| Screenshot | Screenshot_of_the_Indy100_website,_25_April_2026.png |
|---|---|
| Former name | i100 |
| Language | English |
| Owner | ESI Media |
| Location | London |
| Country | United Kingdom |
| Key people | Christian Broughton |
| Users | 1.3 million (2024) |
| Launch date | 17 July 2014 (age 12) |
| Current status | Active |
| Oclc | 1235831146 |
indy100 (formerly i100)[1] is a British news website affiliated with The Independent,[2] launched by ESI Media on 17 July 2014. The site is led by journalist Christian Broughton.[3]
History
On 17 July 2014, ESI Media, publisher of The Independent announced the launch of news website i100.co.uk – as on online companion for their i newspaper[4] – describing it as a "not just another newspaper website". Users of the website can sign up using one of several social media accounts to leave comments and upvote articles. Users can receive rewards for upvoting or sharing a certain number of articles. The site republishes material from The Independent (and formerly the i newspaper) and rewrites it in a "digital-friendly" format.[2] The site's editorial team consists of journalists and contributors from The Independent, and is led by managing director Christian Broughton.[3] The website's content is aimed at millennials,[5] it seeks to hire editors who resonate with Gen Z readers.[6]
In February 2016, Evgeny Lebedev announced The Independent was moving to digital-only model[7] and that the i newspaper would be sold to Johnston Press.[7] The Independent would retain the i100 website, which would rebrand as indy100.[7] Johnston Press also announced that the i newspaper would create its own news website, inews.co.uk.[7]
In 2024, The Independent estimated indy100 to have 1.3 million monthly readers.[8]
Reception
In 2014, The Guardian described the website as a "digital incarnation of The Independent's sister title, i".[3] Marketing Week likened the website to Buzzfeed.[9] In 2016, Evgeny Lebedev said that the website was "hugely successful".[7] InPublishing described the website as a "hugely successful quality news source for millennials".[10] In 2017, Amol Rajan – media editor of BBC News and former editor of The Independent – described the website as the "most successful spin-off site of its kind", adding that it created "mobile-friendly, ultra-social, video-heavy content that young audiences lapped up."[1]
References
- ^ Rajan, Amol (2017-07-31). "Should other papers follow The Independent's digital lead?". BBC News. BBC
- ^ McNally, Paul (2014-07-17). "Why The Independent launched the new user-focused i100". Journalism UK. Mousetrap Media. Retrieved 2026-04-25.
- ^ Greenslade, Roy (2014-07-17). "Now i goes digital with a BuzzFeed-style website called i100". The Guardian. London: Guardian Media Group. ISSN 02613077
- ^ Pidgeon, David (2014-07-17). "Curate your own news: Independent launches i100". The Media Leader. Adwanted. Retrieved 2026-04-25.
- ^ Onyanga-Omara, Jane (2016-02-16). "Britain's 'The Independent' newspaper to go digital-only". USA Today. London: Gannett. ISSN 07347456. Retrieved 2026-04-25.
- ^ Ahmed, Mariam (2023-03-22). "The Independent seeks Indy100 journalist". Talking Biz News. New York: Vested. Retrieved 2026-04-25.
- ^ Turvill, William (2016-05-24 [12 February 2016]). "Independent newspapers closed, but will continue online, after i sale to Johnston Press". Press Gazette. London: Progressive Media Group. ISSN 00415170. Retrieved 2026-04-25.
- ^ "Winter warmer: The Independent turns up the heat on other news brands once more". Independent Advertising. ESI Media. 2024-01-02. Retrieved 2026-04-25.
- ^ O'Reilly, Lara (2014-07-17). "Independent looks to i100 to take it in ‘different advertising direction’". Marketing Week
- ^ "The Independent goes digital-only". InPublishing. 2016-02-12. Retrieved 2026-04-25.