{{Short description|American photographer and internet celebrity (born 1966)}} {{pp-blp|small=yes}} {{distinguish|Jordan Mattern}} {{Use mdy dates|date=December 2025}} {{Infobox social media personality | name = Jordan Matter | birth_date = {{Birth date and age|1966|10|6}} | birth_place = New York City, U.S. | image = File:Jordan Matter portrait.png | caption = Matter in 2017 | spouse = Lauren Matter | occupation = {{hlist|YouTuber|photographer}} | children = 2, including Salish | relatives = Herbert Matter (grandfather)<br/>Mercedes Matter (grandmother)<br/>Arthur Beecher Carles (great-grandfather) | website = {{URL|https://www.jordanmatter.com}} | instagram_handle = jordanmatter | instagram_display_name = Jordan Matter | instagram_years_active = 2011–present | instagram_followers = 2.4 million | tiktok_handle = realjordanmatter | tiktok_display_name = Jordan Matter | tiktok_followers = 6.8 million | youtube_handle = jordanmatter | youtube_display_name = Jordan Matter | youtube_years_active = 2011–present | youtube_genre = Photography, challenges | youtube_subscribers = 33.2 million<ref name="about">{{cite web|url=https://www.youtube.com/c/JordanMatter/about|title=Jordan Matter YouTube Channel About Page|website=YouTube}}</ref><!-- PLEASE DO NOT CHANGE WITHOUT UPDATING stats_update BELOW --> | youtube_views = 12.7 billion<ref name=about/><!-- PLEASE DO NOT CHANGE WITHOUT UPDATING stats_update BELOW --> | stats_update = November 25, 2025 }} '''Jordan Matter''' (born October 6, 1966) is an American YouTuber and photographer. He produces content on the YouTube platform, primarily focusing on photography, dance, and vlogs. As of September 2025 Matter has over 33 million subscribers and 12.6 billion views on his YouTube channel.
==Early life== Although Matter came from an artistic family, with a grandfather, Herbert Matter,<ref>{{cite news |url=https://www.nytimes.com/1984/05/09/obituaries/herbert-matter-77-a-graphic-designer-and-photographer.html |title=Herbert Matter, 77, A Graphic Designer and Photographer |work=The New York Times |date=May 9, 1984 |last1=Brenson |first1=Michael}}</ref><ref>{{cite web |url=https://www.jordanmatter.com/my-story/ |title=About |quote=My grandfather, Herbert Matter, was a highly successful photographer, with projects commissioned by President Kennedy, Vogue, National Geographic and Harper’s Bazaar, and I spent much of my childhood with him in his darkroom. |website=jordanmatter.com |accessdate=November 13, 2025}}</ref> who worked as a photographer and a father who worked as a filmmaker, he did not develop an interest in photography until after college.<ref name=":0">{{Cite web |date=November 9, 2018 |title=New Jordan Matter book shows how kid dancers can make any place their stage |url=https://www.khou.com/article/entertainment/television/programs/great-day-houston/new-jordan-matter-book-shows-how-kid-dancers-can-make-any-place-their-stage/285-613011266 |access-date=October 8, 2023 |website=khou.com |language=en-US}}</ref>
==Career== ===YouTube career=== Matter started his YouTube channel, "Jordan Matter," in 2006. He had 1.4 million subscribers in November 2018,<ref name=":0" /> which had increased to 13 million by October 2022.<ref name=":1">{{Cite web |last=Youshaei |first=Jon |date=October 26, 2022 |title=Defying Age: Meet The 56 Year-Old YouTuber With 13 Million Subscribers |url=https://www.forbes.com/sites/jonyoushaei/2022/10/26/defying-age-meet-the-56-year-old-youtuber-with-13-million-subscribers/ |access-date=October 8, 2023 |website=Forbes |language=en}}</ref> As of 2023, his channel has over 17.5 million subscribers and has accumulated more than 6 billion views.<ref name=about/> His online success has been attributed to his "10-Minute Photo Challenge" series, which he began filming during his photoshoots for his 2018 book, ''Born to Dance''.<ref name=":0" /><ref name=":2">{{Cite web |last=Stewart |first=Jessica |date=October 17, 2018 |title=Spontaneous Photoshoots Capture Exceptional Talent of Young Dancers |url=https://mymodernmet.com/born-to-dance-jordan-matter/ |access-date=October 8, 2023 |website=My Modern Met |language=en}}</ref>
Matter has collaborated with several individuals and celebrities within the photography and dance world, including famous dancers like Maddie Ziegler and Jojo Siwa.<ref name=about/> He has also collaborated with Nidal Wonder and The Hype House.<ref>{{Cite web |last=Raphael |first=Shannon |date=February 14, 2020 |title=Jordan Matter Is THE Dance Photographer for TikTok's Biggest Stars |url=https://www.distractify.com/p/who-is-jordan-matter |access-date=October 8, 2023 |website=Distractify |language=en-US}}</ref>
Matter has received the Silver Play Button and Gold Play Button and the Diamond Creator Award awards from YouTube for surpassing 100,000, 1 million and 10 million subscribers.<ref name=about/>
===Photography=== Matter first gained attention while working on his dance photography series, "Dancers Among Us", in which he photographed professional dancers striking poses and performing in public locations.<ref>{{Cite news |last=Murphy |first=Heather |date=July 26, 2011 |title=Oh Snap!: When Dancers Become Superheroes |language=en-US |work=Slate |url=https://slate.com/culture/2011/07/oh-snap-jordan-matter-s-photographs-of-dancers-among-us.html |access-date=October 8, 2023 |issn=1091-2339}}</ref> He began shooting for the series in 2014, after meeting Jeffrey Smith of the Paul Taylor Dance Company.<ref name=":3">{{Cite web |last=Woo-young |first=Lee |date=July 29, 2013 |title=Jordan Matter, dancers combine the sublime with the mundane |url=https://www.koreaherald.com/view.php?ud=20130729000662 |access-date=October 8, 2023 |website=The Korea Herald |language=en}}</ref> Matter's photographs were published in 2012 in a book of the same name.<ref name=":3" />
In 2013, following the completion of his Dancers Among Us series, Matter began photographing athletes in public, in a series titled "Athletes Among Us".<ref>{{Cite news |last=Teicher |first=Jordan |date=September 25, 2013 |title=The Astounding Among Us |language=en-US |work=Slate |url=https://slate.com/culture/2013/09/jordan-matter-photographs-athletes-in-everyday-situations-in-his-series-athletes-among-us.html |access-date=October 8, 2023 |issn=1091-2339}}</ref>
Two of Matter's photography books, ''Dancers Among Us'' (2012), and ''Born to Dance'' (2018), were New York Times Bestsellers.<ref name=":1" />
An exhibit of his photos, entitled ''Dancers Among Us: Photographs by Jordan Matter'', was on display at the Savina Museum of Contemporary Art in Seoul in 2013<ref name=":3" /> and the Hudson River Museum in 2015.<ref>{{Cite news |last=Hodara |first=Susan |date=November 20, 2015 |title=In Jordan Matter's Photos, Dancers Make All the World Their Stage |language=en-US |work=The New York Times |url=https://www.nytimes.com/2015/11/22/nyregion/in-jordan-matters-photos-dancers-make-all-the-world-their-stage.html |access-date=October 8, 2023 |issn=0362-4331}}</ref>
===Sincerely Yours=== {{more citations needed section|date=November 2025}} In September 2025, Jordan Matter launched the skincare brand Sincerely Yours with his daughter, Salish Matter, and beauty executive Julia Straus. Developed with dermatologists Mara Weinstein Velez, Robin Schaffran, and Longchuan Huang, the brand is aimed at teenagers with sensitive or developing skin and it is debuted exclusively at Sephora in the United States.<ref>{{Cite web |last=Green |first=Amy |date=September 5, 2025 |title=Jordan and Salish Matter Launch Sincerely Yours |url=https://beautynewsdaily.com/jordan-salish-matter-launch-sincerely-yours/ |access-date=September 5, 2025 |website=BeautyNewsDaily |language=en-GB}}</ref>
==Books== * ''Dancers Among Us'' (2012)<ref name=":3" /> * ''Dancers After Dark''<ref name=":2" /> * ''Born to Dance'' (2018)<ref name=":0" />
==Personal life== Matter lives in California with his wife, Lauren. They have two children, Hudson (born 2005) and Salish (born 2009), both of whom have their own channels with 2.1 million<ref>{{Cite web|url=https://www.youtube.com/channel/UCu-U_yJtljZUrDtyBMKbCvQ|title=Hudson Matter|website=YouTube}}</ref> and 3 million subscribers<ref>{{Cite web|url=https://www.youtube.com/channel/UCI3szCgzGTRBTF_2dVaTZdQ|title=Salish|website=YouTube}}</ref> respectively as of September 2025, whose videos he often appears in.<ref name=":1" />
==References== {{Reflist}}
==External links== * {{Official website|https://www.jordanmatter.com/}}
{{DEFAULTSORT:Matter, Jordan}} Category:1966 births Category:21st-century American male artists Category:21st-century American photographers Category:Dance photographers Category:Living people Category:Photographers from California Category:Photographers from New York City Category:YouTubers from California Category:YouTubers from New York City