Jones Snowboards
Private
Industry
Founded2009 (age 17)
FounderJeremy Jones
Key people
Hq location cityTruckee, CA
Hq location countryUnited States
Products
Num employees (2019)20
Websitejonessnowboards.com

Jones Snowboards is an American manufacturer of snowboards, bindings, and snowboarding clothing and accessories based in Truckee near Lake Tahoe, California.[1][2] The company was founded in 2009 by renowned freeride snowboarder Jeremy Jones.[2] The company has received numerous awards for its snowboards.[3][4] Jones snowboards are manufactured in Dubai.

Jones Snowboards was founded in 2010 by Jeremy Jones in collaboration with Nidecker Snowboards. [5] Jones Snowboards is now part of the Nidecker Group.[6] The Nidecker Group (NDK Group) is made up of the brands; Nidecker, Flow, Jones, YES., and Now.[6]

Environmental focus

Jones Snowboards has a stated focus on environmental causes, especially the fight against climate change. This includes efforts to manufacture their boards in an environmentally friendly manner, and the donation of 1% of sales to sustainability-focused non-profits.[7] Jones Snowboards also promotes avalanche safety, and includes their "5 Red Flags"[8] in the artwork on some of their snowboards and packaging materials.

Jones Snowboards has a strong design ethos behind all of their products.[9] Since 2020, Jones snowboards and splitboards are made using 100% solar power. This led the company to announce an 89% drop in production related CO2 emissions.[9]

Competitive success

In December 2019, Jones Snowboards announced that French snowboarder Victor De Le Rue would join as a new global team rider.[10] Victor went on to win the 2021 Freeride World Tour on the Jones Snowboards Aviator 2.0.[11]

Design innovation

In 2022, Jones Snowboards highlighted the spiritual and technical link to surfing by combining forces with the well-known surfboard shaper Chris Christenson. Known for his ability to shape fast-gliding surfboards, Christenson helped design the new Surf Series snowboards.[12]

For the 2023/24 winter season, Jones Snowboards announced the launch of the Butterfly Splitboard. The splitboard's design was focused on maximising efficiency in both climbing and riding.[13] The 2023/24 winter season products also included an increased focus on the use of recycled materials in the construction of the products. The Hovercraft 2.0 model featured a brand new technology in snowboard construction known as, Recycle Tech.[13]

References

  1. ^ "The 10 best snowboard brands". Chicago Tribune. 2021-11-16. Retrieved 2026-05-02.
  2. ^ "In Depth // The history of Jones Snowboards | Boardertown". www.boardertown.co.nz. Retrieved 2026-05-02.
  3. ^ "2018 Good Wood Test Results". Transworld Snowboarding. Retrieved 14 February 2019.
  4. ^ "The Good Ride Favorites". TheGoodRide. Retrieved 14 February 2019.
  5. ^ "Nidecker Group | History: A Century of Ingenuity & Innovation". www.nidecker.group. Retrieved 2023-03-01.
  6. ^ "Nidecker Group | We Build Brand Value". www.nidecker.group. Retrieved 2023-03-01.
  7. ^ "Jones Snowboards - Ethics". Jones Snowboards. Retrieved 14 February 2019.
  8. ^ "Jones Snowboards - 5 Red Flags". Jones Snowboards. Retrieved 14 February 2019.
  9. ^ "Design Ethos: High Performance, Low Impact Gear | Jones". www.jonessnowboards.com. Retrieved 2023-03-01.
  10. ^ "Jones Snowboards Welcomes Victor De Le Rue". Shop-Eat-Surf. December 5, 2019. Retrieved 2020-07-15.
  11. ^ "Victor de Le Rue wins Freeride World Tour 2021". Sequence Magazine
  12. ^ Haro, Alexander. "Chris Christenson Breaks Down the Jones Snowboards Surf Series Lineup". The Inertia. Retrieved 2023-03-01.
  13. ^ ellen@boardsportsource.com (2023-01-07). "Jones 2023/24 Splitboarding Preview". Boardsport SOURCE. Retrieved 2023-03-01.