Isaia

{{Short description|Italian menswear brand}} {{distinguish|Isaiah}} {{for|people with the name Isaia|Isaia (name)}} {{Use dmy dates|date=May 2026}} {{Infobox company | name = Isaia | logo = | logo_size = | type = Private | foundation = {{start date and age|1920|df=yes}}<br>Naples, Italy | founder = Enrico Isaia | location_city = Naples | location_country = Italy | location = | locations = | area_served = International boutiques: Baku, Beverly Hills, Capri, Ekaterinburg, Hong Kong, Kyiv, Macao, Milan, Moscow, Ulaanbaatar, New York City, St. Petersburg, San Francisco, Tokyo, Toronto, Chicago, Kuwait City | key_people = | industry = Fashion | products = Men's tailoring, Classic Italian suits | services = Fashion production, ready to wear, made to measure | revenue = | operating_income = | net_income = | assets = | equity = | owner = | num_employees = | parent = | divisions = | subsid = | caption = | homepage = [http://www.Isaia.it www.Isaia.it] | footnotes = }}

thumb|An ISAIA wool/silk/linen blazer worn with the brand's coral logo lapel pin

'''Isaia''' is a Neapolitan tailoring luxury brand founded by Enrico Isaia in Casalnuovo di Napoli in 1920.<ref>[http://www.isaia.it/#/en/roots/about-isaia About Isaia]</ref> The brand is recognized by its tiny red coral logo,<ref>CC Reagan, [https://www.acontinuouslean.com/2012/07/03/being-neapolitan-a-lesson-in-language-style-at-isaia/ Being Neapolitan | A Lesson in Language & Style at Isaia] 3 July 2012, accessed 5/5/2015</ref> which is a good-luck charm in Naples.<ref>esquire.com [https://www.esquire.com/style/mens-accessories/a20248/pre-loaded-lapel-pin-0313/ The Extra Ten Percent: The Preloaded Lapel Pin] March 2011, accessed 5/5/2015</ref> The brand describes its clientele as "passionate, sophisticated, irreverent, eclectic and elegant."

Gianluca Isaia is the chief executive officer.<ref>Alessandra Turra, [https://wwd.com/business-news/media/gianluca-isaia-to-appear-in-alfa-romeo-digital-ads-10952744/ Gianluca Isaia to Appear in Alfa Romeo Digital Ads] ''Women's wear Daily'', 27 July 2017</ref>

==Stores== Isaia has monobrand stores in Naples, Baku, Bal Harbour, Beverly Hills, Capri, Chicago, Cyprus, Ekaterinburg, Hong Kong, Kuwait city, Kyiv, Las Vegas, London, Macao, Milan, Miami Bal Harbour, Moscow, Palm Beach, Ulaanbaatar, New Delhi, New York City, Riyadh, St. Petersburg, St. Moritz, San Francisco, Rome, Toronto and Tokyo.<ref>[https://www.isaia.it/store-locator Store locator] </ref>

==History== Isaia was founded in Napoli by Enrico Isaia, who opened a fabric store for Neapolitan tailoring, and later a small atelier next to the store. In 1957, the brothers Enrico, Rosario and Corrado Isaia moved the business to Casalnuovo, a village near Napoli where tailoring was a large part of the economy, and Isaia became a men's tailoring company.<ref>{{cite web |title=ISAIA AND THE SPIRIT OF NAPLES |url=https://therake.com/stories/isaia-spirit-naples |publisher=The Rake |date=August 2019}}</ref><ref>isaia.it [https://www.isaia.it/isaia-family About Isaia Napoli] accessed March 2024</ref> Enrico Isaia died at age 84 on 7 March 2017.<ref>[https://wwd.com/eye/people/enrico-isaia-dies-84-10839964/ Enrico Isaia Dies at 84: The executive founded the Isaia men's wear company in Naples in 1957 with his brothers Corrado and Rosario], Alessandra Turra, ''Women's Wear Daily'', 8 March 2017</ref>

===Coral legend=== In Naples, the mythical origin story of red coral is well known. As the legend goes, the Greek hero Perseus killed the Gorgon Medusa and wanted to deliver her head as a wedding present to the King of Seriphos, who was about to wed his mother. On his way home, he saw the beautiful Andromeda chained to a rock and about to be eaten by a sea monster. Wanting to save her life, he killed the beast and then sat on the bank of the water to wash his hands. When he set the sack with Medusa's head beside him, her blood dripped into the water and transformed into what we know as red coral. For this, Neapolitans consider red coral a sign of good luck, and they use it in everything from pendants to religious ornaments to jewellery.<ref>{{Cite web|url=http://dieworkwear.com/post/26914209197/red-coral-in-naples|title=Red Coral in Naples|access-date=2015-05-05|archive-date=2017-10-13|archive-url=https://web.archive.org/web/20171013012735/http://dieworkwear.com/post/26914209197/red-coral-in-naples|url-status=dead}}</ref>

==Products== Isaia is most known for its Neapolitan tailoring, often in bright colours to counteract the sun bleaching that occurs in the warm climate of Naples. The brand produces suits, blazers, neckties, knitwear, shirts, overshirts, swim trunks and leather goods for itself and select made in Italy retailers. In 2020, the brand produced denim with a customized selvage and a traditional Neapolitan proverb embroidered on the inside.<ref name="impeccable tailoring">[https://wwd.com/runway/mens-fall-collections-2020/milan/isaia/review/ Isaia Men's Fall 2020: Isaia once again delivered impeccable tailoring, introducing a denim range] Luisa Zargani, Women’s Wear Daily, 14 January 2020</ref>

==Philanthropy== Isaia supports Capodimonte Museum in its hometown of Naples.<ref>[https://wwd.com/runway/resort-2020/milan/isaia/review/ Isaia Men's Spring 2020: The collection paid tribute to the Capodimonte Museum in Naples, which the company is supporting] Luisa Zargani, Women’s Wear Daily, 17 June 2019</ref>

==Gallery== <gallery> File:Corallium rubrum (red coral) 1 (15691074776).jpg|Red coral inspired the Isaia lapel pin and is a symbol of the brand File:Vasari, perseo e andromeda, studiolo.jpg|Perseus saving Andromeda while Medusa's severed head bleeds into the sea File:ReggiaCapodimonte.JPG|The Capodimonte Museum in Naples receives financial support from Isaia </gallery>

==References== {{Reflist}}

==External links== * {{official website|http://www.Isaia.it}}

Category:Clothing brands of Italy Category:Companies based in Naples Category:High fashion brands Category:Italian suit makers Category:Clothing companies established in 1920 Category:Italian companies established in 1920 Category:Altagamma members Category:Neapolitan tailoring