{{short description|Disc golf company}} {{use mdy dates|date=June 2020}} {{notability|date=May 2025}} {{Infobox company | name = Infinite Discs | logo = <!-- Wikidata Q96382138 --> | type = Private | foundation = {{start date and age|2012|paren=yes}} in Logan, Utah, United States | location = Logan, Utah, United States | locations = 3 stores (2020) | key_people = Alan Barker, president | industry = Disc golf equipment | products = Disc golf equipment, mobile app, course directory | slogan = | website = {{official website}} | footnotes = <ref>{{cite web |title=Question & Answer Series: Alan Barker |url=https://lisopen.com/articles/alan-barker-ama |website=Ledgestone Insurance Open |access-date=10 June 2020 |date=2020-05-01 |quote=At the moment Infinite Discs has 16 employees, about half of which are part time students who work shifts between college classes.}}</ref><ref>{{cite web |title=Disc Golf Stores: Infinite Discs |url=https://udisc.com/stores?name=Infinite%20Discs |website=UDisc |access-date=25 December 2020 |date=2020-12-25}}</ref> }}
'''Infinite Discs''' is an American disc golf equipment retail company based in Logan, Utah.<ref>{{Cite news|last=Frandsen|first=Eric|date=August 26, 2020|title=Nearly $150,000 in grants awarded to Cache Valley businesses to install solar arrays|work=Cache Valley Daily|url=https://www.cachevalleydaily.com/news/archive/2020/08/26/nearly-150000-in-grants-awarded-to-cache-valley-businesses-to-install-solar-arrays/#.X-YwKx7PxjU|url-status=live|access-date=December 25, 2020|archive-url=https://web.archive.org/web/20201225183230if_/https://www.cachevalleydaily.com/news/archive/2020/08/26/nearly-150000-in-grants-awarded-to-cache-valley-businesses-to-install-solar-arrays/#.X-YwQ9j7RjW|archive-date=2020-12-25}}</ref> The company also maintains a disc golf scorekeeping app, a course directory, a round tracking website, and a line of discs.
== History == The company was founded by amateur disc golfer Alan Barker on October 15, 2012 in Logan, Utah.<ref>{{cite web |title=Alan Barker #66339 |url=https://www.pdga.com/player/66339 |website=Professional Disc Golf Association |access-date=11 June 2020 |language=en}}</ref> Barker was initially making real estate websites, until one of his employees introduced him to disc golf.<ref name="ultiworld">{{cite web |last1=Wiklund |first1=Christopher |title=Interview: Infinite Discs President Alan Barker |url=https://discgolf.ultiworld.com/2019/06/13/interview-infinite-discs-president-alan-barker/ |website=Ultiworld Disc Golf |access-date=10 June 2020 |date=2019-06-13}}</ref> They later created Disc Golf Reviewer, a review blog with Amazon and eBay affiliate links. To grow beyond affiliate marketing, Barker looked into ways to better monetize his blog. He considered striking a partnership with Altitude Disc Golf, a local Utah disc golf retailer, but the company was going out of business. He offered to buy it out, but eventually launched Infinite Discs.<ref>{{cite web |title=PODCAST EP#1 – The Debut Episode – Interview with Alan Barker of Infinite Discs |url=https://zendiscgolf.com/2015/03/31/zdgp-ep1-zen-disc-golf-podcast-debut-interview-with-alan-barker-of-infinitediscs-com/ |website=Zen Disc Golf |access-date=11 June 2020 |language=en |date=2015-03-31}}</ref>
== Company overview == Infinite Discs is one of the largest disc golf retailers in the United States,<ref>{{Cite web|last=Woods|first=Josh|date=May 22, 2020|title=How lingering fears from the pandemic could change the way we watch and play sports|url=https://theconversation.com/how-lingering-fears-from-the-pandemic-could-change-the-way-we-watch-and-play-sports-138588|website=The Conversation}}</ref> with three brick-and-mortar locations (in Logan, Utah, in Pocatello, Idaho, and in St. George, Utah) and an online store with 50,000 discs in stock.<ref>{{cite web |title=Reasons Why Infinite Discs is the #1 Disc Golf Retailer |url=https://infinitediscgolf.com/online-disc-golf-store/ |website=Infinite Disc Golf |date=March 16, 2016 |access-date=10 June 2020}}</ref>
=== Infinite Tournaments === Infinite Tournaments is an online platform for running tournaments, raising funds, and providing player ratings.<ref>{{cite web |title=Infinite Tournaments |url=https://td.infinitediscgolf.com/ |access-date=11 June 2020}}</ref> The platform is notably used by the Next Gen Tour.<ref>{{cite web |title=Next Generation Disc Golf {{!}} Play.Rank.Win! |url=https://nextgendiscgolf.com/ |access-date=2020-06-11 |archive-url=https://web.archive.org/web/20200513083600/https://nextgendiscgolf.com/ |date=2020-05-13 |archive-date=2020-05-13 |quote=This was also the year that Infinite Discs became the title sponsor and aided in providing player profiles and point calculations based on overall performance throughout the year}}</ref>
=== Infinite Discs Line === In early 2018, Infinite Discs released a line of disc golf discs manufactured by Innova Champion Discs in the United States. The molds follow an Ancient Egyptian-themed naming pattern. Later in 2020 Infinite Discs Released a follow-up line of disc molds following a naming pattern of Pre-Columbian era civilizations of Central and South America. Infinite discs are sold exclusively by Infinite Discs in both sets and individually.<ref name="ultiworld"/> In 2020, Infinite Discs was the 6th most popular brand of discs among Utahn players, after Innova, Discraft, and trilogy brands (Dynamic Discs, Latitude 64°, and Westside).<ref>{{cite web |last1=Durrant |first1=Dylan |title=State of Disc Golf 2020 - Disc Golf Brands Bagged by State » Infinite Discs Blog |url=https://infinitediscs.com/blog/state-of-disc-golf-2020-disc-golf-brands-bagged-by-state/ |website=Infinite Discs Blog |access-date=11 June 2020 |date=2020-03-21}}</ref>
{| class="wikitable" |- ! colspan=4|Infinite Discs Molds {{As of|June 2020|lc=y}}<ref>{{cite web |title=Infinite Discs Line – Information about the differences in the Infinite Line molds and runs |url=https://infinitediscgolf.com/InfiniteLine/ |website=Infinite Brand Discs |access-date=11 June 2020}}</ref> |- ! Distance Drivers !! Fairway Drivers !! Midrange !! Putt and Approach |- | Emperor || Centurion || Anubis || Myth |- | Pharaoh || Exodus || Chariot || Scarab |- | Slab || Scepter || Ra || Tomb |- | Aztec* || Sphinx || Inca* || Cohort |- | Maya* || || || Ruin |- | || || || Alpaca* |}
== State of Disc Golf Survey == Since at least 2014, Infinite Discs has been publishing the State of Disc Golf Survey, a yearly account of the state of the disc golf industry.<ref>{{Cite news|last=Hennessy|first=John|date=May 15, 2014|title=Disc golf on course as fastest-growing sport|work=The Spokesman-Review|url=https://www.spokesman.com/stories/2014/may/15/disc-golf-on-course-as-fastest-growing-sport/|access-date=December 25, 2020}}</ref><ref>{{cite web |last1=Discs |first1=Infinite |title=The State of Disc Golf: Disc Consumption & Brand Loyalty » Infinite Discs Blog |url=https://infinitediscs.com/blog/the-state-of-disc-golf-disc-consumption-brand-loyalty/ |website=Infinite Discs Official Blog |publisher=Infinite Discs |access-date=11 June 2020 |date=2014-03-11}}</ref> Data collected from the survey plays an important role in assessing the growth of the sport in terms of market trends and consumer habits.<ref>{{cite web |last1=Woods |first1=Josh |title=A Demographic Portrait of Disc Golf Land |url=https://parkeddiscgolf.org/2018/12/01/a-demographic-portrait-of-disc-golf-land/ |website=Parked |access-date=11 June 2020 |language=en |date=2018-12-01}}</ref>
== Sponsorships == ;Events In 2019, Infinite Discs Idaho sponsored a Fourth of July disc golf event in Pocatello.<ref>{{Cite news|last=Harris|first=Shelbie|date=June 20, 2019|title=Bannock County announces big July 4 festivities|work=Idaho State Journal|url=https://www.idahostatejournal.com/news/local/bannock-county-announces-big-july-4-festivities/article_d372505a-ce12-5d69-b875-4cb31c8ff603.html|access-date=December 25, 2020}}</ref><ref>{{Cite news|last=Idaho State Journal and Post Register Staff|date=June 28, 2019|title=Fourth of July events, parades and fireworks set in East Idaho|work=Idaho State Journal|url=https://www.idahostatejournal.com/community/fourth-of-july-events-parades-and-fireworks-set-in-east-idaho/article_550cdcaf-8bf1-5e5a-bf25-f0cc8345f198.html|access-date=December 25, 2020}}</ref> Infinite Discs is one of the primary sponsors of the Cache Valley Disc Golf Club.<ref name="hjnews">{{cite web |last1=Cannon |first1=Kelly |title='Ready to play': New disc golf course opens at Cache County Fairgrounds |url=https://www.hjnews.com/allaccess/ready-to-play-new-disc-golf-course-opens-at-cache/article_1dcae672-ec5b-11e3-9449-001a4bcf887a.html |website=The Herald Journal |access-date=10 June 2020 |date=2014-06-04}}</ref> Since 2020, it is the official vendor of the Ledgestone Insurance Open.<ref>{{cite web |title=Question & Answer Series: Alan Barker |url=https://lisopen.com/articles/alan-barker-ama |website=Ledgestone Insurance Open |access-date=11 June 2020 |date=2020-05-01}}</ref> ;Players In 2020, Infinite Discs sponsored 108 American disc golf players from 35 states.<ref>{{Cite web|last=Infinite Discs|date=28 January 2020|title=Meet The 2020 Team Infinite Disc Members!|url=https://infinitediscgolf.com/team/meet-the-2020-team-infinite-disc-members/|url-status=live|archive-url=https://web.archive.org/web/20201227004740/https://infinitediscgolf.com/team/meet-the-2020-team-infinite-disc-members/|archive-date=2020-12-27|access-date=2020-12-26|website=Team Infinite}}</ref>
== See also == * List of disc golf brands and manufacturers * UDisc
== References == {{Reflist}}
== External links == * {{Official website}}
{{Disc golf|state=expanded}} {{Authority control}}
Category:2012 establishments in Utah Category:Companies based in Utah Category:Online retailers of the United States Category:Privately held companies based in Utah Category:Retail companies established in 2012 Category:Sporting goods retailers of the United States Category:Disc golf retailers