Just Riadh
Birth nameRiadh Belaïche
Birth dateJuly 3, 1998 (age 28)
Birth placeSidi Bel Abbès wilaya, Algeria
OccupationSocial media personality · Actor
Years active2017–present
AgentSmile Conseil,[1] Adéquat[2]
Youtube genreHumor
Youtube subscribers1.43 million (5 Mar 2023)
Youtube views97 million (5 Mar 2023)
Tiktok handleriadhlevrai
Tiktok followers6.6 million (March 05, 2023)
Instagram handlejustriadh
Instagram followers4.5 million

Riadh Belaïche[3] (ɾjad belaiʃ; born 3 July 1998), also known by his pseudonym Just Riadh, is an Algerian-born French Internet celebrity and actor. In 2023, he plays the main character in the movie Sugar and Stars (À la belle étoile in French) and embodies[clarification needed] the French pastry chef Yazid Ichemrahen.

Early life

Belaïche was born in Sidi Bel Abbès wilaya[4] in Algeria. When he was eight,[5] he moved to the Paris region with his family, living first in Drancy[6][7] and later in Magny-le-Hongre.[8] As a child, he dreamed of becoming a professional footballer.[7][9]

Career

Under the pseudonym riadhtheone,[3] Belaïche started making humorous videos on social networks when he was a teenager.[10]

He collaborated in 2017 for the first time[11] at age 18 with other social media personalities and appeared in the video Saïd & Paul: Les Gens sur Twitter ( People on Twitter) by Paul Darbos and Saïd Bengriche[12] broadcast on YouTube.[10][7] He stopped the videos to focus on his studies. After obtaining his baccalauréat,[13] he went to a BTS but stopped to restart videos on social networks.[10] A friend of him posted one of his videos on Facebook and it got millions of views.[14] In November 2017, French rapper Booba also shares one of his videos on Instagram.[15]

In 2020, Belaïche played the role of Wejdene's boyfriend in her music video clip Coco.[16]

In 2021, he confronted his haters in the documentary J’aime pas Just Riadh (I hate Just Riadh in English) made by the French media Brut on BrutX.[17]

In 2022, he collaborated with several brands like Canal+, Puma, Paco Rabanne and LVMH and is elected influencer of the year 2022 by Stratégies magazine.[18]

Belaïche has acted in several films and television series like 30 jours max ( 30 Days Left) (2020), Stalk (2021)[19][10] or LOL, qui rit, sort! on Amazon Prime (2022).[20] In 2022, he participated in the French reality game show Pekin Express: Duos de choc on M6 with his bestfriend.[21][22]

In 2023, Belaïche acted as the main character of the movie À la belle étoile ( Sugar and Stars)[23][24] and played the role of Yazid Ichemrahen, world champion of frozen desserts in 2014.[7][25]

Filmography

Films
YearFilmRoleNotes
2017Saïd & Paul : People on Twitter (YouTube)RiadhtheoneShort film by Saïd Bengriche and Paul Darbos
202030 Days LeftSammy
2020Les sacrifiés (YouTube)Sabri DjebariShort film by Jordan Pavlik
2023Sugar and StarsYazid IchemrahenMain role
2024GTmax (Netflix)Michael Carella
2026N121 - Bus de nuitAïssa
TV
YearTitleRoleNotes
2020All the Way Up (Canal+)HimselfSeason 1; guest role; episode 5
2020Kiffe aujourd’hui (France.tv Slash)RiadWeb-serie; season 2; main role
2020Stalk (France.tv Slash)JustinWeb-serie; season 2; 10 episodes
2021Belle, belle, belle (TF1)RyanTV film; remake of I Feel Pretty
2021Driven Round the Bend (Arte)NasserTV film
2022LOL, qui rit, sort! (Amazon Prime)ParticipantTV series; season 2

References

  1. ^ Kaddouri, Sabah (2022-07-18). "Galo Diallo, l'homme derrière la vague des nouvelles étoiles d'Internet" (in fr-FR). Forbes France. Retrieved 2023-03-06.
  2. ^ "Riadh BELAICHE Artiste interprète" (in fr-FR). agencesartistiques.com
  3. ^ Deleschaud, Clément (2023-02-22). "Riadh Belaïche : "Influenceur, ça ne veut rien dire, il n'y a pas que des arnaques aux codes promos"" (in fr-FR). GQ France. Retrieved 2023-03-05.
  4. ^ Rachedi, Mabrouck (2023-02-22). "Just Riadh : "Les gens vont réaliser que je peux être comédien"" (in fr-FR). Jeune Afrique. Retrieved 2023-03-05.
  5. ^ Denne, Inès (2022-04-08). "Just Riadh (LOL, qui rit, sort!) : qui est l'influenceur qui met tout le monde d'accord ?" (in fr-FR). Voici. Retrieved 2023-03-09.
  6. ^ Laroche, Sophie (2018-11-12). "Rencontre avec Just Riadh, le prince du rire sur Instagram" (in fr-FR). konbini.com. Retrieved 2023-03-09.
  7. ^ ""À la belle étoile : tout savoir sur Just Riadh, cet influenceur star qui fait ses premiers pas au cinéma"" (in French). CNews. 2021-12-06.
  8. ^ "Magny le Mag n°1 (janvier 2019)" [Magny the Mag No. 1 (January 2019)] (in French). Magny le Mag. Magny-le-Hongre: Mairie de Magny-le-Hongre. 2018-12-28. Retrieved 2023-03-06., then Magny-le-Hongre
  9. ^ "Just Riadh, de star des réseaux sociaux à premier rôle au cinéma" (in fr-FR). L'Express with Agence France-Presse. 2023-02-16. Retrieved 2023-03-06.
  10. ^ Schneider, Emilie (2023-02-24). "Just Riadh : qui est l'influenceur star qui joue dans À la belle étoile ?" (in fr-FR). AlloCiné. Retrieved 2023-03-05.
  11. ^ C., Clara (2022-06-15). "Just Riadh : retour sur sa première collaboration sur YouTube" (in French). NRJ. Retrieved 2023-03-05.
  12. ^ Razafinjatovo, Toky (2023-04-19). "Just Riadh, des débuts avec Paul Darbos jusqu'à son rôle au cinéma" (in fr-FR). legit.ng. Retrieved 2023-04-19.
  13. ^ Piat, Marie (2018-08-09). "Just Riadh : l'école, Booba, le cinéma, ses vidéos... L'influenceur nous raconte son ascension" (in fr-FR). purebreak.com. Retrieved 2023-03-06.
  14. ^ Labro, Camille (2023-02-08). "Riadh Belaïche : "Quand on mange un gâteau, on mange également une histoire"" (in fr-FR). Le Monde. Retrieved 2023-03-05.
  15. ^ Broyart, Camille (2017-09-06). "Just Riadh : le petit protégé de Booba" (in fr-FR). Influenth. Retrieved 2023-03-05.
  16. ^ Echaïeb, Anissa (2020-08-19). "Wejdene de retour avec son "Coco" Just Riadh dans son nouveau clip" (in fr-FR). Mouv'. Retrieved 2023-03-05.
  17. ^ Telha, Redwane (2021-04-15). "Quand un influenceur se retrouve confronté à ses "haters"" (in fr-FR). France Inter. Retrieved 2023-03-05.
  18. ^ Di Quinzio, Cécilia (2022-11-17). "Just Riadh est l'influenceur de l'année" (in fr-FR). Stratégies. Retrieved 2023-03-05.
  19. ^ "Stalk : "Je me marie l'année prochaine", Aloïse Sauvage cuisine Riadh Belaïche sur ses projets de vie perso (VIDÉO)" (in fr-FR). Télé-Loisirs. 2021-10-19. Retrieved 2023-03-07.
  20. ^ C., Clara (2022-03-16). ""LOL qui rit, sort": le casting de dingue avec Philippe Lacheau, Eric et Ramzy, Just Riadh…" (in fr-FR). NRJ. Retrieved 2023-03-06.
  21. ^ Boucher, Kevin (2023-07-13). "Just Riadh, la révélation de «Pékin Express» sur M6 : «Tout le monde veut faire cette émission un jour dans sa vie»". Le Parisien
  22. ^ Rivas, Athena (2022-02-11). ""Pekin Express": Valérie Trierweiler, Just Riadh et Ines Reg au casting" (in fr-FR). HuffPost fr. Retrieved 2023-03-09.
  23. ^ Keslassy, Elsa (2022-02-01). "France TV Distribution Boards 'Sugar and Stars' With Influencer Just Riadh (EXCLUSIVE)" (in en-EN). Variety. Retrieved 2023-03-05.
  24. ^ "L'influenceur Just Riadh sera bientôt champion du monde de pâtisserie…au cinéma" (in fr-FR). vanityfair.fr. 2022-02-04. Retrieved 2023-03-09.
  25. ^ Vié, Caroline (2023-02-21). ""A la belle étoile" : Just Riadh, déjà meilleur pâtissier et future graine de star" (in fr-FR). 20 minutes. Retrieved 2023-03-06.