Get After It Media

{{short description|American television broadcast company}} {{Use mdy dates|date=May 2023}} {{Infobox company | name = Get After It Media LLC | logo = Get After It Media logo.png | logo_size = 165px | former_names = {{ubl|Luken Communications (2008–2019)|Reach High Media Group (2019–2021)}} | type = Private | founded = {{Start date and age|2008}} | hq_location_city = Chattanooga, Tennessee | hq_location_country = United States | founder = Henry Luken III | key_people = Joel Wertman | area_served = Nationwide | industry = Broadcast television | products = {{ubl|Television stations|Digital broadcast television networks}} | num_employees = 50 | num_employees_year = 2010 | owner = Henry Luken III | subsid = {{ubl|The Family Channel|Heartland|Retro TV|Rev'n Action}} | website = {{URL|getafteritmedia.com}} }}

'''Get After It Media LLC''', formerly known as '''Luken Communications''' and '''Reach High Media Group''', is a privately owned American broadcast holding company, based in Chattanooga, Tennessee, which owns or operates around 80 television stations in the United States and five digital television multicast networks. The flagship station of the company is located in Chattanooga with the low-power station, WOOT-LD.

==History== Luken Communications was formed in 2008 by Henry Luken III, formerly president and CEO of Equity Media Holdings. Luken Communications agreed to purchase six TV stations from Equity Media for $17.5 million and paid a $5 million installment with the rest pending on regulatory approval. In June 2008, Equity sold to Luken Retro Television Network for $18.5 million and $8.05 million Equity warrants for $1.5 million.<ref>{{cite news |first=Robert |last=Marich |title=Equity Media Sells RTN to Ease Crunch|url=http://www.broadcastingcable.com/news/programming/equity-media-sells-rtn-ease-crunch/32632 |work=Broadcasting & Cable|date=June 26, 2008 |access-date=February 18, 2015 }}</ref>

On January 4, 2009, a contract conflict between Equity and Luken Communications interrupted RTN programming on many of its affiliates with Luken alleging that Equity had left many obligations to RTN's creditors, including programming suppliers, unpaid. As a result, Luken restored a national feed of the network from its Chattanooga headquarters.<ref>{{cite news|last1=Jessell|first1=Harry A.|title=Financial Dispute Disrupts RTN Diginet|url=http://www.tvnewscheck.com/uncategorized/article/financial-dispute-disrupts-rtn-diginet|access-date=February 18, 2015|work=TV News Check|date=January 5, 2009}}</ref> As a result of this dispute, Luken pulled out of a deal to purchase Equity's stations in southwestern Florida.

In June 2009, Luken and Seals Entertainment Company LLC launched the male-oriented digital multicast channel Tuff TV.<ref>{{cite news|url=http://www.racerxonline.com/article/new-tuff-tv-network-scheduled-for-launch.aspx|title=New TUFF TV Network Scheduled For Launch|date= April 29, 2009}}</ref> On March 22, 2011, Luken became part-owners of My Family TV in a joint venture with existing owner ValCom<ref>{{cite news|last=Frank|first=Judy|title=Chattanooga's Luken Communications Enters Joint Venture With ValCom Entertainment Company|url=http://www.chattanoogan.com/articles/article_197311.asp|access-date=March 30, 2011|newspaper=Chattanoogan|date=March 22, 2011}}</ref> (the network later rebranded as The Family Channel after ValCom and Luken Communications ended their partnership). In June 2011, Luken Communications announced the purchase of 78 low-power translator stations from the Minority Media and Telecommunications Council for $390,000; the purchase was made in order to expand coverage of its ten existing and planned digital multicast networks with hopes to eventually acquire 400 low-power stations.<ref>{{cite news|last1=Jessell|first1=Harry A.|title=RTN Parent Buys 78 TV Translators|url=http://www.tvnewscheck.com/uncategorized/article/rtn-parent-buys-78-tv-translators|access-date=February 18, 2015|work=TV News Check|date=June 16, 2011}}</ref> In late summer 2011, Luken and Classic Media launched PBJ, featuring classic children's programs from the Classic Media library.<ref>{{cite news|title=Luken, Classic Media To Debut New Network|url=http://www.tvnewscheck.com/uncategorized/article/luken-classic-media-to-debut-new-network|access-date=May 7, 2011|newspaper=TV News Check|date=May 5, 2011}}</ref> With Frost Cutlery's shopping network and outdoor shows, Luken launched in 2011 the Frost Great Outdoors network.<ref name=ctfp>{{cite news|last1=Flessner|first1=Dave|title=Chattanooga businessman Henry Luken goes country|url=http://www.timesfreepress.com/news/business/aroundregion/story/2012/jun/10/henry-luken-goes-country/79986/|access-date=February 19, 2015|work=ChattanooganTimes Free Press|date=June 10, 2012}}</ref>

On April 16, 2012, Luken Communications and Jim Owens Entertainment announced that the companies had teamed to relaunch The Nashville Network as a digital broadcast television network set for a late summer 2012 launch (TNN previously existed as a cable channel started by Gaylord Entertainment Company in 1983). The network was rebranded the next year as Heartland.

On June 21, 2013, an Arkansas jury awarded a $47.4 million verdict against Luken Communications for a claim of fraudulent transfer of the ownership of RTV six years prior. In order to appeal, Luken Communications filed for Chapter 11 bankruptcy as a protection measure.<ref>[http://www.wsmv.com/story/22693166/luken-communications-files-bankruptcy-after-arkansas-jury-verdict-against-company Luken Communications files bankruptcy after Arkansas jury verdict against company, June 23, 2013]{{Dead link|date=October 2025 |bot=InternetArchiveBot }}</ref> The appeal spanned more than a year but was ultimately successful, and in October 2014, the company announced it was emerging from bankruptcy protection and continued to grow and expand its network offerings.<ref>{{Cite web|url=http://www.timesfreepress.com/news/business/aroundregion/story/2014/sep/19/luken-announces-plan-to-exit-bankruptcy/267500/|title=Luken announces plan to exit bankruptcy|website=timesfreepress.com|date=September 19, 2014 |access-date=June 9, 2016}}</ref> In December 2014, Luken Communications launched a new digital network, ''Rev'n'', with a focus on automotive enthusiasts.

In December 2019, Luken Communications rebranded as Reach High Media Group, as Joel Wertman had by then taken over as president and CEO of the company from Luken.<ref>{{cite web|url=https://www.timesfreepress.com/news/business/aroundregion/story/2019/dec/12/tv-hub-programming-streaming-access/510459/|title=Chattanooga-based television hub adds programming, national streaming access|first=Barry|last=Courter|work=Chattanooga Times Free Press|date=December 12, 2019|access-date=December 19, 2019}}</ref> It again rebranded in early 2021 to Get After It Media, with Wertman remaining as president.<ref>{{cite web|url=https://tvnewscheck.com/digital/article/get-after-it-media-to-launch-its-real-good-tv-streaming-platform/|title=Get After It Media To Launch 'It's Real Good TV' Streaming Platform|last=Miller|first=Mark K.|date=March 24, 2021|access-date=March 27, 2021}}</ref>

On April 13, 2026, it was announced that Get After It Media and Hasbro made a deal to launch ''Hasbro Legends''.<ref>{{cite press release |title=HASBRO ENTERTAINMENT AND GET AFTER IT MEDIA LAUNCH “HASBRO LEGENDS” CHANNEL TO OVER 70 MILLION HOMES ACROSS THE U.S.|url=https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-entertainment-and-get-after-it-media-launch-hasbro|publisher=Hasbro|date=April 13, 2026|access-date=April 23, 2026|archive-url=https://web.archive.org/web/20260415020640/https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-entertainment-and-get-after-it-media-launch-hasbro|archive-date=April 15, 2026|url-status=live}}</ref><ref>{{Cite web|date=April 13, 2026|title=Hasbro Entertainment, Get After It Media Debut Hasbro Legends broadcast channel|url=https://tvnewscheck.com/programming/article/hasbro-entertainment-get-after-it-media-debut-hasbro-legends-broadcast-channel/|access-date=April 23, 2026|website=TV News Check|language=en-US}}</ref>

On April 22, 2026, it was announced that Get After It Media would merge two of its networks into one, creating ''Rev'n Action''.<ref>{{Cite web|date=April 22, 2026|title=Two ‘GAIM’ Diginets to Combine as One|url=https://rbr.com/two-gaim-diginets-to-combine-as-one/|access-date=April 23, 2026|website=Radio & Television Business Report|language=en-US}}</ref> Two days later on April 22, it was confirmed that the merge would take effect on May 4.<ref>{{Cite press release|title=Get After It Media Unveils New “REV'N ACTION” Super Channel Dedicated to Sports, Action and Automotive Content, Premiering May 4 |date=April 24, 2026|publisher=Get After It Media|url=https://www.getafteritmedia.com/press/gaim-broadview-extension-ecsrl-n6t9e|access-date=May 8, 2026}}</ref>

==Assets owned by Get After It Media== ===Digital multicast networks=== * The Family Channel * Hasbro Legends (soon) * Heartland, formerly The Nashville Network<ref>{{cite web|url=http://rbr.com/jim-owens-entertainment-ends-licensing-deal-with-luken |title=Jim Owens Entertainment ends licensing deal with Luken|work=Radio-TV Business Report|date=October 31, 2013}}</ref> * Retro TV * Rev'n Action<ref name=rbr0>{{cite news|last1=Marcucci|first1=Carl|title=Luken RTV affiliate losses not a big hit|url=http://rbr.com/luken-rtv-affiliate-losses-not-a-big-hit/|access-date=February 18, 2015|work=Radio-TV Business Report|publisher=Streamline RBR, Inc|date=October 31, 2012}}</ref><ref>[https://www.getafteritmedia.com/action The Action Channel website]</ref>

===Broadcast television stations=== {| class="wikitable sortable" |+ List of stations owned by Get After It Media (d/b/a Digital Networks, LLC) ! scope="col" | City of license / Market ! scope="col" | State ! scope="col" | Station ! scope="col" | {{tooltip|VC|Virtual channel}} ! scope="col" class="unsortable" | Subchannels ! scope="col" | {{tooltip|FID|Facility ID}} |- | Birmingham || rowspan="2" | Alabama ! scope="row" | WSWH-LD ! {{ubl|22.1|22.2|22.3|22.4|22.5}} | {{ubl|Heartland|Retro TV|Rev'n Action |The Family Channel}} || {{FID|1008}} |- | Huntsville ! scope="row" | WNAL-LD ! {{ubl|27.1|27.2|27.3|27.4|27.5|27.6|27.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Jewelry TV}} || {{FID|67953}} |- | Phoenix || Arizona ! scope="row" | K23PL-D ! 23 | Silent || {{FID|68020}} |- | Little Rock || Arkansas ! scope="row" | WPYM-LD ! 38.1 | PBJ || {{FID|129503}} |- | Chico–Redding || California ! scope="row" | KXCH-LD ! {{ubl|19.1|19.2|19.3|19.4|19.5|19.6}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries}} || {{FID|68097}} |- | Denver || Colorado ! scope="row" | KAVC-LD ! {{ubl|21.1|21.2|21.3|21.4|21.5|21.6|21.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Inspiration TV}} || {{FID|68077}} |- | Jacksonville || rowspan="2" | Florida ! scope="row" | WJVF-LD ! {{ubl|23.1|23.2|23.3|23.4|23.5|23.6}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries}} || {{FID|190202}} |- | Tampa ! scope="row" | WDNP-LD ! {{ubl|36.1|36.2|36.3|36.4|36.5}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel}} || {{FID|67986}} |- | Columbus || rowspan="2" | Georgia ! scope="row" | WXVK-LD ! {{ubl|30.1|30.2|30.3|30.4|30.5|30.6|30.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Greater Love TV}}|| {{FID|58773}} |- | Savannah ! scope="row" | WSVG-LD ! {{ubl|23.1|23.2|23.3|23.4|23.5|23.6|23.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Greater Love TV}}|| {{FID|129370}} |- | Idaho Falls–Pocatello || Idaho ! scope="row" | KPTO-LD ! {{ubl|41.1|41.2|41.3|41.4|41.5|41.6|41.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Greater Love TV}}|| {{FID|67918}} |- | Peoria–Bloomington || Illinois ! scope="row" | WSIO-LD ! {{ubl|51.1|51.2|51.3|51.4|51.5|51.6|51.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Greater Love TV}}|| {{FID|1013}} |- | Indianapolis || Indiana ! scope="row" | W20FE-D ! {{ubl|21.1|21.2|21.3|21.4|21.5|21.6|21.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Jewelry TV}} || {{FID|68035}} |- | Davenport || rowspan="2" | Iowa ! scope="row" | W35DY-D ! 19 | Silent || {{FID|1006}} |- | Des Moines ! scope="row" | K31PO-D ! 44 | Silent || {{FID|67879}} |- | Wichita, KS || Kansas ! scope="row" | K30RF-D ! {{ubl|30.1|30.2|30.3|30.4|30.5|30.6|30.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|HSN}} || {{FID|56518}} |- | Baton Rouge|| rowspan="2" | Louisiana ! scope="row" | WRUG-LD ! {{ubl|50.1|50.2|50.3|50.4|50.5|50.6|50.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Greater Love TV}}|| {{FID|190207}} |- | Shreveport ! scope="row" | KVPO-LD ! {{ubl|30.1|30.2|30.3|30.4|30.5}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel}} || {{FID|60814}} |- | Minneapolis || rowspan="2" | Minnesota ! scope="row" | KKTW-LD ! {{ubl|19.1|19.2|19.3|19.4|19.5|19.6}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries}} || {{FID|68054}} |- | Rochester ! scope="row" | K27OW-D ! 40 | Silent || {{FID|129454}} |- | Columbus–Tupelo || Mississippi ! scope="row" | WLMS-LD ! 25 | Silent || {{FID|68080}} |- | Kansas City || rowspan="2" | Missouri ! scope="row" | K26PI-D ! 15 | Silent || {{FID|68040}} |- | Springfield ! scope="row" | K29OM-D ! {{ubl|41.1|41.2|41.3|41.4|41.5|41.6|41.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Greater Love TV}}|| {{FID|68046}} |- | Las Vegas || Nevada ! scope="row" | KVGA-LD ! {{ubl|51.1|51.2|51.3|51.4|51.5}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel}} || {{FID|67974}} |- | rowspan="2" | Albuquerque–Santa Fe || rowspan="2" | New Mexico ! scope="row" | KWHY-LD ! 36 | Silent || {{FID|129009}} |- ! scope="row" | K33OB-D ! 50 | Silent || {{FID|129875}} |- | Buffalo || New York ! scope="row" | WBUO-LD ! 30 | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Inspiration TV}}|| {{FID|68012}} |- | Raleigh–Durham || North Carolina ! scope="row" | WDRH-LD ! {{ubl|16.1|16.2|16.3|16.4|16.5|16.6|16.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Jewelry TV}} || {{FID|67783}} |- | Fargo–Valley City || rowspan="3" | North Dakota ! scope="row" | KFGX-LD ! 35 | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Greater Love TV}}|| {{FID|68013}} |- | rowspan="2" | Minot ! scope="row" | K21GQ-D ! 21 | Silent || {{FID|129668}} |- ! scope="row" | K28QQ-D ! 40 | Silent || {{FID|68087}} |- | Omaha || Nebraska ! scope="row" | K36QD-D ! 21 | Silent || {{FID|68018}} |- | Zanesville || Ohio ! scope="row" | WOOH-LD ! {{ubl|29.1|29.2|29.3|29.4|29.5|29.6}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries}} || {{FID|190268}} |- | Oklahoma City | rowspan="2" | Oklahoma ! scope="row" | K34RL-D ! {{ubl|33.1|33.2|33.3|33.4|33.5|33.6}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries}} || {{FID|68085}} |- | Tulsa ! scope="row" | KTUO-LD ! {{ubl|22.1|22.2|22.3|22.4|22.5|22.6|22.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Inspirational Ministries}} || {{FID|190113}} |- | Scranton || Pennsylvania ! scope="row" | WSRG-LD ! {{ubl|59.1|59.2|59.3|59.4|59.5|59.6|59.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Inspiration TV}} || {{FID|68090}} |- | Charleston || rowspan="3" | South Carolina ! scope="row" | WLOW-LD ! {{ubl|19.1|19.2|19.3|19.4|19.5|19.6}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries}} || {{FID|190344}} |- | rowspan="2" | Spartanburg–Greenville ! scope="row" | WASV-LD ! {{ubl|50.1|50.2|50.3|50.4|50.5}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel}} || {{FID|47722}} |- ! scope="row" | WNGS-LD ! {{ubl|50.1|50.2|50.3|50.4|50.5|50.6|50.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Shop LC}} || {{FID|190222}} |- | Rapid City || rowspan="2" | South Dakota ! scope="row" | KRPC-LP ! {{ubl|33.1|33.2|33.3|33.4|33.5|33.6}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Shop LC}} || {{FID|68066}} |- | Sioux Falls ! scope="row" | KSXF-LD ! {{ubl|56.1|56.2|56.3|56.4|56.5|56.6|56.7}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Revival Ministries|Jewelry TV}}|| {{FID|67998}} |- | Chattanooga || rowspan="2" | Tennessee ! scope="row" | WOOT-LD ! {{ubl|6.1|6.2|6.3|6.4|6.5|6.6}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|HSN}} || {{FID|31862}} |- | Knoxville ! scope="row" | WKXT-LD ! {{ubl|61.1|61.2|61.3|61.4|61.5|61.6}} | {{ubl|Heartland|Retro TV|Rev'n|Action Channel|The Family Channel|Revival Ministries}} || {{FID|67926}} |- | rowspan="2" | San Antonio || rowspan="3" | Texas ! scope="row" | K24OJ-D ! 15 | Silent || {{FID|68042}} |- ! scope="row" | K20PG-D ! {{ubl|20.1|20.2|20.3|20.4|20.5|20.6}} | {{ubl|Heartland|Retro TV|Rev'n Action|The Family Channel|Shop LC}} || {{FID|68095}} |- | Wichita Falls ! scope="row" | K16OF-D ! 49 | Silent || {{FID|67912}} |- | Charleston–Huntington || West Virginia ! scope="row" | WHWV-LD ! 45 | Silent || {{FID|68037}} |- | Green Bay || rowspan="2" | Wisconsin ! scope="row" | W21EF-D ! 8 | Silent || {{FID|67935}} |- | Wausau–Rhinelander ! scope="row" | K18NQ-D ! 32 | Silent || {{FID|129701}} |}

==References== {{Reflist}}

==External links== *{{Official website|http://luken.tv}}

{{Get After It Media}} {{American broadcast television (English)}}

Category:2008 establishments in Tennessee Category:Companies based in Chattanooga, Tennessee Category:Mass media companies established in 2008 Category:Television broadcasting companies of the United States