Lay's

{{short description|Snack food brand and company}} {{redirect|Lays|the singular of the plural|Lay (disambiguation)}}{{Distinguish|Walkers (snack foods)|Smiths (snack foods)}}{{redirect|Chipsy|the Egyptian musician|Islam Chipsy}} {{Use American English|date=January 2025}} {{use dmy dates|date=March 2024}} {{Infobox Brand |name= Lay's |logo = Lay's 2025.svg |logo_size = 160px |image = 2019-04-01 23 16 02 Lay's Classic Potato Chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg |image_size = 230px |caption = Lay's 'Classic' Flavor |type= Potato chips |currentowner= PepsiCo |producedby = Frito-Lay |country= United States |discontinued= |introduced={{start date and age|1932}} |related=Walkers Smith's Sabritas Munchies Chipsy Margarita |markets= Worldwide |previousowners= Herman W. Lay |trademarkregistrations= United States, Canada |website = {{URL|https://www.lays.com/|lays.com}} }}{{Multiple image | image1 = Logos Sabritas Sol 2021.png | image2 = Margarita.webp | image3 = Chipsy.png | total_width = 400 | footer = Although the products are consolidated under a common Lay's brand in most countries, some markets use their own names such as these. }}

'''Lay's''' ({{IPAc-en|l|eɪ|z}}, {{Respell|LAYZ}}) is a brand of potato chips that has a range of different flavors that are sold in North America and various other countries across the rest of the world. It was the surname of the founder of the company originally formed in 1938 to produce potato chips. The brand is also referred to as '''Frito-Lay''', as both Lay's and Fritos are brands sold by the Frito-Lay company. The company has been a wholly owned subsidiary of PepsiCo since the merger with Pepsi in 1965. Frito-Lay uses the brand name "Lay's" in the United States and Canada. While PepsiCo also uses the brand name "Lay's" outside of North America, PepsiCo uses other brand names such as Walkers in the UK and Ireland, and Smith's in Australia.<ref>{{Cite web |date=2023-10-13 |title=Comprehensive Marketing Mix Of Lays - With 4Ps {{!}} IIDE |url=https://iide.co/case-studies/marketing-mix-of-lays/ |access-date=2024-12-22 |language=en-US}}</ref>

== History == In 1932, salesman Herman Lay opened a snack food operation in Nashville, Tennessee.<ref>{{cite news |title=HERMAN W. LAY, 73, IS DEAD; SUCCESS TIED TO POTATO CHIPS|url=https://www.nytimes.com/1982/12/07/obituaries/herman-w-lay-73-is-dead-success-tied-to-potato-chips.html |work=The New York Times|access-date=10 October 2018 |date=7 December 1982|last=Thomas, Jr.|first=Robert McG.}}</ref> In 1938, he purchased the Atlanta, Georgia-based potato manufacturer Barrett Food Company, renaming it H.W. Lay Lingo & Company. Lay crisscrossed the southern United States, selling the product from the trunk of his car.

In 1961, the Frito Company, founded by Charles E. Doolin, merged with Lay’s, forming Frito-Lay Inc., a snack food giant with combined sales of over $127 million annually, which was then the highest sales revenue earned by any manufacturer. Shortly thereafter, Lay's introduced what became its best-known slogan: "betcha can't eat just one". Sales of the chips became international, with marketing assisted by a number of celebrity endorsers. Annual revenues for Frito-Lay exceeded $180 million by 1965, when the company had more than 8,000 employees and 46 manufacturing plants.<ref>{{Cite web |title=Frito-Lay Company |website= Encyclopedia.com |url=https://www.encyclopedia.com/books/politics-and-business-magazines/frito-lay-company |access-date=2022-04-20 }}</ref>

In 1965, Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo, Inc. In 1991, the company introduced a new formulation of their chip that was crispier and kept fresher for longer. Shortly thereafter, the company introduced the "Lay's Wavy" products to grocery shelves, with a national rollout in 1994.<ref>{{cite magazine|title=Frito Takes to Gridiron, Calls 'Rollout' for Wavy Lays|magazine=Brandweek|publisher=Adweek|location=New York|date=1994-01-03|page=5|id={{ProQuest|218067617}}}}</ref> In the mid-to-late 1990s, Lay's introduced a lower-calorie baked variety, and a fat-free variety (Lay's WOW chips) that contained the fat substitute olestra.

In the 2000s, the company introduced "kettle-cooked" varieties, as well as a more highly processed variety (Lay's Stax) that was intended to compete with Pringles,<ref>{{Cite web|last=snackgirl|date=2008-09-03|title=Pringles vs Stax|url=https://secondratesnacks.com/pringles-vs-stax|access-date=2020-09-10|website=Second Rate Snacks|language=en-us}}</ref> and several differently flavored varieties.

In 2012, Frito-Lay products comprised 59% of the United States savory snack-food market.<ref>{{Cite web |title=How it all began - Frito Lay |url=http://www.fritolay.com/about-us/history.html |archive-url=https://web.archive.org/web/20120412105044/http://www.fritolay.com/about-us/history.html |archive-date=April 12, 2012 |access-date=2024-12-22 |website=fritolay.com}}</ref>

In April 2019, PepsiCo's Indian subsidiary sued four farmers in Gujarat, India for copyright infringement, claiming they were growing a variety of potatoes, named FL 2027 or FC5,<ref>{{Cite web |last=Tanwar |first=Sangeeta |date=2019-04-30 |title=What is this potato that PepsiCo is obsessing over in India? |url=https://qz.com/india/1607883/the-fc5-lays-potato-for-which-pepsico-sues-indian-farmers |access-date=2025-08-11 |website=Quartz |language=en}}</ref> trademarked by the company for exclusive use in its Lay's potato chips.<ref>{{Cite news|url=https://www.cnn.com/2019/04/25/business/pepsico-india-potato-farmer-lawsuit/index.html|title=PepsiCo is suing farmers in India for growing the potatoes it uses in Lays chips|author=Rishi Iyengar|website=CNN|date=25 April 2019|access-date=2019-04-26}}</ref><ref>{{Cite news|url=https://www.thehindu.com/business/Industry/potato-farmers-cry-foul-as-pepsico-sues-them/article26936480.ece|title=Potato farmers cry foul as PepsiCo sues them|last=Jebaraj|first=Priscilla|date=2019-04-25|work=The Hindu|access-date=2019-04-26|language=en-IN|issn=0971-751X}}</ref> Two years later, the ruling was done in the farmers' favor under the Protection of Plant Varieties and Farmers' Rights Act, 2001.<ref>{{Cite news|url=https://www.thehindu.com/news/national/pepsico-loses-rights-to-special-lays-variety-potato-in-india/article37831634.ece|title=PepsiCo loses rights to special Lays variety potato in India|last=Jebaraj|first=Priscilla|date=3 December 2021|access-date=2021-12-04|work=The Hindu}}</ref>

In fall 2025 Lay's rebranded their logo "to showcase that every chip is rooted in real potatoes."<ref> https://www.pepsico.com/newsroom/stories/2025/from-potato-to-chip-the-next-chapter-of-lays </ref>

==Nutritional information== As with most snack foods, the Lay's brands contain very few vitamins and minerals. At 10% of the daily requirement per serving, vitamin C is the highest. The salt content is very high, with a serving containing as much as 380mg of sodium.<ref name=":0">{{Cite web |date=2023-12-13 |title=The Health Story Behind Lays Potato Chips: A Nutritional Exploration |url=https://nutriinsights.com/lays-potato-chips-nutrition/ |access-date=2024-12-22 |language=en |archive-date=15 January 2025 |archive-url=https://web.archive.org/web/20250115200442/http://nutriinsights.com/lays-potato-chips-nutrition/ |url-status=dead }}</ref>

A 1oz (28g) serving of Lay's regular potato chips has 160 kcal, and contains 10g of fat, with 1g of saturated fat.<ref name=":0" /> Kettle-cooked brands have 7g to 8g grams of fat and 1g of saturated fat, and are 140 kcal. Lay's Natural has 9g of fat, 2g of which are saturated fat, and 150 kcal. Stax chips typically contain 10g of fat, 2.5g of saturated fat, and are 160 kcal per serving. Lay's Wavy are identical to the regular brand, except for a 0.5g less of saturated fat in some combinations. Lay's and various brands do not contain any trans fats.{{citation needed|date=March 2024}}

A 50g serving of Lay's Barbecue chips contains 270 kcal, and 17g of fat. It also contains 270mg of sodium, and 15% of the daily recommended dose of Vitamin C.<ref>{{Cite web |title=Calories in Lay's BBQ Chips and Nutrition Facts |url=https://www.fatsecret.ca/calories-nutrition/lays/bbq-chips/27-chips |access-date=2024-12-22 |website=www.fatsecret.ca}}</ref>

The baked variety, introduced in the mid 1990s, contains 1.5g of fat per 1oz serving, and has no saturated fat. Each serving has 110 to 120 kcal. Lay's Light servings are 75 kcal per ounce and have no fat.<ref>{{Cite web |date=January 17, 2012 |title=What Were They Thinking? The Chips That Sent Us Running To The Loo |url=https://www.fastcompany.com/1809002/what-were-they-thinking-chips-sent-us-running-loo |website=fastcompany.com}}</ref>

Lay's Classic Potato chips were cooked in hydrogenated oil until 2003.<ref>Tracy Sayler [http://www.iomsa.org/leads/OMGdec06.pdf A Defining Moment for Sunflower] {{webarchive |url=https://web.archive.org/web/20110726182913/http://www.iomsa.org/leads/OMGdec06.pdf |date=July 26, 2011 }}. Oil Mill Gazetteer • Volume 112, December 2006</ref> In 2024, according to ET, in the United States the chips are made with sunflower, corn and/or canola oil.<ref>{{Cite news |date=2024-05-09 |title=Lay’s potato chips to soon have sunflower oil blend? PepsiCo India begins trials - here’s why |url=https://timesofindia.indiatimes.com/business/india-business/lays-potato-chips-to-soon-have-sunflower-oil-blend-pepsico-india-begins-trials-heres-why/articleshow/109978601.cms |access-date=2025-04-19 |work=The Times of India |issn=0971-8257}}</ref>

== International == Frito-Lay primarily uses the brand name "Lay's" in the United States, and uses other brand names in some other countries, including Walkers (UK and Ireland); Smith's (Australia); Chipsy (Egypt and the West Balkans<ref>{{Cite web|url=http://www.pepsico.rs/en/brands-you-love/local-brands|title=Chipsy West Balkans|website=pepsico.rs/en/brands-you-love/local-brands|access-date=2023-01-30|archive-date=30 January 2023|archive-url=https://web.archive.org/web/20230130191927/http://www.pepsico.rs/en/brands-you-love/local-brands|url-status=dead}}</ref>); Tapuchips (Israel);<ref name=Tapuchips>{{Cite web|url=https://www.strauss-group.com/brand/tapuchips|title=Tapuchips Israel|website=strauss-group.com/brand/tapuchips|access-date=2023-01-30}}</ref> Margarita (Colombia); and Sabritas (Mexico).

{| class="wikitable" !Country !Description |- |Argentina |PepsiCo commercialized potato chips under the name ''Frenchitas'' until 2001. They are now marketed under the ''Lay's'' label.<ref>{{Cite web |date=2004-12-13 |title=Arcor y Danone salen a enfrentar a Pepsico en el mercado de papas fritas |url=https://www.cronista.com/impresa-general/Arcor-y-Danone-salen-a-enfrentar-a-Pepsico-en-el-mercado-de-papas-fritas-20041213-0009.html |access-date=2024-12-01 |website=www.cronista.com |language=es}}</ref> |- |Australia |Frito-Lay acquired The Smith's Snackfood Company in 1998, finally bringing back together all arms of the former empire of Frank Smith,<ref>{{Cite web |date=1997-11-19 |title=PepsiCo munches up Smith's |url=https://www.afr.com/politics/pepsico-munches-up-smiths-19971119-jld81 |access-date=2024-12-01 |website=Australian Financial Review |language=en}}</ref> and merged its Frito-Lay Australian business into Smiths. Lay's crisps were rebranded the name Thins.<ref>{{Cite news |date=March 25, 1993 |title=THE MEDIA BUSINESS -- ADVERTISING; Taking a chip off Pepsi-Cola's block, Frito-Lay gets ready for a multimedia blitz. |url=https://www.nytimes.com/1993/03/25/business/media-business-advertising-taking-chip-off-pepsi-cola-s-block-frito-lay-gets.html |work=The NY Times}}</ref><ref>{{cite web|url=https://www.foodonline.com/doc/frito-lay-completes-purchase-of-smiths-snackf-0001#:~:text=Frito%2DLay%20Completes%20Purchase%20of,and%20Cheetos%20cheese%2Dflavored%20snacks.|title=Frito-Lay Completes Purchase of Smith's Snackfood|website=Food Online|date=28 August 1998}}</ref> After Thin's was sold to Snack Brands Australia (Owned by Arnotts), Smith's produced a line of potato chips under the Lay's brand for a brief period of time. The Lay's line was eventually rebranded in 2004 as Smith's Chips, while the traditional Smith's line was renamed Smith's Crinkles. This is still sold in Australia as a direct competitor to Smith's Chips. Since 2009, Lay's have been available in Australia exclusively at Costco, where they are available in a single flavor and size (500g plain). They continue to be manufactured in Australia by Smith's.{{Citation needed|date=June 2020}} |- |Bangladesh |Transcom Group have marketed and produced Lay's as they manage the franchise of PepsiCo in the country.<ref>{{Cite web |date=2023-06-07 |title=Lay’s starts producing potato chips in Bangladesh |url=https://www.thedailystar.net/business/economy/news/lays-starts-producing-potato-chips-bangladesh-3339831 |access-date=2024-12-22 |website=The Daily Star |language=en}}</ref><ref>{{Cite web |date=2022-11-20 |title=Bangladesh is a key market for PepsiCo |url=https://www.thedailystar.net/business/economy/news/bangladesh-key-market-pepsico-3173881 |access-date=2024-12-22 |website=The Daily Star |language=en}}</ref> It was introduced in 2023 and Lay's India helped them to establish its production plant in Bogra District.<ref name=bd>{{cite news|url=https://samakal.com/economics/article/2306176819/%E0%A6%AC%E0%A6%BE%E0%A6%82%E0%A6%B2%E0%A6%BE%E0%A6%A6%E0%A7%87%E0%A6%B6%E0%A7%87-%E0%A6%89%E0%A7%8E%E0%A6%AA%E0%A6%BE%E0%A6%A6%E0%A6%A8-%E0%A6%B6%E0%A7%81%E0%A6%B0%E0%A7%81-%E0%A6%95%E0%A6%B0%E0%A6%B2-%E0%A6%B2%E0%A7%87%E0%A6%87%E0%A6%B8|title=বাংলাদেশে উৎপাদন শুরু করল লেইস|trans-title=Lay's production started in Bangladesh|language=bn|date=7 June 2023|access-date=17 September 2023|newspaper=Samakal}}</ref> |- |Belgium |Smiths Food Group, another former part of Frank Smith's empire, was purchased by PepsiCo in 1992, and their products were re-branded as Lays in 2001.<ref name=":1">{{cite web |url=https://www.standaard.be/cnt/dst02032001_056 |title=De metamorfose van Smiths naar Lay's |trans-title=The Metamorphosis from Smiths to Lay's |website=De Standaard |date=2001-03-02 |first=Karel |last=Michiels |language=Dutch}}</ref> |- |Brazil |The first attempt to sell the brand in the country was in 1999, but it was discontinued after a short time. In 2004 another brand of chips began to be sold under the name ''Sensações'' (lit. ''Sensations'') being targeted to the older audience with more exquisite flavors.<ref>{{cite web | title=Elma Chips Sensações lança campanha | website= | date= 14 May 2004| url=https://propmark.com.br/anunciantes/elma-chips-sensacoes-lanca-campanha/ | language=pt | access-date=2021-04-03}}</ref> It returned in 2013 and has remained on sale since then.<ref>{{cite web | title=Biscoito Oreo, batata Lay's e Coca Light: marcas famosas voltam ao Brasil | website=Economia | url=https://economia.uol.com.br/noticias/redacao/2013/12/13/biscoito-oreo-batata-lays-e-coca-light-marcas-famosas-voltam-ao-brasil.htm | language=pt | access-date=2021-04-16}}</ref><ref>{{cite web | title=Lay's explica por que demorou tanto para voltar ao Brasil | website=Exame | date=31 March 2014 | url=https://exame.com/marketing/lays-explica-por-que-demorou-tanto-tempo-para-chegar-no-bra/ | language=pt | access-date=2021-04-03}}</ref> In 2021, the Sensações brand was renamed as ''Lay's Sensações''.<ref>{{Cite web|url=https://embalagemmarca.com.br/2021/08/batata-sensacoes-e-relancada-pela-lays/|title = Batata Sensações é relançada pela lay's com nova embalagem - EmbalagemMarca| date=12 August 2021 }}</ref> |- |Canada |As Lay's were produced by another company at that time, the chips were known as ''Hostess''. In 1996, Hostess was rebranded to ''Lay's'' with a television commercial featuring Mark Messier and Eric Lindros aired in 1997 that relaunched the brand.{{Citation needed|date=June 2020}} |- |Colombia |PepsiCo sell chips under the brand name ''Margarita''.<ref>{{cite web|url=https://laysaroundtheworld.com/category/colombia/#google_vignette|title=Colombia|website=Lay's Around the World|access-date=18 July 2025}}</ref> |- |Egypt |Lay's was once sold under its own label until it was merged with the local label ''Chipsy'' ({{IPA|arz|ˈʃibsi, ˈʃipsi}}). |- |France |The Lay's label has been used since 2003 replacing Croky.<ref>{{Cite web |date=2015-03-17 |title=Pepsi, le nouveau king du snacking - Capital.fr |url=https://www.capital.fr/entreprises-marches/pepsi-le-nouveau-king-du-snacking-1020179 |access-date=2025-10-06 |website=www.capital.fr |language=fr}}</ref> |- |India |Cricketers Mahendra Singh Dhoni, Gautam Gambhir<ref>{{Cite news|title=MS Dhoni, Gautam Gambhir to feature in new lay's ad campaign|work=The Economic Times|url=https://economictimes.indiatimes.com/industry/services/advertising/ms-dhoni-gautam-gambhir-to-feature-in-new-lays-ad-campaign/articleshow/19493777.cms?from=mdr|access-date=2020-09-03}}</ref> and actors Saif Ali Khan<ref>{{Cite web|date=2003-02-03|title=Frito-Lay signs Saif and Kaif as brand ambassadors|url=https://zeenews.india.com/home/fritolay-signs-saif-and-kaif-as-brand-ambassadors_78926.html|access-date=2020-09-03|website=Zee News|language=en}}</ref> and Ranbir Kapoor<ref>{{Cite news|title=PepsiCo ropes in Ranbir Kapoor to endorse Lay's potato chips|work=The Economic Times|url=https://economictimes.indiatimes.com/news/news-by-industry/services/advertising/pepsico-ropes-in-ranbir-kapoor-to-endorse-lays-potato-chips/articleshow/28041953.cms|access-date=2020-09-03}}</ref> have endorsed Lay's. It was introduced in 1995 as Ruffles Lay's and it retained the name until 1999. |- |Indonesia |The Lay's label is distributed in Indonesia under the name Chitato Lite after the licensing agreement between PepsiCo and Indofood had expired in 2021.<ref>{{Cite web |title=Cheetos, Lays to leave stores in August - Sat, February 20, 2021 |url=https://www.thejakartapost.com/paper/2021/02/19/cheetos-lays-to-leave-stores-in-august.html |access-date=2024-12-22 |website=The Jakarta Post |language=en}}</ref> In March 2025, Lay's was reintroduced in Indonesia, which is currently produced by PT PepsiCo Indonesia Foods and Beverages in Cikarang, Bekasi Regency, West Java,<ref>{{cite web|url=https://money.kompas.com/read/2025/03/13/145054526/lays-doritos-dan-cheetos-kembali-ke-pasar-indonesia-di-bawah-naungan-pepsico|author-last1=Arief|author-first1=Teuku Muhammad Valdy|title=Lays, Doritos, dan Cheetos Kembali ke Pasar Indonesia di Bawah Naungan PepsiCo|language=id|date=13 March 2025|website=Kompas|trans-title=Lays, Doritos, and Cheetos Return to the Indonesian Market Under PepsiCo}}</ref> is available in two flavors, Seaweed and Sweet Spicy Sauce, as well as Lay's Wavy in two flavours, Onion Fried Chicken and Grilled Beef. While PT Quaker Indonesia imported Lay's Stax from PepsiCo Thailand since January 2025 in three flavors, Original, Sour Cream & Onion, and Spicy Prawn. |- |Israel |Lay's label is distributed with the name Tapuchips (תפוצ'יפס) by Strauss-Elite.<ref name=Tapuchips /> |- |Mexico |PepsiCo acquired Sabritas S. de R.L. in 1966. Lay's along with other products such as Cheetos, Fritos, Doritos and Ruffles are marketed under the Sabritas brand. The logo for the Mexican company sports the red ribbon, but it has a stylized smiling face instead of the sun. It controls around 80% of the market.<ref>{{Cite web |last=Segrest |first=Emma |date=2023-11-01 |title=Why Mexican Doritos Taste Different From The American Version |url=https://www.tastingtable.com/1435363/difference-mexican-american-doritos/ |access-date=2024-12-22 |website=Tasting Table |language=en-US}}</ref> |- |Netherlands |Lay's used to be called Smith's in Belgium and the Netherlands until the name changed to Lay's in 2001.<ref name=":1" /> The Smith's brand persisted until 2016 when other products were also changed to Lay's.<ref>{{Cite web |last=Mirande |first=Roderick |date=2016-04-21 |title=Merknaam Smiths verdwijnt van zakken Bugles, Wokkels en Hamka’s |url=https://www.adformatie.nl/media/programmatic/merknaam-smiths-verdwijnt-van-zakken-bugles-wokkels-en-hamka-s |access-date=2025-09-05 |website=Adformatie |language=nl}}</ref> |- |Pakistan |In Pakistan, Lay's has been introduced in 2007 and has been endorsed by a renowned star of the country Ali Zafar. It is owned by Frito-Lay Pakistan alongside other brands such as Cheetos, Kurkure etc.<ref>{{cite web|url=https://www.trendinginsocial.com/lays-life-needs-flavor-tvc-2018-featuring-ali-zafar/|title=Lay's Life Needs Flavor TVC 2018 Featuring Ali Zafar|website=trendinginsocial.com|date=24 March 2018}}</ref> |- |Serbia |Lay's are distributed as Chipsy, domestic company acquired by PepsiCo in 2008.<ref name="pepsicoTakover">{{cite news|title=Pepsi kupio proizvođača čipsa Marbo produkt|url=https://www.blic.rs/vesti/ekonomija/pepsi-kupio-proizvodaca-cipsa-marbo-produkt/ez2kprj|accessdate=16 January 2018|work=blic.rs|agency=Beta|date=27 August 2008|language=Serbian}}</ref> |- |South Africa |Lay's are distributed by the Simba Chip company.<ref name=za>{{Cite web|title=Lay's South Africa|url=https://simba.co.za/flavours?brand=Lay%27s |access-date=2023-01-28|website=www.simba.co.za/flavours?brand=Lay%27s}}</ref> |- |Spain |PepsiCo brought the Lay's brand to Spain in 1998.<ref>{{cite web|url=https://www.lays.es/quienes-somos|title=Sobre Lay's|website=Lay's Espana|access-date=18 July 2025}}</ref> |- |United Arab Emirates |Lay's are sold as different labels.<ref>{{Cite web |last=Anastasiou |first=Andrea |title=Fair trade lays down roots in the UAE |url=https://www.thenationalnews.com/lifestyle/food/fair-trade-lays-down-roots-in-the-uae-1.376221 |access-date=2024-12-01 |website=The National |language=en}}</ref><ref>{{Cite web |last=6Wresearch |title=United Arab Emirates (UAE) Potato Chips Market (2024-2030) {{!}} Trends, Outlook & Forecast |url=https://www.6wresearch.com/industry-report/united-arab-emirates-uae-potato-chips-market-2020-2026 |access-date=2024-12-01 |website=www.6wresearch.com |language=en}}</ref> |- |Vietnam |The chips were sold under the name of ''Poca'' until it was rebranded to ''Lay's'' in 2019.<ref name="Vietnam" /> |- |}

== Flavors == {{multiple image | align = | direction = vertical | total_width = 200 | header = Lay's Flavors | image1 = 2019-04-01 23 21 48 Lay's Barbecue flavored Potato Chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg | caption1 = Barbecue | image2 = Pepsico - Lays - Spanish Tomato Tango - Potato Chips - Howrah 2015-04-26 8488.JPG | caption2 = Spanish Tomato Tango | image3 = 2020-07-22 13 18 48 A sample of Lay's Kettle Cooked Jalapeno flavored potato chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg | caption3 = Kettle Cooked Jalapeño | image4 = 2020-07-22 11 12 38 A sample of Lay's Kettle Cooked Mesquite Barbecue Flavored Potato Chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg | caption4 = Kettle Cooked Mesquite BBQ | image5 = 2019-02-26 13 04 53 Lay's Salt and Vinegar Flavored Potato Chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg | caption5 = Salt & Vinegar | image6 = 2020-02-12 03 45 26 Lay's Sour Cream & Onion flavored Potato Chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg | caption6 = Sour Cream & Onion | image7 = 2020-07-19 12 19 38 A sample of Lay's Kettle Cooked Original potato chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg | caption7 = Kettle Cooked Original | caption8 = A 140g packet of Lay's Spicy Paprika Flavored (Poland). | image8 = | caption9 = A 140g packet of Lay's Salted Flavored (Poland). | image9 = | caption10 = A 140g packet of Lay's Barbecue Flavored (Romania). | image10 = | caption11 = A 140g packet of Lay's Wild Mushrooms & Sour Cream Flavored (Romania). | image11 = }}

{| class="wikitable" !Country !Flavors |- |Belgium |'''Lay's:''' Natural, Paprika, Heinz Tomato Ketchup, Pickles, Barbecue Ham, Classic Burger, Bolognese, Roasted Chicken. '''Lay's Max:''' Original, Smoky Paprika, Salt & Black Pepper, Pickles. '''Lay's Max Strong:''' Hot Chicken Wings, Chilli & Lime, Flamin' Hot. '''Lay's Max Double Crunch:''' Spareribs, Red Sweet Chilli. '''Lay's Superchips Deep:''' American BBQ, Sweet Chilli. '''Lay's Iconic Local Flavors:''' Fries Mayo, Fries Andalouse. '''Lay's Oven Baked:''' Natural, Roasted Paprika, Mediterranean Herbs, Barbecue. '''Lay's Oven Baked Crispy Thins:''' Olive Oil & Herbs, Emmental Cheese. '''Lay's Oven Baked Crunchy Biscuits:''' Grilled Bacon, Tomato & Spring Onion, Paprika & Mediterranean Herbs. '''Lay's Sensations:''' Thai Sweet Chilli, Red Sweet Paprika, Mexican Peppers & Cream. '''Lay's Strong:''' Chilli and Lime, Hot Chicken Wings, Jalapeño and Cheese. '''Lay's Bugles:''' Nacho Cheese, Roasted Paprika, Sweet Chilli. '''Lay's Mama Mia's:''' Cheese & Paprika. '''Lay's Mixups:''' Natural, Paprika, Cheese. '''Lay's Wokkels:''' Paprika. '''Lay's Grills:''' Smoked. '''Lay's Stax:''' Original, Paprika. '''Lay's Sticks:''' Natural, Paprika.<ref>{{cite web|url=https://lays.be/nl/assortiment|website=lays.be/nl/assortiment|title=Lay's Belgium|access-date=2023-01-30|archive-date=30 January 2023|archive-url=https://web.archive.org/web/20230130173032/https://lays.be/nl/assortiment|url-status=dead}}</ref> |- |Brazil |'''Lay's:''' Classic, Sour Cream, Salt & Vinegar. '''Lay's Rústicas:''' Cream Cheese and Sea Salt. '''Lay's Sensações:''' Grilled Chicken and Turkey Breast.{{Citation needed|date=August 2025}} |- |Canada |'''Lay's:''' Roast Chicken, Bar-B-Q, Classic, Salt & Vinegar, Ketchup, All Dressed, Sour Cream & Onion, Dill Pickle, Cheddar Jalapeño, Sea Salt & Pepper, Smokey Bacon, Cream & Onion, Magic Masala, Chicken and Tomato, Cucumber. '''Lay's Wavy:''' Cheddar & Sour Cream, Original, Salt & Vinegar, Hickory BBQ. '''Lay's Poppables:''' Sea Salt, White Cheddar, Honey BBQ, Sour Cream & Chive, Sea Salt & Vinegar. '''Lay's Lightly Salted:''' Classic, Bar-B-Q. '''Lay's Stax:''' Original, Salt & Vinegar, Cheddar, Bar-B-Q, Sour Cream & Onion.<ref>{{cite web|url=https://www.tastyrewards.com/en-ca/brands/lays/products|website=www.tastyrewards.com/en-ca/brands/lays/products|title=Lay's Canada|access-date=2023-01-29|archive-date=29 January 2023|archive-url=https://web.archive.org/web/20230129112849/https://www.tastyrewards.com/en-ca/brands/lays/products|url-status=dead}}</ref> |- |China |'''Lay's Classic:''' American Classic, Italian Red Meat, Mexican Chicken Tomato, Texas Grilled BBQ, Cucumber, Lime, Numb & Spicy Hot Pot, Spicy Crayfish, Seaweed, Wasabi, Fried Crab, Stewed Chicken with Rattan Pepper, Fresh Little Tomato, Roasted Fish, Roasted Garlic Oyster, Roasted Cumin Lamb Skewer, Sichuan Spicy Chicken, Sour Fish Pot. '''Lay's Stax:''' Original, Tomato, Cucumber, Lime, Garden Tomato, Sizzled Barbecue, Finger Licking Braised Pork, Black Pepper Rib Eye Steak, Sweet Mustard, Coconut Milk, Salty and Delicious, Black Pepper, Sweet and Sour Rose, Spicy Crayfish, Roasted Seaweed. '''Lay's Wavy:''' Roasted Chicken Wing, Grilled Squid, Grilled Pork, American Classic, Pure Spicy, Pure Tomato. '''Lay's Natural:''' Sea Salt, Seaweed, Refreshing Lemon. '''Lay's Taro:''' Mellow Ribs, Mellow Sea Salt and Black Pepper, Refreshing Lime. '''Lay's French Fries:''' Classic Original, Seaweed, Tomato, Cheese Butter, Hefeng Grapefruit. '''Lay's Yam Chips & Rolls:''' Pastoral Tomato, Fresh Cucumber, Roasted Chicken Wings, Steak with Black Pepper, Fragrant Red Stew.<ref>{{Cite web|title=Lay's China|url=http://www.lays.com.cn|access-date=2025-07-17|website=www.lays.com.cn}}</ref> |- |Egypt |Since its acquisition of ''Chipsy'' ({{lang|arz|شيبسى}} {{IPA|arz|ˈʃibsi, ˈʃipsi, ˈʃebsi|}}, shortened to {{IPA|arz|ʃebs|}}), Lay's chips (marketed as ''Chipsy)'' in Egypt inherited the ''Chipsy'' range of flavors as well as the pre-merger Lay's flavors. '''These flavors include:''' Salt and Vinegar, Cheese (most likely based on Rumi cheese), Seasoned Cheese, Tomato (a Ketchup-based flavor), Charcoal-grilled Kebab, Chili & Lime, Peri peri. '''Forno:''' French Cheese, Tomato & Za'atar, Crushed Black Pepper & Salt, Basil & Spices. '''Forno Fusion:''' Cumin & Lemon, Lebanese Mix, Mediterranean Greek Mix, Sweet Chili & Tangy Cheese. '''Playz (Discontinued):''' Tomato & Black Pepper, Chicken & Herbs, Cheese & Chili. '''Flamin' Hot:''' Regular Flamin' Hot, Flamin' Hot with Lime. In 2010, a Shrimp flavor was added after a national contest.{{Citation needed|date=June 2020}} |- |France |'''Lay's:''' Nature, BBQ, Roast Chicken, Paprika, Mustard Pickles, Cheese & Onion, Bolognese, Emmental, Salt & Vinegar, Spicy, Ketchup, Cheeseburger, Sour Cream & Onion, Goat Cheese. '''Lay's Max:''' Nature, BBQ, Chicken with Herbs, American Burger Sauce. '''Lay's 3D's:''' Nature. '''Lay's Old Fashioned:''' Nature, Country Ham, Old Fashioned Mustard. '''Lay's Country:''' Nature, Jura Cheese & Black Pepper, Caramelized Roscoff Onion & Fresh Cheese, Garonne & Fine Herbs. '''Lay's Mediterranean:''' Nature, Province Herbs. '''Lay's Fritelle:''' Nature, Emmental, Bacon. '''Lay's Mixups:''' Salted, Cheese & Ham, Cheese. '''Lay's Stax:''' Original, Barbecue, Sour Cream & Onion, Emmental. '''Lay's Oven Baked:''' Nature, Herbs.<ref>{{cite web|url=https://lays.fr/assortiment-de-produits|title=Lay's France|website=lays.fr/assortiment-de-produits|access-date=2023-02-12|archive-date=27 November 2022|archive-url=https://web.archive.org/web/20221127152437/https://lays.fr/assortiment-de-produits|url-status=dead}}</ref> |- |Germany |'''Lay's:''' Herbal Butter, Salt & Vinegar, Sour Cream & Black Pepper, Salted, Paprika, Sour Cream & Onion, Smoked Bacon, Sweet Paprika. '''Bugles:''' Nacho Cheese, Paprika, Original, Sour Cream, Black Pepper. '''Super Chips:''' Salt, Paprika. '''Light:''' Salted, Paprika. '''Iconic Restaurant Flavors:''' Pizza Hut Margherita, KFC Original Recipe, Subway Teriyaki.<ref>{{cite web|url=https://lays.de/#produkte|title=Produkte|website=Lay's DE|access-date=17 April 2022}}{{Dead link|date=August 2025 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> |- |Greece, Cyprus |Lay's are made and packed by Tasty Foods and Corina Snacks LTD, with Mediterranean flavors which include Feta cheese flavor, Tzatziki, Olive and Tomato, Oregano, Sea Salt & Black Pepper, Onion & Cheese, Prawn Cocktail, Salt, Salt & Vinegar, Barbeque and various more. There are hundreds of sub-variations in the Mediterranean line adjusted to each country's liking.{{Citation needed|date=June 2020}} |- |India |'''Lay's:''' Classic Salted, American Style Cream & Onion, Chile Limón, India's Magic Masala, Sizzling Hot, Spanish Tomato Tango, West Indies' Hot 'n' Sweet Chilli. '''Lay's Crispz:''' Herb and Onion. '''Lay's Stax:''' Original, Cheddar Cheese, Mesquite Barbecue. '''Lay's Wafer Chips:''' Red Chilli, Salt with Pepper.'''<ref>{{Cite web |last=blinkit |title=Buy lay's Online {{!}} blinkit |url=https://blinkit.com/ |url-status=live |archive-url=https://archive.today/20250818232354/https://blinkit.com/s/?q=lay's |archive-date=2025-08-18 |access-date=2025-08-18 |website=blinkit.com |language=en}}</ref> Lay’s Maxx:''' Sizzling Barbecue, Macho Chilli, Peppery Cheddar.'''<ref>{{Cite web |date=22 May 2015 |title=Lay's Launches the Global Superhit: Lay's MAXX in India |url=https://www.prnewswire.com/in/news-releases/lays-launches-the-global-superhit-lays-maxx-in-india-504672291.html |access-date=23 July 2021 |website=PR-Newswire}}{{citation needed|date=August 2021}},.</ref> Promotions:''' In 2025, Lays released their latest promotion, aptly named "Flavors of the World". Flavors Mediterranean Pizza<ref>{{Cite web |last=blinkit |title=Lay's Mediterranean Pizza Potato Chips Price - Buy Online at ₹43 in India |url=https://blinkit.com/prn/lays-mediterranean-pizza-potato-chips/prid/606866 |access-date=2025-03-23 |website=blinkit.com |language=en}}</ref> and Korean Chilli<ref>{{Cite web |last=blinkit |title=Lay's Korean Chilli Potato Chips Price - Buy Online at ₹43 in India |url=https://blinkit.com/prn/lays-korean-chilli-potato-chips/prid/606888 |access-date=2025-03-23 |website=blinkit.com |language=en}}</ref> were released. |- |Indonesia, Malaysia, Brunei Darussalam, Timor Leste |The flavors are Salmon Teriyaki, Classic Salty, Nori Seaweed, Pizza, Grilled Chicken Paprika, Duck's Tongue and Fiesta BBQ. It is produced by Indonesian-based PT Indofood Fritolay Makmur, a joint venture between PT Indofood CBP Sukses Makmur with Seven-Up Nederland B.V.<ref>{{cite web|title=Indofood CBP Company Profile|url=http://www.indofoodcbp.com/corporate/OurProducts/MakananRingan/tabid/109/language/id-ID/Default.aspx|url-status=dead|archive-url=https://web.archive.org/web/20120427104517/http://www.indofoodcbp.com/corporate/OurProducts/MakananRingan/tabid/109/language/id-ID/Default.aspx|archive-date=April 27, 2012|access-date=12 May 2013|publisher=Indofood CBP}}</ref> |- |Mauritius |Lay's flavors consist of Barbeque, Salt and Vinegar, Roasted Chicken, Paprika, Cheese, Onion.{{Citation needed|date=July 2025}} |- |Mexico |Lay's potato chips are known as Sabritas in Mexico, a name which is also used for Frito-Lay brands as a whole. '''Sabritas:''' Original, Adobadas, Cream and Spices, Flamin' Hot, Lime. '''Sabritas Receta Crujiente:''' Salt, Flamin' Hot, Jalapeño, Red Chiles, Salsa Negra. '''Sabritas Sensaciones:''' Dried Smoked Chiles, Manzano Chile with Lime. '''Sabritas Switch:''' Cheetos Puffs.<ref>{{Cite web |title=Walmart Súper {{!}} Tu tienda en línea México |url=https://super.walmart.com.mx/search?q=sabritas&facet=brand:Sabritas |access-date=2025-08-18 |website=super.walmart.com.mx |language=es-MX}}</ref> |- |Netherlands |'''Lay's:''' Natural, Paprika, Bolognese, BBQ Ham, Patatje Joppie, Cheese & Onion, Pickles. '''Lay's Max Double Crunch:''' Spare Ribs, Red Sweet Chilli. '''Lay's Max:''' Smoky Paprika, Original, Patatje Joppie, Heinz Tomato Ketchup, Salt & Black Pepper, Pickles, Cheddar & Onion. '''Lay's Max Strong:''' Hot Chicken Wings, Chili & Lime, Flamin' Hot. '''Lay's Iconic Local Flavors:''' Chips Mayo, Fries Satay Sauce. '''Lay's Iconic Restaurant Flavors:''' KFC Original Recipe Chicken, Subway Teriyaki, Pizza Hut Margherita. '''Lay's Super Chips Deep:''' American BBQ, Sweet Chilli. '''Lay's Oven Baked:''' Natural, Roasted Paprika, Mediterranean Herbs, Barbecue. '''Lay's Oven Baked Crispy Thins:''' Emmental Cheese, Olive Oil & Herbs. '''Lay's Oven Baked Crunchy Biscuits:''' Tomato & Spring Onion, Paprika & Mediterranean Herbs. '''Lay's Sensations:''' Thai Sweet Chilli, Red Sweet Paprika, Mexican Peppers & Cream. '''Lay's Strong:''' Chilli and Lime, Hot Chicken Wings, Jalapeño and Cheese. '''Lay's Hamka's:''' Original. '''Lay's Bugles:''' Nacho Cheese, Roasted Paprika, Sweet Chilli, Peanut. '''Lay's Mixups:''' Paprika, Natural, Cheese. '''Lay's Wokkels:''' Paprika, Natural. '''Lay's Grills:''' Smoked. '''Lay's Mama Mia's:''' Cheese & Paprika. '''Lay's Pomtips:''' Original. '''Lay's Light:''' Original, Paprika. '''Lay's Sticks:''' Natural, Paprika. '''Influencers 2025''' Mac and Cheese, Roasted Garlic and Herbs, Chorizo & Onion. '''Influencers 2026''' Sweet Teriyaki, Apple Caramel, Smoked Bacon & Caramelized Peach. <ref>{{cite web|url=https://lays.nl/nl/assortiment|website=www.lays.nl/nl/assortiment|title=Lay's Netherlands|access-date=2023-01-29|archive-date=27 January 2023|archive-url=https://web.archive.org/web/20230127213106/https://lays.nl/nl/assortiment|url-status=dead}}</ref> |- |Pakistan |'''Lay's:''' Classic, French Cheese, Masala, Paprika, Yogurt & Herb. '''Lay's Wavy:''' Flamin' Hot, Mexican Chili, Texas BBQ, Black Salt.<ref>{{cite web|url=https://qne.com.pk/collections/lays|website=www.pepsico.com.pk/Brands/Detail?brandId=38|access-date=2023-01-29|title=Lay's Pakistan}}</ref> |- |Peru |'''Lay's:''' Classic. '''Lay's Ondas (Wavy):''' Classic, Jalapeño, Mayonnaise, Spicy, Sweet BBQ. '''Lay's Artesanas:''' Sea Salt, Alitas BBQ.<ref>{{cite web |title=Abarrotes - Snacks y Piqueos - Papas LAY'S – plazaVea |url=https://www.plazavea.com.pe/abarrotes/snacks-y-piqueos/papas/lay-s |website=Plaza Vea |access-date=19 August 2025|archive-url=https://archive.today/20250819093519/https://www.plazavea.com.pe/abarrotes/snacks-y-piqueos/papas/lay-s|archive-date=19 August 2025}}</ref> |- |Philippines, Thailand |Flavors featured are Classic, Sour Cream & Onion, Cheese & Onion, Mexican Bar-B-Q, Japanese Nori Seaweed, Basil, Squid, Spicy Chili Squid, Seafood and Mayonnaise, and Spicy Seafood. Temporary international flavors have also been introduced, such as French Mayonnaise, Balsamic Vinegar and Salt (England), Garlic Soft Shelled Crab (Hong Kong), Soy Sauce, Salmon Teriyaki (Japan), Lobster, Bacon & Cheese (America). Other traditional "Thai" flavors include Tom Yum, Thai Chili Paste, Thai Seafood Dip, Chili and Lime.{{Citation needed|date=June 2020}} |- |Poland |'''Lay's:''' Salted, Green Onion, Fromage, Paprika, Spicy Paprika, Spicy Chicken. '''Lay's Max Ridged:''' Salted, Green Onion, Paprika. '''Lay's Max Strong:''' Chilli & Lime, Cheese & Cayenne. '''Lay's Max Deep-Cut:''' Paprika, Cheese & Onion. '''Lay's Oven Baked:''' Salted, Grilled Paprika, Yoghurt with Herbs, Grilled Vegetables, Chanterelles in a Cream Sauce. '''Lay's Oven Baked Multigrain Crackers:''' Paprika with Herbs, Vegetables with Green Onion, Tomato with Basil. '''Lay's Bugles:''' Nacho Cheese, Paprika Style. '''Lay's Stix:''' Ketchup.<ref>{{Cite web|title=Lay's Poland|url=https://www.lays.pl/produkty|access-date=2025-07-16|website=www.lays.pl/produkty|archive-date=10 December 2024|archive-url=https://web.archive.org/web/20241210195125/https://www.lays.pl/produkty|url-status=dead}}</ref> '''Other:''' Salt & Vinegar and other flavors are also available at Żabka stores.{{Citation needed|date=August 2025}} |- |Romania |'''Lay's:''' Salt, Cheese, Wild Mushrooms & Sour Cream, Barbecue, Sour Cream & Dill, Paprika, Chicken with spices, Tomatoes and garlic. '''Lay's Maxx:''' Paprika, Salt, Cheddar & Onion. '''Lay's Oven Baked:''' Yoghurt & Herbs, Salt, Paprika, Chanterelles Mushrooms, Aromatic Cheese. '''Lay's Wavy:''' Hot Piri-Piri, Salt, Cheese.<ref>{{Cite web|title=Lay's Romania|url=https://lays.ro/produse/clasic|access-date=2025-07-16|website=www.lays.ro/produse/clasic|archive-date=24 January 2023|archive-url=https://web.archive.org/web/20230124180542/https://lays.ro/produse/clasic|url-status=dead}}</ref> |- |Russia |'''Lay's:''' Salt, Chives, Sour Cream and Herbs, Crab, Grilled Ribs, Bacon, Cheese, Red Caviar. '''Lay's Wavy:''' Salmon in Cream Sauce, Sour Cream and Onion, Paprika, Lobster. '''Lay's Oven Baked:''' Sour Cream and Aromatic Herbs, Chanterelles in Sour Cream, Delicate Cheese with Herbs. '''Lay's Stax:''' Spicy Paprika, Delicate Sour Cream and Onion, Fragrant Barbecue Ribs. '''Lay's Stix:''' Sour Cream and Onion, Ketchup. '''Lay's Maxx:''' 4 Cheese Pizza, BBQ Chicken Wings, Mushrooms in a Creamy Sauce.<ref>{{cite web|url=https://lays.ru/products|website=lays.ru/products|title=Lay's Russia|access-date=2023-01-30}}</ref> |- |Saudi Arabia and the Gulf Cooperation Council countries |'''Lay's:''' Salt, Salt & Vinegar, Chilli, Chilli-Lemon, Ketchup, French Cheese, Pizza, and Flaming Hot. '''Lay's Max:''' Chili, Cheese and Italian Blend. '''Lay's Forno:''' Authentic Cheese, Black Pepper, Lemon & Black Pepper, Labneh & Mint, Italian Mix (a spicy tomato flavor) and Za’atar.{{Citation needed|date=June 2020}} |- |South Africa |Salted, Caribbean Onion & Balsamic Vinegar, Sweet & Smoky American BBQ, Spring Onion & Cheese, Thai Sweet Chilli<ref name=za /> |- |United States |'''Lay's:''' Classic, All Dressed, Barbecue, Sour Cream & Onion, Cheddar & Sour Cream, Flamin' Hot, Salt & Vinegar, Sweet Southern Heat Barbecue, Honey Barbecue, Chile Limón, Limón, Dill Pickle, Chesapeake Bay Crab Spice (regional). '''Lay's Better For You:''' Lightly Salted Classic, Kettle Cooked Reduced Fat Original, Lightly Salted Wavy, Baked Barbecue, Baked Original, Baked Loaded Potato, Baked Roasted Garlic and Herbs. '''Lay's Dips:''' French Onion, Smooth Ranch. '''Lay's Kettle Cooked:''' Flamin' Hot, Original, Jalapeño, Mesquite BBQ, Sea Salt & Vinegar, Cajun Spice, Reduced Fat Original. '''Lay's Poppables:''' Sea Salt, White Cheddar. '''Lay's Stax:''' Original, Sour Cream & Onion, Mesquite BBQ, Cheddar. '''Lay's Wavy:''' Original, Hickory BBQ.<ref>{{cite web|url=https://www.lays.com/products|website=lays.com/products|title=Lay's US|access-date=2023-01-31|archive-date=31 January 2023|archive-url=https://web.archive.org/web/20230131183900/https://www.lays.com/products|url-status=dead}}</ref> |- |Vietnam |'''Lay's:''' Natural Classic, Brazil BBQ Pork Rib, Nori Seaweed, Baked Prawn with Melted Cheese, Sour and Spicy Tomyum Hotpot, Hanoi Beef Pho, Seven-Spice Taiwanese Crispy Squid. '''Lay’s Wavy:''' Original Fine Salt, Texas Tenderloin Steak, Cheddar Cheese, Korean Spicy Chicken with Cheese, Hong Kong Crab XO Sauce, Lobster with Golden Salted Egg Sauce, 2-in-1 Grilled Steak & Kimchi. '''Lay’s Max:''' Sour Cream & Onion, Wagyu Beef, Truffle Mushroom, Japanese Style Seaweed. '''Lay's Stax (imported from Thailand and Malaysia):''' Original, Hot Chili Squid, Sour Cream & Onion, Spicy Lobster, BBQ, Hot & Spicy, Wagyu Beef With Truffle Mushroom Sauce, British Style Cheddar Cheese.<ref name="Vietnam">{{Cite web|title=Lay's ViệtNam|url=https://www.laysvietnam.com/en/product/lays-en/|access-date=2023-01-29|website=Lay's Việt Nam}}</ref> |}

==See also== * Lay's Replay Field (Santa Ana)

==References== {{Reflist}}

==External links== {{commons category}} * {{official website}}   {{Prone to spam|date=November 2014}}

Category:Frito-Lay brands Category:Brand name potato chips and crisps Category:Products introduced in 1932