{{Short description|Swedish record label}} {{infobox record label | image = Konichiwa logo.svg | parent = [[Universal Music Group]] | founded = {{start date|2005}} | founder = [[Robyn]] | distributor = *[[Interscope Records]] (North America) *[[Island Records]] (Europe) *[[Universal Music Group]] (rest of the world) | genre = [[pop music|Pop]], [[dance music|dance]], [[synthpop]], [[dance-pop]] | country = Sweden | location = Stockholm | website = {{URL|konichiwa.se}} }}
'''Konichiwa Records''' is a record label founded by Swedish pop singer [[Robyn]]. The label has only one other artist signed, Zhala. The name "Konichiwa" is derived from the Japanese greeting こんにちは ([[wikt:今日は|Konnichi wa]] (with 2 n's)), meaning "hello" or "good day" (literally "this day is").
==Background== Amid the mid 1990s teen-marketed dance-pop renaissance that emerged from the cultural backlash and commercial slowdown in both North America and Europe to the [[grunge]] and [[Britpop]] waves, respectively, building tension regarding numerous creative differences between Robyn and [[RCA Records|RCA]] to capitalize on her rising star-power in the late 1990s, then between her and new label [[Jive Records|Jive]] (later bought by the former) in the early 2000s on her sonic, songwriting and aesthetic direction lead to Robyn striking out on her own, buying out of the latter contract and starting her own label entirely. Distribution deals with other major labels were later set up that wouldn't impact many of the creative decisions she wished to make for her records.
Following the release of the U.S. version of her 1995 debut ''[[Robyn is Here]]'' in early 1997, which charted on the Billboard Top 100, and its hit singles, "[[Do You Know (What It Takes)]]" and "[[Show Me Love (Robyn song)|Show Me Love]]" that were created with Swedish producer [[Max Martin]] and both charted in the top ten of its Hot 100 chart, she declined a label request to capitalize on it by touring with the [[Backstreet Boys]]. As many other labels at the time only saw those boy bands or girl groups such as the [[Spice Girls]] working commercially, her A&R aesthetically then wanted to craft her in a new image and corresponding sound translated to the late 90s, warping, repackaging then commodifying [[Madonna]]{{'s}} initial message of sexual freedom and expression for markets coming-of-age but that could also appeal to older demographics, a cultural mold seen initially more charitably by some outlets as the "[[girl next door]]" but heavily criticized decades later and described more derisively by others as the "[[jailbait]] dynamo". Rejecting this aesthetic and [[Cheiron Studios]]' like-minded demos, Robyn's working relationship was Max and [[Denniz Pop]] was strained, and Max and the label molded their vision for this new lane of [[teen pop]] to [[Britney Spears]], with the latter's input. Denniz would pass away from stomach cancer in 1998 prior to Britney's massive debut that became the blueprint for subsequent debuts from [[Christina Aguilera]], [[Jessica Simpson]], and [[Mandy Moore]], with Cheiron being dubbed at the close of the [[teen pop]] era in 2003 by ''[[Rolling Stone (magazine)|Rolling Stone]]'' as "Sweden's [[Lolita]]-pop dollhouse".
Her label Jive then raised concerns in early 1999 about the lyrics regarding her [[abortion]] in October 1998 at the age of 19 that was addressed in her songs "Giving You Back" and "88 Days" for her album to be released later that year, "[[My Truth]]", and the sound of several other tracks, wanting to re-record half the record entirely. Robyn refused, and as a result of the stalemate the album was only released by BMG in Sweden and limited territories. Finally, in mid-2003, after her album cycle for [[Don't Stop the Music (Robyn album)|Don't Stop the Music]], the label rejected the harder [[synthpop]] direction of her new demos influenced by Swedish band [[The Knife]], especially "[[Who's That Girl (Robyn song)|Who's That Girl]]", which was later released and charted at #26 in the UK and #37 in Sweden. Robyn decided in early 2005 to leave Jive and start her own record label Konichiwa Records. Robyn’s first album under the new label was called ''[[Robyn (album)|Robyn]]'', and included collaborators Klas Åhlund from [[Teddybears STHLM]], Swedish duo The Knife, and former Cheiron producer Alexander Kronlund. Robyn and Max Martin would later reunite on 2010s "Time Machine".<ref>{{cite web|url=https://www.theguardian.com/music/2018/sep/28/how-robyn-transformed-pop-music-honey|title=How Robyn transformed pop|newspaper=The Guardian|date=28 September 2018|last=Snapes|first=Laura|access-date=29 July 2020}}</ref><ref>{{cite web|url=https://www.wired.com/2008/03/pl-music-23/|title=Maverick Swedish Pop Star Reveals What Britney Could Have Been|website=[[Wired (magazine)|Wired]]|date=24 March 2008|last=Wortham|first=Jenna|access-date=15 November 2020}}</ref><ref name="Allmusic">[https://www.allmusic.com/subgenre/teen-pop-ma0000002895 Teen Pop Music Genre Overview] AllMusic Staff. ''[[AllMusic]]''. Retrieved June 23, 2018</ref><ref name="New Yorker 2015">{{cite web|url=https://www.newyorker.com/culture/cultural-comment/blank-space-what-kind-of-genius-is-max-martin|title=Blank Space: What Kind of Genius Is Max Martin?|website=[[The New Yorker]]|date=30 September 2015|last=Seabrook|first=John|access-date=8 November 2021}}</ref><ref>{{cite web|url=https://www.bitchmedia.org/article/turning-20/%E2%80%9Cbaby-one-more-time%E2%80%9D-and-pop-princesses-who-started-moral-panic?utm_source=newsletter&utm_medium=email&utm_content=consumed%20en%20masse%20and%20then%20deemed%20inauthentic%20and%20dangerous&utm_campaign=Weekly%20Reader%20w/UC%20Press%20ad%201.19.2019|title=“...Baby One More Time” and the Pop Princesses Who Started a Moral Panic|website=[[Bitch (magazine)|Bitch Media]]|date=14 January 2019|last=Sands|first=Victoria|access-date=8 November 2021|archive-date=22 September 2021|archive-url=https://web.archive.org/web/20210922083929/https://www.bitchmedia.org/article/turning-20/%E2%80%9Cbaby-one-more-time%E2%80%9D-and-pop-princesses-who-started-moral-panic?utm_source=newsletter&utm_medium=email&utm_content=consumed%20en%20masse%20and%20then%20deemed%20inauthentic%20and%20dangerous&utm_campaign=Weekly%20Reader%20w/UC%20Press%20ad%201.19.2019|url-status=bot: unknown}}</ref>
==References== {{reflist}}
{{Authority control}} {{Robyn}} [[Category:Swedish record labels]] [[Category:Organisations based in Stockholm]] [[Category:Swedish companies established in 2005]] [[Category:Vanity record labels]] [[Category:Labels distributed by Universal Music Group]]