{{Short description|Finnish celebrity magazine}} {{Use dmy dates|date=July 2021}} {{Infobox magazine | image_file = | image_size = | image_caption. = | editor = Mika Lahtonen | editor_title = Editor-in-chief | frequency = Monthly | circulation = | category = Celebrity magazine | company = | publisher = Otavamedia Oy | founded = {{start date and age|1959}} | firstdate = | finaldate = | country = Finland | based = Helsinki | language = Finnish | website = [http://www.hymy.fi/ ''Hymy''] | issn = | oclc = }} '''''Hymy''''' (Finnish: "Smile") is a monthly celebrity magazine published in Helsinki, Finland. It has been in circulation since 1959.
==History and profile== ''Hymy'' was launched in 1959<ref name=nord/> by publisher Urpo Lahtinen<ref name= hs>{{cite news|title=Jyrki Hämäläinen (1942-2008) Long-serving teen magazine editor and pop-culture biographer dies at 65|url=http://www.hs.fi/english/article/Jyrki+H%C3%A4m%C3%A4l%C3%A4inen+1942-2008/1135234921575|work=Helsingin Sanomat|date=19 March 2008|access-date=27 March 2008}}</ref> and named after his wife Hymy Lahtinen. The magazine dealt with the experiences of the low income Finns and is an example of yellow journalism.<ref name=nord/> It is based in Helsinki and is published monthly by Otavamedia Oy.<ref name=memb>{{cite web|title=Member Info|work=Aikakaus Media|access-date=20 November 2014|url=http://www.aikakauslehdet.fi/Frontpage/Members-of-FPPA/Member-info/?lista=luokat&luokka=a.1.1&vuosi=2014&lang=eng&type=&sub=Consumer%20magazines|archive-date=29 November 2014|archive-url=https://web.archive.org/web/20141129041543/http://www.aikakauslehdet.fi/Frontpage/Members-of-FPPA/Member-info/?lista=luokat&luokka=a.1.1&vuosi=2014&lang=eng&type=&sub=Consumer%20magazines|url-status=dead}}</ref>
In the 1960s and 1970s ''Hymy'' became a success<ref name=nord>{{cite journal|author=Tuija Saarinen|title=The Soviet Union and Soviet Citizens in Finnish Magazines|journal=Nordlit|year=2014|volume=31|doi=10.7557/13.3058|doi-access=free}}</ref> with sensationalist stories containing much sex and gossip about Finnish celebrities, often verging on the invasion of privacy.
All texts and articles published in the magazine are written by professional journalists.<ref name=nord/> Typical ''Hymy'' stories would be about the singer Irwin Goodman, Finland's first openly gay celebrity Monsieur Mosse, or the notorious pictorial on Jörn Donner naked on a Gambian beach with a local underage girl. The most famous writer for ''Hymy'' was Veikko Ennala, and probably one of the most infamous stories was about the author Timo K. Mukka. The story allegedly became one of the main causes for the author's early death soon afterwards. This resulted in a Finnish law called the ''Lex Hymy'', regulating any press stories published about private persons.
In March 2008 the magazine published story of the then Finnish Foreign Minister Ilkka Kanerva's SMS messages to erotic dancer Johanna Tukiainen.<ref>{{cite book|author=John Keane|title=Democracy and Media Decadence|url=https://books.google.com/books?id=ia5ZAQAAQBAJ&pg=PA44 |year=2013|publisher=Cambridge University Press|isbn=978-1-107-04177-6|page=44|author-link=John Keane (political theorist)|location=Cambridge; New York}}</ref><ref name=pekka>{{cite journal|author1=Pekka Isotalus|author2=Merja Almonkaril|title=Political Scandal Tests Trust in Politicians|journal=Nordicom Review|year=2014|volume=35|issue=2|doi=10.2478/nor-2014-0011|doi-access=free}}</ref> The magazine also published several of the messages on 1 April 2008 and Kanerva had to step down from his cabinet member position.<ref name=pekka/>
The editor-in-chief of ''Hymy'' is Mika Lahtonen.
==Circulation== In 1970 ''Hymy'' had a circulation of 435,000 copies.<ref name=nord/> Its circulation was 904,000 copies in 2007.<ref>{{cite web|author=Anne Austin|display-authors=etal|title=Western Europe Market & Media Fact |url=http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20&%20MediaFact%202008.pdf|work=ZenithOptimedia|access-date=8 April 2015|date=2008|url-status=dead|archive-url=https://web.archive.org/web/20150205131709/http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20%26%20MediaFact%202008.pdf|archive-date=5 February 2015|df=dmy-all}}</ref> In 2010 the magazine had a circulation of 88,637 copies.<ref name=ifabc14>{{cite web|title=Top 50 Magazines|url=http://ifabc.org/site/assets/media/Top-50-magazines-30042014.xlsx|work=IFABC|access-date=28 April 2015|date=30 April 2014|archive-date=10 April 2016|archive-url=https://web.archive.org/web/20160410013106/http://ifabc.org/site/assets/media/Top-50-magazines-30042014.xlsx|url-status=dead}}</ref> The 2011 circulation of the monthly was 87,876 copies.<ref name=ifabc14/><ref>{{cite web|title=Circulation Statistics 2011|url=http://mediaauditfinland.fi/wp-content/uploads/2014/05/Circulations2011.pdf|work=Media Audit Finland|access-date=13 December 2014|archive-date=30 March 2017|archive-url=https://web.archive.org/web/20170330135637/http://mediaauditfinland.fi/wp-content/uploads/2014/05/Circulations2011.pdf|url-status=dead}}</ref> It fell to 73,788 copies in 2012.<ref name=ifabc14/> The number of its subscribers was 237,000 based on the 2013 data by the Finnish Audit Bureau of Circulations.<ref name=nord/>
==References== {{Reflist}}
==External links== * {{Official website|http://www.hymy.fi/ }}
{{Authority control}} {{DEFAULTSORT:Hymy}} Category:1959 establishments in Finland Category:Celebrity magazines Category:Magazines established in 1959 Category:Magazines published in Helsinki Category:Monthly magazines published in Finland