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'''Laura Toogood''' (born 9 December 1984) is an author and commentator on digital issues.<ref>{{cite web|title=Journalism and PR: News Media and Public Relations in the Digital Age|url=http://reutersinstitute.politics.ox.ac.uk/publication/journalism-and-pr|publisher=Reuters Institute|date=|accessdate=11 June 2016}}</ref><ref>{{cite web|title=End the feud between the spinners and the fourth estate|url=https://www.ft.com/content/869c4abc-7bd8-11e4-a695-00144feabdc0|newspaper=Financial Times|date=6 January 2015|accessdate=11 June 2016}}</ref><ref>{{cite web|title=What are four of the biggest hazards of social media?|url=https://www.bbc.co.uk/guides/zx9wv4j|archive-url=https://web.archive.org/web/20160322175316/http://www.bbc.co.uk/guides/zx9wv4j|url-status=dead|archive-date=22 March 2016|publisher=BBC|date=|accessdate=11 June 2016}}</ref><ref>{{cite web|title=Has the internet and social media revolution allowed the public relations industry to dominate journalism?|url=https://www.thersa.org/events/2014/12/public-relations-the-master-now|publisher=The RSA|date=2 December 2015|accessdate=11 June 2016}}</ref>
== Career ==
Toogood graduated from the Royal High School, Bath.<ref>{{Cite web |title=RHS alumna Dr Laura Toogood is named award winning woman of the future |url=https://www.royalhighbath.gdst.net/news/our-school-news-rhs-alumna-dr-laura-toogood-is-named-award-winning-woman-of-the-future |access-date=2022-09-07 |website=Royal High School Bath |language=en-gb}}</ref> In 2010, she completed her PhD in the area of Social Informatics at University College Dublin. She was an Ad Astra scholar.<ref>{{Cite web |title=Women of the Future Award for UCD alumna |url=https://www.ucd.ie/newsandopinion/news/womenofthefutureawardforucdalumna/ |access-date=2022-09-07 |website=www.ucd.ie}}</ref><ref>{{cite web|title=UCD School of Information and Communication Studies|url=http://www.ucd.ie/ics/newsevents/silsnewstitle,161316,en.html|publisher=University College Dublin|accessdate=11 June 2016|archive-url=https://web.archive.org/web/20160617044405/http://www.ucd.ie/ics/newsevents/silsnewstitle,161316,en.html|archive-date=2016-06-17|url-status=dead}}</ref>
She is the author of the book ''Journalism and PR: News Media and Public Relations in the Digital Age'' with John Lloyd, which was published by I.B. Tauris.<ref>{{Cite book|title=Journalism and PR: News Media and Public Relations in the Digital Age|publisher=Amazon|date=|id= {{ASIN|178453062X|country=uk}}}}</ref>
Toogood is a regular media contributor and has written about various topics relating to technology for ''The Sunday Times''<ref>{{cite web|title=Broad degree of confidence will help break glass ceiling|url=http://www.thesundaytimes.co.uk/sto/homeV2/article1585495.ece|archive-url=https://web.archive.org/web/20160624062235/http://www.thesundaytimes.co.uk/sto/homeV2/article1585495.ece|url-status=dead|archive-date=June 24, 2016|publisher=The Sunday Times|date=26 July 2015|accessdate=11 June 2016}}</ref> and the ''Telegraph''.<ref>{{cite web|title=Of course children are revenge porn victims. They value popularity over privacy|url=https://www.telegraph.co.uk/women/womens-life/11133165/Children-are-revenge-porn-victims-because-they-value-popularity-over-privacy.html|newspaper=The Telegraph|date=1 October 2014|accessdate=11 June 2016}}</ref><ref>{{cite web|title=Sexting, webcams and naked Whatsapp contests: The secret online lives of children|url=https://www.telegraph.co.uk/women/womens-life/11674931/Sexting-webcams-and-revenge-porn-Secret-online-lives-of-our-children.html|newspaper=The Telegraph|date=15 June 2015|accessdate=11 June 2016}}</ref> She is also an expert for various broadcasters including the BBC.<ref>{{cite web|title=The Savage World of Social Media|url=https://www.bbc.co.uk/programmes/b0755j5n|publisher=BBC|date=30 July 2014|access-date=11 June 2016}}</ref><ref>{{cite web|title=Children featuring in online porn according to new report|url=http://www.londonlive.co.uk/news/2015-03-13/children-featuring-on-porn-according-to-new-report|publisher=London Live|date=13 March 2015|accessdate=11 June 2016}}</ref> She appears on ITV's ''This Morning'' as an Internet Safety Expert.<ref>{{cite web|title=Can we police pornography?|url=http://www.itv.com/thismorning/hot-topics/can-we-police-pornography-nathan-matthews-shauna-hoare|publisher=ITV|date=12 November 2015|accessdate=11 June 2016}}</ref><ref>{{cite web|title=Revenge Porn: Your fears answered|url=http://www.itv.com/thismorning/hot-topics/revenge-porn-expert-advice|publisher=ITV|date=30 July 2014|accessdate=11 June 2016}}</ref> She was filmed in conversation with John Cruickshank, Publisher of Canada's largest newspaper the ''Toronto Star'', when giving an address to the Empire Club of Canada to discuss the future of journalism and public relations in the new media age.<ref>{{cite web|title=Morning Brief |url=https://ipolitics.ca/2015/06/02/morning-brief-tuesday-june-2-2015/|publisher=iPolitics|date=2 June 2015|accessdate=11 June 2016}}</ref><ref>{{cite web|title=Dr. Laura Toogood in conversation with Mr. John Cruickshank |url=http://www.vvcnetwork.ca/empireclub/20150602|publisher=The Empire Club of Canada|date=2 June 2015|accessdate=11 June 2016}}</ref>
Toogood is the founder and editor of British luxury lifestyle publication ''The Sloaney''.<ref name="thesloaney">{{cite web|url=http://www.thesloaney.com/about-the-sloaney |title=About 'The Sloaney' - It's time for a little bit of luxury |publisher=thesloaney.com |accessdate=24 July 2016 |url-status=dead |archiveurl=https://web.archive.org/web/20160121185134/http://www.thesloaney.com/about-the-sloaney |archivedate=21 January 2016 }}</ref><ref>{{cite web|title=Morning Brief |url=https://www.bbc.co.uk/programmes/b05zhhht|publisher=BBC|date=22 June 2015|accessdate=11 June 2016}}</ref>
== Equestrian == Toogood was a dedicated equestrian and represented Great Britain at several international competitions throughout her sporting career.<ref>{{Cite web |title=Athlete Performance, Toogood Laura |url=https://data.fei.org/Person/Performance.aspx?p=CA6D69CAFCD6AF0E7690E8359B484DB1 |access-date=2022-09-07 |website=Fédération Équestre Internationale}}</ref><ref>{{Cite web |title=Results, Laura Toogood |url=http://www.britisheventing.com/results/rider/0035800000dygEUAAY |access-date=2022-09-07 |website=www.britisheventing.com |language=en}}</ref><ref>{{cite web| url = http://www.independent.ie/national-news/beauty-and-beast-with-ambition-1742088.html| title = Beauty and beast with ambition - Independent.ie}}</ref> In 2000, she represented the Avon Vale Pony club at the Pony Club National Championships.<ref>{{Cite web |title=Coaching pays off for young riders |url=https://www.gazetteandherald.co.uk/news/7399911.coaching-pays-off-for-young-riders/ |access-date=2022-09-07 |website=The Wiltshire Gazette and Herald |language=en}}</ref> Toogood is also a former member of the British Junior Three Day Eventing team and competed at the 2002 Junior European Championships on The Fieldmaster, her bay gelding, finishing second best of the British.<ref>{{cite web|title=Gold for Junior German Eventers |url=http://www.horseandhound.co.uk/eventing/gold-for-junior-german-eventers-35506|publisher=Horse and Hound|date=16 September 2002|accessdate=11 June 2016}}</ref> She was shortlisted for the British U21 team for the Young Rider European Championships in Portugal and represented Ireland in a Senior Home International 2008 competition riding Ruxton Silberstern.<ref>{{Cite web |last=Horse & Hound |date=2004-07-14 |title=YR and Junior European short-lists announced |url=https://www.horseandhound.co.uk/eventing/yr-and-junior-european-short-lists-announced-56392 |access-date=2022-09-07 |website=Horse & Hound |language=en}}</ref><ref name="herald">{{cite web|url=http://www.herald.ie/entertainment/around-town/english-rose-laura-trots-out-for-ireland-at-top-horse-event-1886545.html|archive-url=https://archive.today/20120802032656/http://www.herald.ie/entertainment/around-town/english-rose-laura-trots-out-for-ireland-at-top-horse-event-1886545.html|url-status=dead|archive-date=2 August 2012|title=English rose Laura trots out for Ireland at top horse event - Herald.ie|publisher=herald.ie|accessdate=24 July 2016}}</ref><ref>{{Cite web |title=Midland & Western Dressage - Galleries - Senior Home International 2008 |url=https://mwr.dressageireland.ie/galleries/index.php?id=1 |access-date=2022-09-07 |website=mwr.dressageireland.ie}}</ref>
== Modelling == Represented by International Model Management<ref name="beautycouture">{{cite web|url=http://www.beautycouture.ie/articles/main_story/interviews/exclusive_interview12|archive-url=https://web.archive.org/web/20160304060130/http://www.beautycouture.ie/articles/main_story/interviews/exclusive_interview12 |archive-date=2016-03-04 |url-status=dead|title=Beauty Couture - Ireland's brightest online fashion, beauty, gossip and lifestyle magazine|accessdate=24 July 2016}}</ref> in London and Assets Model Agency<ref>{{Cite web |url=http://www.herald.ie/entertainment/around-town/bitter-words-as-laura-transfers-to-another-modelling-agency-1628710.html |title = Bitter words as Laura transfers to another modelling agency - Around … |archive-url=https://archive.today/20120801220158/http://www.herald.ie/entertainment/around-town/bitter-words-as-laura-transfers-to-another-modelling-agency-1628710.html |archive-date=1 August 2012 |url-status=dead}}</ref> in Dublin, Toogood has previously worked for Armani.<ref>{{Cite web |url=http://www.sundayworld.com/showbiz/index.php?aid=1524 |title = Top Armani job is Toogood to be true Celebrity gossip, news and photo… |archive-url=https://archive.today/20120911174627/http://www.sundayworld.com/showbiz/index.php?aid=1524 |archive-date=11 September 2012 |url-status=dead}}</ref><ref>{{cite web|url=http://www.rte.ie/fashion/2009/0105/toogoodl.html |title=RTÉ Fashion: Fashion Fix with Laura Toogood |website=RTÉ.ie |accessdate=2012-01-12 |url-status=dead |archiveurl=https://web.archive.org/web/20090125013502/http://www.rte.ie/fashion/2009/0105/toogoodl.html |archivedate=2009-01-25 }}</ref> Toogood gave top riders some tips about how to model when doing a charity fashion for Spinal Research.<ref>{{cite web|url=http://www.horseandhound.co.uk/news/397/291363.html |title=Top riders to strut their stuff on the catwalk for charity - Equestrian news, equine news, horse news - Horse & Hound |accessdate=2012-01-12 |url-status=dead |archiveurl=https://web.archive.org/web/20110301022244/http://www.horseandhound.co.uk/news/397/291363.html |archivedate=2011-03-01 }}</ref>
== Awards == In 2015, she received a 'Women of the Future Award' for Digital and Technology and the Spear's Magazine Future Leader in Wealth Management Award.<ref>{{cite web |date=3 November 2015 |title=Women of the Future Award for UCD alumna |url=http://www.ucd.ie/newsandopinion/news/womenofthefutureawardforucdalumna/ |accessdate=11 June 2016 |publisher=University College Dublin}}</ref><ref>{{Cite web |title=Winners of Spear’s Wealth Management Awards 2015 announced |url=https://spearswms.com/winners-of-spears-wealth-management-awards-2015-announced/ |access-date=2022-09-07 |website=spearswms.com |language=en-GB}}</ref>
Toogood was also included in Management Today's ''35 Under 35'' list of top businesswomen.<ref>{{Cite web |title="I've never been regarded as weak" - 35 WOMEN UNDER 35 2015 |url=https://www.managementtoday.co.uk/35-under-35-2015-feature |access-date=2022-09-07 |website=www.managementtoday.co.uk}}</ref><ref>{{Cite web |title=Are these the top 35 business women in Britain today? |url=https://www.telegraph.co.uk/finance/enterprise/11717358/Are-these-the-top-35-business-women-in-Britain-today.html |access-date=2022-09-07 |website=www.telegraph.co.uk}}</ref>
In 2018, she has been ranked in the Spear's 500 Reputation Managers Index.<ref>{{Cite web |title=Reputation Managers 2018 Archives - Spear's Magazine |url=https://spearswms.com/category/indices/reputation-managers-2018/ |access-date=2022-09-07 |website=spearswms.com}}</ref>
== References == {{Reflist}}
== External links == * [http://www.lauratoogood.com Official website]
{{Authority control}} {{DEFAULTSORT:Toogood, Laura}} Category:1984 births Category:Living people Category:British journalists Category:British magazine editors Category:British female equestrians Category:British women magazine editors Category:People educated at the Royal High School, Bath