{{Short description|American snack brand}} {{Infobox company | name = Lance, Inc. | logo = Lance company logo.png | logo_size = 150 | type = [[Subsidiary]] | traded_as = {{NASDAQ was|LNCE}} | founded = {{start date and age|1913}} | founder = Phillip Lance | location = [[Charlotte, North Carolina]], U.S. | industry = [[Food industry|Food]] | subsidiaries = | revenue = | owner = | num_employees = 5,500 | parent = [[Snyder's-Lance]] | products = [[Snack food]] | website = {{url|https://www.lance.com/|lance.com}} }} '''Lance, Inc.''' is an American brand of snack foods owned by the [[Snyder's-Lance]] company headquartered in [[Charlotte, North Carolina]]. As of 2018, Snyder's-Lance is owned by [[Campbell's]].
== History == The Lance Cracker Company was founded in [[Charlotte, North Carolina]], in 1913 by Philip Lance.<ref>{{Cite web |last=Smith |first=Andy |date=2020-05-07 |title=The Cracker Kingdom’s New Ruler: A Look at Lance, Then and Now |url=https://www.charlottemagazine.com/the-cracker-kingdoms-new-ruler-a-look-at-lance-then-and-now/ |access-date=2025-03-25 |website=Charlotte Magazine |language=en-US}}</ref>
The company established a manufacturing facility in 1926 located at 310 Arlington Ave.<ref>{{Cite web |last=Clinton |first=Alexis |last2=Peralta Soloff |first2=Katie |date=2022-09-20 |title=Historic South End factory with mixed-use units hits the market for $12.9M |url=https://www.axios.com/local/charlotte/2022/09/20/historical-south-end-factory-with-mixed-use-units-hit-the-market-for-12-9m-308541 |access-date=2025-03-25 |website=Axios |language=en}}</ref>
==Merger== On July 22, 2010, Lance announced that it would merge with [[Snyder's of Hanover]]. The resulting company, known as [[Snyder's-Lance|Snyder's-Lance Inc]]., would remain publicly traded under the LNCE symbol. The headquarters would stay in Charlotte.<ref name="ggsentementestbs">{{cite web |url=https://www.baltimoresun.com/business/bs-xpm-2010-07-22-bs-bz-snyders-lance-merger-20100722-story.html |last=Sentementes |first=Gus G. |title=Snyder's of Hanover to merge with N. Carolina snack maker Lance| work=[[The Baltimore Sun]] |date=July 23, 2010 |accessdate=2019-11-23}}</ref> On December 2, Lance shareholders approved the deal that created the country's second largest snack food company.<ref>{{cite news|url=http://www2.journalnow.com/business/2010/dec/03/lance-shareholders-support-merger-plan-ar-586306|title=Lance shareholders support merger plan|work=[[Winston-Salem Journal]]|agency=[[Associated Press]]|date=2010-12-03|url-status=dead|archive-url=https://web.archive.org/web/20120926171647/http://www2.journalnow.com/business/2010/dec/03/lance-shareholders-support-merger-plan-ar-586306/|archive-date=2012-09-26|accessdate=2019-11-23}}</ref>
==Nabs== Many snack cracker products manufactured by Lance are commonly referred to as "nabs", a [[generic trademark|genericized trademark]] name for snack crackers that originated with a competitor, the [[Nabisco]] company. The term originated in 1924 when the National Biscuit Company (Nabisco) introduced a snack, put in a 5-cent sealed packet called "Peanut Sandwich Packet". They soon added a second, "Sorbetto Sandwich Packet". These packets allowed salesmen to sell to soda fountains, road stands, milk bars, lunch rooms, newsstands etc. Sales increased and in 1928 the company adopted and started to use the name NAB, which immediately won the approval of the public.<ref>{{cite book |last1=Duffin-Ward| first1=Maureen| title=Suddenly Southern: A Yankee's Guide to Living in Dixie| url=https://books.google.com/books?id=UXNQlnKEIy8C| format=Google books preview| accessdate=2012-04-19| year=2004| publisher=[[Simon & Schuster]]| location=New York| isbn=9780743254953| page=44}}</ref>
==Products== [[File:Lance Delivery Van.jpg|thumb|A Lance delivery van in Philadelphia, PA.]] *Cracker and cookie sandwiches **ToastChee **Toasty **Malt **Whole Grain **[[Captain's Wafers]] **Nekot **Quick Starts *Various flavored nuts and seeds *Gold-n-Chees crackers *Various flavored popcorns<ref>{{Cite web|url=https://www.lance.com/products/|title=Products|website=Lance}}</ref>
==References== {{Reflist}}
==External links== {{Commons category}} * {{Official website}}
{{Snyder's-Lance}} {{Authority control}}
[[Category:Food and drink companies established in 1913]] [[Category:Companies based in Charlotte, North Carolina]] [[Category:Snack food manufacturers of the United States]] [[Category:Lance Inc. brands|*]] [[Category:1913 establishments in North Carolina]] [[Category:2010 mergers and acquisitions]]