{{Use mdy dates|date=May 2022}} {{Short description|American video hosting company}} {{for|the tablet computer|Tesco Hudl}} {{Use American English|date=January 2026}} {{Infobox company | name = Agile Sports Technologies, Inc. | logo = Hudlvideologo.png | type = [[Privately held company|Private]] | industry = [[Video hosting service]] | foundation = {{sda|2006}} | founders = David Graff, Brian Kaiser, John Wirtz | location_city = [[Lincoln, Nebraska]] | location_country = United States | homepage = {{url|hudl.com}} }}
'''Hudl''' is a product and service of Agile Sports Technologies, Inc., a [[Lincoln, Nebraska]] based company providing tools for [[Coach (sport)|coaches]] and [[Sportsperson|athletes]] to review game footage and improve team play. Its initial product line served college and professional [[American football]] teams; today the company provides video services to youth, amateur, and professional teams in American football as well as other sports including [[Association football|soccer]], [[basketball]], [[volleyball]] and [[lacrosse]].
Founded in 2006,<ref>{{cite news|last1=Hardy|first1=Quentin|title=Sky's the Limit on Game Videos Online|url=http://bits.blogs.nytimes.com/2014/06/11/skys-the-limit-on-game-videos-online/?_r=0|accessdate=March 16, 2015|work=New York Times|date=June 11, 2014}}</ref> the company is based in Lincoln's historic [[Haymarket District (Lincoln, Nebraska)|Haymarket District]]. Initially the company sourced talent from the [[University of Nebraska–Lincoln]], including the Jeffrey S. Raikes School; today the company has employees across a number of states in America and internationally, with office locations in London and Sydney.
In August 2013, according to [[Inc. Magazine]], Hudl was the 149th fastest growing private company in the United States, and the fastest-growing private company in Nebraska.<ref>{{cite web |url=http://journalstar.com/business/local/hudl-is-fastest-growing-private-company-in-nebraska/article_cde8c182-698e-5dfc-80e2-320c92f68e98.html | title=Hudl is fastest-growing private company in Nebraska |first=Matt |last=Olberding |accessdate=March 16, 2015 | publisher=Lincoln Journal Star |date=August 21, 2013}}</ref> Hudl was the fastest growing private company in Nebraska again in 2014.<ref>{{cite news|last1=Schaper|first1=David|title=Silicon Prairie: Tech Startups Find A Welcoming Home In The Midwest|url=http://kalw.org/post/silicon-prairie-tech-startups-find-welcoming-home-midwest|accessdate=March 16, 2015|agency=National Public Radio|date=March 15, 2015}}</ref> By 2015, Hudl grew to 230 employees across four offices as it took on its first round of institutional funding in April with $72.5 million from [[Accel Partners]].<ref>{{cite news|last1=Constine|first1=Josh|title=Hudl Scores $72.5M From Accel To Rally Teams To Its Sports Video Coaching Tool|url=https://techcrunch.com/2015/04/02/hudl-sports-video/|accessdate=April 6, 2015|publisher=TechCrunch|date=April 2, 2015}}</ref>
Hudl made [[Fast Company (magazine)|Fast Company]]'s list of Most Innovative Companies in 2016.<ref>{{cite web| title=The Most Innovative Companies of 2016|url=http://www.fastcompany.com/3056427/most-innovative-companies/the-most-innovative-companies-of-2016|accessdate=August 6, 2016|publisher=Fast Company |date=February 16, 2016}}</ref> In July 2017, Hudl announced an additional round of funding totaling $30 million, led by existing investors [[Accel Partners]], Jeff and Tricia Raikes, and [[Nelnet]].<ref>{{cite web| title=Nebraska-based Hudl raises $30 million to add AI to its sports analytics|url=https://venturebeat.com/2017/07/06/nebraska-based-hudl-raises-30-million-to-add-ai-to-its-sports-analytics/|first=Rod |last=Armstrong |accessdate=December 13, 2017|publisher=VentureBeat|date=July 6, 2017}}</ref> In May 2020, Hudl received funding from [[Bain Capital]].<ref>{{Cite web|url=https://journalstar.com/business/local/hudl-acquires-funding-from-bain-capital-plans-aggressive-investment/article_036fbb0e-8cd4-5d81-8058-4fee3763ceea.html|title=Hudl acquires funding from Bain Capital, plans aggressive investment|first1=Pat|last1=Sangimino|date=May 21, 2020|publisher=[[Lincoln Journal Star]]}}</ref>
==Headquarters== [[File:Hudl_company_headquarters.jpeg|right|thumb|upright|Hudl headquarters in Lincoln, Nebraska]] In April 2015, Hudl announced plans to build a new global headquarters in Lincoln's historic Haymarket, where it has leased office space since shortly after its founding. The new building, completed in November 2017, is near Lincoln's [[Pinnacle Bank Arena]] and Railyard entertainment district, and is one of the largest office buildings constructed in downtown Lincoln since 2006.<ref>{{cite news| title=Hudl HQ to be one of biggest office buildings constructed downtown in years |url=http://journalstar.com/business/local/hudl-hq-to-be-one-of-biggest-office-buildings-constructed/article_d688c06d-29d7-5541-b353-a476aacfe330.html |first=Matt |last=Olberding |accessdate=August 6, 2016 |date=June 18, 2016}}</ref>
==Acquisitions== Hudl has acquired several of its largest competitors, as well as companies that offer complementary services to its high school sports video offering. In July 2011, Hudl acquired Digital Sports Video (DSV), which at the time was the company's primary competitor.<ref>{{cite web |url=https://siliconprairienews.com/2011/07/hudl-acquires-main-competitor-dsv-doubling-client-base-update/ | title=Hudl acquires main competitor DSV, doubling client base |first=Michael |last=Stacy |accessdate=May 26, 2015 | publisher=Silicon Prairie News |date=July 11, 2011}}</ref> A year later, in June 2012, Hudl again acquired its next largest competitor in APEX Sports Software of Lower Burwell, Pennsylvania.<ref>{{cite web |url=http://siliconprairienews.com/2012/06/hudl-acquires-apex-solidifies-spot-atop-sports-video-analysis-market/ | title=Hudl acquires APEX, solidifies spot atop sports video analysis market |first=Michael |last=Stacy |accessdate=May 26, 2015 | publisher=Silicon Prairie News |date=June 5, 2012}}</ref>
In 2014, Hudl made moves into the international soccer market with its acquisition of Replay Analysis, while committing to open a London office, where Replay Analysis was based.<ref>{{cite web |url=http://www.omaha.com/eedition/iowa/articles/hudl-buys-london-based-sports-software-company/article_d6391312-55e0-5525-846c-df8f30dab017.html | title=Hudl buys London-based sports software company |first=Paige |last=Yowell |accessdate=May 26, 2015 | publisher=Omaha World Herald |date=August 6, 2014}}</ref> Shortly thereafter, in September 2014, Hudl acquired Ubersense of [[Boston|Boston, Massachusetts]], which specialized in slow-motion performance capture for athletes from recreational to Olympic and professional levels.<ref>{{cite web |url=https://recode.net/2014/09/17/hudl-acquires-ubersense-the-slow-motion-video-coaching-app/ | title=Hudl Acquires Ubersense, the Slow-Motion Video Coaching App |first=Liz |last=Gannes |accessdate=May 26, 2015 | publisher=Re/code |date=September 17, 2014}}</ref>
Less than a year later in the summer of 2015, Hudl acquired Sportstec, an Australian-based sports performance analysis company that served elite professional teams around the world.<ref>{{cite web |url=https://siliconprairienews.com/2015/05/hudl-announces-acquisition-of-sportstec/ | title=Hudl announces acquisition of Sportstec |first=Ryan |last=Pendell |accessdate=August 6, 2016 | publisher=Silicon Prairie News |date=May 27, 2015}}</ref> Following the acquisition Hudl relocated Sportstec's existing [[Warriewood, New South Wales|Warriewood]] office to Sydney's central business district.
VolleyMetrics, a leader in volleyball analytics and video exchange based out of Provo, Utah, was acquired by Hudl in late 2017.<ref>{{cite web|url=http://journalstar.com/business/local/lincoln-based-hudl-makes-another-acquisition/article_4ba543de-fb5f-54ff-92ec-a323661a64a1.html |title=Lincoln-based Hudl makes another acquisition |accessdate=December 13, 2017 |publisher=Lincoln Journal Star |date=December 13, 2017}}</ref>
In May 2019, Hudl acquired one of its largest competitors, Krossover. <ref>{{cite web|url=https://journalstar.com/business/local/hudl-acquires-one-of-its-largest-competitors/article_eec79ed3-39c9-5513-96d4-1d1d3a91aff1.html|title=Hudl acquires one of its largest competitors|publisher=Lincoln Journal Star|date=May 9, 2019|author=Matt Olberding}}</ref>
On August 19, 2019, Hudl acquired [[Wyscout]].<ref>{{cite web | url=https://blog.wyscout.com/wyscout-hudl-sportscode/ | title=Football • Hudl Blog }}</ref>
In May 2022, Hudl announced that they had acquired Spanish wearable human performance measuring technology company, Realtrack Systems.<ref>{{cite web|date=19 May 2022|url=https://journalstar.com/business/local/hudl-acquires-spanish-company-that-makes-sports-wearable-devices/article_1cafdac8-c976-5288-812a-2107cd65e1ae.html|title=Hudl acquires Spanish company that makes sports wearable devices|website=Journal Star|access-date=24 May 2022}}</ref>
In June 2025, Hudl acquired Titan Sports, a Texas-based leader in wearable GPS player tracking.<ref>{{cite web|date=June 3, 2025|url=https://www.sportsbusinessjournal.com/Articles/2025/06/03/hudl-acquires-titan-sports-to-bring-gps-to-sub-elite-market/|title=Hudl acquires Titan Sports to bring GPS to sub-elite market|publisher=Sports Business Journal|author=LeMire, Joe|accessdate=June 3, 2025}}</ref>
==References== {{reflist}}
==External links== * {{Official website|https://www.hudl.com}}
[[Category:Companies based in Lincoln, Nebraska]] [[Category:2006 establishments in Nebraska]] [[Category:Video hosting]] [[Category:Bain Capital companies]] [[Category:University of Nebraska–Lincoln]] [[Category:American sport websites]]