{{Short description|Data-removal service}} {{Use dmy dates|date=September 2025}} {{Infobox website | logo = Incogni.com logo.png | logo_upright = 1 | name = Incogni | commercial = yes | type = Data-removal service | language = English | launched = 2022 | current_status = Active | url = https://incogni.com }}
'''Incogni''' is a subscription-based personal information removal service that automates opt-out and deletion requests to public and private {{nowrap|data brokers}} on behalf of users.<ref name="TR2022news">{{cite web |last=Spadafora |first=Anthony |title=Incogni can help you fend off data brokers but it will cost you |website=TechRadar Pro |date=12 January 2022 |url=https://www.techradar.com/news/new-privacy-tool-prevents-data-brokers-from-hoarding-your-data |access-date=3 September 2025}}</ref> The service was created by Surfshark in 2021 and launched publicly in 2022; it was later offered as a standalone product.<ref name="SecurityOrg2025">{{cite web |last=Vigderman |first=Aliza |author2=Turner, Gabe |title=Incogni Review and Pricing 2025 |website=Security.org |date=20 June 2025 |url=https://www.security.org/data-removal/incogni/ |access-date=3 September 2025}}</ref>
== History == Incogni originated at Surfshark in 2021 and launched publicly in January 2022.<ref name="TR2022news" /><ref name="SecurityOrg2025" /> In 2025, the company introduced a ''Custom Removals'' feature that lets subscribers submit links to websites outside the automated broker list for human-assisted takedowns.<ref>{{cite web |title=Can I custom select data brokers for removals? |website=Incogni Help Center |date=24 July 2025 |url=https://support.incogni.com/hc/en-us/articles/23373815611666-Can-I-custom-select-data-brokers-for-removals |access-date=3 September 2025}}</ref><ref>{{cite web |title=How can I submit a website for Custom Removals? |website=Incogni Help Center |date=20 August 2025 |url=https://support.incogni.com/hc/en-us/articles/25599884277778-How-can-I-submit-a-website-for-Custom-Removals |access-date=3 September 2025}}</ref>
In August 2025, ''Deloitte Lietuva UAB'' issued an independent limited assurance report (ISAE 3000) over Incogni's stated processes. As of 18 July 2025, the report concluded, among other things, that Incogni: (i) covered at least 420 data-broker websites and private databases; (ii) received removal confirmations from those brokers; (iii) sent recurring requests at ≤60 days (public brokers) and ≤90 days (private brokers); and (iv) had processed more than 245 million removal requests since January 2022.<ref name="Deloitte2025">{{cite report |title=ISAE 3000 – Independent Limited Assurance Report (Incogni Inc.) |publisher=Deloitte Lietuva UAB |date=6 August 2025 |url=https://blog.incogni.com/wp-content/uploads/2025/08/Incogni-ISAE-3000-Report-FInal.pdf |access-date=3 September 2025}}</ref>
== Technology == Incogni acts as a privacy proxy that sends and tracks data-removal requests to a network of data brokers and people-search sites. Reviews note that it relies on privacy laws such as the GDPR (EU), the CCPA (US), and PIPEDA (Canada).<ref name="TechRadar2025">{{cite web |title=Incogni data removal service review |website=TechRadar |date=27 April 2023 |url=https://www.techradar.com/reviews/incogni |access-date=3 September 2025}}</ref><ref name="AAC2025">{{cite web |title=Incogni Review 2025: Hands-On Testing of a Top-Notch Data Removal Tool |website=All About Cookies |date=28 August 2025 |url=https://allaboutcookies.org/incogni-review |access-date=3 September 2025}}</ref> According to the Deloitte assurance report, by July 2025, the service covered ≥420 brokers, with recurring follow-ups every 60–90 days depending on broker type, and had processed >245 million removal requests.<ref name="Deloitte2025" />
== Availability == Incogni operates in jurisdictions with privacy regulations that enable opt-out/deletion requests. As of 2025, independent reviews and company materials list availability in the United States, Canada, the United Kingdom, the European Economic Area, Switzerland, Norway, Iceland, Liechtenstein, and the Isle of Man.<ref name="SecurityOrg2025" /><ref>{{cite web |title=Where can I find all the data brokers you remove from? |website=Incogni Help Center |date=24 July 2025 |url=https://support.incogni.com/hc/en-us/articles/9062217831826-Where-can-I-find-all-the-data-brokers-you-remove-from |access-date=3 September 2025}}</ref>
== Reception ==
In 2025, both PCWorld<ref>{{Cite web|url=https://www.pcworld.com/article/2958237/incogni-review.html|title=I tried Incogni and feel much more anonymous online as a result}}</ref> and PCMag<ref>{{Cite web|url=https://www.pcmag.com/reviews/incogni|title=Incogni Review: Streamlined Data Removal With Strong Automation and Transparency|date=17 November 2025|website=PCMAG}}</ref> awarded Incogni their Editors’ Choice recommendations. Both reviews highlighted Incogni’s Custom Removals feature, with PCWorld noting that “there is no other service on the market that gives its customers the same individualized attention.”
''TechRadar'' stated that Incogni was available at "a reasonable price with" a decent array of features," while noting drawbacks such as limited support and lack of a free trial.<ref name="TechRadar2025" /> ''Comparitech'' described it as "a personal information removal service" that "handles multiple official data removal requests on your behalf" and "provides...visibility into data brokers’ responses," but observed that it "won't confirm the data broker actually complied with the request."<ref>{{cite web |last=Dahan |first=Marc |title=Incogni Review: Surfshark's Data Removal Tool |website=Comparitech |date=28 March 2023 |url=https://www.comparitech.com/data-privacy-management/reviews/incogni-review/ |access-date=3 September 2025}}</ref> In 2025, ''Security.org'' rated Incogni 9.7/10,<ref name="SecurityOrg2025" /> and ''All About Cookies'' gave it 4.9/5, highlighting the introduction of custom removals and noting that Incogni's key claims had been verified by Deloitte.<ref name="AAC2025" />
== Accreditation == In 2025, Incogni attained the Better Business Bureau’s (BBB’s) accreditation<ref>{{Cite web|url=https://www.bbb.org/us/ca/los-angeles/profile/cyber-security/incogni-inc-1216-1000025961|title=Incogni | BBB Business Profile | Better Business Bureau|website=www.bbb.org}}</ref>, reflecting, among other things, Incogni’s “commitment to mak[ing] a good faith effort to resolve any consumer complaints.” Incogni maintains an A+ rating with the BBB.
Also in 2025, Incogni completed its SOC 2 (System and Organization Control 2) Type 2 examination with the American Institute of CPAs (AICPA), demonstrating its commitment to data security, availability, processing integrity, confidentiality, and privacy.
== References == {{Reflist}}
Category:2022 establishments Category:Internet privacy software