{{Short description|New York City based management and production company}} {{Use American English|date=April 2026}} {{Use mdy dates|date=April 2026}} '''Hip Hop Since 1978''' ('''HHS78''') is a management and production company based in New York City. It was started by Gee Roberson and Kyambo "Hip-Hop" Joshua. HHS78 has been involved in the daily operations of Roc-A-Fella Records since the label's inception in the mid-1990s. HHS78 originally signed Kanye West to their production and management company in 1998 and negotiated his signing with Roc-A-Fella Records. HHS78's first official project was West's 2004 album, ''The College Dropout''.<ref>[http://findarticles.com/p/articles/mi_pwwi/is_200503/ai_n13485264l Hip Hop Since 1978 Principals G. Roberson & Kyambo "Hip Hop" Joshua Extend Agreement With Atlantic]</ref>
In January 2007, they partnered with Bryant Entertainment. As a result, they managed the careers of Lil Wayne, Drake and Nicki Minaj (who were signed to Young Money/Cash Money Records).<ref>{{Cite web |last=Anderson |first=Italiana |title=Lil Wayne manager, Drake and Nicki Minaj label partner named JSU grand marshal |url=https://www.hattiesburgamerican.com/story/entertainment/2018/10/08/lil-wayne-manager-drake-and-nicki-minaj-label-partner-named-jsu-grand-marshal/1567480002/ |access-date=2022-03-31 |website=Hattiesburg American |language=en-US}}</ref>
In January 2009, Kyambo Joshua and Columbia Records parted ways. In 2009, HHS78 signed Young Jeezy to their management firm.<ref>{{cite web |last1=Harling |first1=Danielle |title=Young Jeezy Signs With Hip Hop Since 1978 Management |url=https://hiphopdx.com/news/id.8661/title.young-jeezy-signs-with-hip-hop-since-1978-management |website=HipHopDX |access-date=October 25, 2021 |date=March 2, 2009}}</ref>
As of 2014, the agency no longer exists. At the same time, Kyambo Joshua joined the A&R department at Def Jam Recordings (along with record producer No I.D.), while Gee Roberson has launched other management agencies.<ref>{{cite news|url=https://revolt.tv/news/no-i.d.-and-kyambo-hip-hop-joshua-named-new-evps-of-def-jam-records/058E4363-29B6-43D1-9E3A-E3E07FA27680|title=Revolt - No I.D. And Kyambo 'Hip Hop' Joshua Named New EVP's Of Def Jam Records|publisher=Revolt.tv|accessdate=2015-08-31}}</ref><ref name="Billboard">{{cite news|last1=Hampp|first1=Andrew|title=The Maverick Movement: Meet the Industry Movers Working Together to Steer the Careers of Madonna, U2, Britney and More|url=https://www.billboard.com/articles/business/6289050/maverick-movement-meet-the-oseary-bryant-laffitte-rodgers-roberson-rudolph-spalding-veazy-leber|magazine=Billboard|publisher=Prometheus Global Media|accessdate=August 31, 2015|date=October 17, 2014}}</ref>
==Clients== *Lil Wayne *Kanye West *Nicki Minaj *T.I. *Drake<ref>{{Cite web|url=https://www.hiphopdx.com/index/news/id.17237/index/news/id.17236/ti-signs-with-hip-hop-since-1978-management|title = A$AP Rocky Signs with Polo Grounds Music/RCA Records|date = 14 October 2011}}</ref> *Just Blaze
==References== {{reflist}}
==External links== *[https://web.archive.org/web/20120114025344/http://www.hiphopsince1978.com/ Hip Hop Since 1978.com (ARCHIVED)] *[http://www.myspace.com/hiphopsince1978 Hip Hop Since 1978 - MySpace]
Category:Music production companies Category:Talent agencies of the United States Category:Defunct companies based in New York City Category:Music companies