{{Infobox person | name = Jake Zim | image = JAKE ZIM 01.jpg | imagesize = | caption = Zim in 2008 | birth_date = | birth_place = | occupation = Digital media executive | signature = | website = | footnotes = }}
'''Jake Zim''' is the Senior Vice President of Virtual Reality for Sony Pictures Entertainment. Zim oversees global virtual reality production and strategy for the motion picture group and he has produced a wide variety of interactive projects across the spectrum of distribution channels including location-based,<ref name="AList">{{cite news |last=Wong |first=Steven |url=http://www.alistdaily.com/strategy/sony-pictures-jumanji-2-vr-promotion-grows-business/ |title=Sony Pictures Grows VR Business While Promoting 'Jumanji' Movie |work=AListDaily |location=Los Angeles |date=2017-11-13 |url-status=live |archiveurl=https://web.archive.org/web/20171201044314/http://www.alistdaily.com/strategy/sony-pictures-jumanji-2-vr-promotion-grows-business/ |archivedate=2017-12-01 |accessdate=2017-11-20 }}</ref> mobile and in-home. Zim has been instrumental in the development of virtual reality experiences such as the Emmy® nominated Spider-Man: Homecoming VR,<ref name="emmys2018">{{cite web |url=https://www.emmys.com/shows/spider-man-homecoming-vr-experience |title=Spider-Man Homecoming VR Experience |work=The Emmys |date=2018-07-12 |url-status=live |archiveurl=https://web.archive.org/web/20181124195705/https://www.emmys.com/shows/spider-man-homecoming-vr-experience |archivedate=2018-11-24 |accessdate=2018-11-24 }}</ref> Ghostbusters: Dimensions, The Emoji Movie VR Experience, Can You Walk The Walk and Jumanji: The VR Adventure, and Hotel Transylvania Popstic VR.<ref name="emmys2018"/><ref name="TheWrap 2016-06-27">{{cite web|url=https://www.thewrap.com/sony-carves-out-new-virtuality-reality-chief-role-for-jake-zim/ |title=Sony Carves Out New Virtual Reality Role for Jake Zim |last=Doty |first=Meriah |work=Hollywood |publisher=The Wrap |date=2016-06-27 |url-status=live |archiveurl=https://web.archive.org/web/20160817001609/http://www.thewrap.com/sony-carves-out-new-virtuality-reality-chief-role-for-jake-zim/ |archivedate=2016-08-17 |accessdate=2016-07-27 }}</ref><ref name="THW 2017-11-13">{{cite news |last=Giardina |first=Carolyn |url=https://www.hollywoodreporter.com/behind-screen/jumanji-hotel-transylvania-3-coming-virtual-reality-new-sony-partnership-1046270 |title='Jumanji,' 'Hotel Transylvania 3' Coming to Virtual Reality via New Sony Partnership |work= The Hollywood Reporter-Billboard Media Group |date=2017-10-10 |url-status=live |archiveurl=https://web.archive.org/web/20171010184748/http://www.hollywoodreporter.com/behind-screen/jumanji-hotel-transylvania-3-coming-virtual-reality-new-sony-partnership-1046270 |archivedate=2017-10-10 |accessdate=2017-11-14 }}</ref> The L.A. Times called Zim's appointment "the first VR czar at a major studio."<ref name="LATimes 2016-07-15">{{cite news|last=Zeitchik |first=Steven |url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-vr-startups-financing-hollywood-studios-20160706-snap-story.html |title=Big Hollywood begins to place its chips on virtual reality — but is it a smart bet? |work=The Times |location=Los Angeles |publisher=Los Angeles Times |date=2016-07-15 |url-status=live |archiveurl=https://web.archive.org/web/20160718065827/http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-vr-startups-financing-hollywood-studios-20160706-snap-story.html |archivedate=2016-07-18 |accessdate=2016-07-26 }}</ref> Jake Zim joined Sony Pictures Entertainment Worldwide Marketing and Distribution as Senior Vice President of Digital Marketing in 2011. Before joining Sony, he was vice president, Digital Marketing at Twentieth Century Fox.<ref name='Cariety 2011-05-03'>{{cite web|url=https://www.variety.com/article/VR1118036319 |title=Sony taps digital marketing exec |accessdate=2011-05-05 |last=Stewart |first=Andrew |date=2011-05-03 |work=Variety |publisher=Reed Elsevier |archiveurl=https://web.archive.org/web/20110506052525/http://www.variety.com/article/VR1118036319 |archivedate=2011-05-06 |url-status=dead }}</ref>
==Education== Jake Zim graduated with a B.A. in history from the University of California at Berkeley where he was also a member of the 1998 MCLA National Championship Lacrosse Team. He received his MBA from the University of Southern California's Marshall School.
==Career== Early in his career he was an actor, appearing in shows such as MTV's ''Undressed''.
===Lionsgate=== In 2005 Zim was hired as Director of Digital Media Marketing at Lionsgate, the leading independent film studio. Zim directed the digital campaigns for such titles as the Academy Award winning ''Crash'' and box office successes such as ''Saw II'', ''Hostel'' and ''Madea's Family Reunion''.<ref name='Variety 2006'>{{cite web|url=https://www.variety.com/article/VR1117940707.html?categoryid=13&cs=1 |title=Atomic Blast Off: Exex, Slate Set for Fox Youth Unit |accessdate=2007-11-02 |last=Snyder |first=Gabriel |date=March 30, 2006 |work=Variety |archiveurl=https://web.archive.org/web/20070822210832/http://www.variety.com/article/VR1117940707.html?categoryid=13&cs=1 |url-status=dead |archivedate=2007-08-22 }}</ref>
===Fox Atomic=== From 2006 to 2008 Jake ran the digital team at Fox Atomic. As Vice President of Online Marketing he developed digital theatrical marketing campaigns for ''28 Weeks Later'', ''The Comebacks'', ''Turistas'' and ''The Hills Have Eyes 2''.<ref name="Gigaom 2008-03-31">{{cite news|last=Gannes |first=Liz |url=https://gigaom.com/2008/03/31/qa-safran-digitals-jake-zim/ |title=Q&A: Safran Digital's Jake Zim |work=Gigaom |date=2008-03-31 |url-status=dead |archive-url=https://web.archive.org/web/20150227105701/https://gigaom.com/2008/03/31/qa-safran-digitals-jake-zim/ |archive-date=2015-02-27 |access-date=2015-02-27 }}</ref> During that time he joined the Fox team that partnered with NBC to launch Hulu.<ref name='NYT 2008-03-31'>{{cite web|url=https://www.nytimes.com/2008/03/31/business/media/31xbox-web.html?ref=business |title=Hollywood Producer Set to Make Shows for Xbox |accessdate=2008-03-31 |last=Cieply |first=Michael |date=2008-03-31 |work=The New York Times |archiveurl=https://web.archive.org/web/20150227113851/http://www.nytimes.com/2008/03/31/business/media/31xbox-web.html?ref=business |url-status=live |archivedate=2015-02-27 }}</ref><ref name='SAI 2008-03-30'>{{cite web|url=http://www.alleyinsider.com/2008/3/microsoft_takes_xbox_a_bit_more_hollywood |title=It's Not TV, It's Xbox: Microsoft Goes Hollywood, Buys Clips |accessdate=2008-03-31 |last=Learmonth |first=Michael |date=2008-03-30 |work=Silicon Alley Insider, Inc |archiveurl=https://web.archive.org/web/20080407090218/http://www.alleyinsider.com/2008/3/microsoft_takes_xbox_a_bit_more_hollywood |archivedate=2008-04-07 |url-status=dead }}</ref>
===Safran Digital Group=== In 2008 Zim served as Chief Operating Officer of Safran Digital Group (SDG), a digital media entertainment company that finances, develops and distributes entertainment programming and technologies for digital platforms. Safran Digital Group, headed by Peter Safran, the veteran Hollywood producer and talent manager, was hired by Microsoft to produce original content for the Xbox 360. At Safran Digital Group (SDG) Jake Zim executive produced programming such as Xbox's first-ever original series Horror Meets Comedy and Spike.com's "PGP".<ref name='THE 2008-11-05'>{{cite web|url=https://www.hollywoodreporter.com/hr/content_display/news/e3i988131294131bdd87eaff893fc071b00 |title=Next Gen 2008: New Media |accessdate=2008-11-07 |last=Nellie |first=Andreeva |author2=Matthew Belloni |author3=Jay A. Fernandez |author4=Carolyn Giardina |author5=Gregg Goldstein |author6=Borys Kit |author7=Kimberly Nordyke |author8=Ray Richmond |author9=Leslie Simmons |author10=Andrew Wallenstein |author11=David Ward |author12=Steven Zeitchik |date=2008-11-05 |work=The Hollywood Reporter |archiveurl=https://web.archive.org/web/20081109044751/http://www.hollywoodreporter.com/hr/content_display/news/e3i988131294131bdd87eaff893fc071b00 |url-status=live |archivedate=2008-11-09 }}</ref><ref name='THW 2008-03-30'>{{cite web|url=https://www.hollywoodreporter.com/hr/content_display/business/news/e3ib32aa438464bc12509aad0851e98e636 |title=Safran bows digital offshoot |accessdate=2008-03-31 |last=Woodson |first=Alex |date=2008-03-30 |work=The Hollywood Reporter |archiveurl=https://web.archive.org/web/20080422211854/http://www.hollywoodreporter.com/hr/content_display/business/news/e3ib32aa438464bc12509aad0851e98e636 |archivedate=2008-04-22 |url-status=dead }}</ref>
===Twentieth Century Fox=== Prior to joining Sony, Zim was vice president, Digital Marketing at Twentieth Century Fox. He led the digital marketing strategy for Avatar, including the record-breaking launch of the trailer on Apple Trailers, which received over 4 million streams in 24 hours.<ref name='Variety 2009-05-01'>{{cite web|url=https://www.variety.com/article/VR1118003116.html?categoryid=3614&cs=1 |title=Gurus in the new age of marketing |accessdate=2009-05-16 |last=Blair |first=Iain |date=2009-05-01 |work=Variety |archiveurl=https://web.archive.org/web/20100302161941/http://www.variety.com/article/VR1118003116.html?categoryid=3614&cs=1 |url-status=dead |archivedate=2010-03-02 }}</ref> He also led the strategies for X-Men Origins: Wolverine, Night at the Museum: Battle of the Smithsonian, Ice Age 3: Dawn of the Dinosaurs, Alvin and the Chipmunks: The Squeakquel, Date Night, The A-Team, Predators, Wall Street: Money Never Sleeps, Unstoppable, The Chronicles of Narnia: The Voyage of the Dawn Treader, and, Rio.<ref>{{cite web|url=https://venturebeat.com/2011/01/28/new-version-of-angry-birds-will-tie-into-animated-movie-rio/ |title=New version of Angry Birds game will tie into animated movie Rio |accessdate=2011-02-03 |last=Takahash |first=Dean |date=2011-01-28 |work=Venture Beat |archiveurl=https://web.archive.org/web/20110201151711/http://venturebeat.com/2011/01/28/new-version-of-angry-birds-will-tie-into-animated-movie-rio/ |archivedate=2011-02-01 |url-status=dead }}</ref><ref name='NewsCorp2011-02-01'>{{cite web|url=https://www.scribd.com/doc/50912861/Angry-Birds-Go-To-Rio |title=Angry Birds go to Rio |accessdate=2011-03-23 |last=Lander |first=Sebastian |date=2011-02-01 |publisher=News Corporation |archiveurl=https://archive.today/20240525065420/https://www.webcitation.org/5xPDJAUw0?url=http://www.scribd.com/doc/50912861/Angry-Birds-Go-To-Rio |archivedate=2024-05-25 |url-status=dead }}</ref><ref name='NewsCorp2011-02-02'>{{cite web|url=https://www.scribd.com/doc/50912802/Taking-Flight-In-a-Digital-Marketing-World |title=Taking flight in a digital marketing world |accessdate=2011-03-23 |last=Lander |first=Sebastian |date=2011-02-02 |publisher=News Corporation |archiveurl=https://archive.today/20240525065502/https://www.webcitation.org/5xPDbUkId?url=http://www.scribd.com/doc/50912802/Taking-Flight-In-a-Digital-Marketing-World |archivedate=2024-05-25 |url-status=dead }}</ref><ref name="ENR 2011-05-18"/><ref name='HR 2011-03-23'>{{cite web|url=https://www.hollywoodreporter.com/news/angry-birds-rio-is-downloaded-170051 |title='Angry Birds Rio' Is Most Downloaded Apple Game App |accessdate=2011-03-24 |last=McClintock |first=Pamela |date=2011-03-22 |work=The Hollywood Reporter |archiveurl=https://web.archive.org/web/20110325084635/http://www.hollywoodreporter.com/news/angry-birds-rio-is-downloaded-170051 |archivedate=2011-03-25 |url-status=dead }}</ref>
===Sony Pictures Entertainment=== Jake Zim joined Sony Pictures Entertainment Worldwide Marketing and Distribution as Senior Vice President of Digital Marketing in 2011. Projects undertaken during his tenure in this position include Angry Birds (film), The Walk, Chappie, No Good Deed, The Monuments Men, Captain Phillips, RoboCop, Skyfall,<ref name='Forbes 2011-08-03'>{{cite web|url=https://blogs.forbes.com/mattsymonds/2011/08/03/shaking-the-mba-martini-diversity-is-the-new-cocktail-of-choice |title=Shaking the MBA Martini: Diversity Is the New Cocktail |accessdate=2011-08-03 |last=Symonds |first=Matt |date=2011-08-03 |work=Forbes |archiveurl=https://web.archive.org/web/20111007011103/http://blogs.forbes.com/mattsymonds/2011/08/03/shaking-the-mba-martini-diversity-is-the-new-cocktail-of-choice/ |archivedate=2011-10-07 |url-status=dead }}</ref> Men in Black 3, Moneyball, 21 Jump Street and 22 Jump Street<ref name="Cariety 2011-05-03"/><ref name='ENR 2011-05-18'>{{cite web|url=http://www.entertainmentnewsresource.com/article954Jake_Zim_Joins_Sony_Pictures_Digital_Marketing_As_Senior_Vice_President.html |title=Jake Zim Joins Sony Pictures Digital Marketing As Senior Vice President |accessdate=2011-05-18 |date=2011-05-12 |publisher=Entertainment News Resource |archiveurl=https://web.archive.org/web/20120828190429/http://www.entertainmentnewsresource.com/article954Jake_Zim_Joins_Sony_Pictures_Digital_Marketing_As_Senior_Vice_President.html |archivedate=2012-08-28 |url-status=dead }}</ref> Zim and his team received a 2014 Webby Award for Telekinetic Coffee Shop Surprise.<ref name="Hollywood Reporter 2013-10-07">{{cite news|last=Schillaci |first=Sophie |url=https://www.hollywoodreporter.com/heat-vision/carrie-inspired-coffee-shop-prank-644555 |title='Carrie'-Inspired Coffee Shop Prank Goes Viral (Video) |work=The Hollywood Reporter |date=2013-10-07 |url-status=live |archiveurl=https://web.archive.org/web/20150303160245/http://www.hollywoodreporter.com/heat-vision/carrie-inspired-coffee-shop-prank-644555 |archivedate=2015-03-03 |accessdate=2015-01-29 }}</ref><ref name="Webby Awards">{{cite news|last=Schillaci |first=Sophie |url=http://www.webbyawards.com/winners/2014/online-film-video/general-film-categories/branded-entertainment-unscripted/telekinetic-coffee-shop-surprise/ |title=2014 Webby Award Winner Telekinetic Coffee Shop Surprise |work=The Webby Awards |date=2014-04-28 |url-status=live |archiveurl=https://web.archive.org/web/20150129063720/http://www.webbyawards.com/winners/2014/online-film-video/general-film-categories/branded-entertainment-unscripted/telekinetic-coffee-shop-surprise/ |archivedate=2015-01-29 |accessdate=2015-01-29 }}</ref>
Zim partnered with hyper-reality pioneers The Void<ref name="Forbes 2016-07-01">{{cite news|last=Porges |first=Seth |url=https://www.forbes.com/sites/sethporges/2016/07/01/a-review-of-ghostbusters-dimension-the-crazy-new-walk-through-vr-experience/#26ad5bba3a5b |title=A Review Of 'Ghostbusters: Dimension': The Crazy New Free-Roaming VR Installation |work=Forbes, Inc |date=2016-07-01 |url-status=live |archiveurl=https://web.archive.org/web/20160707040022/http://www.forbes.com/sites/sethporges/2016/07/01/a-review-of-ghostbusters-dimension-the-crazy-new-walk-through-vr-experience/ |archivedate=2016-07-07 |accessdate=2016-07-26 }}</ref> and Madame Tussauds New York to create a virtual reality experience called Ghostbusters: Dimension.<ref name="Telegraph 2016-06-30">{{cite news|last=Krol |first=Charlotte |url=https://www.telegraph.co.uk/news/2016/06/30/look-inside-the-new-ghostbusters-virtual-reality-exhibit-at-mada/ |title=Look inside the new Ghostbusters virtual reality exhibit at Madame Tussauds New York |work=The Telegraph |location=London |date=2016-06-30 |url-status=live |archiveurl=https://web.archive.org/web/20160809010451/http://www.telegraph.co.uk/news/2016/06/30/look-inside-the-new-ghostbusters-virtual-reality-exhibit-at-mada/ |archivedate=2016-08-09 |accessdate=2016-07-26 }}</ref> The experience was engineered by The Void in collaboration with the film's director Paul Feig and Ghostbusters creator Ivan Reitman.<ref name="Rolling Stone 2016-05-09">{{cite web|url=https://www.rollingstone.com/culture/features/ghostbusters-cross-the-streams-at-virtual-reality-experience-20160509 |title='Ghostbusters': Cross the Streams at Virtual Reality Experience News Video Music Politics TV Movies Sports Long Reads RS Country More TRENDING Matt Taibbi on How DNC Leak Shows Mechanics of a Slanted... Watch Michelle Obama's Powerful Speech at DNC Meet the Brooklyn Guy Who Beat 'Pokémon Go' 'Ghostbusters': Cross the Streams at Virtual Reality Experience |last=Gaudiosi |first=John |work=Culture |publisher=Rolling Stone |date=2016-05-09 |url-status=live |archiveurl=https://web.archive.org/web/20160722001448/http://www.rollingstone.com/culture/features/ghostbusters-cross-the-streams-at-virtual-reality-experience-20160509 |archivedate=2016-07-22 |accessdate=2016-07-27 }}</ref> Past VR experiences from Sony include theatrical promotions for "Goosebumps" and "The Walk" (with PlayStation VR), both of which were adapted as mobile VR experiences ahead of their respective home entertainment releases.<ref name="TheWrap 2016-06-27"/> In 2015, Zim partnered with D-Box to debut the Goosebumps Virtual Reality Adventure.<ref name="ComingSoon 2015-09-23">{{cite web|url=https://www.comingsoon.net/movies/news/615697-goosebumps-virtual-reality-adventure-will-put-you-inside-the-movie#/slide/1 |title=Goosebumps Virtual Reality Adventure Will Put You Inside the Movie |last=Evry |first=Max |work=ComingSoon.net |publisher=CraveOnline Media |date=2015-09-22 |url-status=live |archiveurl=https://web.archive.org/web/20150925003559/http://www.comingsoon.net/movies/news/615697-goosebumps-virtual-reality-adventure-will-put-you-inside-the-movie |archivedate=2015-09-25 |accessdate=2015-09-23 }}</ref>
==Digital Marketing Campaign History== {{col-begin}} {{col-2}}
* ''Spectre'' (2015) * ''Hotel Transylvania 2'' (2015) * ''Goosebumps'' (2015) * ''The Walk'' (2015) * ''The Amazing Spider-Man 2'' (2014) * ''22 Jump Street'' (2014) * ''The Equalizer'' (2014) * ''American Hustle'' (2013) * ''Captain Phillips'' (2013) * ''This is the End'' (2013) * ''Evil Dead'' (2013) * ''Men In Black 3'' (2012) * ''Hotel Transylvania'' (2012) * ''21 Jump Street'' (2012) * ''The Vow'' (2012) * ''James Bond'' (2012) * ''The Amazing Spiderman'' (2012) * ''Moneyball'' (2011) * ''Rio'' (2011) * ''The Girl with the Dragon Tattoo'' (2011)
{{col-2}} * ''A-Team'' (2010) * ''Predators'' (2010) * ''Wall Street: Money Never Sleeps'' (2010) * ''Diary of a Wimpy Kid'' (2010) * ''Knight and Day'' (2010) * ''Love & Other Drugs'' (2010) * ''Vampires Suck'' (2010) * ''Date Night'' (2010) * ''Unstoppable'' (2010) * ''Machete'' (2010) * ''Alvin and the Chipmunks: The Squeakquel'' (2009) * ''Ice Age 3: Dawn of the Dinosaurs'' (2009) * ''X-Men Origins: Wolverine'' (2009) * ''Night at the Museum:'' (2009) * ''Avatar'' (2009) * ''Madea's Family Reunion'' (2006) * ''Saw II'' (2005) * ''Hostel'' (2005) * ''Grizzly Man'' (2005) * ''Crash'' (2004)
{{col-end}}
==References== {{reflist}}
==External links== *[https://www.youtube.com/watch?v=VlOxlSOr3_M Telekinetic Coffee Shop Surprise]
{{DEFAULTSORT:Zim, Jake}} Category:American business executives Category:Living people Category:UC Berkeley College of Letters and Science alumni Category:USC Marshall School of Business alumni Category:Year of birth missing (living people)