{{Short description|Radio station in Muenster, Texas}} {{Use American English|date=February 2026}} {{Use mdy dates|date=January 2025}} {{Infobox radio station | name = KZZA | logo = File:KZZA LaRanchera106.7 logo.png | city = Muenster, Texas | country = US | area = Northern sections of the Dallas–Fort Worth metroplex | frequency = {{frequency|106.7|MHz}} | branding = ''La Ranchera 106.7 FM'' | language = Spanish | format = Regional Mexican | owner = MediaCo | licensee = Estrella Radio License of Dallas LLC | sister_stations = KBOC, KNOR | airdate = {{start date and age|1990|9|9}} | former_callsigns = {{ubl|KXGM (1990–2002)|KKDL (2002–2005)}} | former_frequencies = {{frequency|106.5|MHz}} (1990–2002) | callsign_meaning = Casa (previous format) | licensing_authority = FCC | facility_id = 23017 | class = C | erp = 75,000 watts | haat = {{convert|620|m|ft|sp=us}} | coordinates = {{Coord|32|26|13|N|97|29|6|W|type:landmark_region:US-TX_source:FCC|display=inline,title}} | website = {{URL|https://larancheradallas.estrellatv.com/radio/la-ranchera-dallas}} }} '''KZZA''' (106.7 MHz "La Ranchera 106.7 FM") is a commercial radio station licensed to Muenster, Texas, and serving northern communities in the Dallas–Fort Worth metroplex. It is owned by MediaCo, and broadcasts a gold-based regional Mexican radio format.{{Citation needed|date=May 2023}}
KZZA has an effective radiated power (ERP) of 75,000 watts. Its transmitter is off Farm-to-Market Road 730 North in Rosston, Texas.
==History== ===Oldies and Dance=== The station signed on the air on September 9, 1990, with the call sign KXGM at 106.5 MHz, airing an oldies format. In 2001, it moved to 106.7 and was sold to Entravision. However, in exchange for the move it was agreed with HBC that it would not change to a Spanish-language format for five years.{{Citation needed|date=May 2023}}
On August 14, 2002, it launched another English-language format, Dance Top 40, as KKDL ('''106.7 KDL''').
==="Casa" Rhythmic Contemporary=== On February 16, 2005, it moved in a bilingual rhythmic contemporary direction as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction. But by 2006, KZZA began leaning more towards "Hurban" product and less dependent on traditional rhythmic fare, resulting in the station going "Hurban" full-time.
On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from Entravision Communications.<ref>[http://dallas.bizjournals.com/dallas/stories/2006/07/31/daily42.html Calif. media company to buy Dallas radio stations] - ''Dallas Business Journal''</ref>
After a year of 'Urban' programming, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, ''R&R'' and BDS moved KZZA back to their rhythmic panels in May 2007. With that move, Casa 106.7 was marketed under the slogan "Hip-Hop Y Mas".
On July 7, 2008, the station shifted back to Hispanic rhythmic.
===Classic Regional Mexican=== On April 6, 2009, the station again switched formats, this time to Spanish language Classic Regional Mexican music as "La Bonita 106.7."
On September 4, 2016, Liberman Broadcasting kept the same format but under a new name as "La Ranchera 106.7". From the time of the rebranding until 2018 and again in September 2019, KZZA was simulcast on KZMP 1540 AM until it was sold in May 2023.
==References== {{Reflist}}
==External links== * {{officialwebsite|https://larancheradallas.estrellatv.com/radio/la-ranchera-dallas}} * {{FM station data|23017|KZZA}} * {{URL|https://dfwradioarchives.com/|DFW radio archives}} * {{URL|https://www.dfwretroplex.com/|DFW radio/TV history}}
{{Dallas Fort Worth Radio}} {{Spanish Radio Stations in Texas}} {{Liberman Broadcasting}}
Category:1990 establishments in Texas Category:Cooke County, Texas Category:MediaCo stations Category:Radio stations established in 1990 ZZA Category:Regional Mexican radio stations in the United States Category:Spanish-language radio stations in Texas