LD (cigarette)

{{Short description|Russian cigarette brand}} {{Advert|date=April 2022}} {{infobox brand | name= LD | logo= | image= 250px | caption= An old Czech pack of LD cigarettes, with a Czech text warning at the bottom of the pack | type= Cigarette | currentowner= Japan Tobacco | producedby= | origin= | introduced= {{start date and age|1999}} | discontinued= Yes | related= | markets= ''See Markets'' | previousowners= Liggett Ducat, Gallaher Group | trademarkregistrations= | ambassadors= | tagline= | website= | footnotes = Carcinogenicity: IARC group 1 }}

'''LD''' (short for ''Liggett Ducat'', the name of the original manufacturer) is an international brand of cigarettes, currently owned by Japan Tobacco. It is manufactured in Turkey by JT International U.S.A. for the United States market.<ref name="cspdailynews.com">{{cite web|url=http://www.cspdailynews.com/category-news/tobacco/articles/japan-tobacco-bringing-low-priced-cigarette-brand-us|title=Japan Tobacco Bringing Low-Priced Cigarette Brand to U.S.|website=Cspdailynews.com|accessdate=12 January 2018}}</ref>

==History== LD was first launched in Jamaica in 1990,<ref name=":0">{{Cite news |last=Mickle |first=Tripp |date=2016-07-18 |title=Japan Tobacco Brings Cheap Cigarettes to the U.S. |url=https://www.wsj.com/articles/japan-tobacco-brings-cheap-cigarettes-to-the-u-s-1468853133 |access-date=2024-06-05 |work=WSJ |language=en-US}}</ref> and by the following year it commanded 50 percent of the country's cheap cigarette market, and 17 percent of all cigarettes in Russia.<ref name=":1">{{Cite news |last=Tavernise |first=Sabrina |date=2000-06-16 |title=WORLD BUSINESS BRIEFING: EUROPE; DEAL FOR RUSSIAN CIGARETTE MAKER |url=https://www.nytimes.com/2000/06/16/business/world-business-briefing-europe-deal-for-russian-cigarette-maker.html |access-date=2024-06-05 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> Liggett Ducat was bought in 2000 by the Gallaher Group,<ref name=":1" /> which in turn was acquired by Japan Tobacco International (JTI) in 2007.<ref name="The New York Times">{{Cite news |date=2007-04-18 |title=Japan Tobacco acquires Britain's Gallaher Group for $15 billion |url=https://www.nytimes.com/2007/04/18/business/worldbusiness/18iht-tobacco.1.5332040.html |access-date=2024-06-05 |work=The New York Times |language=en-US |issn=0362-4331}}</ref><ref>{{Cite journal |last1=MacKenzie |first1=Ross |last2=Eckhardt |first2=Jappe |last3=Widyati Prastyani |first3=Ade |date=2017-03-04 |title=Japan Tobacco International: To 'be the most successful and respected tobacco company in the world' |journal=Global Public Health |volume=12 |issue=3 |pages=281–299 |doi=10.1080/17441692.2016.1273368 |issn=1744-1692 |pmc=5553429 |pmid=28139966}}</ref> The original Liggett Ducat factory in Moscow where LD was manufactured, was shut down in 2016.<ref>{{Cite web |last=Rossel |first=Stefanie |date=2016-02-14 |title=Seeking the silver lining |url=https://tobaccoreporter.com/2016/02/14/seeking-the-silver-lining/ |access-date=2024-06-05 |website=Tobacco Reporter |language=en-US}}</ref> Later LD was manufactured in Saudi Arabia in 2020<ref name="The New York Times"/><ref>{{Cite journal |last1=MacKenzie |first1=Ross |last2=Eckhardt |first2=Jappe |last3=Widyati Prastyani |first3=Ade |date=2017-03-04 |title=Japan Tobacco International: To 'be the most successful and respected tobacco company in the world' |journal=Global Public Health |volume=12 |issue=3 |pages=281–299|doi=10.1080/17441692.2016.1273368 |pmid=28139966 |pmc=5553429 }}</ref>

In 2016, JTI announced it would introduce the LD brand on the United States cigarette market with the Red, Silver, and Menthol (Green) varieties.<ref name=":0" /> The brand would become a discount brand and would have a $2.81-a-pack price tag.<ref name=":0" /> It aimed to challenge discount brands such as L&M, which cost $3.69, and Pall Mall which cost $3.49.<ref name=":0" /> LD was introduced in North Carolina and South Carolina to act as a test market, with plans to expand if successful.<ref name="cspdailynews.com" /><ref name=":0" /><ref>{{cite web|url=http://www.convenience.org/Media/Daily/Pages/ND0720164.aspx|title=Japan Tobacco Muscles Into American Market With LD Brand - NACS – Media – News Archive|website=Convenience.org|accessdate=12 January 2018}}</ref><ref>{{cite web|url=https://csnews.com/japan-tobacco-has-high-hopes-low-priced-cigarettes|title=Japan Tobacco Has High Hopes for Low-Priced Cigarettes - Convenience Store News|website=Csnews.com|date=19 July 2016 |accessdate=12 January 2018}}</ref><ref>{{cite web|url=http://www.journalnow.com/business/business_news/local/japan-tobacco-faces-stiff-challenge-in-trying-to-light-up/article_b7e50712-471d-5066-bf6e-84ab3f5e47c6.html|title=Japan Tobacco faces stiff challenge in trying to light up sales for discount brand|website=Journalnow.com|date=24 July 2016 |accessdate=12 January 2018}}</ref><ref>{{cite web|url=https://www.cstoredecisions.com/2016/07/19/japan-tobacco-introduces-inexpensive-cigarette-brand-u-s/|title=Japan Tobacco Introduces Inexpensive Cigarette Brand to U.S. - Convenience Store Decisions|website=Cstoredecisions.com|date=19 July 2016 |accessdate=12 January 2018}}</ref><ref>{{cite web|url=https://www.ft.com/content/48af202e-7c05-11e6-ae24-f193b105145e|title=Canny marketing makes cigarettes hot property|first=Philip Delves|last=Broughton|date=17 September 2016|website=Financial Times|accessdate=12 January 2018}}</ref>

Beyond Russia and the United States, the brand has been sold in other global markets, including but not limited to Austria, Poland, Hungary, the Czech Republic, Serbia, Estonia, Latvia, Lithuania, Belarus, Ukraine, Kazakhstan, South Africa, Romania, Mongolia, Taiwan, and Jordan.<ref>{{cite web|url=http://www.zigsam.at/B_LD.htm|title=LD|website=Zigsam.at|accessdate=12 January 2018}}</ref> It has also recently{{when|date=October 2024}} launched in Bangladesh.{{citation needed|date=October 2024}}

==References== {{Reflist}}

Category:Gallaher Group brands Category:Japan Tobacco brands

LD (cigarette)

Connections

Linked from

Links to (41 total)