{{short description|American screenwriter}} {{Infobox person | name = Jason Zada | image = | alt = | caption = | birth_date = <!-- {{dlBirth date and age|YYYY|MM|DD}} or {{Birth-date and age|Month DD, YYYY}} --> | birth_place = California, United States | education = | employer = Tool of North America (2009–2014) | known_for = {{plainlist| * spyplane.com (1997–1999) (co-founder) * Evolution Bureau (2000–2008) (co-founder) }} | notable_works= {{plainlist| * ''Elf Yourself'' website and marketing campaign * ''Take This Lollipop'' interactive short horror film }} | occupation = {{plainlist| * Film director * Music video director * Screenwriter * Digital marketer * Digital marketing director }} | years_active= | awards = | website = {{URL|http://www.jasonzada.com}} }}
'''Jason Zada''' is an American film director, music video director, screenwriter and digital marketeer, best known for ''Elf Yourself'', an interactive viral holiday season campaign for OfficeMax,<ref name="Creativity"/><ref name="ClickZ"/> and for ''Take This Lollipop'', an interactive horror short film created to raise awareness of the danger of placing too much personal information online.<ref name="Indiewire 10-20-11"/>
== Background ==
Zada was born in California and moved to Hawaii when he was 10 years old.<ref name="Adweek"/> His interest in video and computers started when he was a young boy. When he was 8 years old, he created short films on a Super 8 camera and programmed text adventure games on a Commodore 64 personal computer.<ref name="Adweek">{{cite news|last=Parpis|first=Eleftheria|title=Jason Zada Profile|url=https://www.adweek.com/news/advertising-branding/profile-jason-zada-95679|access-date=May 28, 2012|newspaper=Adweek|date=May 8, 2008}}</ref><ref name=bio>{{cite web|last=Zada|first=Jason|title=Jason Zada Bio+Press|url=http://www.jasonzada.com/biography.html|publisher=Jason Zada|access-date=February 12, 2013|archive-url=https://web.archive.org/web/20130120230702/http://www.jasonzada.com/biography.html|archive-date=January 20, 2013|url-status=dead}}</ref> He received a media arts education at Kalaheo High School in Kailua, Hawaii.<ref name="Adweek"/> Returning to the continental US, he worked in Los Angeles and New York City before moving to San Francisco in 1993. Not a fan of organized education, Zada declined scholarships to film school, preferring to go out and learn things on his own.<ref name="Adweek"/> In 1997, he and co-founder Greg Hipwell launched the website skyplane.com,<ref name="The New York Times 09-10-98">{{cite news|last=Meece|first=Mickey|title=N GRAB; Unusual Characters Converge at Spiff|newspaper=The New York Times|date=September 10, 1998}}</ref> which was acquired by Zefer in 1999.<ref name="Adweek"/>
Zada currently lives in Mill Valley, California, with his wife and children.<ref name="Adweek"/>
== Career ==
In 2000, Zada and partner Daniel Stein co-founded the San Francisco-based digital advertising agency Evolution Bureau (EVB). The company's growth as a full-service agency allowed him, as the firm's Executive Creative Director,<ref name="ClickZ">{{cite news|last=Nelson|first=Matthew G.|title=Dancing Elf Video Site Back for a Second Year|url=http://www.clickz.com/clickz/news/1701853/dancing-elf-video-site-back-second-year|archive-url=https://web.archive.org/web/20141030223801/http://www.clickz.com/clickz/news/1701853/dancing-elf-video-site-back-second-year|url-status=dead|archive-date=October 30, 2014|access-date=May 29, 2012|newspaper=ClickZ|date=November 26, 2007}}</ref> to direct advertising campaigns for clients for television and the internet. In 2006, Omnicom Group bought a 50% interest in the firm.<ref name="Adweek"/> By 2008, EVB had grown to a 65-person company and Zada allowed Omnicom to acquire a majority stake in the company, and at the end of 2008, Zada left the company to pursue a career as a video and film director.<ref name="Creativity">{{cite news|last=Aditham|first=Kiran|title=Jason Zada Leaves EVB|url=http://creativity-online.com/news/jason-zada-leaves-evb/130544|access-date=May 29, 2012|newspaper=Creativity Magazine|date=August 26, 2008|archive-url=https://web.archive.org/web/20131017064513/http://creativity-online.com/news/jason-zada-leaves-evb/130544|archive-date=October 17, 2013|url-status=dead}}</ref> Zada signed with film production company Tool of Northern America (TNA)<ref name="Trust Collective">{{cite web|title=Tool Signs Award-Winning Director Jason Zada|url=http://trustcollective.com/portfolio/content/tool_zada.htm|publisher=Trust Collective|access-date=May 29, 2012|archive-date=November 4, 2012|archive-url=https://web.archive.org/web/20121104162922/http://trustcollective.com/portfolio/content/tool_zada.htm|url-status=dead}}</ref> in January 2009 and commutes between his Mill Valley home and Los Angeles.<ref>{{cite web|last=Zada|first=Jason|title=Jason Zada|url=http://www.jasonzada.com/bio.html|publisher=jasonzada.com|access-date=14 March 2012|archive-url=https://web.archive.org/web/20120426194750/http://www.jasonzada.com/bio.html|archive-date=April 26, 2012|url-status=dead}}</ref>
In 2024 Zada founded Secret Level, an AI video production studio. For the holiday seasons of 2024 and 2025 Secret Level worked with Coca-Cola to generate their Christmas advertisements, which called back to the original 1995 "Holidays are Coming" ads. In response to social media backlash surrounding these videos, Zada defended the use of AI in Coke's ads, saying "A lot of the people complaining last year were from the creative industry who were just afraid — afraid for their jobs, afraid for what it did. But I think the spot tested really well and average people really enjoyed it."<ref>https://www.mensjournal.com/news/coca-cola-ai-christmas-ad-commercial-backlash-creator-response</ref>
== Projects ==
In 2006, Zada and Evolution Bureau, in collaboration with advertising company "Toy<big>'''.'''</big>" of New York,<ref name="ClickZ"/><ref name="Adweek"/> developed the ''Elf Yourself'' interactive holiday viral marketing campaign for OfficeMax. The ''Elf Yourself'' interactive website allows visitors to upload pictures of themselves, or their friends, which they can then see on the dancing elfs.<ref name=Bostonist>{{cite news|last=Roberts |first=Caroline |title=Go Elf Yourself! |url=http://bostonist.com/2006/12/24/go_elf_yourself.php |access-date=May 29, 2012 |newspaper=Bostonist |date=December 24, 2006 |url-status=dead |archive-url=https://web.archive.org/web/20151103170955/http://bostonist.com/2006/12/24/go_elf_yourself.php |archive-date=November 3, 2015 }}</ref> Originally with only one elf, the campaign was first used during the holiday season, beginning in November 2006,<ref name="ClickZ"/> and returned each holiday season afterwards. When first released, it was a surprise hit and exceeded production's expectations with more than 194 million views in six weeks,<ref name="FWA 9-8-10">{{cite web|last=Ford|first=Rob|title=Jason Zada - Tool|url=https://www.thefwa.com/interview/jason-zada-tool|date=September 8, 2010|publisher=Favorite Website Awards|access-date=May 28, 2012}}</ref> and received the interactive involvement of more than 123 million people who uploaded photos of themselves to be seen on the Christmas elves.<ref>{{cite web|title=Elf Yourself |url=http://evb.com/work/elf-yourself-office-max/ |work=Elf Yourself for OfficeMax |publisher=Evolution Bureau |access-date=March 13, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120325145851/http://evb.com/work/elf-yourself-office-max/ |archive-date=March 25, 2012 }}</ref> Beginning in 2007, the site used four elves and viewers could upload different images for each one.<ref name="ClickZ"/>
In 2011, Zada wrote and directed ''Take This Lollipop'' as both an interactive horror short film and a Facebook application, using the Facebook Connect app to allow viewers to bring themselves into the film using pictures and messages from their own Facebook profile.<ref name="Indiewire 10-20-11"/><ref name="Sydney Morning Herald 10-21-11">{{cite news|last=Grubb|first=Ben|title=Facebook 'horror movie' cyber-stalk alarm|url=http://www.stuff.co.nz/technology/5824501/Facebook-horror-movie-cyber-stalk-alarm|access-date=May 29, 2012|newspaper=The Sydney Morning Herald|date=October 21, 2011}}</ref> Originally intended as a social experiment, Zada admits he "threw the script together"<ref name="Mashable"/> in approximately 30 minutes, and completed the project in four weeks along with developer Jason Nickel and the collaborative efforts of Tool of North America.<ref name="Mashable"/> In November, 2011, "Take This Lollipop" was noted as the fastest-growing Facebook application.<ref name="Mashable">{{cite news|last=Erickson|first=Christine|title=World's Fastest-Growing Facebook App Will Scare the Crap Out of You|url=https://mashable.com/2011/11/11/take-this-lolipop/|access-date=May 29, 2012|newspaper=Mashable|date=November 11, 2011}}</ref><ref name=AllFacebook>{{cite web|last=Ward|first=Brian|title=Facebook's Fastest Growing App Is Take This Lollipop|url=http://allfacebook.com/facebook-apps-growing-fastest_b66116|work=November 9, 2011|publisher=allfacebook.com|access-date=May 29, 2012}}</ref>
Zada TNA worked with Australia's Tourism Victoria and directed the crowdfunded "Remote Control Tourist" which, over a five-day period in October 2013, allowed potential Melbourne visitors to virtually explore the city using social media.<ref name="Ad Age 10-9-14">{{cite news|last1=staff|title=Ask 'Remote Control' Explorers to Check Out Melbourne for You|url=https://adage.com/article/creativity-pick-of-the-day/remote-control-tourists-check-melbourne/244657/|access-date=October 30, 2014|publisher=Ad Age|date=October 9, 2013}}</ref> Zada stated "Hundreds of photos, videos, and data will come to life and give anyone who is thinking of visiting or is currently visiting Melbourne the coolest and most interesting way to research and explore the city."<ref name="Fast Company 10-9-13">{{cite news|last1=Champagne|first1=Christine|title=Experience Melbourne From Your Couch Through These Remote Control Tourists|url=http://www.fastcocreate.com/3019660/experience-melbourne-from-your-couch-through-these-remote-control-tourists|access-date=October 30, 2014|publisher=Fast Company|date=October 9, 2013}}</ref>
Zada helmed the 2016 film ''The Forest''.<ref name="Deadline 11-5-13">{{cite news|last1=Fleming|first1=Mike Jr.|title=Lava Bear Sets Jason Zada To Helm David Goyer-Hatched 'The Forest': Video|url=https://deadline.com/2013/11/lava-bear-sets-jason-zada-to-helm-david-goyer-hatched-the-forest-627497/|access-date=October 30, 2014|website=Deadline Hollywood|date=November 5, 2013}}</ref> ''Game of Thrones'' star Natalie Dormer and Taylor Kinney starred,<ref name="Variety 10-21-14">{{cite news|last1=McNary|first1=Dave|title='Game of Thrones' Actress Natalie Dormer Joins Supernatural Thriller 'The Forest'|url=https://variety.com/2014/film/news/natalie-dormer-the-forest-1201335421/|access-date=October 30, 2014|work=Variety|date=October 21, 2014}}</ref><ref>[https://www.dreadcentral.com/news/88117/forest-attracts-game-thrones-star-michiel-huisman/ The Forest Attracts Game of Thrones Star Michiel Huisman] from February 2015</ref> and Focus Features has the North American distribution rights to the film,<ref name="THR 5-22-14">{{cite news|last1=Kit|first1=Borys|title=Focus Picks Up David Goyer Supernatural Thriller 'The Forest'|url=https://www.hollywoodreporter.com/heat-vision/focus-picks-up-david-goyer-706538|access-date=October 30, 2014|work=The Hollywood Reporter|date=May 22, 2014}}</ref><ref name="Variety 5-23-14">{{cite news|last1=McNary|first1=Dave|title=David Goyer's 'The Forest' Gets North American Distribution|url=https://variety.com/2014/film/news/david-goyers-the-forest-gets-north-american-distribution-1201189241/|access-date=October 30, 2014|work=Variety|date=May 23, 2014}}</ref> which was Zada's feature film directorial debut.<ref name="Deadline 11-5-13"/>
== Recognition ==
In speaking toward ''Elf Yourself'' in his book ''Adland: Searching for the Meaning of Life on a Branded Planet'', author James P. Othmer called it "a strange, corny, yet enormously successful website."<ref name="Adland"/> He observed that while 19 other sites created for OfficeMax had modest success, it was "nothing like the level of action that came out of the Elf Yourself site,"<ref name="Adland"/> and that, as created by Zada, the site "not only transcended the online genre; it transcended advertising and became the kind of cultural event that marketers dream of". <ref name="Adland">{{cite book|last=Othmer|first=James P.|title=Adland |volume=48, Developments in biological standardization|year=2009|publisher=Random House Digital, Inc.|isbn=978-0385524964|pages=243–250|url=https://books.google.com/books?id=mxlqaqRhUvwC&q=%22Elf+Yourself%22&pg=PA247}}</ref>
Zada's ''Take This Lollipop'' project has been the recipient of positive media attention, receiving national publicity, such as in ''Adland'',<ref name="Adland 10-17-11">{{cite web|last=Wäppling|first=Åsk Dabitch|url=http://adland.tv/content/take-lollipop-i-double-dare-you|title=Take this lollipop - I double dare you|work=Adland|date=October 17, 2011}}</ref> ''Brandchannel'',<ref name="Brand Channel 10-18-11">{{cite news|last=Shayon |first=Sheila |title=Take This Lollipop Spooks Facebook Users |url=http://www.brandchannel.com/home/post/Take-This-Lollipop-101811.aspx |access-date=March 3, 2012 |newspaper=Brandchannel |date=October 18, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20120604064353/http://www.brandchannel.com/home/post/Take-This-Lollipop-101811.aspx |archive-date=June 4, 2012 }}</ref> CNN,<ref name="CNN 10-28-11"/><ref name="CNN 11-10-11"/> ''IndieWire'',<ref name="Indiewire 10-20-11">{{cite news|last=Indiewire staff|url=https://www.indiewire.com/article/interview_jason_zada_the_director_behind_that_creepy_take_this_lollipop_web|title=Interview: Jason Zada, The Director Behind That Creepy "Take This Lollipop" Website|access-date=May 28, 2012|newspaper=IndieWire|date=October 20, 2011}}</ref> ''Forbes'',<ref name="Forbes 10-18-11">{{cite news|last=Hill|first=Kashmir|title='Take This Lollipop' And Get Your Very Own Creepy Facebook Stalker|url=https://www.forbes.com/sites/kashmirhill/2011/10/18/take-this-lollipop-and-get-your-very-own-creepy-facebook-stalker/|access-date=May 28, 2012|newspaper=Forbes|date=October 18, 2011}}</ref> ''Digital Trends'',<ref>{{cite web|last=McHugh|first=Molly|url=https://www.yahoo.com/gma/lollipop-makes-facebook-stalking-personal-horrifying-165623708.html|title=Take This Lollipop makes Facebook stalking personal – and horrifying|work=October 18, 2011|date=October 18, 2011 |publisher=Digital Trends}}</ref> ''Adweek'',<ref name="Adweek 10-18-11">{{cite news|last=Nudd|first=Tim|title='Take This Lollipop' Gives You a Lovely Facebook Stalker|url=https://www.adweek.com/adfreak/take-lollipop-gives-you-lovely-facebook-stalker-135888|access-date=May 28, 2012|newspaper=Adweek|date=October 18, 2011}}</ref> ''The Star-Ledger'',<ref name="The Star-Ledger 10-27-11">{{cite news|last=Venutolo|first=Anthony|title=Get creeped out: 'Take This Lollipop' site going viral|url=https://www.nj.com/entertainment/index.ssf/2011/10/take_this_lollipop_site_going.html|access-date=May 28, 2012|newspaper=The Star-Ledger|date=October 27, 2011}}</ref> ''GlobalPost'',<ref name="GlobalPost 10-27-11">{{cite news|last=Karimjee|first=Mariya|title='Take This Lollipop' to get a personalized Facebook stalker|url=http://www.globalpost.com/dispatches/globalpost-blogs/weird-wide-web/take-lollipop-facebook-stalker-video|access-date=May 28, 2012|newspaper=GlobalPost|date=October 27, 2011}}</ref> ''The New York Times'',<ref name="The New York Times 10-18-11">{{cite news|last=Wortham|first=Jenna|title=Mysterious Site Creates a Horror Movie, Starring You|url=http://bits.blogs.nytimes.com/2011/10/18/mysterious-site-creates-a-horror-movie-starring-you/|access-date=March 3, 2012|newspaper=The New York Times|date=October 18, 2011}}</ref> ''Advertising Age'',<ref name="Ad Age 10-24-11">{{cite news|last=Gale|first=Porter|title=How Jason Zada Created Facebook's Scariest Viral Sensation: TakeThisLollipop.com|url=https://adage.com/article/digitalnext/jason-zada-created-facebook-s-scariest-viral-sensation/230609/|access-date=May 28, 2012|newspaper=Advertising Age|date=October 24, 2011}}</ref> and has garnered international attention with coverage by newspapers and magazines including ''The Sydney Morning Herald''.<ref name="Sydney Morning Herald 10-21-11"/> ''20minutes'',<ref name="20minutes 10-19-11">{{cite news|language=French|author=P.B.|title=Take this lollipop: Votre cauchemar Facebook devenu réalité|url=http://www.20minutes.fr/preums/808302/take-this-lollipop-cauchemar-facebook-devenu-realite|access-date=May 28, 2012|newspaper=20minutes|date=October 19, 2011|archive-url=https://web.archive.org/web/20111020075447/http://www.20minutes.fr/preums/808302/take-this-lollipop-cauchemar-facebook-devenu-realite|archive-date=October 20, 2011|url-status=dead}}</ref> ''Sky Italia'',<ref name="Sky 10-29-11">{{cite news|language=Italian|first=Floriana |last=Ferrando|title=Take This Lollipop e Facebook diventa un thriller|url=http://mag.sky.it/mag/cinema/2011/10/27/takethislollipop_horror_facebook_privacy.html|access-date=May 28, 2012|newspaper=Sky Italia|date=October 28, 2011}}</ref> ''Les Numeriques'',<ref name="Les Numeriques 10-29-11">{{cite news|language=French|first=Romain|last=Thuret|title=Take This Lollipop : le serial killer de Facebook est à votre porte |url=https://www.lesnumeriques.com/take-this-lollipop-serial-killer-facebook-votre-porte-n21806.html|access-date=May 28, 2012|newspaper=Les Numeriques|date=October 28, 2011}}</ref> ''TendanceOuest'',<ref name="TendanceOuest 11-30-11">{{cite news|language=French|author=<!--Not stated-->|title=Découvrez l'application Facebook qui fait trembler Internet|url=http://www.tendanceouest.com/actualite-26041-decouvrez-application-facebook-qui-fait-trembler-internet.html|access-date=May 28, 2012|newspaper=Tendanceouest|date=November 30, 2011}}</ref> ''Stern Magazine'',<ref name="Stern 12-6-11">{{cite news|last=Fröhlich |first=Christoph |title=Lutscher wird zum Facebook-Schocker |url=https://www.stern.de/digital/online/take-this-lollipop-lutscher-wird-zum-facebook-schocker-1749195.html |access-date=May 28, 2012|newspaper=Stern |language=German|date=December 6, 2011}}</ref> ''Site Oueb''.<ref name="Site Oueb 12-6-11">{{cite news|author=<!--Staff writer(s); no by-line.-->|title=Take This Lollipop - le serial killer de Facebook buzz sur Internet|url=http://www.thesiteoueb.net/modules/news/article.php?storyid=5486 |access-date=May 28, 2012|newspaper=Site Oueb |language=French|date=December 6, 2011}}</ref> and ''International Business Times'',.<ref name="International Business Times 10-18-11">{{cite news|author=<!--Staff writer(s); no by-line.-->|title='Take This Lollipop' to Meet your Facebook Stalker 'Take This Lollipop' to Meet your Facebook Stalker|url=http://www.ibtimes.com/articles/233513/20111018/lollipop-facebook.htm|archive-url=https://archive.today/20130125235607/http://www.ibtimes.com/articles/233513/20111018/lollipop-facebook.htm|url-status=dead|archive-date=January 25, 2013|access-date=May 28, 2012|newspaper=International Business Times|date=October 18, 2011}}</ref> The project has sparked discussions over how to protect children when they are using the internet, with coverage from ''The New Zealand Herald'',<ref name="New Zealand Herald 12-4-11">{{cite news|last=Johnson|first=Chloe|title=Site gives mum rude awakening|url=http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10770684|access-date=May 28, 2012|newspaper=The New Zealand Herald|date=December 4, 2011}}</ref> CNN,<ref name="CNN 11-10-11">{{cite news|last=Steinberg|first=Scott|title=Kids and technology: The new rules of online safety|url=https://www.cnn.com/2011/11/11/tech/gaming-gadgets/kids-online-safety-steinberg/|access-date=May 28, 2012|newspaper=CNN|date=November 10, 2011}}</ref> and ''Persoenlich''.<ref name="Persoenlich 12-7-11">{{cite news|language=German|first=Jung|last=von Matt|title=Austausch mit US-Digital-Cracks: Interview zu Facebook-Round-Table in New York|url=http://www.persoenlich.com/news/show_news.cfm?newsid=99078|access-date=May 28, 2012|newspaper=Persoenlich|date=December 7, 2011|url-status=dead|archive-url=https://web.archive.org/web/20120108094458/http://www.persoenlich.com/news/show_news.cfm?newsid=99078|archive-date=January 8, 2012|df=mdy-all}}</ref> In a commentary on how parents must educate their children about the dangers inherent in a releasing of personal information about themselves to the internet, CNN reported that the film took the worst fears about posting personal information on the internet, and turned them into "two minutes of horror."<ref name="CNN 10-28-11">{{cite news|last=Gross|first=Doug|title=Interactive video turns Facebook fears into 2 minutes of horror|url=https://www.cnn.com/2011/10/27/tech/social-media/take-this-lollipop/index.html|access-date=May 28, 2012|newspaper=CNN|date=October 28, 2011}}</ref> and later reported that "Behind the litany of frightening facts and figures (not to mention fears like those preyed upon in viral-video ''Take This Lollipop'', an interactive horror film that incorporates text and images from your Facebook profile) lurks a disturbing truth."<ref name="CNN 11-10-11"/>
Zada has won over 70 industry awards and has been recognized by ''Adweek'', ''Creativity Magazine'', ''Shoot Magazine'', ''Communication Arts'', ''The New York Times'', ''Contagious Magazine'' as well as many other magazines, newspapers and books.<ref name="Trust Collective"/>
=== Awards and nominations ===
* 2004, Cannes Cyber Lion award for Wrigley's Winterfresh for ''Winterfresh Network''<ref name="Adweek"/> * 2005, Internet Advertising Awards Competition, 'Best in Show' for ''Redwood Creek''<ref name="Adweek"/> * 2006, ADDY Award for Adidas Basketball for ''Step Inside KG''<ref name="Adweek"/> * 2006, Cannes Cyber Lion award for Burger King's ''The Whopperettes''<ref name="Adweek"/> * 2006, London International Awards, 'Best Interactive Media', Orbit White, for ''Good Clean Feeling''<ref name="Adweek"/> * 2006, SXSW award for LeapFrog ''Fly Pentop Computer''<ref name="Adweek"/> * 2007, Ad:Tech Awards, 'Best Integrated Campaign', Adidas Soccer ''MLS Mashups''<ref name="Adweek"/> * 2008, Ad:Tech Awards, 'Best of Show', OfficeMax, ''Elf Yourself''<ref name="Adweek"/> * 2008, SXSW award for OfficeMax ''Elf Yourself''<ref name="Adweek"/> * 2012, Advertising Age's '2012 Creativity 50'<ref name="Ad Age 7-5-12">{{cite news|last1= Pathak|first1=Shareen |title=Creativity 50: Jason Zada, Director, Tool|url=http://adage.com/article/creativity-50/jason-zada-director/235809/|access-date=October 30, 2014|publisher=Ad Age|date=July 5, 2012|archive-url=https://web.archive.org/web/20160304085959/http://adage.com/article/creativity-50/jason-zada-director/235809/|url-status= live|archive-date=March 4, 2016}}</ref>
:; Take This Lollipop: * March 2012, won Overall 'Best in Show', and First Place 'Experimental' at SXSW<ref name=SXSW>{{cite web|title=2012 SXSWi winners |url=http://sxsw.com/interactive/awards/winners |publisher=SXSW |access-date=May 28, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120516213627/http://sxsw.com/interactive/awards/winners |archive-date=May 16, 2012 }}</ref> * April 2012, won D&AD Award for 'Digital Advertising/Web Films'<ref name=D&AD>{{cite web|title=Awards 2012, Winners|url=http://www.dandad.org/awards/professional/2012/categories/diga/digital-advertising/10338/take-this-lollipop|publisher=D&AD|access-date=May 28, 2012}}</ref> * April 2012, nominated for Andy Award for 'Agency Innovation'<ref name="Andy Awards">{{cite web|title=2012 ANDY Shortlist|url=http://www.andyawards.com/shortlists/2012-andy-shortlist-|publisher=Andy Award|access-date=May 28, 2012|url-status=dead|archive-url=https://web.archive.org/web/20120429112343/http://www.andyawards.com/shortlists/2012-andy-shortlist-|archive-date=April 29, 2012|df=mdy-all}}</ref> * April 2012, won Webby Award for 'Online Guerilla & Innovation'<ref>{{cite web|title=16th Annual Webby Awards Nominees & Winners |url=http://www.webbyawards.com/webbys/current.php?media_id=97 |publisher=Webby Awards |access-date=May 28, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120425210836/http://www.webbyawards.com/webbys/current.php?media_id=97 |archive-date=April 25, 2012 }}</ref> * April 2012, nominated for three Webby Awards under categories 'Viral',<ref>{{cite web|title=16th Annual Webby Awards Nominees - Viral |url=http://www.webbyawards.com/webbys/current.php?media_id=97&season=16#film_viral |publisher=Webby Awards |access-date=May 28, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120412175502/http://www.webbyawards.com/webbys/current.php?media_id=97&season=16 |archive-date=April 12, 2012 }}</ref> 'Experimental and Weird',<ref>{{cite web|title=16th Annual Webby Awards Nominees - Experimental and Weird |url=http://www.webbyawards.com/webbys/current.php?media_id=97&season=16#film_experimental_weird |publisher=Webby Awards |access-date=May 28, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120412175502/http://www.webbyawards.com/webbys/current.php?media_id=97&season=16 |archive-date=April 12, 2012 }}</ref> and 'Viral Marketing',<ref>{{cite web|title=16th Annual Webby Awards Nominees - Viral Marketing|url=http://www.webbyawards.com/webbys/current.php?media_id=98&season=16#adv_ind_viral_market|publisher=Webby Awards|access-date=May 28, 2012|archive-url=https://web.archive.org/web/20120604092934/http://www.webbyawards.com/webbys/current.php?media_id=98&season=16#adv_ind_viral_market|archive-date=June 4, 2012|url-status=dead}}</ref> * May 2012, won Bronze Clio Award for 'Self Promotion, Interactive'<ref name="Clio Awards">{{cite web|title=2012 Clio Award winners|work=CLIO Awards|url=http://www.clioawards.com/catalog/2012/interactive/|publisher=Clio Awards|access-date=May 29, 2012|archive-date=May 27, 2012|archive-url=https://web.archive.org/web/20120527195650/http://www.clioawards.com/catalog/2012/interactive/|url-status=dead}}</ref> * May 2012, won two One Show Interactive Awards 'Gold Pencils': for 'Best Use of Scocial Media' and 'Gold Pencil' for 'Interactive Advertising Self-Promotion'.<ref>{{cite web|title=2012 One Show Interactive Gold Pencil|url=http://www.oneclub.org/theoneshow/osi/?search=#olb=/_ajax/archive/?action=arc_work%26value=18307|publisher=One SHow|access-date=May 29, 2012|archive-url=https://web.archive.org/web/20120622183452/http://www.oneclub.org/theoneshow/osi/?search=#olb=/_ajax/archive/?action=arc_work%26value=18307|archive-date=June 22, 2012|url-status=dead}}</ref> * May 2012, won Art Directors Club 'Silver Cube' award for 'Online Content'.<ref>{{cite web|title=91st Annual ADC Awards |url=http://www.adcawards.org/downloads/ADC91th_MediaKit_Winners_only.pdf |archive-url=https://web.archive.org/web/20120522190848/http://www.adcawards.org/downloads/ADC91th_MediaKit_Winners_only.pdf |url-status=dead |archive-date=May 22, 2012 |format=PDF download |publisher=Art Directors Club |access-date=May 29, 2012 }}</ref> * May 2012, nominated for Daytime Emmy Award for 'New Approaches - Daytime Entertainment'.<ref name="Daytime Emmy Awards">{{cite web|title=2012 Daytime Emmy Awards - 'New Approaches - Daytime Entertainment'|url=http://www.emmyonline.tv/mediacenter/daytime_39th_nominations.html|publisher=Daytime Emmy Awards|access-date=May 28, 2012|url-status=dead|archive-url=https://web.archive.org/web/20120910015320/http://www.emmyonline.tv/mediacenter/daytime_39th_nominations.html|archive-date=September 10, 2012|df=mdy-all}}</ref> * May 2012, nominated for four AICP Awards: 'Integrated Campaign',<ref>{{cite web|title=2012 nominees: Integrated Campaign|url=http://awards.zesteronline.com/aicp/shortlist/details.php?catID=23&entID=4025&subID=1665&type=next|publisher=AICP|access-date=May 29, 2012}}</ref> 'Website/Microsite',<ref>{{cite web|title=2012 nominees: Website/Microsite|url=http://awards.zesteronline.com/aicp/shortlist/details.php?catID=26&entID=3259&subID=1665&type=next|publisher=AICP|access-date=May 29, 2012}}{{Dead link|date=November 2025 |bot=InternetArchiveBot }}</ref> 'Cause Marketing',<ref>{{cite web|title=2012 nominees: Cause Marketing|url=http://awards.zesteronline.com/aicp/shortlist/details.php?catID=30&entID=3260&subID=1665&type=next|publisher=AICP|access-date=May 29, 2012}}{{Dead link|date=November 2025 |bot=InternetArchiveBot }}</ref> and 'Social' <ref>{{cite web |title=2012 nominees: Social |url=http://awards.zesteronline.com/aicp/shortlist/details.php?catID=31&subID=1665&entID=3236&type=next |publisher=AICP |access-date=May 29, 2012 }}{{Dead link|date=November 2025 |bot=InternetArchiveBot }}</ref>
:; Remote Control Tourist:
* 2013, won Favourite Website Awards 'site of the day'<ref name="Favourite Website Awards">{{cite web|last1=staff|title=SITE OF THE DAY NOVEMBER 16 2013|url=https://www.thefwa.com/site/melbourne-remote-control-tourist|publisher=Favourite Website Awards|access-date=October 30, 2014}}</ref> * 2013, won Bronze Award for 'Technical Achievement' at SXSW<ref>{{cite web|title=2013 SXSW finalists|url=https://sxsw.com/interactive/news/2014/finalists-sxsw-interactive-awards-revealed-recognizing-industry%E2%80%99s-top-new|publisher=SXSW|access-date=October 30, 2014}}</ref><ref name="Ad News">{{cite news|last1=staff|title=Tourism Vic and AFP pick up gongs at SXSW Interactive Awards |url=http://www.adnews.com.au/adnews/tourism-vic-and-afp-pick-up-gongs-at-sxsw-interactive-awards|access-date=October 30, 2014|publisher=Ad News|date=March 12, 2014}}</ref> * 2014, won Gold Prix awards for 'Direct Content'<ref name="Spikes Asia 1">{{cite web|last1=staff|title=Spikes Asia 2014 'Direct' winner|work=Spikes Asia Festival of Creativity|url=http://www.spikes.asia/winners/2014/direct/|publisher=Spikes Asia|access-date=October 30, 2014|archive-date=October 31, 2014|archive-url=https://web.archive.org/web/20141031023155/http://www.spikes.asia/winners/2014/direct/|url-status=dead}}</ref> and for 'Branded Content & Entertainment'<ref name="Spikes Asia 2">{{cite web|last1=staff|title=Spikes Asia 2014 'Branded Content & Entertainment' winner|work=Spikes Asia Festival of Creativity|url=http://www.spikes.asia/winners/2014/branded/|publisher=Spikes Asia|access-date=October 30, 2014|archive-date=October 31, 2014|archive-url=https://web.archive.org/web/20141031022918/http://www.spikes.asia/winners/2014/branded/|url-status=dead}}</ref> at Singapore's Spikes Asia Festival * 2014, won 'Best in Show' and two Gold Awards ('Interactive Film' and for 'Creative Innovation'), two Silver Awards ('Branded Content' and 'Digital Campaign'), and seven Bronze Awards in several 'film and video and digital' categories from the 'Australasian Writers and Art Directors Association'<ref name=travelandtourworld>{{cite news|last1=Denis Napthine, Premier of Victoria|title=Melbourne Remote Control Tourist receives top industry accolade|url=http://www.travelandtourworld.com/news/article/melbourne-remote-control-tourist-receives-top-industry-accolade-2/|access-date=October 30, 2014|publisher=Travel and Tour World|date=March 28, 2014|archive-date=October 31, 2014|archive-url=https://web.archive.org/web/20141031005420/http://www.travelandtourworld.com/news/article/melbourne-remote-control-tourist-receives-top-industry-accolade-2/|url-status=dead}}</ref><ref>{{cite web|last1=staff|title=35th A.W.A.R.D. awards winners announced|url=http://www.communicationscouncil.org.au/downloads_award/2014/FINAL_35th_Year_AWARD_Winners.pdf|publisher=Australasian Writers and Art Directors Association (AWARD)|access-date=October 30, 2014}}</ref> * 2014, won Webby Award for 'Best Social Media Campaign'<ref name="Webby Awards 2014">{{cite web|title=18th Annual Webby Awards Nominees & Winners|url=https://www.webbyawards.com/winners/2014/interactive-advertising-media/campaign-categories/social-media-campaigns|publisher=Webby Awards|access-date=October 30, 2014}}</ref> * 2014, won five 'Bronze Cyber Lions' awards at Cannes Lions International Festival of Creativity.<ref>{{cite web|last1=staff|title=Cyber Lions: Australia scores 10 Bronze Lions|work=Campaign Brief Western Australia|url=http://www.campaignbrief.com/wa/2014/06/cyber-lions-australia-scores-1.html|publisher=Cannes Lions International Festival of Creativity|access-date=October 30, 2014|date=June 19, 2014|archive-date=August 1, 2014|archive-url=https://web.archive.org/web/20140801175642/http://www.campaignbrief.com/wa/2014/06/cyber-lions-australia-scores-1.html|url-status=dead}}</ref> * 2014, won 'The Innovation Award', and award for 'Most Effective Use of Content', as well as commendations 'Art Direction', 'Branded Content', 'Data Visualisation', and for 'Digital Website & Microsites' ADMA awards from Australian Creativity & Effectiveness Awards for Marketing, Media, & Advertising<ref>{{cite web|title=2014 ADMA Awards winners |url=http://www.acandeawards.com/2014-winners/ |publisher=Australian Creativity & Effectiveness Awards for Marketing, Media, & Advertising |access-date=October 30, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20141031033400/http://www.acandeawards.com/2014-winners/ |archive-date=October 31, 2014 }}</ref> * 2014, won Gold 'Best Content Creation Award' at C Squared Festival of Media<ref name="Festival of Media">{{cite web|last1=staff|title=Festival of Media, Global - 2014 Winners and Shortlist|url=http://www.festivalofmedia.com/global/awards/2014-winners-and-shortlist|publisher=C Squared Festival of Media|access-date=October 30, 2014|url-status=dead|archive-url=https://web.archive.org/web/20141031060424/http://www.festivalofmedia.com/global/awards/2014-winners-and-shortlist|archive-date=October 31, 2014|df=mdy-all}}</ref> * 2014, won first place 'Innovation Award' from F.I.T.C.<ref>{{cite web|last1=staff|title=2014 FITC Winners|url=https://fitc.ca/awards/2014/|publisher=Future. Innovation. Technology. Creativity.|access-date=October 30, 2014}}</ref> * 2014, won 'Advertising Annual Award for Digital Advertising' from Communication Arts<ref name="Communication Arts">{{cite web|last1=staff|title=2014 Winners|url=http://www.commarts.com/annuals/2014-Advertising/winners|publisher=Communication Arts|access-date=October 30, 2014|archive-url=https://web.archive.org/web/20141030044245/http://www.commarts.com/annuals/2014-Advertising/winners|archive-date=October 30, 2014|url-status=dead}}</ref> * 2012, won 'Next Award', category 'Experimental' from Association of Independent Commercial Producers<ref>{{cite web|last1=Association of Independent Commercial Producers|title=2014 AICP Awards|url=https://www.shootonline.com/news/ibms-boy-and-his-atom-earns-aicp-most-next-honor|publisher=Shoot|access-date=October 30, 2014|date=June 10, 2014|author1-link=Association of Independent Commercial Producers}}</ref>
== References == {{Reflist}}
== External links == * {{Official website|http://www.jasonzada.com/}}
{{Use mdy dates|date=February 2013}}
{{authority control}}
{{DEFAULTSORT:Zada, Jason}} Category:American music video directors Category:American male screenwriters Category:Living people Category:Year of birth missing (living people) Category:Screenwriters from Los Angeles Category:People from Mill Valley, California Category:Film directors from Los Angeles