{{short description|French market research company}} {{other uses}} {{Redirect|MORI|other uses|Mori (disambiguation)}} {{Use dmy dates|date=April 2022}} {{Infobox company | name = Ipsos Group S.A. | logo = Ipsos logo.svg | caption = | type = Public | traded_as = {{unbulletedlist|{{Euronext|IPS|FR0000073298|XPAR}}|CAC Mid 60 component}} | genre = <!-- Only used with media and publishing companies --> | fate = | predecessor = | successor = | foundation = {{Start date and age|1975}} | founder = Didier Truchot | defunct = <!-- {{End date|YYYY|MM|DD}} --> | location_city = Paris | location_country = France<ref name="A1">{{cite web |url=http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=IPS:FP |title=Company Description: Ipsos SA |work=businessweek.com |publisher=BusinessWeek |access-date=27 September 2012 |url-status=dead |archive-url=https://web.archive.org/web/20121023005858/http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=IPS:FP |archive-date=23 October 2012 }}</ref> | locations = | area_served = Worldwide | key_people = Laurence Stoclet (chairwoman)<br>Jean Laurent Poitou (CEO) | industry = {{unbulletedlist|Market research|Public opinion research}} | products = | services = | revenue = {{Increase}} {{€|2.44 billion|link=yes}} (2024)<ref name="2025 Full Year Results">{{cite web|url=https://finance.yahoo.com/quote/IPS.PA/financials/|title=Ipsos SA (IPS.PA)|website=finance.yahoo.com|access-date=26 September 2025}}</ref> | operating_income = {{Increase}} €312 million (2024)<ref name="2025 Full Year Results"/> | net_income = {{Increase}} €205 million (2024)<ref name="2025 Full Year Results"/> | assets = {{Increase}} €2.91 billion (2024)<ref name="2025 Full Year Results"/> | equity = {{Increase}} €1.58 billion (2024)<ref name="2025 Full Year Results"/> | num_employees = | parent = | divisions = | subsid = | homepage = {{URL|https://www.ipsos.com/}} | footnotes = }}
'''Ipsos Group S.A.''' ({{IPA|fr|ipsos|lang}};<ref>{{cite web|url=https://www.franceculture.fr/emissions/le-billet-politique-dhubert-huertas/sondage-ipsos-radio-france-lincroyable-immobilite|title=Sondage Ipsos Radio France : l'incroyable immobilité|website=franceculture.fr|date=28 February 2012 |access-date=19 June 2019}}</ref> acronym of {{lang|fr|'''Institut Public de Sondage d'Opinion Secteur'''}}<ref>{{Cite journal|url=https://unece.org/statistics/documents/2024/11/informal-documents/final-report-unece-task-team-social-cohesion|title=Final report of the UNECE Task team on social cohesion|date=2024|journal=United Nations Economic Commission for Europe|page=4}}</ref> and inspired from the Latin expression, {{langlink|la|ipso facto}}<ref>{{cite web |last1=Truchot |first1=Didier |title=A New Way for Ipsos |url=https://www.ipsos.com/sites/default/files/2015-Investor-Day-Script.pdf |access-date=22 August 2024}}</ref>) is a multinational market research and consulting firm, headquartered in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on Euronext Paris since 1 July 1999.
Since 1990, the Group has created or acquired numerous companies. In October 2011, Ipsos acquired Synovate, resulting in an Ipsos organization that ranks as the world’s third largest research agency. As of 2025, Ipsos has offices in 87 countries, employing approximately 20,000 people.<ref name="A1"/><ref name="marketingpower.com">{{cite web |url=http://www.marketingpower.com/ResourceLibrary/Publications/MarketingNews/2011/8-30-11/Hono%2025.pdf |title=2011 Honomichl Global Top 25 |access-date=2013-12-03 |url-status=dead |archive-url=https://web.archive.org/web/20131203031111/http://www.marketingpower.com/ResourceLibrary/Publications/MarketingNews/2011/8-30-11/Hono%2025.pdf |archive-date=2013-12-03 }}</ref>
==History==
===First years in France=== Ipsos was founded in 1975 by Didier Truchot, who had experience working in the Institut français d'opinion publique.
Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyse the effectiveness of billboard advertisements. It was followed by an instrument specific for media and, in 1979, the France des Cadres Actifs (FCA), which was used to determine reading habits of French executives.
Despite the success, the company's profitability remained at modest levels until the arrival of Jean-Marc Lech as co-chairman. From then on, it started to perform public opinion researches, another innovative activity in the French market. By the end of the '80s, it was the fifth largest media research company in France. The great activity of French policymakers at the time helped to strengthen the position of the company, especially the public opinion research sector.<ref name="B2">{{cite book |title=International Directory of Company Histories |volume=48 |date=September 2002 |publisher=St. James Press |isbn=155862466X |url-access=registration |url=https://archive.org/details/internationaldir0048unse }}</ref>
===European expansion=== During the 1990s, Ipsos expanded, principally through acquisitions, to Spain, Italy, Germany, the United Kingdom and Central Europe, especially Hungary.
In 1992, the company was opened to private investment to improve its purchasing capital. The first new shareholder was Baring Private Equity. Truchot and Lech, the major shareholders, retained two-thirds of the company.<ref name="B2"/>
===Global expansion=== In the mid-1990s Ipsos was one of the most important research companies in Europe and decided to expand globally. Ipsos took on new investment partners, selling 40 percent of the company to Artemis Group, led by François Pinault, and the Amstar investment fund led by Walter Butler.
In 1997, Ipsos entered into the South American market with the acquisition of Novaction’s companies in Argentina, Brazil, and Mexico. In 1998, it entered the North American market with the purchase of the American company ASI Market Research.
In 1999, Ipsos was listed on the Paris stock exchange. The successful offering enabled Artemis and Amstar to cash out on their investments and also gave Ipsos the possibility to continue its expansion. Then, it participated of the creation of an Internet audience research joint-venture, MMXI Europe, with the majority of shares held by partner Media Matrix and 20 percent by Ipsos. The company also took control of four subsidiaries of NFO Worldwide specializing in the formation of access panels. The expansion continued in Asia, South America and especially in North America (with the purchase of the Canadian company Angus Reid, renamed Ipsos-Reid in 2000).
In 2009, Ipsos partnered with Thomson Reuters to conduct multi-country polling on consumer topics, politics, and economic confidence. The results of the polls would be published on Reuters.<ref>{{cite web |url=https://www.ipsos.com/en-us/thomson-reuters-announces-ipsos-international-polling-media-agency-record |title=Thomson Reuters Announces Ipsos as International Polling Media Agency of Record |work=Ipsos|date= March 19, 2009 }}</ref> In 2011, Ipsos acquired Aegis Group Plc's Synovate division.<ref>{{cite web |url=https://www.reuters.com/finance/stocks/ISOS.PA/key-developments/article/2413548 |title=Ipsos SA Announces Completion of Acquisition of Aegis Group Plc's Synovate |work=reuters.com |publisher=Reuters |date=12 October 2011 |access-date=26 September 2012 |url-status=live |archive-url=https://web.archive.org/web/20130621071354/http://www.reuters.com/finance/stocks/ISOS.PA/key-developments/article/2413548 |archive-date=21 June 2013 }}</ref> On 30 October 2018, Ipsos announced that it acquired Synthesio, a Social Intelligence Suite that was named the leading global Social Listening platform by Forrester Research since 2014.<ref>{{Cite news|url=https://www.synthesio.com/ipsos/|title=Synthesio, now an Ipsos company!|work=Synthesio|access-date=2018-10-31|language=en-US}}</ref>
In November 2021, Ben Page became CEO, replacing Didier Truchot, the founder, who remained as Chairman.<ref>{{Cite web |title=Ben Page named Ipsos chief executive officer {{!}} News |url=http://www.research-live.com/article/news/ben-page-named-ipsos-chief-executive-officer/id/5089752 |access-date=2023-02-14 |website=Research Live |language=en}}</ref> In February 2023, it was announced Ipsos had acquired the New York-based business-to-business research company, Xperiti for an undisclosed amount.<ref>{{Cite web |title=Ipsos buys B2B research startup Xperiti {{!}} News |url=http://www.research-live.com/article/news/ipsos-buys-b2b-research-startup-xperiti/id/5109012 |access-date=2023-02-14 |website=Research Live |language=en}}</ref> In September 2025, Jean Laurent Poitou succeeded Page as CEO.<ref>{{cite web |url=https://www.research-live.com/article/news/ben-page-to-leave-ipsos-with-jean-laurent-poitou-appointed-ceo/id/5142103 |title=Ben Page to leave Ipsos, with Jean Laurent Poitou appointed CEO |website=research-live.com |date=2025-08-19 |access-date=2025-08-24}}</ref>
==KnowledgePanel== Ipsos polls in the United States are conducted through a probability-based online panel known as KnowledgePanel, which contains about 60,000 members as potential respondents. It relies on address-based sampling to recruit respondents, with its sampling frame provided by the United States Postal Service's Delivery Sequence File. A random sample of households is invited to join the panel through mail or telephone. Polls themselves are conducted online in a single-mode fashion, with Ipsos providing respondents access to the internet if needed. Demographic information about each respondent is collected initially, which is then used to deliver polls through a custom sampling method depending on the poll's target population. Sampling is conducted on the entire panel for general population polls, and stratified samples are utilized for narrower focuses. Respondents are incentivized for the surveys they complete.<ref>{{cite web | title=KnowledgePanel | website=Ipsos | url=https://www.ipsos.com/en-us/solutions/public-affairs/knowledgepanel | access-date=9 November 2024}}</ref><ref>{{Cite news|date=8 November 2024|title=2024 polls were accurate but still underestimated Trump|author-first1=G. Elliott|author-last1=Morris|language=en|work=FiveThirtyEight|url=https://abcnews.go.com/538/2024-polls-accurate-underestimated-trump/story?id=115652118|archive-url=https://web.archive.org/web/20241108212331/https://abcnews.go.com/538/2024-polls-accurate-underestimated-trump/story?id=115652118|url-status=dead|archive-date=8 November 2024}}</ref><ref>{{cite web | title=KnowledgePanel A Methodological Overview | website=Ipsos | url=https://www.ipsos.com/sites/default/files/ipsosknowledgepanelmethodology.pdf | access-date=9 November 2024}}</ref>
Survey results are weighted for demographic variables with the United States census's Current Population Survey and American Community Survey.<ref>{{cite web | title=KnowledgePanel Sampling and Weighting Methodolog | website=Ipsos | url=https://www.ipsos.com/sites/default/files/kpsamplingandweighting.pdf | access-date=9 November 2024}}</ref>
==Financial performance== Ipsos revenues totaled €2,525 million in 2025, with an organic growth rate of 0.6%. In 2025, Ipsos derived 49% of its revenue from the EMEA region (Europe, the Middle East and Africa), 35% from the Americas region, and 16% from the Asia-Pacific region.<ref>{{cite news |title=2025 results in line with guidance - Launch of Horizons strategic plan {{!}} Ipsos |url=https://www.ipsos.com/en/2025-results-line-guidance-launch-horizons-strategic-plan-0 |access-date=10 March 2026 |work=Ipsos |date=24 February 2026 |language=en}}</ref>
===Top 5 of the Market Research Sector 2023=== {| class="wikitable" |- ! Rank !! Company !! Revenues in 2023<br /> (million USD) |- |- --> |- |1||IQVIA|| 5,616 |- |2||Nielsen Holdings||3,500 |- |3||Kantar Group||2,980 |- |4||'''Ipsos'''||2,585 |- |5||Circana||2,344 |}
Source: ESOMAR Global Market Research Report 2024<ref>{{cite web |title=ESOMAR Global Top Insights Companies 2024 |url=https://acei.co/wp-content/uploads/2024/07/clxxcmq4m040cw13v9nbqc3r8-esomar-global-top-insights-companies-2024.pdf |website=ESOMAR |access-date=10 March 2026}}</ref>
==Subsidiaries== {{Div col}} * Ipsos MORI * Ipsos-Reid * Ipsos Strategy3 * Ipsos Alfacom * Ipsos Apoyo * Ipsos Archway * Ipsos ASI * Ipsos Bimsa * Ipsos B&A<ref>{{cite web |title=Ipsos B&A |url=https://www.ipsosbanda.ie |website=ipsosbanda.ie |access-date=11 October 2025}}</ref> * Ipsos Connect * Ipsos Healthcare<ref name="intranet.na.ipsos">[http://intranet.na.ipsos/default.aspx Ipsos] {{dead link|date=April 2018 |bot=SheriffIsInTown |fix-attempted=yes }}</ref> * Ipsos Insight * Ipsos Interactive Services * Ipsos Loyalty * Ipsos Marketing<ref name="intranet.na.ipsos"/> * Ipsos Markinor (Ipsos South Africa)<ref>{{cite web|title=Ipsos is global|url=http://ipsos-markinor.co.za/about-us/markinor-goes-global|publisher=Ipsos Markinor|access-date=4 May 2014|url-status=dead|archive-url=https://web.archive.org/web/20140504142853/http://ipsos-markinor.co.za/about-us/markinor-goes-global|archive-date=2014-05-04}}</ref> * Ipsos MRBI * Ipsos Novaction * Ipsos Observer * Ipsos Public Affairs * Ipsos RDA<ref name="RDA Group">{{cite web|url=http://www.rdagroup.com|title=Home|publisher=RDA Group|access-date=25 April 2018|url-status=live|archive-url=https://web.archive.org/web/20180321070415/http://rdagroup.com/|archive-date=21 March 2018}}</ref> * Ipsos UU * Ipsos Vantis * Livra.com * Karian and Box<ref>{{cite web|url=https://www.ipsos.com/sites/default/files/ct/newsroom/documents/2021-10/211026%20Acquisition%20Karian%20and%20Box.pdf|title=Ipsos acquires Karian and Box, An expert in employee relationship management|website=Ipsos.com|access-date=25 January 2022}}</ref> {{Div col end}}
=== Ipsos Australia === Ipsos Australia has existed since at least 2000, and {{as of|2025|lc=yes}} has offices in Sydney, Melbourne, Perth, and Brisbane.<ref>{{cite web| url=https://www.ipsos.com/en-au/contact| website= Ipsos |title= Contact us| access-date=12 February 2022}}</ref> It runs opinion polls on a number of issues,<ref>{{cite web| url=https://www.ipsos.com/en-au/news-and-polls/overview| website= Ipsos |title= News & Polls| access-date=12 February 2022}}</ref> such as community support for changing the date of Australia Day,<ref>{{cite web| url=https://www.ipsos.com/en-au/ipsos-australia-day-poll-report| date= 24 January 2021| website= Ipsos |title= Contact us| access-date=12 February 2022}}</ref> moving away from coal, Australia becoming a republic, the effects of the COVID-19 pandemic on young people's mental health, and, until 2019, political preferences.<ref name="smhtopic">{{cite web | last1=Singhal | first1=Pallavi | last2=Topsfield | first2=Jewel | title=Topic - Ipsos poll | website=The Sydney Morning Herald | date=5 February 2021 | url=https://www.smh.com.au/topic/ipsos-poll-jks | access-date=12 February 2022}}</ref>
The results of Ipsos polls in Australia are published in ''The Sydney Morning Herald'' (''SMH''), ''The Age'' and the ''Australian Financial Review'' (''AFR'').<ref name="inside2019">{{cite web | title=Who controls opinion polling in Australia, what else we need to know about the polls, and why it matters | website=Inside Story | date=15 May 2019 |first=Murray| last=Goot| url=https://insidestory.org.au/who-controls-opinion-polling-in-australia/ |archive-url=https://ghostarchive.org/archive/20220211/https://insidestory.org.au/who-controls-opinion-polling-in-australia/ |archive-date=2022-02-11 |url-status=live| access-date=11 February 2022}}{{cbignore}}</ref><ref name="ownership">{{cite web | title=For the Record: Ownership of Australian Public Opinion Polling and Market Research Companies| first1= Gary |last1= Morgan |first2= Michele| last2= Levine | website=Roy Morgan Research | date=11 April 2019 | url=http://www.roymorgan.com/findings/7943-ownership-of-australian-public-opinion-polling-and-market-research-companies-201904110526 |archive-url=https://ghostarchive.org/archive/20220211/http://www.roymorgan.com/findings/7943-ownership-of-australian-public-opinion-polling-and-market-research-companies-201904110526 |archive-date=2022-02-11 |url-status=live| access-date=11 February 2022}}{{cbignore}}</ref> However, following a shock result of the 2019 Australian federal election, when the Liberal–National Coalition won the election against all of the opinion polls' predictions, the Nine Entertainment group, which owns the ''SMH'', ''Age'' and ''AFR'', decided to discontinue its relationship with Ipsos.<ref>{{cite web | last=Wahlquist | first=Calla | title=Sydney Morning Herald and Age to stop running Ipsos poll after surprise election result | website=the Guardian | date=23 May 2019 | url=http://www.theguardian.com/media/2019/may/24/sydney-morning-herald-and-age-to-stop-running-ipsos-poll-after-surprise-election-result | access-date=12 February 2022}}</ref> Since then and {{as of|2022| lc=yes}} the newspapers have not reported any political polling, but continue to report the results of other Ipsos polls.<ref name="smhtopic" />
=== Ipsos UK === From 2005 to 2022, Ipsos operated in the United Kingdom under the name '''Ipsos MORI''', as the UK arm of the global Ipsos group and based in London, England.<ref name="rebrands">{{Cite web |date=1 February 2022 |title=Ipsos rebrands in the UK |url=https://www.ipsos.com/en-uk/ipsos-rebrands-in-the-uk |access-date=2023-03-09 |website=www.ipsos.com}}</ref> In 2022, it shortened its name to simply "Ipsos".<ref name="rebrands" /> It was formed by a merger of Ipsos UK and MORI (Market and Opinion Research International)<ref name=":0">{{cite web |author=Rupert Jones |date=15 June 2005 |title=Sir Bob quits Mori chairmanship |url=https://www.theguardian.com/media/2005/jun/15/pressandpublishing.marketingandpr/print |access-date=2012-12-20 |work=The Guardian}}</ref> in October 2005.<ref>{{cite web |date=10 October 2005 |title=Ipsos buys Mori in £88m deal |url=http://www.research-live.com/news/ipsos-buys-mori-in-£88m-deal/3001327.article |access-date=2012-12-20 |publisher=Research}}</ref>
The company is a member of the British Polling Council and Market Research Society.<ref>{{cite web |title=Officers / Members - British Polling Council |url=http://www.britishpollingcouncil.org/officers-members/ |access-date=6 February 2019 |website=www.britishpollingcouncil.org}}</ref><ref>{{cite web |title=Ipsos MORI - Market Research Agencies - The Research Buyers Guide |url=http://www.mrs.org.uk/researchcompany/ipsos-mori |access-date=6 February 2019 |website=Market Research Society}}</ref> Ipsos MORI's research is conducted via a wide range of methodologies, using computer-assisted telephone interviewing (CATI), as well as face-to-face (CAPI) and Internet surveys. Many telephone surveys use a system called random digit dialing to interview a representative group of the population.<ref>{{Cite web |title=Ipsos MORI |url=https://iqcs.org/membercompanies/ipsos-mori/ |website=IQCS}}</ref><ref>{{Cite web |title=Approached by us: Telephone |url=https://www.ipsos.com/ipsos-mori/en-uk/approached-us-telephone |url-status=dead |archive-url=https://web.archive.org/web/20200621055443/https://www.ipsos.com/ipsos-mori/en-uk/approached-us-telephone |archive-date=2020-06-21 |access-date=2020-06-19 |website=Ipsos MORI}}</ref>
In 1946, Mark Abrams formed a market research company called Research Services Ltd. (RSL). RSL operated until 1991 when it was acquired by Ipsos, becoming Ipsos UK.<ref>{{Cite web |date=30 August 2017 |title=Cataloguing Update: The Mark Abrams Papers – Churchill College |url=https://www.chu.cam.ac.uk/news/2017/aug/30/cataloguing-update-mark-abrams-papers/ |url-status=dead |archive-url=https://web.archive.org/web/20211226080153/https://www.chu.cam.ac.uk/news/2017/aug/30/cataloguing-update-mark-abrams-papers/ |archive-date=26 December 2021 |access-date=19 June 2020 |website=www.chu.cam.ac.uk}}</ref><ref>{{Cite web |title=Reference document – Ipsos 2018 |url=https://www.ipsos.com/sites/default/files/2019-04/Ipsos-Reference-Document-2018.pdf |url-status=live |archive-url=https://web.archive.org/web/20200621074331/https://www.ipsos.com/sites/default/files/2019-04/Ipsos-Reference-Document-2018.pdf |archive-date=21 June 2020 |website=Ipsos}}</ref> MORI (Market and Opinion Research International) was founded in 1969 by Robert Worcester. Robert Worcester stepped down from chairmanship of MORI in June 2005.<ref name=":0" /> Ipsos announced it would acquire MORI in October 2005 for £88 million, and would merge it with Ipsos UK. The merged company was named Ipsos MORI.<ref>{{cite web |author=Julia Day |date=10 October 2005 |title=French rival snaps up Mori |url=https://www.theguardian.com/media/2005/oct/10/citynews.politics |access-date=2012-12-20 |work=The Guardian}}</ref> In February 2022 the company rebranded to simply {{em|Ipsos}}.<ref name="rebrands" />
In May 2013, ''The Sunday Times'' reported that Ipsos MORI had negotiated an agreement with the EE mobile phone network to commercialise the data on that company's 23 million subscribers.<ref>{{cite news |author-link1=Richard Kerbaj |date=12 May 2013 |title=Switch on and you become a goldmine |url=http://www.thesundaytimes.co.uk/sto/news/uk_news/Society/article1258380.ece |url-status=dead |archive-url=https://web.archive.org/web/20131021224700/http://www.thesundaytimes.co.uk/sto/news/uk_news/Society/article1258380.ece |archive-date=October 21, 2013 |access-date=11 August 2013 |newspaper=The Sunday Times |author-first1=Richard |author-last1=Kerbaj |author-first2=Jon |author-last2=Ungoed-Thomas}}</ref> The article stated that Ipsos MORI was looking to sell this data to the Metropolitan Police and other parties. The data included "gender, age, postcode, websites visited, time of day text is sent [and] location of customer when call is made". When confronted by the newspaper, the Metropolitan Police indicated that they would not be taking the discussions any further. Ipsos MORI defended their actions, stressing that the company only received anonymised data, without any personally identifiable data on an individual customer, and underlining that reports are only ever made on aggregated groups of more than 50 customers.<ref>{{cite news |author-link1=Richard Kerbaj |date=12 May 2013 |title=Secrets of 27m mobile phones offered to police |url=http://www.thesundaytimes.co.uk/sto/news/uk_news/National/article1258476.ece?CMP=OTH-gnws-standard-2013_05_11 |url-status=dead |archive-url=https://web.archive.org/web/20131030072642/http://www.thesundaytimes.co.uk/sto/news/uk_news/National/article1258476.ece?CMP=OTH-gnws-standard-2013_05_11 |archive-date=October 30, 2013 |access-date=11 August 2013 |newspaper=The Sunday Times |author-first1=Richard |author-last1=Kerbaj |author-first2=Jon |author-last2=Ungoed-Thomas}}</ref><ref>{{cite web |author=Pete Swabey |date=13 May 2013 |title=EE and Ipsos MORI face privacy backlash over mobile data analysis |url=http://www.information-age.com/technology/mobile-and-networking/123457043/ee-and-ipsos-mori-face-privacy-backlash-over-mobile-data-analysis |access-date=11 August 2013 |work=Information Age}}</ref><ref>{{cite web |date=12 May 2013 |title=Ipsos MORI response to the ''Sunday Times'' |url=http://www.ipsos-mori.com/newsevents/latestnews/1390/Ipsos-MORI-response-to-the-Sunday-Times.aspx |access-date=11 August 2013 |publisher=Ipsos MORI}}</ref>
=== Ipsos Canada === Ipsos is Canada's largest market research and public opinion polling firm. The company's researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications. It had operated as '''Ipsos Reid''', for its Canada-based operations, although now under the name Ipsos,<ref>{{Cite web |date=2005-07-26|title=Ipsos S.A. et al v. Angus Reid et al, 2005 BCSC 1114 (CanLII)|url=https://www.canlii.org/en/bc/bcsc/doc/2005/2005bcsc1114/2005bcsc1114.html|archive-url=http://web.archive.org/web/20230531065509/https://www.canlii.org/en/bc/bcsc/doc/2005/2005bcsc1114/2005bcsc1114.html|archive-date=2023-05-31|access-date=2026-02-26|website=www.canlii.org|language=en}}</ref> as the Canadian arm of the global Ipsos Group. It was founded in Winnipeg in 1979 as the Angus Reid Group, and the company expanded across the country. It was purchased by the Ipsos Group and given the name ''Ipsos Reid'' in 2000.
With operations in seven Canadian cities, Ipsos employs more than 600 research professionals and support staff across Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. The current President and CEO for Ipsos in Canada is Gary Bennewies.
Ipsos in Canada is a member of the Marketing Research and Intelligence Association.<ref>{{cite web|url=http://mria-arim.ca/events-awards/excellence-in-research-awards/past-winners|url-status=dead|archive-url=https://web.archive.org/web/20130821004700/http://mria-arim.ca/events-awards/excellence-in-research-awards/past-winners|archive-date=2013-08-21|title=Past Winners - Marketing Research and Intelligence Association}}</ref>
==Polling accuracy== During the 2021–2022 United States election cycle, in the last 21 days before each election, Ipsos polls only correctly predicted winners 17% of the time, according to a FiveThirtyEight analysis of elections for state governor, U.S. Senate, and House of Representatives.<ref>{{cite web |url=https://fivethirtyeight.com/features/2022-election-polling-accuracy/ |archive-url=https://web.archive.org/web/20230310133428/https://fivethirtyeight.com/features/2022-election-polling-accuracy/ |url-status=dead |archive-date=10 March 2023 |title=The Polls Were Historically Accurate in 2022 |author=Nathaniel Rakich |date=March 10, 2023 |publisher=FiveThirtyEight}}</ref>
==References== {{Reflist}}
==External links== * [https://www.ipsos.com Official website]
{{CAC Mid 60}} {{Authority control}}
Category:Consulting firms established in 1975 Category:Market research companies of France Category:Public opinion research companies Category:Research and analysis firms of France Category:French companies established in 1975 Category:Companies listed on Euronext Paris Category:Opinion polling in Australia