{{Short description|American political organization}} {{use mdy dates|date=March 2021}} {{Infobox organization | name = Latinos for Trump | full_name = | native_name = Latinos por Trump | native_name_lang = es | logo = Latinos for Trump logo.png | logo_size = | logo_alt = | logo_caption = Logo | image = File:Latinos for Trump 2016 RNC.jpg | image_size = | image_alt = <!-- see [[WP:ALT]] --> | caption = Latinos for Trump signs at the [[2016 Republican National Convention]]. | leader_title = Co-chair | leader_name = [[Jeanette Nuñez]]<ref name="Al Jazeera 2020">{{cite web | title=Surge in Latino support for Trump helps him win Florida | website=Al Jazeera | date=November 4, 2020 | url=https://www.aljazeera.com/news/2020/11/4/surge-in-latino-support-for-trump-helps-him-win-florida | access-date=November 21, 2023}}</ref> | leader_title2 = Co-chair | leader_name2 = Margarita Palau-Hernandez<ref name="California Political Review 2019">{{cite web | title=HEARD ON THE TOM/TOMS | website=California Political Review | date=June 27, 2019 | url=https://capoliticalreview.com/capoliticalnewsandviews/heard-on-the-tom-toms-24/ | access-date=November 21, 2023}}</ref> | board_of_directors = Lourdes Aguirre,<ref name="14ymedio 2020">{{cite web | title=¿El sueño americano sigue vivo? Latinas de las campañas de Trump y Biden responden | website=14ymedio | date=October 28, 2020 | url=https://www.14ymedio.com/internacional/americano-Latinas-Trump-Biden-responden_0_2975102461.html | language=es | access-date=November 21, 2023}}</ref> Sergio Arellano,<ref name="Leingang 2020">{{cite web | last=Leingang | first=Rachel | title=Latinos for Trump courts a group that historically votes Democratic in Arizona | website=azcentral.com and The Arizona Republic | date=September 13, 2020 | url=https://www.azcentral.com/story/news/politics/elections/2020/09/13/arizona-trump-campaign-courts-latino-voters/5771916002/ | access-date=November 21, 2023}}</ref> Alonzo Baldonado,<ref name="Lyman 2019">{{cite web | last = Lyman | first = Andy |title='Latinos for Trump' call on supporters to talk to friends and neighbors | website=NM Political Report | date=September 17, 2019 | url=https://nmpoliticalreport.com/2019/09/17/latinos-for-trump-call-on-supporters-to-talk-to-friends-and-neighbors/ | access-date=November 21, 2023}}</ref> Katrina Campins,<ref name="Luscombe 2020">{{cite web | last=Luscombe | first=Richard | title='Republicans built the base': how Joe Biden lost Florida's Latino voters | website=the Guardian | date=November 5, 2020 | url=https://www.theguardian.com/us-news/2020/nov/05/florida-latino-voters-joe-biden-donald-trump | access-date=November 21, 2023}}</ref> Marili Cancio,<ref name="Hanks Leibowitz 2020 l977">{{cite web | last1=Hanks | first1=Douglas | last2=Leibowitz | first2=Aaron | title=Hialeah was a tie in '16. Can Trump do better vs Biden? Six Miami-Dade cities to watch | website=Miami Herald | date=October 30, 2020 | url=https://www.miamiherald.com/news/local/community/miami-dade/article246771762.html | access-date=November 21, 2023}}</ref> José Carrión<ref name="Stein Dawsey 2019 x082">{{cite news | last1=Stein | first1=Jeff | last2=Dawsey | first2=Josh | title=Puerto Rico corruption scandal ripples through Washington as White House, Congress call for greater spending scrutiny | newspaper=Washington Post | date=July 11, 2019 | url=https://www.washingtonpost.com/business/2019/07/11/puerto-rico-corruption-scandal-ripples-through-washington/ | access-date=November 21, 2023}}</ref> | parent_organization = [[Donald Trump 2024 presidential campaign]] | affiliations = Latinas for Trump, led by Ileana Garcia<ref name="Steakin 2019">{{cite web | last1=Steakin | first1=Will | last2=Kim | first2=Soo Rin | title=Trump campaign clashes with early Latino surrogates who feel shunned in launch of 'Latinos for Trump' | website=ABC News | date=July 10, 2019 | url=https://abcnews.go.com/Politics/trump-campaign-clashes-early-latino-surrogates-feel-shunned/story?id=64204303 | access-date=November 22, 2023}}</ref> }} '''Latinos for Trump''' ({{langx|es|Latinos para Trump}}) is a coalition of [[Latino (demonym)|Latino]] supporters of [[Donald Trump]], formed in the [[U.S. state]] of [[Florida]] in June 2019.<ref>{{Cite web|url=https://www.nbcnews.com/news/latino/trump-cultivated-latino-vote-florida-it-paid-n1246226|title=Trump cultivated the Latino vote in Florida, and it paid off|website=NBC News|date=November 4, 2020 |access-date=Feb 12, 2021|archive-date=February 12, 2021|archive-url=https://web.archive.org/web/20210212172236/https://www.nbcnews.com/news/latino/trump-cultivated-latino-vote-florida-it-paid-n1246226|url-status=live}}</ref> As of the [[2024 United States presidential election|2024 presidential election]] cycle it has expanded beyond Florida with an active presence nationally, especially in the [[Southwestern United States|Southwest]], [[Puerto Rico]], and the [[Mexican American]] community.<ref name="Zabludovsky Prakash 2020">{{cite web | last1=Zabludovsky | first1=Karla | last2=Prakash | first2=Nidhi | title=Why So Many Latinos Voted For Trump | website=BuzzFeed News | date=November 14, 2020 | url=https://www.buzzfeednews.com/article/karlazabludovsky/south-texas-latino-republican-surge | access-date=November 21, 2023}}</ref><ref name="NBC News 2020">{{cite web | title=Trump cultivated the Latino vote in Florida, and it paid off | website=NBC News | date=November 4, 2020 | url=https://www.nbcnews.com/news/latino/trump-cultivated-latino-vote-florida-it-paid-n1246226 | access-date=November 21, 2023}}</ref><ref name="Scherer Dawsey 2023">{{cite news | last1=Scherer | first1=Michael | last2=Dawsey | first2=Josh | title=Univision, the Spanish-language news giant, shifts its approach to Trump | newspaper=Washington Post | date=November 14, 2023 | url=https://www.washingtonpost.com/politics/2023/11/14/trump-univision-biden-election/ | access-date=November 21, 2023}}</ref>

As in any election cycle, the [[Latino vote]] is split between candidates across the political spectrum.<ref name="Nitzberg 2020">{{cite web | last=Nitzberg | first=Alex | title=Latinos Explains Why They Voted for Trump | website=townhall.com | date=January 17, 2020 | url=https://townhall.com/tipsheet/alexnitzberg/2020/01/17/vice-president-pence-campaigns-in-florida-at-latinos-for-trump-event-n2559682 | access-date=November 19, 2023}}</ref> Although the vast majority of Latinos for Trump support came from [[Hispanic and Latino conservatism in the United States|Hispanic and Latino conservatism]], some liberals identified shared priorities.<ref name="Cadava 2020">{{cite magazine | last= Cadava | first=Geraldo | title=The Deep Origins of Latino Support for Trump | magazine=The New Yorker | date=December 29, 2020 | url=https://www.newyorker.com/news/the-political-scene/the-deep-origins-of-latino-support-for-trump | access-date=November 19, 2023}}</ref>

==History== === Background === The historical context for the optimism among Latino Republicans can be traced back to the election of [[George W. Bush]] in 2000. Bush secured significant Latino support, showcasing the importance of engaging with the growing Latino population for the Republican Party's future. The history of Latinos for Trump is marked by notable individuals and political shifts within the [[Hispanic and Latino conservatism in the United States|Hispanic and Latino conservative community]].<ref name="Brookings 2023">{{cite web | title=Will Latino voters help lead the GOP to victory in 2024? | website=Brookings | date=July 18, 2023 | url=https://www.brookings.edu/articles/will-latino-voters-help-lead-the-gop-to-victory-in-2024/ | access-date=November 19, 2023}}</ref>

[[George Lombardi]], an American real estate investor and advisor to Donald Trump, is credited with launching social media groups supporting Trump's candidacy in 2016, including "Latinos for Trump," despite not being officially part of the campaign. Another supporter who wasn't officially part of the campaign, [[Enrique Tarrio]], was the Florida state director of the grassroots organization, and also chairman of the [[Proud Boys]].<ref>{{Cite news |first=Sara |last=Sidner |title=Leader of Proud Boys also leads grassroots group Latinos for Trump |publisher=[[CNN]] |date=October 1, 2020 |url=https://www.cnn.com/2020/10/01/politics/proud-boys-leader-latinos-for-trump/index.html |archive-date=October 2, 2020 |archive-url=https://web.archive.org/web/20201002004843/https://www.cnn.com/2020/10/01/politics/proud-boys-leader-latinos-for-trump/index.html |url-status=live }}</ref><ref name=":3">{{Cite news |last=Karni |first=Annie |date=October 2, 2020 |title=The Florida director of a pro-Trump Latino group is the chairman of the Proud Boys. |work=The New York Times |url=https://www.nytimes.com/2020/10/02/us/elections/the-florida-director-of-a-pro-trump-latino-group-is-the-chairman-of-the-proud-boys.html |access-date=October 4, 2020 |issn=0362-4331 |archive-date=October 3, 2020 |archive-url=https://web.archive.org/web/20201003215003/https://www.nytimes.com/2020/10/02/us/elections/the-florida-director-of-a-pro-trump-latino-group-is-the-chairman-of-the-proud-boys.html |url-status=live }}</ref>

=== 2020 campaign ===

The Trump campaign introduced the "Latinos for Trump" coalition, but it sparked tension with early Latino supporters who felt sidelined. These supporters had been working on Latino outreach since the 2016 election under similar names. The original grassroots efforts had significant groundwork, contrasting with the newly launched campaign-backed coalition. Despite disagreements, some early supporters, like [[Marco Gutierrez]] remained committed to supporting the president.<ref name="Steakin 2019"/>

The campaign's early days were nevertheless successful in capturing more of the Latino vote. In the 2020 election, Donald Trump's surprising success among Latinos, securing thirty-two percent of the vote, led to a reevaluation of assumptions about Latino political preferences. The movement also found expression in events such as the Latinos for Trump demonstration held in Miami on October 18, 2020.<ref>{{Cite web|url=https://www.washingtonpost.com/politics/2020/11/02/about-quarter-latinos-voted-trump-four-years-ago-theyll-likely-do-so-again/|title=Analysis &#124; One in four Latinos voted for Trump last time. They'll likely do so again.|first1=Álvaro J.|last1=Corral|first2=David L.|last2=Leal|access-date=Feb 12, 2021|via=www.washingtonpost.com|archive-date=February 12, 2021|archive-url=https://web.archive.org/web/20210212131715/https://www.washingtonpost.com/politics/2020/11/02/about-quarter-latinos-voted-trump-four-years-ago-theyll-likely-do-so-again/|url-status=dead}}</ref> The official Latinos for Trump coalition is credited with helping to secure the Latino vote in Florida.<ref name="Luscombe 2020"/>

=== 2024 campaign ===

Much greater efforts have been put in for the 2024 election cycle, with the Latinos for Trump campaign now focusing on a national scale. The Latinos for Trump campaign is actively engaging with Latino business leaders, celebrities, and media outlets.<ref name="Womer 2020">{{cite web | last=Womer | first=Hailey | title=Trump's Ad Spending Breakdown in the "Latinos for Trump" Facebook Page – Illuminating | website=Illuminating – helping journalists cover social media in the presidential campaign | date=November 10, 2020 | url=https://news.illuminating.ischool.syr.edu/2020/11/10/trumps-ad-spending-breakdown-in-the-latinos-for-trump-facebook-page/ | access-date=November 22, 2023}}</ref> Especially in courting the Hispanic media and highlighting Latin American foreign relations.<ref name="Paz 2023">{{cite web | last=Paz | first=Christian | title=The new reality about Latino voters that Democrats must accept | website=Vox | date=June 23, 2023 | url=https://www.vox.com/politics/23770342/latino-voters-democrats-2022-2024-election-new-reality | access-date=November 22, 2023}}</ref> The campaign began to engage with the significant support from Hispanic and Latino Trump supporters at Trump's rallies, this includes influencers like Billboard charting [[hip hop music|hip hop]] duo Trump Latinos who debuted on the charts with their 2023 song "Latinos For Trump".<ref name="McIntyre 2023">{{cite web | last=McIntyre | first=Hugh | title=Donald Trump's Name Is Back On The Billboard Charts | website=Forbes | date=November 3, 2023 | url=https://www.forbes.com/sites/hughmcintyre/2023/11/03/donald-trumps-name-is-back-on-the-billboard-charts/?sh=5759ad9c3424 | access-date=November 21, 2023}}</ref> The 2024 campaign operations were the most successful of the three, Trump came within 6 points of winning the Latino vote outright.

==== Media efforts ====

Ivan Garcia-Hidalgo, along with executives Michael Caputo and Giancarlo Sopo, former media industry professionals and GOP strategists for the Latinos for Trump coalition, have made efforts to create a conservative media outlet called Americano Media.<ref name="Allison 2023">{{cite web | last=Allison | first=Natalie | title='Fox News in Spanish': Inside an upstart media company's big plans to impact the 2024 election | website=POLITICO | date=January 23, 2023 | url=https://www.politico.com/news/2023/01/23/fox-news-spanish-americano-media-republicans-00078860 | access-date=November 23, 2023}}</ref>

==References== {{reflist}}

==External links== *{{Commons category-inline|Latinos for Trump}}

[[Category:2019 establishments in Florida]] [[Category:Conservative organizations in the United States]] [[Category:Hispanic and Latino American organizations]] [[Category:Latino conservatism in the United States]] [[Category:Political organizations established in 2019]] [[Category:First presidency of Donald Trump]]