{{Short description|Family magazine in Norway}} {{Use dmy dates|date=July 2023}} {{Infobox magazine | title = Hjemmet | image_file = | image_size = | image_caption = | editor = Lise Hansen | editor_title = Editor | frequency = Weekly | circulation = 105,000 (2024) | category = Family magazine | company = Egmont Group | publisher = Hjemmet Mortensen AB | founded = {{start date and age|1909}} | country = Norway | based = Oslo | language = Norwegian | website = [http://www.hjemmet.dk/ ''Hjemmet'' Denmark]<br/> [http://www.hjemmet.no/ ''Hjemmet'' Norway] | issn = }}
'''''Hjemmet''''', pronounced "yemmeh" (English: ''Home'') is a Norwegian weekly family magazine published in Oslo, Norway. It has been in circulation since 1909.
==History and profile== ''Hjemmet'' was launched by the Hjemmet Mortensen AB in 1909,<ref name=phd>{{cite web|author=Brita Ytre-Arne|title=Women's magazines and their readers|url=https://bora.uib.no/bitstream/handle/1956/5666/Ytre-Arne_Main_thesis.pdf?sequence=1|work=University of Bergen|accessdate=20 September 2014|format=PhD Thesis|archive-date=2 June 2016|archive-url=https://web.archive.org/web/20160602123906/http://bora.uib.no/bitstream/handle/1956/5666/Ytre-Arne_Main_thesis.pdf?sequence=1|url-status=dead}}</ref> which merged with Ernst G. Mortensen, Egmont Group, in 1992.<ref>{{cite book|author1=Mary Kelly|author2=Gianpietro Mazzoleni|author3=Denis McQuail|title=The Media in Europe: The Euromedia Handbook|url=https://books.google.com/books?id=0moFhDLjTiwC&pg=PA159|accessdate=30 September 2013|year=2004|publisher=SAGE Publications|isbn=978-0-7619-4132-3|page=159}}</ref> After the merge it became owned by the Egmont Group<ref name=annk>{{cite journal|author=Ann Kristin Gresaker|title=Making religion relevant?|journal=Nordic Journal of Religion and Society|date=2013|volume=26|issue=1|url=http://tapir.pdc.no/pdf/NJRS/2013/2013-01-5.pdf|accessdate=8 December 2014|archive-url=https://web.archive.org/web/20150925094143/http://tapir.pdc.no/pdf/NJRS/2013/2013-01-5.pdf|archive-date=25 September 2015|url-status=dead}}</ref> which also owns ''Hjemmet'' (Norway) and ''Hemmets Journal'' (Sweden).<ref>{{cite web|title=Magazines|url=http://www.egmont.com/business-areas/magazines/#.UknBsmRJVgs|work=Egmont|accessdate=30 September 2013}}</ref> The publisher is the Hjemmet Mortensen AB.<ref name=nordicom13/> The editor is Lise Hansen. The magazine is headquartered in Oslo.<ref name=eur>{{cite book|title=The Europa World Year: Kazakhstan - Zimbabwe|url=https://books.google.com/books?id=gP_-8rXzQs8C&pg=PA3231|accessdate=9 July 2016|year=2004|publisher=Taylor & Francis Group|isbn=978-1-85743-255-8|page=3231}}</ref>
The magazine contains features, articles on food and interior decoration and crosswords. It is described as a family weekly<ref>{{cite journal|author=Brita Ytre-Arne|title=Changing Magazine Journalism|journal=Nordicom Review|date=2013|volume=34|issue=Special Issue|pages=75–88|url=http://www.nordicom.gu.se/sites/default/files/kapitel-pdf/06_ytre-arne_0.pdf|accessdate=20 September 2014}}</ref><ref>{{cite journal|author1=Ole Jacob Madsen|author2=Brita Ytre-Arne|title=Me at My Best: Therapeutic Ideals in Norwegian Women's Magazines|journal=Communication, Culture & Critique|date=2012|volume=5|pages=20–37|doi=10.1111/j.1753-9137.2011.01118.x}}</ref> and targets family-oriented women in their 40s or older.<ref name=annk/> However, 27% of its readers were men in 2013.<ref name=emags/>
==Circulation== ''Hjemmet'' sold 238,857 copies in 2002.<ref name=eur/> In 2003 its circulation was 237,000 copies, making it the best-selling general interest magazine in Norway.<ref name=fipp>{{cite web|title=World Magazine Trends. Norway|work=FIPP|access-date=23 May 2015 |url=http://s3.amazonaws.com/zanran_storage/www.fipp.com/ContentPages/998500250.pdf}}</ref> The circulation of the magazine was 182,555 copies in 2010.<ref name=phd/> For the first six months of 2013 its circulation was 169,258 copies.<ref name=emags>{{cite web|title=Egmont Magazines |url=http://www.egmonthm.no/Upload/EgmontHjemmetMortensen/Annonsering/Illustrasjonsbilder/Egmont%20Hjemmet%20Mortensens%20blader_2013_ENG.pdf|work=Egmont|accessdate=30 September 2013|url-status=dead|archive-date=3 October 2013|archive-url=https://web.archive.org/web/20131003010839/http://www.egmonthm.no/Upload/EgmontHjemmetMortensen/Annonsering/Illustrasjonsbilder/Egmont%20Hjemmet%20Mortensens%20blader_2013_ENG.pdf}}</ref> ''Hjemmet'' was the best-selling magazine in Norway with a circulation of 161,585 copies in 2013.<ref name=nordicom13>{{cite web|title=Top ten titles by circulation 2013|url=http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/2030_mags_topten_2013.xls.xlsx|work=Nordicom|access-date=9 January 2015|archive-date=9 January 2015|archive-url=https://web.archive.org/web/20150109124259/http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/2030_mags_topten_2013.xls.xlsx|url-status=dead}}</ref> The Danish version of the magazine which is also published weekly had a circulation of 197,000 in 2003<ref>{{cite web|author1=Mike Friedrichsen|author2=Astrid Kurad|title=The Magazine Market in Denmark and Germany |url=http://citation.allacademic.com/meta/p_mla_apa_research_citation/1/7/1/5/9/pages171593/p171593-14.php|work=All Academic|access-date=28 February 2015|format=Conference Paper|date=23 May 2007|archive-date=2 April 2015|archive-url=https://web.archive.org/web/20150402131433/http://citation.allacademic.com/meta/p_mla_apa_research_citation/1/7/1/5/9/pages171593/p171593-14.php|url-status=dead}}</ref> and 108,000 copies in 2013.<ref>{{cite web|title=Consumer-paid magazines by circulation |url=http://www.statbank.dk/statbank5a/default.asp?w=1280|work=StatBank Denmark|access-date=28 February 2015}}</ref> Its circulation was 112,215 copies in 2022.<ref>{{cite web|title=Opplag, frekvens og utgiver for norske ukeblader|url=https://medienorge.uib.no/statistikk/392 |archive-url=https://web.archive.org/web/20230725040606/https://medienorge.uib.no/statistikk/392 |url-status=dead |archive-date=25 July 2023 |website=medienorge|access-date=25 July 2023|language=no}}</ref>
==See also== *List of Norwegian magazines
==References== {{Reflist|33em}}
==External links== * [http://www.klikk.no/hjemmet Official website]
{{DEFAULTSORT:Hjemmet}} Category:1909 establishments in Norway Category:Lifestyle magazines Category:Magazines established in 1909 Category:Magazines published in Oslo Category:Norwegian-language magazines Category:Weekly magazines published in Norway Category:Women's magazines published in Norway