Smarter Planet

{{Short description|Corporate initiative by IBM}} {{advert|date=August 2011}} thumb|Logo|194x194px

'''Smarter Planet''' is a corporate initiative of the information technology company IBM.<ref>{{Cite web |date=2013-06-11 |title=A Brief Look at IBM's Push for a Smarter Planet : Welcome to the Decade of Smart |url=https://siliconangle.com/2013/06/11/a-brief-look-at-ibms-push-for-a-smarter-planet-welcome-to-the-decade-of-smart/ |access-date=2022-09-10 |website=SiliconANGLE |language=en-US}}</ref> The initiative was formed to encourage the ideas of business, government, and civil society leaders worldwide towards their path of achieving economic growth, near-term efficiency, sustainable development, and societal progress.<ref>{{cite news| url=http://bits.blogs.nytimes.com/2010/01/12/big-blues-smarter-marketing-playbook/ | work=The New York Times | title=Big Blue's Smarter Marketing Playbook | first=Steve | last=Lohr | date=2010-01-12 | access-date=2010-08-08}}</ref><ref>{{cite news | url=http://news.cnet.com/8301-13772_3-20012306-52.html | work=CNET News | title=At IBM Research, a constant quest for the bleeding edge | first=Daniel | last=Terdiman | date=2010-08-02 | access-date=2010-08-08 | archive-date=2020-11-09 | archive-url=https://web.archive.org/web/20201109030947/https://www.cnet.com/13772_3-20012306-52.html | url-status=dead }}</ref> Examples of smarter systems include smart grids,<ref>{{Cite web|url=http://www.ibm.com/smarterplanet/grid|title = Let's put smart to work|website = IBM|date = 11 February 2019}}</ref> water management systems,<ref>{{Cite web|url=http://www.ibm.com/smarterplanet/water|title = Let's put smart to work|website = IBM|date = 11 February 2019}}</ref> solutions to traffic congestion problems,<ref>{{Cite web|url=http://www.ibm.com/smarterplanet/traffic|title = Let's put smart to work|website = IBM|date = 11 February 2019}}</ref> greener buildings,<ref>{{Cite web|url=http://www.ibm.com/smarterplanet/buildings|title=Let's put smart to work|website=IBM|date=11 February 2019}}</ref> IBM's goal and strategy is to use the capacity of these technology and process management capabilities and, outside the realm of technology, to advocate for policy decisions that, according to the IBM's management, could "make the planet smarter.<ref>{{cite news| url=http://www.vector1media.com/dialogue/interviews/8971-interview-ibm-takes-aim-at-creating-a-smarter-planet | work=V1 Magazine | title=IBM Takes Aim at Creating a Smarter Planet: Interview with Richard Lechner, IBM Vice President, Energy & Environment | first=Matt | last=Ball | date=2009-09-13 | access-date=2010-08-08}}</ref>

== History ==

Smarter Planet was officially formed in November 2008, when IBM's Chairman, CEO, and President Sam Palmisano at the Council on Foreign Relations presented a new agenda for building a "smarter planet".<ref>{{cite web|url=https://www.eweek.com/networking/25-things-you-might-not-know-about-ibms-smarter-planet-strategy|title=25 Things You Might Not Know About IBMs Smarter Planet Strategy|work=eWeek|author=Darryl K. Taft|date=2009-10-19|access-date=2020-04-23}}</ref> In his speech, he emphasized how the world's systems and industries are becoming more interconnected and intelligent, and that leaders and citizens can take advantage of this state of affairs to improve these systems and industries.<ref>{{cite web|url=https://www.ibm.com/ibm/history/ibm100/us/en/icons/smarterplanet/|title=IBM100 - Smarter Planet|website=IBM|date=7 March 2012|access-date=2020-04-23}}</ref> In January 2010, Sam Palmisano gave a follow-up speech to the Chatham House called the "Decade of Smart". He highlighted dozens of initiatives in which leaders created smarter systems to solve the planet's most pressing problems. The speech aimed to inspire others to follow the leads of these innovators by helping to create a smarter planet.<ref>{{cite web|url=https://bits.blogs.nytimes.com/2010/01/12/big-blues-smarter-marketing-playbook|title=Big Blue's Smarter Marketing Playbook|publisher=Bits. The New York Times|author=Steve Lohr|date=2010-01-12|access-date=2020-04-24}}</ref>

Smarter Planet's goal is to use the technology and intelligent systems in order to create smarter power grids, food systems, water, healthcare, and traffic systems.<ref name="smarterplanetintro">{{cite web|url=https://www.ibm.com/smarterplanet/us/en/|title=IBM Builds a smarter planet|date=October 2015|publisher=IBM|access-date=2020-04-24}}</ref>

==Advertising campaign==

In 2008 and 2009, IBM ran a series of marketing campaigns<ref>{{cite web|url=https://medium.com/@mikeschoultz/6-lessons-learned-from-ibms-smart-planet-marketing-campaign-2e29eac4aaba|title=6 Lessons Learned from IBM's Smart Planet Marketing Campaign|publisher=Medium|author=Mike Schoultz|date=2019-08-19|access-date=2020-04-24}}</ref> in newspapers such as ''The New York Times'' and ''The Wall Street Journal''. Each of these "op-ads" featured an essay about a system or industry that IBM claims can be made "smarter" through the application of technology.<ref>[Behind IBM's Quest for a 'Smarter Planet' http://makower.typepad.com/joel_makower/2009/01/behind-ibms-quest-for-a-smarter-planet.html]</ref>

In January 2010, a display at Epcot's Innoventions was installed. Its goal is to showcase how using technology can solve world problems "from reducing road traffic and city crime to improving food safety and local water supplies."<ref>{{cite web|url=https://www-03.ibm.com/press/us/en/pressrelease/29289.wss|archive-url=https://web.archive.org/web/20111021032903/http://www-03.ibm.com/press/us/en/pressrelease/29289.wss|url-status=dead|archive-date=October 21, 2011|title=IBM Works with Walt Disney Imagineering to Create a New Smarter Planet Exhibit|publisher=IBM|date=2010-01-29|access-date=2020-04-24}}</ref> A video that plays on a 12-foot globe in the exhibit was created by Christian Matts <ref>{{cite web|url=http://www.cmatts.com/work/ibm-epcot-smarter-planet-installation|title=IBM Epcot – Christian Matts // Motion Graphics 2017|website=www.cmatts.com|access-date=19 April 2018}}</ref> and edited by Ben Suenaga.<ref>{{cite web|url=https://vimeo.com/11356415|title=IBM Epcot|first=michael|last=paterson|date=30 April 2010|access-date=19 April 2018|via=Vimeo}}</ref> Smarter Planet's advertising campaign is also supporting TED (Technology, Entertainment, Design) Talks.<ref>{{cite web |url=http://www.ted.com/pages/view/id/339 |title=TED {{!}} About TED {{!}} TEDTalks Sponsors {{!}} IBM |website=www.ted.com |url-status=dead |archive-url=https://web.archive.org/web/20091008123444/http://www.ted.com/pages/view/id/339 |archive-date=2009-10-08}}</ref>

==Smarter cities== {{see|Smart city}}

In 2009, IBM launched the Smarter Cities Challenge. Its goal is to aid major cities worldwide to run more efficiently, save money and resources, and improve the quality of life for their citizens.<ref name="smarterplanetintro"/>

To date, Smarter Cities Challenge serves thousands of cities around the world in all areas of management<ref>{{Cite web | url=https://www.ibm.com/smarterplanet/us/en/smarter_cities/management/index.html | title=Let's Create | IBM | website=IBM | date=October 2015 }}</ref> including public safety, health and human services, education,<ref>{{Cite web | url=https://www.ibm.com/smarterplanet/us/en/smarter_cities/human_services/index.html | title=Let's Create | IBM | website=IBM | date=October 2015 }}</ref> infrastructure,<ref>{{Cite web | url=https://www.ibm.com/smarterplanet/us/en/smarter_cities/infrastructure/index.html | title=Let's Create | IBM | website=IBM | date=October 2015 }}</ref> energy, water, and environmental. IBM Smarter cities also include citizen participation through People4SmarterCities.com,<ref>{{cite web|url=http://people4smartercities.com/|title=IBM Government Industry Blog - Insights on Business|date=3 February 2018|website=IBM Government Industry Blog|access-date=19 April 2018|archive-date=31 May 2016|archive-url=https://web.archive.org/web/20160531164644/http://people4smartercities.com//|url-status=dead}}</ref> so they can be part of the technological advances transforming their cities.

Examples of major cities around the world using IBM Smarter Cities technology:<ref>{{Cite web | url=http://www.ibm.com/smarterplanet/us/en/smarter_cities/overview/videos/index.html | title=Let's Create | IBM | website=IBM | date=October 2015 }}</ref>

#In 2015, Surat, India implemented an emergency response solution{{buzzword inline|date=September 2019}} using IBM Technology to be an advanced technological city. #In 2010, Peterborough, UK, visualised the city systems using data to accelerate collaboration and better decision making.<ref>{{Citation|last=IBM UK|title=The Peterborough Story: Progress in Action|date=2010-09-09|url=https://www.youtube.com/watch?v=xCrYnLU_EK0|access-date=2016-06-23}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref> #In 2013, New Taipei City Police, implemented an IBM solution{{buzzword inline|date=September 2019}} to enhance police productivity and ensuring public safety. #In 2013, Tucson, Arizona, implemented a water conservation solution{{buzzword inline|date=September 2019}} with IBM focused on smart metering and water leak detection. #In 2013, Digital Delta transformed Dutch water management system using Big Data.

== See also == * CeNSE (similar project by HP)

==References== {{Reflist|2}}

Category:IBM Category:Internet of things