{{Short description|American market research company}} {{Use American English|date=April 2023}} {{use mdy dates|date=April 2023}} {{Infobox company | name = JD Power | former_name = J.D. Power & Associates, J.D. Power | logo = JDP logo no periods.svg | type = Private | foundation = {{start date and age|1968}}, in Los Angeles, California | founder = J. D. Power III | location_city = Troy, Michigan | location_country = United States | location = | key_people = Joshua Peirez (president and CEO) | area_served = | industry = Market research | products = | services = | operating_income = | net_income = | num_employees = 833 | parent = | divisions = | subsid = | owner = Thoma Bravo | homepage = {{URL|https://www.jdpower.com/|jdpower.com}} | dissolved = | footnotes = }} '''JD Power''' is an American data analytics, software, and consumer intelligence company founded in 1968. The company specializes in the use of big data, artificial intelligence, and algorithmic models examining consumer behavior.<ref>{{Cite journal |last1=Silva-Risso |first1=Jorge |last2=Shearing |first2=William |last3=Ionova |first3=Irina |last4=Khavaev |first4=Alexi |last5=Deirdre |first5=Borrego |date=February 2008 |title=Chrysler and J. D. Power: Pioneering Scientific Price Customization in the Automobile Industry |url=https://www.researchgate.net/publication/220249856 |journal=Interfaces |volume=38 |via=Research Gate}}</ref><ref>{{Cite web |first=Henry |last=Dubroff |date=2021-02-09 |title=Dubroff: Today's tech titans owe a debt to Dave Power |url=https://www.pacbiztimes.com/2021/02/08/dubroff-todays-tech-titans-owe-a-debt-to-dave-power/ |access-date=2023-01-26 |language=en-US}}</ref><ref>{{Cite web |title=How J.D. Power drove change in auto research |url=https://fortune.com/2015/06/29/jd-power-auto-market-research/ |access-date=2023-01-26 |website=Fortune |language=en}}</ref><ref>{{Cite web |last=Pope |first=Carol |title=What is J.D. Power? |url=https://www.bankrate.com/insurance/jd-power/ |access-date=2023-01-26 |website=Bankrate |language=en-US}}</ref> The firm's business model has evolved to emphasize data and analytics and software products. Industry benchmarking studies are used to evaluate detailed consumer interactions and trends across the automotive, financial services, healthcare, home, insurance, technology, media and telecom, travel and hospitality, senior living, and utilities industries.<ref>{{Cite web |last=Bowman |first=Cynthia Paez |title=What is J.D. Power? |url=https://www.bankrate.com/insurance/jd-power/ |access-date=2022-05-02 |website=Bankrate |language=en-US}}</ref><ref>{{Cite news |date=2022-01-18 |title=U.S. to Change Measure of Car Inflation Using J.D. Power Data |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2022-01-18/u-s-to-change-measure-of-car-inflation-using-j-d-power-data |access-date=2022-05-02}}</ref><ref>{{Cite news |last=Martin |first=Timothy W. |date=2015-10-30 |title=McGraw Hill to Pursue Sale of Consumer-Research Unit J.D. Power |language=en-US |work=Wall Street Journal |url=https://www.wsj.com/articles/DJFLBO0120151030ebauggtxd |access-date=2022-05-02 |issn=0099-9660}}</ref><ref>{{Cite web |date=2022-03-04 |title=Bank of America Receives J.D. Power Certificate |url=https://www.pymnts.com/news/banking/2022/bank-of-america-first-recipient-of-j-d-power-financial-health-support-certification/ |access-date=2022-05-02 |website=www.pymnts.com |language=en-US}}</ref><ref name="JDPowerrank">{{cite web |date=2004-03-07 |title=USNews.com: From boats to Internet service, J. D. Power lives to rank |url=https://www.usnews.com/usnews/biztech/articles/040315/15eepower.htm |url-status=dead |archive-url=https://web.archive.org/web/20131009024025/http://www.usnews.com/usnews/biztech/articles/040315/15eepower.htm |archive-date=2013-10-09 |access-date=2007-04-05 |publisher=US News}}</ref>
The company was founded in 1968 by James David Power III. It is headquartered and has one office in Troy, Michigan. Private equity firm Thoma Bravo, LLC announced it was acquiring JD Power in July 2019. The company announced a merger with Autodata Solutions, a provider of data and software for the automotive ecosystem, in December 2019.<ref>{{Cite web |date=2019-12-16 |title=Thoma Bravo finalizes J.D. Power acquisition |url=https://www.chicagobusiness.com/finance-banking/thoma-bravo-finalizes-jd-power-acquisition |access-date=2023-01-26 |website=Crain's Chicago Business |language=en-US}}</ref> In May 2025, Joshua Peirez was named CEO.<ref>{{Cite web |date=2025-05-19 |title=Troy-based J.D. Power names new CEO |url=https://www.crainsdetroit.com/technology/joshua-peirez-becomes-ceo-jd-power |access-date=2025-06-09 |website=Crain's Detroit Business |language=en}}</ref>
==History== JD Power was founded in 1968 by James David Power III.<ref>{{Cite web |last=Elfland |first=Mike |title=Consumer research giant J.D. Power III, Holy Cross grad and one-time Worcester paperboy, dies at 89 |url=https://www.telegram.com/story/business/names-faces/2021/01/25/consumer-research-giant-j-d-power-iii-holy-cross-grad-and-one-time-worcester-paperboy-dies-89/4250362001/ |access-date=2022-05-02 |website=The Worcester Telegram & Gazette |language=en-US}}</ref><ref>{{Cite web |title=J.D. Power Center for Liberal Arts in the World |url=https://www.holycross.edu/jd-power-center-liberal-arts-world |access-date=2022-05-02 |website=College of the Holy Cross |language=en}}</ref>
Power had previously worked in advertising and customer research for the Ford Motor Company, where he felt customer satisfaction data was too often overlooked. He later joined Marplan, and then McCulloch, a chainsaw manufacturer. He left his position at McCulloch and founded J.D. Power and Associates on April 1, 1968, working at first from his kitchen table. The company incorporated on February 7, 1969. The "associates" referred to in the firm's title were his wife, who assisted him with market research, and his children, who helped stuff envelopes.<ref name=How/><ref name=Seven/><ref name=This/>
JD Power began surveying car owners about the various attributes of their vehicles. This enabled the company to gather a significant amount of data on how to improve cars, which it used to assist and guide OEMs and car manufacturers to build better cars.<ref>{{Cite web|url=https://www.youtube.com/watch?v=PofFuDMALfo|title=YouTube - Bernardo Rodriguez Chief Digital and Technology Officer of J.D. Power: "A Digital Twin for a Trillion Dollar Industry: JD Power + Palantir"|website=YouTube |access-date=2023-03-13}}</ref> In 1973, the company first drew significant national attention when Julia P. Power discovered a design flaw in the O-rings of certain Mazda rotary engines, working from the results of customer surveys. The report was then publicized by ''The Wall Street Journal'' and widely repeated in other outlets. In the following years, J.D. Power and Associates became particularly known for its automotive customer satisfaction rankings, while continuing to work in other areas such as food and computers. The firm created the first Dealer Attitude Study in 1976 and the U.S. Automotive Customer Satisfaction Index in 1981.<ref name="How">{{cite web|author=Al Lewis|date=December 18, 2013|title=How J.D. Power made companies listen to the customer|url=https://www.marketwatch.com/story/how-jd-power-made-companies-listen-to-the-customer-2013-12-18|access-date=April 10, 2013|work=Market Watch}}</ref><ref name="Seven">{{cite web|author=Taryn Luna|date=January 12, 2014|title=Seven Things You Need to Know about James David Power|url=https://www.bostonglobe.com/business/2014/01/12/seven-things-you-need-know-about-power/dde2IH0xOEp41lCkluHuiJ/story.html|access-date=April 10, 2018|work=Boston Globe}}</ref>
Subaru paid JD Power to mention the results of their ranking in the JD Power awards in 1984 and became the first company to mention their results in a television commercial, which aired during Super Bowl XVIII. According to JD Power, their rankings have appeared in more than 350,000 television commercial airings and two billion copies of various print advertisements.<ref name=This>{{cite web|url=http://www.bnd.com/living/liv-columns-blogs/answer-man/article142009964.html|title=This is how J.D. Power became a big deal|date=April 1, 2017|access-date=April 10, 2018|author=Roger Schlueter}}</ref><ref name ="Jalopnik">{{cite web|url=https://jalopnik.com/everything-you-ever-wanted-to-know-about-the-jd-power-a-1818818969|title=Everything You Ever Wanted To Know About The JD Power Awards|author=Eric Schilling|date=December 6, 2017|access-date=April 10, 2018|work=Jalopnik}}</ref> JD Power expanded its offerings to sell financial and insurance products through car dealerships in 2017.<ref>{{Cite web|url=https://www.autonews.com/article/20180321/RETAIL03/180329913/dave-habiger-j-d-power-s-new-ceo-is-tech-expert-and-car-guy|title=Dave Habiger, J.D. Power's new CEO, is tech expert and car guy|date=2018-03-21|website=Automotive News|language=en|access-date=2019-12-16}}</ref>
In 2002, the company moved its headquarters from Agoura Hills, California, to Westlake Village in Ventura County.<ref>{{cite web|url=https://www.latimes.com/archives/la-xpm-2002-apr-11-me-vnbriefs11.3-story.html|title=J.D. Power Moving to New Headquarters|date=April 11, 2002|access-date=April 10, 2018|work=Los Angeles Times}}</ref> In 2005, Power retired and sold the firm to McGraw Hill Financial and also resigned as chairman. In September 2016, McGraw Hill (renamed S&P Global Inc. in April 2016) sold JD Power to XIO Group for US $1.1bn.<ref>{{cite news |last1=Clark |first1=Simon |title=How J.D. Power Was Acquired by a Chinese Company Shrouded in Mystery |url=https://www.wsj.com/articles/how-j-d-power-was-acquired-by-a-chinese-company-shrouded-in-mystery-1517426465 |access-date=2 May 2022 |work=Wall Street Journal |date=31 January 2018}}</ref> In March 2018, Dave Habiger was named its president and CEO, succeeding Finbarr O'Neill who completed a ten-year tenure.<ref>{{Cite web|date=2018-03-21|title=New CEO Says His Job Is to Help J.D. Power Grow Faster|url=https://www.bloomberg.com/news/videos/2018-03-21/dave-habiger-says-his-job-is-to-help-j-d-power-grow-faster-video|access-date=2020-09-09|website=Bloomberg.com}}</ref> In May 2025, Joshua Peirez was named CEO, succeeding Habiger.
In 2019, JD Power was acquired by Chicago-based private equity firm Thoma Bravo and, as part of this acquisition, JD Power was merged with Autodata Solutions, a provider of data and software for the automotive industry.<ref>{{Cite web |date=2019-12-16 |title=Thoma Bravo finalizes J.D. Power acquisition |url=https://www.chicagobusiness.com/finance-banking/thoma-bravo-finalizes-jd-power-acquisition |access-date=2022-04-27 |website=Crain's Chicago Business |language=en}}</ref> The combined company's headquarters moved to Troy, Michigan, following the merger.<ref>{{Cite web |date=2019-12-16 |title=J.D. Power to merge with Autodata; Thoma Bravo deal closes |url=https://www.autoremarketing.com/technology/jd-power-merge-autodata-thoma-bravo-deal-closes |access-date=2022-04-27 |website=Auto Remarketing |language=en}}</ref>
In September 2023, JD Power announced the takeover of European market leader Autovista.<ref>{{Cite web |date=2023-09-12 |title=J.D. Power Expands Automotive Data and Analytics Portfolio in Europe and Australia with Acquisition of Autovista Group |url=https://www.businesswire.com/news/home/20230912714491/en/J.D.-Power-Expands-Automotive-Data-and-Analytics-Portfolio-in-Europe-and-Australia-with-Acquisition-of-Autovista-Group |access-date=2023-09-14 |website=www.businesswire.com |language=en}}</ref>
==Benchmarking studies== [[File:J.D. Power awards.jpg|right|thumb|A selection of the awards presented to the Ford Motor Company by J.D. Power in 2007]] JD Power conducts nearly 200 benchmarking studies annually, drawn from analysis of consumer behavior and market data, that are fully self-funded and fully independent. The firm conducts industry benchmarking studies of hundreds of leading brands in the following industries: automotive, financial services, healthcare, home, insurance, technology, media and telecom, travel and hospitality, senior living, and utilities.
The firm does not earn money on its product rankings, although using the logo and referring to results in advertising requires paying a licensing fee. Most of the firm's revenue comes from corporations that seek data for internal use.<ref>{{Cite web |date=2013-10-09 |title=From boats to Internet service, J. D. Power lives to rank - ''U.S. News & World Report'' |url=http://www.usnews.com/usnews/biztech/articles/040315/15eepower.htm |archive-url=https://web.archive.org/web/20131009024025/http://www.usnews.com/usnews/biztech/articles/040315/15eepower.htm |archive-date=2013-10-09 |access-date=2022-09-06 }}</ref>
JD Power research is conducted in the local languages of India, Japan, Taiwan, China, Philippines, Indonesia, Singapore, Thailand, Malaysia, Vietnam, Canada, Mexico, Europe, Australia, Germany, UAE and the UK.<ref>[http://www.jdpower.com/about-us/overview About J.D. Power | J.D. Power]</ref>
The company's longest-running benchmark studies are focused on the automotive industry. The Vehicle Dependability Study (VDS) measures problems experienced after three years of ownership, while the Initial Quality Study (IQS) measures problems experienced within the first 90 days of ownership.<ref>{{Cite web |first=Taryn |last=Luna |date=January 12, 2014 |title=Seven things you need to know about James David Power III |url=https://www.bostonglobe.com/business/2014/01/12/seven-things-you-need-know-about-power/dde2IH0xOEp41lCkluHuiJ/story.html |access-date=2022-09-06 |website=BostonGlobe.com |language=en-US}}</ref><ref>{{Cite web |last=Hirsch |first=Jerry |date=2022-02-10 |title=J.D. Power Finds Infotainment Trips Up Vehicle Dependability |url=https://www.forbes.com/wheels/news/j-d-power-vds/ |access-date=2022-09-06 |website=Forbes Wheels |language=en-US}}</ref><ref>{{Cite web |title=Kia Ranks First Out of 32 Automotive Brands in the 2022 J.D. Power Vehicle Dependability Study |url=http://www.futurecar.com/5194/Kia-Ranks-First-Out-of-32-Automotive-Brands-in-the-2022-J.D.-Power-Vehicle-Dependability-Study.html |access-date=2022-09-06 |website=www.futurecar.com}}</ref><ref>{{Cite web |date=2022-06-27 |title=J.D. Power vehicle quality sinks to new low |url=https://www.autonews.com/retail/jd-power-2022-initial-quality-study-vehicle-quality-sinks-new-low |access-date=2022-09-06 |website=Automotive News |language=en}}</ref> Other well-known auto industry studies include the Automotive Performance, Execution and Layout (APEAL) Study, which reflects consumer's attitudes towards a vehicle's attributes as well as dealership service and customer purchasing experience surveys.<ref>{{Cite web |last=Krok |first=Andrew |title=Gas Prices Spur Dissatisfaction in 2022 J.D. Power APEAL Study |url=https://www.cnet.com/roadshow/news/jd-power-apeal-study-2022/ |access-date=2022-09-06 |website=CNET |language=en}}</ref><ref>{{Cite web |last=Rich |first=Maeve |date=2022-07-27 |title=Porsche Dominates Premium Car Brands in J.D. Power's 2022 APEAL Study |url=https://www.motorbiscuit.com/porsche-dominates-premium-car-brands-j-d-powers-2022-apeal-study/ |access-date=2022-09-06 |website=MotorBiscuit |language=en-US}}</ref><ref>{{Cite web |last=Hyatt |first=Kyle |title=Lexus, Mini Lead 2022 J.D. Power Customer Service Index Study |url=https://www.cnet.com/roadshow/news/lexus-mini-2022-jd-power-customer-service-index/ |access-date=2022-09-06 |website=CNET |language=en}}</ref><ref>{{Cite web |last=Hirsch |first=Jerry |date=2021-01-07 |title=J.D. Power Study Finds More Consumers Looking at Digital Car Buying |url=https://www.forbes.com/wheels/features/j-d-power-study-finds-more-consumers-looking-at-digital-car-buying/ |access-date=2022-09-06 |website=Forbes Wheels |language=en-US}}</ref> Similar version of the Vehicle Dependability Study and Initial Quality Studies are performed internationally and usually released with the country's name, followed by the same title, like the China Initial Quality Study.
==See also== * Marketing research * Customer satisfaction research * Participation trophy
==References== {{Reflist}}
==External links== *[http://www.jdpower.com J.D. Power Site]
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{{DEFAULTSORT:J.D. Power}} Category:Market research companies of the United States Category:Marketing companies established in 1968 Category:2005 mergers and acquisitions Category:2016 mergers and acquisitions Category:Companies based in Los Angeles County, California Category:Companies based in Orange County, California Category:Companies based in Costa Mesa, California Category:1968 establishments in California Category:Thoma Bravo companies