{{Short description|American web entrepreneur and blogger (born 1974)}} {{Notability|date=April 2026}}

{{Infobox person | name = Jeremy Schoemaker | image = Jeremy Schoemaker at Affiliate Summit East 2009.jpg | caption = Schoemaker speaking at Affiliate Summit East 2009 | birth_name = Jeremy R. Schoemaker | birth_date = {{birth date and age|1974|5|31}} | other_names = ShoeMoney | alma_mater = Western Illinois University | occupation = Web entrepreneur, blogger | known_for = ShoeMoney blog, Google AdSense success, Affiliate marketing | notable_works = {{plainlist| * ShoeMoney blog * AuctionAds * PAR Program * ''Nothing's Changed But My Change: The ShoeMoney Story'' }} | website = {{URL|shoemoney.com}} }}

'''Jeremy "ShoeMoney" Schoemaker''' (born May 31, 1974) is a web entrepreneur, founder of ShoeMoney Media and PAR Program, and co-founder of the AuctionAds service.<ref name="Omaha">{{cite web|title='Shoemoney' has made a bundle, sure, but now he's building 'a real company' |url=http://www.omaha.com/article/20130116/MONEY/701169946/1697 |archive-url=https://archive.today/20130216152350/http://www.omaha.com/article/20130116/MONEY/701169946/1697 |url-status=dead |archive-date=February 16, 2013 |first=Barbara |last=Soderlin |publisher=Omaha World Herald |date=January 16, 2013 |accessdate=1 January 2013 }}</ref> He is a frequent speaker at search engine marketing and affiliate conferences.<ref name="brandingblog">[http://www.personalbrandingblog.com/personal-branding-interview-jeremy-schoemaker/, Personal Branding, Interview Jeremy Schoemaker]</ref> He also co-founded the Elite Retreat, an annual industry expert conference, with Lee Dodd.<ref>{{cite web | url = http://www.pepperjamsearch.com/elite-retreat-san-fran-2007.html | title = The Elite Retreat Brings its Innovative E-Commerce Power to San Francisco | quote = the Elite Retreat, founded by Jeremy "Shoemoney" Schoemaker and Lee Dodd ... | date = January 2007 | accessdate = 2007-11-15 | archive-url = https://web.archive.org/web/20071114224125/http://www.pepperjamsearch.com/elite-retreat-san-fran-2007.html | archive-date = 2007-11-14 | url-status = dead }}</ref>

''Slate'' stated on October 1, 2008, that blogger Shoemoney had become famous when he posted his picture with a $132,994.97 cheque he had received from Google AdSense for just one month's worth of clicks.<ref>[http://www.slate.com/id/2201325/ slate.com, Blogging for Dollars, How do bloggers make money?]</ref>

== Education and career == While in attendance at Western Illinois University, Schoemaker founded his first business, making Macintosh gaming sites.<ref name="brandingblog"/> At its peak, NextPimp.com saw an average of 150,000 unique views per day.<ref>[https://web.archive.org/web/20120219215521/http://www.entrepreneurs-journey.com/1067/shoemoney-jeremy-schoemaker/, Entrepreneurs-Journey.com (Archived), Podcast: How did Jeremy "Shoemoney" Schoemaker Get To Where He Is Today?]</ref> Schoemaker also started his blog, ShoeMoney, in 2003, in which he journals about how to make a living from the Internet, including direct ad sales and affiliate marketing. ShoeMoney's blog was named Best Affiliate Marketing Blog of 2006 by Search Engine Journal.<ref>{{cite web| title = Shoemoney : Best Affiliate Marketing Blog of 2006 | url = http://www.searchenginejournal.com/shoemoney-best-affiliate-marketing-blog-of-2006/4216/ | first = Loren | last = Baker | publisher = Search Engine Journal | date = January 5, 2007 | accessdate = 2007-11-15}}</ref> In 2010, Schoemaker won ''Fast Company''{{'}}s Influence Project, getting more than 500,000 clicks by tapping into his online followers.<ref>{{cite web| title = Measuring Influence One Click at a Time| url = http://www.fastcompany.com/1693693/measuring-influence-one-click-time| first = Mark | last = Borden | work = Fast Company | date = November 1, 2010 | accessdate = 2012-11-27}}</ref>

In March 2007, Shoemaker and his business partner David Dellanave launched AuctionAds,<ref>[http://auctionads.com/ AuctionAds, eBay affiliate listings on auctions]</ref> an eBay affiliate service that allows users to display live eBay auctions on their websites.<ref name="About">[http://www.shoemoney.com/shoemoney-biography, ShoeMoney Blog, About]{{Dead link|date=January 2026 |bot=InternetArchiveBot }}</ref> The service was named the "eBay Most Innovative Application-Buyer" at the 6th annual eBay Developers Conference.<ref>[http://www.mediawhiz.com/2007/06, MediaWhiz Blog, MediaWhiz Division AuctionAds Win eBay Star Developer Award for "Most Innovative Application-Buyer]</ref> In July 2007, Schoemaker sold his majority ownership in AuctionAds to the performance marketing company MediaWhiz for 17 million dollars.<ref>{{cite web|url=https://techcrunch.com/2007/07/27/mediawhiz-buys-another-ad-startup-auctionads |title = MediaWhiz Buys Another Ad Startup, AuctionAds|first = Nick|last = Gonzalez|publisher = TechCrunch.com| date = July 27, 2007| accessdate = 1 November 2007}}</ref>

In 2012, Schoemaker founded PAR (People Acquisition and Retention) Program, a monthly subscription service for e-commerce websites.<ref>{{cite web|title="ShoeMoney" switches focus, sets sights on building software startup|url=http://siliconprairienews.com/2013/02/shoemoney-switches-focus-sets-sights-on-building-software-startup/|website=Silicon Prairie News|date=4 February 2013|accessdate=23 November 2015}}</ref> GoSocial, an international media marketing company, acquired PAR Program for $12 million in 2015.<ref>{{cite web|last1=Pendell|first1=Ryan|title=ShoeMoney's PAR Program acquired by GoSocial for $12 million|url=http://siliconprairienews.com/2015/11/par-acquired-by-gosocial-for-12-million/|website=Silicon Prairie News|date=20 November 2015|accessdate=23 November 2015}}</ref>

Schoemaker self-published his autobiography, ''Nothing’s Changed But My Change: The ShoeMoney Story'', in January 2013 on Amazon.com.<ref name="Omaha"/><ref>{{Cite book|isbn = 978-1480189249|title = Nothing's Changed but My Change: The ShoeMoney Story|last1 = Schoemaker|first1 = Jeremy R.|last2 = Sprouse|first2 = Katie|year = 2012 | publisher=CreateSpace Independent Publishing Platform }}</ref>

== Legal== On April 7, 2009, ShoeMoney Media Group filed suit against Keyen Farrell, a Google Adwords account specialist, to protect the ShoeMoney Trademark.<ref>[http://www.prleap.com/pr/134652/ Media Group Files Suit to Protect ShoeMoney Trademark]</ref> Farrell was affiliated with a website using the term "shoemoney" in its advertisements without authorization from the ShoeMoney Media Group. In June 2009, Farrell countersued Schoemaker for defamation of reputation.<ref>{{cite web|url= https://techcrunch.com/2009/06/08/google-employee-countersues-shoemoney-for-defamation/ |title = Google Employee Countersues ShoeMoney for Defamation|first = Jason|last = Kincaid|publisher = TechCrunch.com| date = 8 June 2009| accessdate = 1 November 2012}}</ref> Farrel withdrew his counter-suit in July and the case was settled in August 2009.<ref>{{cite web|url= https://techcrunch.com/2009/08/05/shoemoney-reaches-settlement-with-google-employee-over-adwords-violations/ |title = ShoeMoney Reaches Settlement with Google Employee Over AdWords Violations|first = Jason|last = Kincaid|publisher = TechCrunch.com| date = 8 August 2009| accessdate = 1 November 2012}}</ref>

== Philanthropy == Schoemaker routinely raises money for charity by hosting an auction in which he agrees to wear the winning company's branded T-shirt exclusively to an Affiliate Summit event.<ref>{{Cite web |url=http://blog.affiliatetip.com/archives/shoemoney-raises-10100-for-charity/ |title=AffiliateTip Blog, ShoeMoney Raises $10,100 For Charity |access-date=2010-01-19 |archive-date=2010-01-19 |archive-url=https://web.archive.org/web/20100119042121/http://blog.affiliatetip.com/archives/shoemoney-raises-10100-for-charity/ |url-status=live }}</ref> He began hosting these auctions in 2009, and has since raised over $80,000.<ref>{{cite web| title = Shoemoney Hits the $80,000 Mark for Charity | url = http://www.searchenginejournal.com/shoemoney-hits-the-80000-mark-for-charity/58289/| author = Jenise Uehara Henrikson| publisher = Search Engine Journal | date = January 15, 2013 | accessdate = 1 February 2013}}</ref> <!-- A whole list of sources that seem good sources, but are not used now. May still be used in the future.

Bloggers Bring in the Big Bucks – '''BusinessWeek''' Small Biz feature on five top bloggers – Schoemaker’s ShoeMoney blog attracts 20,000 visitors daily and brings in $12,000 a month. [https://web.archive.org/web/20070717023131/http://www.businessweek.com/smallbiz/content/jul2007/sb20070713_202390.htm]

What’s Online - The Lazy Top 10 Anything - December 30, 2006 – Schoemaker predicts Microsoft will acquire Yahoo - '''The New York Times''' [https://www.nytimes.com/2006/12/30/business/30online.html?_r=1&oref=slogin]

Google and the myth of an open net – Schoemaker on Google’s acquisition of YouTube - '''Financial Times''' – financialtimes.com [http://mason.gmu.edu/~thazlett/Op-eds/GoogleAndTheMythOfAnOpenNet.htm]

AD & SUBTRACT: GOOGLE ANNOUNCES PURGE OF AD-HEAVY WEB SITES - '''New York Post''' – Schoemaker on Google AdSense [http://www.nypost.com/seven/05232007/business/ad__subtract_business_holly_m__sanders.htm]

The Elite Retreat Brings its Innovative E-Commerce Power to San Francisco - '''Pepperjamsearch.com''' [http://www.pepperjamsearch.com/elite-retreat-san-fran-2007.html]

'''MediaWhiz''' Blog - MediaWhiz Acquires Remaining Interest in AuctionAds.com [http://blog.mediawhiz.com/2007/08/02/mediawhiz-acquires-remaining-interest-in-auctionadscom/]

eBay Honors Developers at Annual Conference – '''AuctionBytes''' article about AuctionAds eBay Star Developer award [http://www.auctionbytes.com/cab/abn/y07/m06/i12/s00]

MediaWhiz Buys Another Ad Startup, AuctionAds – '''TechCrunch''' on Schoemaker’s AuctionAds sale [https://techcrunch.com/2007/07/27/mediawhiz-buys-another-ad-startup-auctionads/]

Firms cashing in on blog branding - '''Creative match''' * [http://www.creativematch.co.uk/viewnews/?94025]-->

==Personal life== Schoemaker lives in Lincoln, Nebraska.<ref>[http://performinsider.com/2010/03/jeremy-shoemaker-information/, Performance Marketing Insider, Jeremy Schoemaker Information]{{Dead link|date=January 2026 |bot=InternetArchiveBot }}</ref>

== References == {{reflist|2}}

{{DEFAULTSORT:Schoemaker, Jeremy}} Category:1974 births Category:Search engine optimization consultants Category:Western Illinois University alumni Category:Businesspeople from Omaha, Nebraska Category:Living people Category:People from Moline, Illinois