{{Short description|Italian television channel}} {{Use dmy dates|date=June 2024}}{{Infobox television channel | name = LA7d | logo = LA7d (2024).svg | logo_caption = Final logo used from 29 April 2024 to 1 October 2025<ref>{{cite news |title=La7d rinnova palinsesto con 1500 ore di nuovo prodotto |url=https://www.ansa.it/sito/notizie/cultura/tv/2024/04/10/la7d-rinnova-palinsesto-con-1500-ore-di-nuovo-prodotto_e24fb65e-9b53-4876-b659-09422e5ec03f.html |work=ANSA |date=10 April 2024 |language=Italian}}</ref> | country = Italy | area = Italy | language = Italian | picture_format = HDTV 1080i | owner = {{Plainlist| * Telecom Italia Media (2010-2013) * Cairo Communication (2013-2025) }} | sister_channels = La7 | launch_date = {{Start date and age|2010|03|22|df=y}} | replaced = LA7 Sport | closed_date = {{End date and age|2025|10|01|df=y}} | replaced_by = LA7 Cinema | website = https://www.la7.it/la7d | terr_serv_1 = Digital terrestrial television | terr_chan_1 = Channel 29 }} '''LA7d''' was an Italian free-to-air television channel owned by Cairo Communication.<ref name=":0">{{Cite news |date=4 March 2013 |title=Via libera di Ti Media alla cessione di La7 Cairo nuovo proprietario con un milione di euro |url=https://www.corriere.it/economia/13_marzo_04/telecom-italia-media-la7-cairo_51ef2180-84d7-11e2-aa8d-3398754b6ac0.shtml |work=Corriere della Sera |language=Italian}}</ref><ref>{{Cite web |date=4 March 2013 |title=COMUNICATO STAMPA |url=http://www.telecomitalia.com/content/dam/telecomitalia/it/archivio/documenti/media/comunicati_stampa/telecom_italia_media/2013/CS-FY2012-Piano-TIMedia-allegati.pdf |url-status=dead |archive-url=https://web.archive.org/web/20130319044517/http://www.telecomitalia.com/content/dam/telecomitalia/it/archivio/documenti/media/comunicati_stampa/telecom_italia_media/2013/CS-FY2012-Piano-TIMedia-allegati.pdf |archive-date=19 March 2013 |website=Telecom Italia Media |language=Italian}}</ref>
The channel's programming was aimed at a female audience. The "d" contained in the name means "donna" (woman).<ref>{{Cite news |last=Gusatto |first=Lara |date=17 November 2010 |title=La7d, un canale digitale dedicato alla donna |url=http://canali.kataweb.it/kataweb-guardaconme/2010/11/17/la7-un-canale-digitale-dedicato-alla-donna/ |work=Kataweb |language=Italian}}</ref>
The channel's advertising was granted by Cairo Pubblicità.<ref>{{Cite news |last=Borghi |first=Roberto |date=16 April 2010 |title=TI Media/Firma contratto con Cairo per raccolta pubblicità La7d |url=https://www.primaonline.it/2010/04/16/79850/ti-mediafirma-contratto-con-cairo-per-raccolta-pubblicita-la7d/ |work=Prima Comunicazione |language=Italian}}</ref>
==History== The channel launched on 22 March 2010<ref>{{Cite news |date=20 March 2010 |title=La7D si accende lunedì 22 marzo |url=https://tg.la7.it/spettacolo/la7d-si-accende-luned%c3%ac-22-marzo-20-03-2010-64184/ |work=TG La7 |language=Italian}}</ref> with the film ''Don't Think About It'' and the theatrical show ''Il Milione - Quaderno Veneziano'' by Marco Paolini.<ref>{{Cite news |date=22 March 2010 |title=Oggi si accende La7D con Paolini |url=https://tg.la7.it/spettacolo/oggi-si-accende-la7d-con-paolini-22-03-2010-64179/ |work=TG La7 |language=Italian}}</ref> Preceding the official launch was a video loop, still broadcast today during the night hours, set on board a train accompanied by the channel's official launch date, various names contained in the "d" in the logo and various famous quotes such as ''The only true voyage of discovery . . . would be not to visit strange lands, but to possess other eyes'' by Marcel Proust.<ref>{{Cite news |last=stefanohavana |date=13 March 2010 |title=Dal 22 marzo parte La7D (come "Donna") su Dtt: l'ennesimo aggregatore di soap operas? |url=https://www.tvblog.it/post/dal-22-marzo-parte-la7d-come-donna-su-dtt-lennesimo-aggregatore-di-soap-operas |work=TvBlog |language=Italian}}</ref>
From 4 March 2013, together with sister channel La7, the channel moves to Cairo Communation.<ref name=":0" />
On 15 July 2015, the channel was activated on Tivùsat<ref>{{Cite news |title=La7d sbarca su TivuSat |url=http://www.sezzedigitale.com/2015/07/la7d-sbarca-su-tivusat.html |work=Sezze Digitale |language=Italian}}</ref><ref>{{Cite web |date=30 July 2015 |title=La7d su tivùsat |url=https://www.tivusat.tv/news/index.aspx?i=1592 |website=Tivùsat |language=Italian}}</ref> and from 30 July on channel 34. thumb|Logo used from 22 March 2010, to 29 April 2024 On 29 September 2015, the HD broadcast starts in terrestrial mode on channel 529 carried by the Cairo Due mux in conflict with the numbering of its SD counterpart present in the TIMB 3 mux.
On 14 January 2016, following a reorganization of the Tivùsat numbering, the channel moves on channel 29.
From 18 July 2016, the SD channel is carried by the Cairo Due mux.<ref>{{Cite web |title=LA7 cambia frequenza! |url=http://www.la7.it/la7/la7-cambia-frequenza |url-status=dead |archive-url=https://web.archive.org/web/20160724131259/http://www.la7.it/la7/la7-cambia-frequenza |archive-date=24 July 2016 |website=La7 |language=Italian}}</ref>
On 1 January 2017, the channel ends broadcast on the TIMB 3 mux.
On 3 January 2018, the HD version gets replaced by an SD copy until 3 April 2018.
On 28 December 2020, the channel's satellite version moves to MPEG-4 encoding and can therefore be only received by high-definition-enabled devices.
On 5 July 2021, the HD version gets removed from digital terrestrial television.
On 25 March 2022, the HD version gets removed from digital terrestrial television.
On 19 September 2022, the channel arrives on Sky, in HD, on channel 161.
On 29 April 2024, the channel has changed logo, graphics and programming, enriched with more than 1500 hours of television content, including all seasons of ''Desperate Housewives'' (now moved to the national 7 Gold circuit with only airing the pilot episode and later seasons' select episodes, as it had previously aired on Fox Life, Rai 2, Rai 4 and Mya).<ref name=":1">{{Cite web |date=10 April 2024 |title=LA7d Si accende l'emozione |url=https://www.cairorcsmedia.it/news/la7d-si-accende-lemozione/ |website=CairoRCS Media |language=Italian}}</ref>
On 10 September 2025, the channel's closure was announced after 15 years, as it will be replaced by LA7 Cinema on 1 October. However, because of this, select programming are either moved or no longer aired elsewhere. The channel would later cease broadcasting on 1 October of the said year and has been replaced by LA7 Cinema.<ref>{{Cite news |date=10 September 2025 |title=Nasce La7 Cinema, in chiaro sul canale 29 al posto di La7d |url=https://www.primaonline.it/2025/09/10/450919/nasce-la7-cinema-in-chiaro-sul-canale-29/ |work=Prima Comunicazione |language=Italian}}</ref>
==Programming== The channel's programming included a rebroadcast of part of La7's current and former programming, in the full style of a catch-up TV, along with programs aimed at female audiences.
Between late 2010 and early 2011, exclusive productions for the channel began. Alessandro Borghese and subsequently Simone Rugiati host from Mondays to Fridays ''Cuochi e fiamme''. Alba Parietti, with Francesca Reggiani, hosts since 3 February 2011 the ''Alballoscuro'' talk show. Since 5 February 2011, Federica Ramacci hosts the ''Madama palazzo'' political talk show. Since 24 February 2011, Francesca Senette hosts ''Effetti personali''.<ref>{{Cite news |date=24 February 2011 |title=Effetti Personali: su La7D Francesca Senette ci racconta le metropoli del mondo |url=https://www.cinetivu.com/programmi-tv/programmi-culturali/effetti-personali-la7d-francesca-senette-ci-racconta-le-metropoli-del-mondo/ |work=CineTivù |language=Italian}}</ref> Michela Rocco di Torrepadula, hosts since 14 May 2011 ''Storie di grandi chef''.<ref>{{Cite news |last=Rossi |first=Simone |date=14 May 2011 |title=Storie di Grandi Chef, il nuovo programma ogni sabato su La7D |url=https://www.digital-news.it/news.php?id=26051 |work=Digital News |language=Italian}}</ref>
===Current Programming=== Source:<ref>{{Cite web |title=Guida Tv |url=https://www.la7.it/guida_tv/0/la7d |access-date=2024-08-08 |website=La7.it |language=it}}</ref> * ''Agatha Christie's Marple'' * ''Bull'' * ''Cougar Town'' * ''Dharma & Greg'' * ''How I Met Your Mother'' * ''Josephine, Guardian Angel'' * ''Modern Family'' * ''Revenge'' * ''This Is Us''
===Former programming=== {{Div col|content= * ''Ally McBeal'' * ''Army Wives'' * ''A cena da me'' * ''Alballoscuro'' * ''Amar en tiempos revueltos'' * ''Any Day Now'' * ''Arrivederci amore ciao'' * ''Beauty and the Beast'' * ''The Big C'' * ''Boston Legal'' * ''Brothers & Sisters'' * ''Buccia di banana'' * ''Cambio cuoco'' * ''Cercasi principe disperatamente'' * ''Chef per un giorno'' * ''Chicago Hope'' * ''Chi sceglie la seconda casa'' * ''Cold Squad'' * ''Cuochi e fiamme'' * ''Desperate Housewives'' * ''Devious Maids'' * ''Donne, vittime e carnefici'' * ''Don't Tell the Bride'' (Italy) * ''Dirt'' * ''The Dr. Oz Show'' * ''Effetti personali'' * ''Fast Forward''<ref>{{cite news |last1=Rossi |first1=Simone |title=Fast Forward arriva in prima tv assoluta su La7d |url=https://www.digital-news.it/news.php?id=28987 |work=Digital News |date=24 February 2012 |language=Italian}}</ref> * ''Father Brown'' * ''Fuori di gusto'' * ''Giardinieri in affitto'' * ''Grey's Anatomy'' * ''Halifax f.p.'' * ''Hart to Hart'' * ''How to Get Away with Murder'' * ''Hustle'' * ''I menù di Benedetta'' * ''Indovina cosa sceglie la sposa'' * ''The L Word'' * ''La Mala EducaXXXion'' * ''Leverage'' * ''Madama Palazzo'' * ''Mamma mia... che settimana'' * ''Miss Italia'' * ''Mistresses''<ref name=":1" /> * ''Mr. Green'' * ''Murder Call'' * ''New Tricks'' * ''Notturno femminile'' * ''The Oprah Winfrey Show'' * ''Outrageous Fortune'' * ''Para vestir santos''<ref>{{cite news |last1=Sutera |first1=Paolo |title=Para Vestir Santos – A proposito di single, su La 7 d la telenovela argentina |url=https://www.tvblog.it/post/para-vestir-santos-in-italia-episodi-su-la-7-d#show_comments |work=TvBlog |date=21 February 2012 |language=Italian}}</ref> * ''Parla con lui'' * ''The People v. O. J. Simpson: American Crime Story''<ref name=":1" /> * ''Pretty Tough'' * ''Private Practice'' * ''The Resident'' * ''Rugrats'' * ''Scandal'' * ''Sex and the City'' * ''Simon's Cat'' * ''The Strip'' * ''Strong Medicine'' * ''TG La7'' * ''Ugly Betty'' * ''Touched by an Angel'' * ''Venga a prendere uno show da noi'' * ''Victor Victoria - Niente è come sembra'' * ''Web Therapy'' * ''White Collar'' * ''Wild Card'' * ''The Wild Thornberrys'' }}
==References== {{reflist}}
==External links== * {{Official website|http://www.la7.it/la7d|name=Official website}} {{Television in Italy}}
Category:Defunct television channels in Italy Category:Italian-language television stations Category:Italian-language television networks Category:Television channels and stations established in 2010 Category:Television channels in Italy Category:Television networks in Italy Category:Telecom Italia Media Category:Television channels and stations disestablished in 2025