IMAG — Mediated Wiki

{{Short description|Large-scale theatrical or concert video projection}} {{Hatnote|For Ensimag, the school in France, see École nationale supérieure d'informatique et de mathématiques appliquées de Grenoble.}} [[File:Karl Bartos live 2005.jpg|thumb|Karl Bartos performing with a video projection of his face on the background.]] The term '''IMAG''' is a short form for "image magnification" used in the audiovisual production industry. It refers to large-scale theatrical or concert video projection to enable audience members seated at great distance from the stage to see details of the performer's body language and facial expressions that could not be seen with the unaided eye.<ref name="IMAGdefinitionSR">{{cite web|url=http://staged-right.com/services/projection.html#IMAG|title=Staged Right Productions - Projection and IMAG|accessdate=6 March 2012|archive-url=https://web.archive.org/web/20120523043023/http://staged-right.com/services/projection.html#IMAG|archive-date=23 May 2012|url-status=dead}}, Staged-Right.Com Projection 101: What is IMAG?</ref><ref name="IMAGdefinitionSVC">{{cite web|url=http://svconline.com/mag/avinstall_imag_churches/ |title=Sound and Video Contractors - IMAG in churches |accessdate=7 March 2012 |date=1 Jan 2006 |last=Coppedge |first=Anthony D. |url-status=dead |archiveurl=https://web.archive.org/web/20120229194750/http://www.svconline.com/mag/avinstall_imag_churches/ |archivedate=February 29, 2012 }}</ref><ref name=IMAGdefinitionACRO>{{cite web|title=IMAG - Definition by Acronym Finder (IMAG - image magnification, highest ranking result)|url=http://www.acronymfinder.com/IMAG.html|accessdate=7 Mar 2012}}</ref><ref name=IMAGdefinitionCF>{{cite web|title=don't forget the "MAG" in IMAG|url=http://cryptofreek.org/2011/06/06/dont-forget-the-mag-in-imag/|publisher=cryptofreek.org|accessdate=7 March 2012|date=2011-06-06}}</ref>

IMAG is a technology that uses one or more cameras, projectors, and screens to magnify images of the stage during a live show, allowing the audience to see more clearly.<ref name=":0">{{cite web|url=https://frankgattolighting.com/what-is-imag-and-why-is-it-so-great/|title=What Is IMAG And Why Is It So Great?|accessdate=11 April 2026|publisher=Frank Gatto & ASsociates, Inc.}}</ref> IMAG is utilized in a wide range of live events, including concerts, corporate events, sports games, and religious gatherings.<ref name=":1">{{cite web|url=https://www.hblive.com/blog/what-is-imag-event-production|title=What Is IMAG? How It Enhances Event Productions {{!}} HB Live|accessdate=11 April 2026|publisher=hblive.com }}</ref><ref name=":2">{{cite web|url=https://www.quicklink.tv/beating-latency-and-winning-at-imag-for-beginners/|title=Beating Latency and Winning at IMAG for Beginners|publisher=QuickLink|accessdate=11 April 2026}}</ref><ref name=":3">{{cite web|url=https://beverlyboy.com/filmmaking/what-does-imag-mean-in-video-production/|title=What does IMAG Mean in Video Production?|accessdate=11 April 2026|publisher=beverlyboy.com }}</ref> Performers or presenters on stage are captured with high-definition video cameras and projected in real time onto large screens.<ref name=":4">{{cite web|url=https://blog.bloom.io/5775-2/|title=IMAG for Event Planners: Our Full Breakdown {{!}} Bloom.io|accessdate=11 April 2026|publisher=bloom.io }}</ref><ref name=":5">{{cite web|url=https://www.streamingmedia.com/Producer/Articles/Editorial/What-Is-.../What-is-IMAG-84770.aspx|title=What is IMAG? - Streaming Media Producer|accessdate=11 April 2026|publisher=streamingmedia.com }}</ref><ref name=":3"/> This enables audience members who are far from the stage to clearly see performers' facial expressions, gestures, and subtle movements, helping provide an immersive experience as if all viewers were seated in the front row.<ref name=":0"/><ref name=":1"/><ref name=":4"/><ref name=":6">{{cite web|url=https://www.livedesignonline.com/gear/cameras-for-imag-a-valuable-tool-for-churches|title=Cameras For IMAG: A Valuable Tool For Churches {{!}} Live Design Online|accessdate=11 April 2026|publisher=livedesignonline.com }}</ref><ref name=":3"/>

The time it takes for a video signal to travel from the camera lens to the final display is referred to as latency, and if this delay becomes too long, it can cause discomfort for the audience.<ref name=":2"/><ref name=":7">{{cite web|url=https://vizrt.my.site.com/NewTekSupport/s/article/OnIMAG-and-Latency-TriCaster-SD|title=NewTek Support|accessdate=11 April 2026|publisher=site.com }}</ref> This issue is particularly noticeable in seats close to the stage, where mismatches between video and audio can become more pronounced and disrupt immersion.<ref name=":2"/> Therefore, when designing an IMAG system, it is important to minimize latency introduced by each component, including cameras, video switchers, and projectors.<ref name=":2"/><ref name=":7"/>

== References ==

Category:Film_and_video_technology