{{Short description|Water bottle brand}} {{Infobox company | name = Hydro Flask | logo = Hydro Flask logo.svg | image = File:Hydro Flask headquarters.jpg | image_caption = Hydro Flask headquarters | industry = Drinkware | founded = {{Start date and age|2009}} in Bend, Oregon | founder = {{unbulleted list|Travis Rosbach|Cindy Weber}} | hq_location = Bend, Oregon, U.S. | products = {{flatlist| * Water bottles * tumblers * coffee mugs * coolers }} | owner = Helen of Troy Limited | website = [https://www.hydroflask.com hydroflask.com] }}
'''Hydro Flask''' is a water bottle brand owned by American conglomerate Helen of Troy Limited. The brand became popular during mid-to-late 2019 and early 2020. Hydro Flask is particularly well known among Millennials and Gen Z, as well as college students and the "VSCO girl" subculture; social influencers and celebrities, especially on TikTok, increased the brand's popularity. Hydro Flask's prominence has played a role in the rising environmental and health consciousness of millennials and zoomers and has influenced the quality and appearance of other reusable water bottles.<ref name="CNN"/><ref name="LAT"/><ref name="USAToday" /><ref name=Mainwaring />
== History == thumb|right|A Hydro Flask bottle Hydro Flask was founded as Steel Technology, LLC<ref name="BW1" /> in 2009 by Travis Rosbach and his then-girlfriend, Cindy Weber, due to his dissatisfaction with commercial water bottles.<ref name="LAT"/> The couple moved to Bend, Oregon, from Oahu, Hawaii, to market their products. The company was successful at local farmers' markets, especially among the outdoor recreation community.<ref name="LAT" />
The brand grew when it became available in stores; around this time, Weber and Rosbach broke up, and they sold their company shares to an investor. In 2012, tech executive Scott Allan became president and chief executive of the company. Allan expanded the company into Europe, launched new products, and increased marketing on social media.<ref name="LAT"/>
Under Allan's leadership, Hydro Flask focused on developing a distinct internal culture based on its Bend, Oregon roots, including company hikes, ski trips, and open employee interviews to define its values.<ref name=":0">{{Cite web |date=2019-03-29 |title=The Birth of a Brand |url=https://oregonbusiness.com/18713-the-birth-of-a-brand/ |access-date=2025-07-04 |website=Oregon Business |language=en-US}}</ref> By 2014, the company surpassed $2 million in annual revenue, refined its branding, and entered premium retail distribution channels.<ref name=":0" />
In March 2016, Helen of Troy Limited purchased Hydro Flask for {{No break|$210 million}}.<ref name="BW2" /> Scott Allan retired in March 2020, stating "the goals that I initially aspired to accomplish have largely been achieved"; his responsibilities were distributed to Helen of Troy's divisional leadership.<ref name="SGB" />
== Products == Although Hydro Flask is best known for its water bottles, it produces other items, such as wine tumblers, food jars, tote bags, and cooler bags.<ref name="FN"/> Its water bottles are stainless steel, manufactured mostly in China, and use double-wall vacuum insulation to help keep liquids cold or hot.<ref name="CNN" /><ref name="LAT" /> As of October 2019, Hydro Flask offers customizable water bottles in 14 colors.<ref name="LAT" /> The company also offers different cap types and sizes and regularly releases limited-edition bottle designs.<ref name="CNN" />
== References == <references>
<ref name="BW1">{{cite web |author=<!--Not stated--> |date=2016-02-29 |title=Helen of Troy Announces Agreement to Acquire Hydro Flask® |url=https://www.businesswire.com/news/home/20160229005806/en/Helen-of-Troy-Announces-Agreement-to-Acquire-Hydro-Flask%C2%AE |url-status=live |archive-url=https://tekchive.com/https://www.businesswire.com/news/home/20160229005806/en/Helen-of-Troy-Announces-Agreement-to-Acquire-Hydro-Flask%C2%AE |archive-date=2021-10-26 |access-date=2020-10-04 |website=businesswire.com |publisher=Business Wire }}</ref>
<ref name="BW2">{{cite web |url=https://www.businesswire.com/news/home/20160321005321/en/Helen-Troy-Completes-Acquisition-Hydro-Flask%C2%AE |title=Helen of Troy Completes Acquisition of Hydro Flask® |author=<!--Not stated--> |date=2016-03-21 |website=businesswire.com |publisher=Business Wire |access-date=2020-10-04 |url-status=live |archive-date=2020-10-09 |archive-url=https://web.archive.org/web/20201009010642/https://www.businesswire.com/news/home/20160321005321/en/Helen-Troy-Completes-Acquisition-Hydro-Flask%C2%AE }}</ref>
<ref name="CNN">{{cite web |url=https://www.cnn.com/2019/10/24/cnn-underscored/hydro-flask-review/index.html |title=The Hydro Flask is a Gen Z trend we can get behind |last=Burkhardt |first=Kai |date=2019-10-24 |publisher=CNN |access-date=2020-10-04 |url-status=live |archive-date=2020-10-07 |archive-url=https://web.archive.org/web/20201007162940/https://www.cnn.com/2019/10/24/cnn-underscored/hydro-flask-review/index.html }}</ref>
<ref name="FN">{{cite web |url=https://www.foodnetwork.com/fn-dish/shopping/2019/11/new-hydroflask-products |title=10 Hydro Flask Products You Probably Didn't Know Existed |last=M |first=Katie |date=2019-12-15 |website=foodnetwork.com |publisher=Discovery |access-date=2020-10-04 |url-status=live |archive-date=2020-10-08 |archive-url=https://web.archive.org/web/20201008160559/https://www.foodnetwork.com/fn-dish/shopping/2019/11/new-hydroflask-products }}</ref>
<ref name="LAT">{{cite web |url=https://www.latimes.com/business/story/2020-02-23/hydro-flask-water-bottle-why-is-it-special |title=Hydro Flask started out at farmers markets. Here's how it got so huge |last=Vega |first=Priscella |date=2020-02-23 |website=Los Angeles Times |access-date=2020-10-04 |url-status=live |archive-date=2020-10-02 |archive-url=https://web.archive.org/web/20201002062311/https://www.latimes.com/business/story/2020-02-23/hydro-flask-water-bottle-why-is-it-special }}</ref>
<ref name=Mainwaring>{{Cite web |last=Mainwaring |first=Simon |title=Purpose At Work: How Hydro Flask Is Raising The High-Water Mark For Environmental And Social Responsibility |url=https://www.forbes.com/sites/simonmainwaring/2022/01/24/purpose-at-work-how-hydro-flask-is-raising-the-high-water-mark-for-environmental--social-responsibility/ |access-date=2024-04-30 |website=Forbes |language=en |archive-date=2024-04-30 |archive-url=https://web.archive.org/web/20240430152914/https://www.forbes.com/sites/simonmainwaring/2022/01/24/purpose-at-work-how-hydro-flask-is-raising-the-high-water-mark-for-environmental--social-responsibility/ |url-status=live }}</ref>
<ref name="SGB">{{cite web |last=Ryan |first=Thomas |date=2020-01-29 |title=Conversation With Hydro Flask's Retiring General Manager Scott Allan |url=https://sgbonline.com/conversation-with-hydro-flasks-general-manager-scott-allan/ |url-status=live |archive-url=https://web.archive.org/web/20201009034445/https://sgbonline.com/conversation-with-hydro-flasks-general-manager-scott-allan/ |archive-date=2020-10-09 |access-date=2020-10-04 |website=sgbonline.com }}</ref>
<ref name="USAToday">{{cite web |url=https://www.usatoday.com/story/tech/reviewedcom/2019/11/26/40-best-nordstrom-gifts-2019-amazing-gift-ideas-women-men-and-home/4260139002/ |title=40 amazing gifts you can get at Nordstrom |last=Matt |first=Samantha |date=2019-11-26 |work=USA Today |access-date=2020-10-04 |url-status=live |archive-date=2020-10-09 |archive-url=https://web.archive.org/web/20201009021400/https://www.usatoday.com/story/tech/reviewedcom/2019/11/26/40-best-nordstrom-gifts-2019-amazing-gift-ideas-women-men-and-home/4260139002/ }}</ref>
</references> {{Coord|format=dms|display=title}}
Category:Helen of Troy Limited Category:2009 establishments in Oregon Category:2016 mergers and acquisitions Category:American companies established in 2009 Category:Bend, Oregon Category:Cooler manufacturers Category:Manufacturing companies established in 2009 Category:Products introduced in 2009 Category:Sporting goods manufacturers of the United States Category:Vacuum flasks Category:Companies based in Bend, Oregon