LOHAS

{{short description|Demographic defining a particular market segment}} {{Globalize|date=June 2017}} {{about|a lifestyle|the Hong Kong MTR station|LOHAS Park station|the neighborhood|LOHAS Park}} '''Lifestyles of Health and Sustainability''' ('''LOHAS''') is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The author Paul H. Ray, who coined the term ''Cultural Creatives'' in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous."<ref name=CorteseNYT>{{cite news | last = Cortese | first = Amy | title =They Care About the World (and They Shop, Too) | work =Business Section | publisher =New York Times | date =July 20, 2003 | url =https://query.nytimes.com/gst/fullpage.html?res=9E01E3D8103CF933A15754C0A9659C8B63 }}</ref><ref>{{cite news |last = Everage |first = Laura |title = Understanding the LOHAS Lifestyle |work = Gourmet Retailer Magazine |publisher = Nielsen Business Media |date = October 1, 2002 |url = http://www.gourmetretailer.com/top-story-center_store-understanding_the_lohas_lifestyle-4175.html |accessdate = 2014-04-06 |archive-url = https://web.archive.org/web/20150221112016/http://www.gourmetretailer.com/top-story-center_store-understanding_the_lohas_lifestyle-4175.html |archive-date = 2015-02-21 |url-status = dead }}</ref> Included in the cultural creative demographic are consumers of New Age goods and services.<ref name=pubweekly>{{cite news |url=http://www.publishersweekly.com/article/CA219343.html |title=Crossing the Boundaries:Regardless of its label, this increasingly mainstream category continues to broaden its subject base |author=Judith Rosen |date=2002-05-27 |publisher= -- Publishers Weekly}}</ref><ref name=Moore>{{cite news |url=http://www.medialifemagazine.com/news2002/jun02/jun17/1_mon/news3monday.html |archive-url=http://webarchive.loc.gov/all/20021113050056/http://www.medialifemagazine.com/news2002/jun02/jun17/1_mon/news3monday.html |url-status=dead |archive-date=November 13, 2002 |title=Body & Soul, yoga w/o the yoyos |author=David Moore |date=June 17, 2002 |publisher=Media Life }}</ref>

Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market;<ref name=pubweekly/><ref>{{cite journal | last =Cohen | first =Maurie J. | authorlink = | title =Consumer credit, household financial management, and sustainable consumption | journal =International Journal of Consumer Studies | issue =1 | pages =57–65 | date =January 2007 | doi =10.1111/j.1470-6431.2005.00485.x | volume =31 | s2cid =154771421 }}</ref><ref>{{cite book |last = Halweil |first = Brianink = |author2 = Lisa Mastny |author3 = Erik Assadourian |author4 = Linda Starke |author5 = Worldwatch Institute |title = State of the World 2004: A Worldwatch Institute Report on Progress Toward a Sustainable Society |publisher = W. W. Norton & Company |year = 2004 |pages = [https://archive.org/details/stateofworldworl0000unse/page/167 167] |isbn = 0-393-32539-3 |url = https://archive.org/details/stateofworldworl0000unse/page/167 }}</ref> and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS psychographic. In Japan roughly 17 million adults or 12% of the population are LOHAS consumers.<ref>{{Cite web |url=http://www.lohas-asia.org/about-us/ |title=ABOUT US « Asia-Pacific LOHAS: Lifestyles of Health and Sustainability |access-date=2012-07-17 |archive-date=2012-02-09 |archive-url=https://web.archive.org/web/20120209005831/http://www.lohas-asia.org/about-us/ |url-status=dead }}</ref>

== Products and services ==

The marketplace includes goods and services such as:{{Citation needed|date=December 2011}} * Organic and locally grown food * Organic and natural personal care products * Hybrid and electric cars as well as city bicycles * Green and sustainable building * Sustainable or Ecotourism * Energy efficient electronics/appliances * Socially responsible investing * Natural household products (paper goods and cleaning products) * Complementary, alternative and preventive medicine (Naturopathy, Chinese medicine, etc.) * Fair trade products * Literature in the Mind/Body/Soul, Holistic Health, and New Age genres

== See also ==

* Green marketing * List of New Age topics * Natural Capitalism * Simple living – Sometimes called LOVOS, Lifestyles of Voluntary Simplicity * Sustainable business * Triple bottom line

== References == {{Reflist}}

== External links == * [http://www.lohaswire.com/ LOHASwire.com] Canadian news wire agency specializing in LOHAS * [http://www.thesourceasia.com/ The Source Asia] Hong Kong based Online Magazine focused on LOHAS and Holistic living. * [http://ojs.library.ubc.ca/index.php/newproposals/article/view/354 LOHAS and The Indigo Dollar: Growing The Spiritual Economy] Article critical of LOHAS' mobilization of spirituality.

{{DEFAULTSORT:Lohas}} Category:Sustainable products