마이걸 지호 "2020년은 한 단계 성장할 수 있었던 해...내년엔 더 높이 오를 수 있길"[스타@스타일]|url=https://m.atstar1.com/view.php?uid=202011261709153410|website=AtStar1|language=ko|date=November 26, 2020|access-date=August 10, 2022|archive-date=August 10, 2022|archive-url=https://web.archive.org/web/20220810024420/https://m.atstar1.com/view.php?uid=202011261709153410}}</ref> Laboum's Solbin,<ref>{{cite web|script-title=ko:'라붐' 솔빈, 이효리 닮은꼴 미모 눈길..."롤모델도 이효리, 제주도에 살아보고 싶다"|url=https://www.etoday.co.kr/news/view/1421455|website=E2Day|language=ko|date=December 1, 2016|access-date=April 2, 2022|archive-date=April 2, 2022|archive-url=https://web.archive.org/web/20220402205230/https://www.etoday.co.kr/news/view/1421455|url-status=live}}</ref> Elris' Sohee,<ref>{{cite web|script-title=ko:[SC현장] "이효리가 롤모델"...소희, 볼빨간 손 잡고 솔로 데뷔 (종합)|url=https://entertain.naver.com/read?oid=076&aid=0003331151|via=Naver|website=Sports Chosun|language=ko|date=October 18, 2018|access-date=April 2, 2022|archive-date=September 16, 2024|archive-url=https://web.archive.org/web/20240916162800/https://m.entertain.naver.com/article/076/0003331151|url-status=live}}</ref> Jung Eun-chae,<ref>{{Cite web|script-title=ko:[화보] 채은정 "롤모델은 엄정화-이효리"|trans-title=[Picture] Chae Eun-jung 'Role models are Uhm Jung-hwa and Lee Hyori'|url=http://www.nbnnews.co.kr/news/articleView.html?idxno=600917|website=NBN News|language=ko|last=Hong|first=Seong-hoon|date=August 10, 2021|access-date=September 30, 2021|archive-date=September 16, 2024|archive-url=https://web.archive.org/web/20240916162759/http://www.nbnnews.co.kr/news/articleView.html?idxno=600917|url-status=live}}</ref> Jin Se-yeon,<ref>{{cite web|script-title=ko:라디오스타 진세연, "이효리 선배님 롤모델 삼아 섹시댄스 연습"|url=https://entertain.naver.com/read?oid=011&aid=0002676728|via=Naver|website=The Seoul Economic Daily|language=ko|date=April 30, 2015|access-date=April 2, 2022|archive-date=April 2, 2022|archive-url=https://web.archive.org/web/20220402205230/https://entertain.naver.com/read?oid=011&aid=0002676728|url-status=live}}</ref> and Huh Chan-mi.<ref>{{Cite web|script-title=ko:허찬미 화보 "롤모델=이효리, '유고걸(U-Go-Girl)' 자주 들어'|trans-title=Heo Chanmi's pictorial 'Role model=Hyori Lee, I often listen to 'U-Go-Girl' '|url=https://entertain.naver.com/read?oid=009&aid=0004767481|via=Naver|website=Star Today|language=ko|last=|date=March 23, 2021|access-date=|archive-date=September 30, 2021|archive-url=https://web.archive.org/web/20210930025903/https://entertain.naver.com/read?oid=009&aid=0004767481|url-status=live}}</ref>
==Other activities== ===Activism=== Lee has been recognized as one of South Korea's leading socialtainers for her charity work and raising her voice for social causes.<ref name="mwave">{{cite web|title=[Goodwill] Korea′s Most Influential Socialtainers|url=http://mwave.interest.me/enewsworld/en/article/30090/goodwill-koreas-most-influential-socialtainers|publisher=CJ E&M enewsWorld|last=Eun|first=Elizabeth|date=March 2, 2013|access-date=June 12, 2015|archive-date=March 3, 2016|archive-url=https://web.archive.org/web/20160303222202/http://mwave.interest.me/enewsworld/en/article/30090/goodwill-koreas-most-influential-socialtainers|url-status=dead}}</ref> She adheres to a pescetarian diet according to her personal ethics and health beliefs and is an advocate for animal welfare and animal rights.<ref>{{cite web|title=Lee Hyori Chosen as Top Vegetarian Figure by KVU|url=http://enewsworld.mnet.com/enews/contents.asp?idx=22834|work=enewsWorld|last=Oh|first=Mi-jung|date=December 3, 2012|archive-date=January 29, 2013|archive-url=https://archive.today/20130129042411/http://enewsworld.mnet.com/enews/contents.asp?idx=22834|url-status=dead}}</ref><ref>{{cite web|title=Lee Hyori Interviews Jane Goodall for Singles Magazine|url=http://enewsworld.mnet.com/enews/contents.asp?idx=1698|work=Korea JoongAng Daily|last=Oh|first=Mi-jung|date=November 22, 2011|archive-date=January 27, 2013|archive-url=https://archive.today/20130127122642/http://koreajoongangdaily.joinsmsn.com/news/article/Article.aspx?aid=2948675|url-status=usurped}}</ref><ref>{{cite web|title=Activism is a dog-eat-dog world|url=https://www.koreatimes.co.kr/www/news/opinon/2012/11/404_114130.html|work=The Korea Times|last1=Pearson|first1=James|last2=Rashid|first2=Raphael|date=June 29, 2012|access-date=May 12, 2016|archive-date=June 9, 2016|archive-url=https://web.archive.org/web/20160609215509/https://www.koreatimes.co.kr/www/news/opinon/2012/11/404_114130.html|url-status=live}}</ref> In 2012, she published ''Closer'', a photo-essay book that focuses on her everyday life with her dog Soonshim whom Lee adopted from an animal shelter. In the book, Lee wrote her thoughts on animal rights and animal shelters, as well as her sentiments toward wearing animal fur.<ref>{{cite web|title=Lee Hyori to Release Photo Essay Book With Her Pets|url=http://enewsworld.mnet.com/enews/contents.asp?idx=6713|work=enewsWorld|last=Ho|first=Stewart|date=May 15, 2011|archive-date=January 29, 2013|archive-url=https://archive.today/20130129164100/http://enewsworld.mnet.com/enews/contents.asp?idx=6713|url-status=dead}}</ref><ref>{{cite web|title=Lee Hyori to meet with fans to discuss new book|url=http://koreajoongangdaily.joinsmsn.com/news/article/Article.aspx?aid=2953232|work=Korea JoongAng Daily|last=Sunwoo|first=Carla|date=May 23, 2012|archive-date=May 31, 2012|archive-url=https://web.archive.org/web/20120531074034/http://koreajoongangdaily.joinsmsn.com/news/article/Article.aspx?aid=2953232|url-status=usurped}}</ref><ref>{{cite web|title=Lee Hyori teams up with Seoul mayor|url=http://koreajoongangdaily.joinsmsn.com/news/article/article.aspx?aid=2959337|work=Korea JoongAng Daily|last=Sunwoo|first=Carla|date=September 13, 2012|archive-date=January 27, 2013|archive-url=https://archive.today/20130127095633/http://koreajoongangdaily.joinsmsn.com/news/article/article.aspx?aid=2959337|url-status=usurped}}</ref> She has given money to shelters along with taking in stray and abused animals.<ref>{{Cite web|title=KPop News – [Special Edition] Socialtainers′ Hot Issues|url=http://mwave.interest.me/en/kpop-news/article/1489/special-edition-socialtainers-hot-issues|website=mwave.interest.me|language=en|access-date=July 3, 2017|archive-date=January 7, 2017|archive-url=https://web.archive.org/web/20170107101200/http://mwave.interest.me/en/kpop-news/article/1489/special-edition-socialtainers-hot-issues|url-status=dead}}</ref> Her work in animal activism has led her to interviewing Jane Goodall.<ref>{{Cite web|title=KPop News – Lee Hyori to Meet Jane Goodall in America|url=http://mwave.interest.me/en/kpop-news/article/899/lee-hyori-to-meet-jane-goodall-in-america|website=mwave.interest.me|language=en|date=February 2022|access-date=July 3, 2017}}{{Dead link|date=August 2025}}</ref>
When SsangYong Motor laid off workers in December 2014, Lee gave public support of the workers via Twitter, announcing that she wanted to see the new car Tivoli sell well so they would be hired again, adding that, if it happened, she would dance in front of the car in a bikini.<ref>{{cite web|title=I'll Dance in Front of Tivoli in Bikini|url=http://koreaittimes.com/story/43651/ill-dance-front-tivoli-bikini|publisher=The Korea IT Times|date=December 29, 2014|access-date=June 12, 2015|archive-date=June 16, 2015|archive-url=https://web.archive.org/web/20150616031553/http://koreaittimes.com/story/43651/ill-dance-front-tivoli-bikini|url-status=live}}</ref> During the 2012 presidential elections, Lee encouraged her fans to vote through a series of tweets and re-tweets. This drew both admiration and annoyance from others on social media.<ref>{{Cite web|title=KPOP News – Lee Hyori Wants You To Vote|url=http://mwave.interest.me/en/kpop-news/article/1164/lee-hyori-wants-you-to-vote|website=mwave.interest.me|language=en|date=February 2022|access-date=July 3, 2017}}{{Dead link|date=August 2025}}</ref> In a June 2012 poll by Panelnow, Lee was listed as one of "the socialtainers that best represents Korea" alongside broadcaster Kim Je-dong, singer Kim Jang-hoon, and actress Kim Yeo-jin.<ref name="mwave" /><ref name="Dongguk">{{cite web|title=Our Socialtainers: Model of Practice and Action|url=http://www.dgupost.com/news/articleView.html?idxno=1356|publisher=The Dongguk Post|last=Kim|first=Kang-su|date=June 4, 2012|access-date=June 12, 2015|archive-date=June 30, 2018|archive-url=https://web.archive.org/web/20180630024703/http://www.dgupost.com/news/articleView.html?idxno=1356|url-status=live}}</ref>
==Personal life== She married musician {{ill|Lee Sang-soon|ko|이상순}}, guitarist of rock band Roller Coaster, on September 1, 2013 at their vacation home on Mt. Halla in Jeju Island.<ref>{{cite web|title=Lee Hyori Unleashes Photos from Wedding|url=http://www.tenasia.com/archives/71757|work=Ten Asia|last=Lee|first=Hye-ji|date=September 3, 2013|archive-date=September 5, 2013|archive-url=https://web.archive.org/web/20130905062128/http://www.tenasia.com/archives/71757|url-status=dead}}</ref> Both of them are members of an animal rights group and began dating after they collaborated in July 2011 on a song that Lee recorded to support animal shelters.<ref>{{cite web|title=Lee Hyori Confirms She is Dating|url=http://enewsworld.mnet.com/enews/contents.asp?idx=1800|work=enewsWorld|last=Kim|first=Ji-yeon|date=November 27, 2011|access-date=December 4, 2012|archive-date=November 2, 2014|archive-url=https://web.archive.org/web/20141102080335/http://mwave.interest.me/enewsworld/en/article/1800/lee-hyori-confirms-she-is-dating|url-status=live}}</ref> In 2021, ''South China Morning Post'' estimated her net worth to be around US$30–40 million.<ref>{{cite web|title=The 7 richest female K-pop idols of 2021, from Blackpink's Lisa to Bae Suzy|url=https://www.scmp.com/magazines/style/celebrity/article/3148093/7-richest-female-k-pop-idols-2021-and-how-they-made-their|website=South China Morning Post|language=en|last=Navab|first=Ameena|date=September 9, 2021|access-date=May 18, 2022|archive-date=May 23, 2022|archive-url=https://web.archive.org/web/20220523024417/https://www.scmp.com/magazines/style/celebrity/article/3148093/7-richest-female-k-pop-idols-2021-and-how-they-made-their|url-status=live}}</ref>
==Discography== {{Main|Lee Hyori discography}} {{see also|Fin.K.L#Discography|SSAK3#Discography|Refund Sisters#Discography}} * ''Stylish...'' (2003) * ''Dark Angel'' (2006) * ''It's Hyorish'' (2008) * ''H-Logic'' (2010) * ''Monochrome'' (2013) * ''Black'' (2017)
==Concerts and tours== * The First Concert: Lee Hyori the Invincible (2008)
==Filmography== ===Television=== {| class="wikitable plainrowheaders" |- ! scope="col" | Year ! scope="col" | Title ! scope="col" | Role ! scope="col" | Notes |- ! scope="row" | 1997 | ''The Generation of Sensibility'' | One of the disorderly students | Pre-debut |- ! scope="row" | 2001–2003 | ''Happy Together'' | rowspan="3" | Host | |- ! scope="row" | 2002–2003 | ''Time Machine'' | |- ! scope="row" | 2003 | ''Fort Boyard'' | |- ! scope="row" | 2005 | ''Three Leaf Clover'' | Kang Jin-a | |- ! scope="row" | 2006–2007 | ''Happy Together Friends'' | Host | |- ! scope="row" | 2007 | ''If in Love... Like Them'' | Lee Na | |- ! scope="row" rowspan="4" | 2008 | ''Off the Record: Lee Hyori'' | Main cast | Reality show |- | ''On Air'' | Herself | Cameo role (Episode 1) |- | ''Sang Sang Plus'' | rowspan="2" | Host | |- | ''Change'' | |- ! scope="row" | 2008–2010 | ''Family Outing'' | Main cast | |- ! scope="row" | 2009 | ''Superstar K'' | Judge | |- ! scope="row" rowspan="3" | 2012 | ''Jung Jae-hyung & Lee Hyo-ri's You and I'' | Host | |- | ''Golden 12'' | rowspan="3" | Herself | Reality show |- | ''Reply 1997'' | Cameo appearance through archive footage (Episode 12) |- ! scope="row" rowspan="4" | 2013 | ''2HYORI SHOW'' | Comeback special for ''Monochrome'' |- | ''Lee Hyori's X Sister'' | Main cast | Reality show |- | ''Korea's Next Top Model'' | Special Judge | |- | ''Our Sole Earth'' | Herself | Featured with {{ill|Lee Sang-soon|ko|이상순}} (Episode "Instant Wedding") |- ! scope="row" rowspan="2" | 2014 | ''Magic Eye'' | Host | |- | ''Our Sole Earth'' | Interviewee | Episode "Your Winter Coat, Alpaca and Raccoon" |- ! scope="row" | 2015 | ''Take Care of My Dad'' | Narrator | Voice only |- ! scope="row" | 2017 | ''Hyori's Homestay'' | rowspan="3" | Main cast | rowspan="3" | Reality show |- ! scope="row" | 2018 | ''Hyori's Homestay 2'' |- ! scope="row" | 2019 | ''Camping Club'' |- ! scope="row" rowspan="2" | 2020 | ''Hangout with Yoo'' | Regular cast | Episode 42, 45–56 (SSAK3 (Linda G))<br />Episode 57–69 (Refund Sisters (Cheon Ok)) |- | ''{{ill|Face ID (TV series)|ko|페이스아이디 (텔레비전 프로그램)|lt=Face ID}}'' | Host | Episode 1–7 |- ! scope="row" | 2021 | ''The Hungry and the Hairy'' | Herself | Episode 1, 10 |- ! scope="row" | 2022 | ''Canada Check-in'' | Cast | <ref>{{cite web|script-title=ko:내 시간 헛되지 않았구나" 이효리, 특별한 인연들과 재회 [캐나다 체크인]|trans-title=My time wasn't wasted" Hyo-ri Lee, reunited with special people [Check-in in Canada]|url=https://entertain.naver.com/now/read?oid=108&aid=0003109875|via=Naver|publisher=MT Star News|language=ko|last=Yoon|first=Sung-yeol|date=December 2, 2022|access-date=December 2, 2022|archive-date=December 2, 2022|archive-url=https://web.archive.org/web/20221202154850/https://entertain.naver.com/now/read?oid=108&aid=0003109875|url-status=live}}</ref> |- ! scope="row" | 2023 | ''Dancing Queens on the Road'' | Cast Member | <ref>{{cite web|script-title=ko:이효리, 김완선·엄정화·보아·화사와 '댄스가수 유랑단' 출격[공식]|trans-title=Lee Hyo-ri, Kim Wan-seon, Um Jung-hwa, Boa, and Hwasa sortie for 'Dance Singer's Wandering Troupe' [Official]|url=https://entertain.naver.com/now/read?oid=108&aid=0003129779|via=Naver|publisher=MT Star News|language=ko|last=Han|first=Hae-sun|date=February 16, 2023|access-date=February 16, 2023|archive-date=February 16, 2023|archive-url=https://web.archive.org/web/20230216150343/https://entertain.naver.com/now/read?oid=108&aid=0003129779|url-status=live}}</ref> |- ! scope="row" rowspan="2" | 2024 | ''The Seasons: Lee Hyori's Red Carpet'' | Host | Season 4 host |- | ''Mom, Will You Go on a Trip with Me?'' | Herself | Reality show |- ! scope="row" | 2026 | ''Mongle Counseling Center'' | Main cast | with husband Lee Sang-soon <ref>{{Cite web |date=2026-03-10 |title=‘이상순♥’ 이효리, 발달장애 청춘 로맨스 넷플릭스 TOP 10 진입에 깜짝 “세상에나” |url=https://www.newsen.com/news_view.php?uid=202603101431452310 |access-date=2026-03-11 |website=‘이상순♥’ 이효리, 발달장애 청춘 로맨스 넷플릭스 TOP 10 진입에 깜짝 “세상에나” - 손에 잡히는 뉴스 눈에 보이는 뉴스 - 뉴스엔 |language=ko}}</ref> |}
===Web shows=== {| class="wikitable plainrowheaders" |- ! scope="col" | Year ! scope="col" | Title ! scope="col" | Role ! scope="col" class="unsortable" | {{abbr|Ref.|Reference(s)}} |- ! scope="row" | 2022 | ''Seoul Check-in'' | Cast | style="text-align:center" | <ref>{{cite web|script-title=ko:김태호PD X 이효리, 티빙 '서울체크인'로 29일 파일럿 공개|trans-title=Kim Tae-ho PD X Lee Hyo-ri, pilot released on the 29th with Tving 'Seoul Check-in|url=https://entertain.naver.com/now/read?oid=021&aid=0002501242|via=Naver|publisher=Munhwa Ilbo|language=ko|last=Ahn|first=Ji-young|date=January 26, 2022|access-date=January 26, 2022|archive-date=May 30, 2022|archive-url=https://web.archive.org/web/20220530211839/https://entertain.naver.com/now/read?oid=021&aid=0002501242|url-status=live}}</ref> |}
===Film=== {| class="wikitable plainrowheaders" |- ! scope="col" | Year ! scope="col" | Title ! scope="col" | Role ! scope="col" | Notes |- ! scope="row" | 2002 | ''Emergency Act 19'' | Herself (as a member of Fin.K.L) | rowspan="3" | Cameo |- ! scope="row" | 2012 | ''Dancing Queen'' | ''Superstar K'' judge |- ! scope="row" | 2018 | ''The Spy Gone North'' | Herself |- ! scope="row" | 2022 | ''A Glimpse at Lee Hyo-ri'' | Lee Hyo-ri | TVING Short Film<ref>{{cite web|script-title=ko:서울체크인' 이효리·구교환·이옥섭, '사람 냄새 이효리' 제작 비하인드 공개|trans-title=Seoul Check-in' Lee Hyori, Koo Gwanhwa, and Lee Ok-seop reveal behind-the-scenes production of 'Human Smell Lee Hyori'|url=https://entertain.naver.com/now/read?oid=009&aid=0004982303|via=Naver|publisher=Star Today, Maeil Business News|language=ko|last=Shin|first=Young-eun|date=June 24, 2022|access-date=June 24, 2022|archive-date=November 20, 2022|archive-url=https://web.archive.org/web/20221120212912/https://entertain.naver.com/now/read?oid=009&aid=0004982303|url-status=live}}</ref> |}
===Hosting=== {| class="wikitable plainrowheaders" |- ! scope="col" | Year ! scope="col" | Title ! scope="col" class="unsortable" | {{abbr|Ref.|Reference(s)}} |- ! scope="row" | 2021 | 2021 Mnet Asian Music Awards | <ref>{{cite web|script-title=ko:이효리, '2021 MAMA' 호스트로 확정...역대 첫 여성 (공식)|trans-title=Hyori Lee confirmed to host '2021 MAMA'... First woman in history (official)|url=https://entertain.naver.com/now/read?oid=052&aid=0001651603|via=Naver|publisher=YTN|language=ko|last=Ji|first=Seung-hun|date=October 13, 2021|access-date=October 13, 2021|archive-date=September 16, 2024|archive-url=https://web.archive.org/web/20240916162801/https://m.entertain.naver.com/now/article/052/0001651603|url-status=live}}</ref> |}
===Video games=== {| class="wikitable plainrowheaders" |- ! scope="col" | Year ! scope="col" | Title ! scope="col" | Role ! scope="col" | Notes |- ! scope="row" | 2000 | ''Tony Hawk's Pro Skater 2'' | Herself | South Korean PC version |}
==Bibliography== * {{cite book|script-title=ko:가까이 – 효리와 순심이가 시작하는 이야기|trans-title=Closer – The Story Begun by Hyori and Soonshim|author=Lee Hyori|publisher=Bookhouse|isbn=978-89-56-05594-7|year=2012|language=ko}}
==Awards and nominations== {{Further|List of awards and nominations received by Lee Hyori}}
==References== {{Reflist}}
==External links== {{Commons category}} * {{Official website|http://www.hyoleeworld.com/}} * {{HanCinema person}} * {{IMDb name}} * {{Kmdb person}}
{{s-start}} {{s-ach|aw&ach}} {{s-bef|before=BoA}} {{s-ttl|title=14th Seoul Music Awards – Daesang Award|years=2003}} {{s-aft|after=Shinhwa|year=2004}} {{s-bef|before=Jang Na-ra}} {{s-ttl|title=''KBS Song Festival'' – Daesang Award|years=2003}} {{s-aft|after=Rain|year=2004}} {{s-bef|before=Ivy}} {{s-ttl|title=10th Mnet Asian Music Awards – Best Female Solo Artist|years=2008}} {{s-aft|after=Baek Ji-young|years=2009}} {{s-bef|before=Lee Min-woo}} {{s-ttl|title=10th Mnet Asian Music Awards – Best Dance Music|years=2008}} {{s-aft|after=Rain|years=2010}} {{end}} {{Lee Hyori}} {{Mnet Asian Music Award for Best Female Artist}} {{Seoul Music Awards for Grand Prize Award}} {{Seoul Music Awards Main Prize Winners}} {{Mnet Media}} {{Hangout with Yoo}} {{Authority control}}
{{DEFAULTSORT:Lee, Hyori}} Category:1979 births Category:English-language South Korean singers Category:Fin.K.L members Category:Grand Prize Seoul Music Award recipients Category:Kookmin University alumni Category:Living people Category:Animal rights activists Category:DSP Media artists Category:B2M Entertainment artists Category:People from Heungdeok District Category:Progressivism in South Korea Category:South Korean progressives Category:Singers from Seoul Category:South Korean activists Category:South Korean women activists Category:South Korean environmentalists Category:South Korean women environmentalists Category:South Korean dance musicians Category:South Korean female idols Category:South Korean female models Category:South Korean women pop singers Category:South Korean television presenters Category:South Korean women television presenters Category:MAMA Award winners Category:20th-century South Korean women singers Category:21st-century South Korean women singers Category:South Korean mezzo-sopranos Category:SSAK3 members Category:Actresses from Cheongju Category:Animal welfare workers