{{Short description|Media Project by Mass Appeal}} {{Orphan|date=October 2025}}
'''''Hip Hop 50''''' is a media project by Mass Appeal to celebrate the 50th anniversary of hip hop. The project is planned to include documentary films, EPs, podcasts, and other media.<ref>{{Cite news |last1=Powell |first1=Alicia |last2=Ross |first2=Rollo |date=2022-12-09 |title=U.S. rapper Nas is leading hip-hop's 50th anniversary celebrations |language=en |work=Reuters |url=https://www.reuters.com/lifestyle/us-rapper-nas-is-leading-hip-hops-50th-anniversary-celebrations-2022-12-09/ |access-date=2023-04-12}}</ref><ref name=":1" /><ref name=":2">{{Cite magazine |last=Aderoju |first=Darlene |date=2022-06-21 |title=Mass Appeal & Live Nation Urban Partner to Celebrate #HipHop50 With 'One-of-a-Kind Experiences' |url=https://www.billboard.com/business/business-news/mass-appeal-live-nation-urban-announce-hip-hop-50-partnership-1235090431/ |access-date=2023-04-12 |magazine=Billboard |language=en-US}}</ref>
== Music == In November 2021, Mass Appeal announced ''Hip Hop 50 the Soundtrack'', a series of 10 EP records highlighting various subgenres of hip hop.<ref>{{Cite web |last=Aswad |first=Jem |date=2021-11-04 |title=Swizz Beatz, Tainy, No I.D. and More Top Producers to Drop EPs Via Mass Appeal's 'Hip Hop 50' Soundtrack |url=https://variety.com/2021/music/news/swizz-beatz-tainy-mass-appeal-hip-hop-50-1235104864/ |access-date=2023-04-12 |website=Variety |language=en-US}}</ref><ref>{{Cite web |last=Ivey |first=Justin |date=2021-11-04 |title=DJ Premier, Hit-Boy, Swizz Beatz & More To Produce EPs For Mass Appeal's 'Hip Hop 50' |url=https://allhiphop.com/news/dj-premier-hit-boy-swizz-beatz-more-produce-eps-mass-appeal-hip-hop-50/ |access-date=2023-04-12 |website=AllHipHop |language=en-US}}</ref>
=== Volume 1 === Volume 1 highlights the early days of hip hop and is produced by DJ Premier.<ref name=":1">{{Cite web |last=Grant |first=Shawn |date=2022-07-12 |title=Mass Appeal Announces 'DJ Premier: Hip Hop 50 Volume 1' Featuring Nas, Lil Wayne and More |url=https://thesource.com/2022/07/12/mass-appeals-announces-dj-premier-hip-hop-50-volume-1-featuring-nas-lil-wayne-and-more/ |access-date=2023-04-12 |website=The Source |language=en-US}}</ref> The EP was announced on July 11, 2022 and released on July 15.<ref>{{Cite web |last=Corrine |first=Amber |date=2022-07-11 |title=Mass Appeal Announces 'DJ Premier: Hip Hop 50 Volume 1' With Nas, Lil Wayne And More |url=https://www.vibe.com/music/music-news/dj-premier-hip-hop-50-volume-1-1234676911/ |access-date=2023-04-12 |website=Vibe |language=en-US}}</ref>
{{Track listing | all_music = DJ Premier | title1 = Lettin' Off Steam | note1 = featuring Joey Bada$$ | length1 = 3:26 | writer1 = {{hlist|A. Markeith Reid|Chris Martin|Jo-Vaughn Virginie Scott}} | title2 = Remy Rap | note2 = featuring Remy Ma & Rapsody | length2 = 2:46 | writer2 = {{hlist|Martin|Remy Mackie|Marlana Evans}} | title3 = Beat Breaks | note3 = featuring Nas | length3 = 2:39 | writer3 = {{hlist|Martin|Nasir Jones}} | title4 = Terrible 2's | note4 = featuring Run the Jewels | length4 = 2:52 | writer4 = {{hlist|Martin|Jaime Meline|Michael Render}} | title5 = The Root of All | note5 = featuring Slick Rick & Lil Wayne | length5 = 2:17 | writer5 = {{hlist|Martin|Dwayne Carter|Ricky M.L. Walters}} | total_length = 14:02 }}
=== Volume 2 === Volume 2 highlights East Coast hip hop and is produced by Swizz Beatz.<ref>{{Cite web |last=Powell |first=Jon |date=2023-04-12 |title=Swizz Beatz, Lil Wayne, and more are celebrating #HipHop50 |url=https://www.revolt.tv/article/2023-04-12/294951/swizz-beatz-hip-hop-50-vol-2-ep-lil-wayne-nas/ |access-date=2023-04-12 |website=Revolt |language=en-US}}</ref> The EP was announced on April 11, 2023 and released on April 21.
{{Track listing | all_music = Swizz Beatz | title1 = Runaway | note1 = featuring Nas | length1 = 3:00 | writer1 = {{hlist|Aaron Livingston|Kasseem Dean|Nasir Jones}} | title2 = This Shit Right Here | note2 = featuring Lil Wayne | length2 = 2:37 | writer2 = {{hlist|Dwayne Carter|Dean}} | title3 = Take ‘Em Out | note3 = featuring Jadakiss, Benny the Butcher & Scar Lip | length3 = 4:24 | writer3 = {{hlist|C. Parker| F. Scruggs|Jason Phillips|Jeremie Pennick|K. Jones| L. Parker|S. Sterling|T. Taylor|Dean}} | title4 = City Sound Like | note4 = featuring Fivio Foreign & Bandmanrill | length4 = 3:07 | writer4 = {{hlist|Avery Chambliss|Maxie Lee Ryles III|Siril Pettus|Dean}} | title5 = Say Less | note5 = featuring Lil Durk & A Boogie Wit Da Hoodie | length5 = 2:54 | writer5 = {{hlist|Avery Chambliss|Artist Dubose|Durk Banks|Dean}} | title6 = Khalas | note6 = featuring Jay Electronica | length6 = 3:19 | writer6 = {{hlist|Andy Bey|Elpadaro F. Electronica Allah|Dean}} | total_length = 19:24 }}
=== Future plans === Volume 3 highlights West Coast hip hop and to be produced by Mustard.
Volume 4 highlights R&B and is produced to be The-Dream.
Volume 5 highlights Southern hip hop to be produced by Mike WiLL Made-It.
Volume 6 highlights Midwest hip hop to be produced by No I.D.
Volume 7 highlights lyricism to be produced by Hit-Boy.
Volume 8 highlights alternative hip hop to be produced by Take A Daytrip.
Volume 9 highlights global hip hop to be produced by Tainy.
Volume 10 to be a fan curated EP.
== Documentaries == In May 2021, Showtime announced a collaboration with Mass Appeal to produce a number of documentaries to celebrate the anniversary.<ref name=":3">{{Cite web |last=Allen |first=Matthew |date=2021-05-19 |title=Showtime partners with Nas, Mass Appeal to celebrate 'Hip Hop 50' |url=https://thegrio.com/2021/05/19/showtime-partners-mass-appeal-hip-hop-50/ |access-date=2023-04-12 |website=TheGrio |language=en-US}}</ref> Released in December 2021'', You're Watching Video Music Box'', focuses on the television program Video Music Box and its host Ralph McDaniels.<ref name=":4">{{Cite web |last=Allen |first=Matthew |date=2021-10-28 |title=Showtime kicks off 'Hip Hop 50' initiative with 3 new documentaries |url=https://thegrio.com/2021/10/28/showtime-hip-hop-50-documentaries/ |access-date=2023-04-24 |website=TheGrio |language=en-US}}</ref> ''Ricky Powell: The Individualist'' chronicles photographer Ricky Powell and his touring with the Beastie Boys.<ref>{{Cite magazine |last=Shaffer |first=Claire |date=2020-05-29 |title=Legendary Hip-Hop Photographer Ricky Powell Gets His Own Documentary |url=https://www.rollingstone.com/music/music-news/ricky-powell-the-individualist-trailer-1007030/ |access-date=2023-04-24 |magazine=Rolling Stone |language=en-US}}</ref> ''Rolling Like Thunder'' follows Roger Gastman on the history of contemporary graffiti.<ref name=":4" /> ''Push It'', named after the Salt-n-Pepa song, covers the contributions of women in hip hop.<ref name=":3" /> ''Hits From the Bong'' follows the history and impact of the hip hop group Cypress Hill.<ref>{{Cite web |last=Neale |first=Matthew |date=2021-08-15 |title=Cypress Hill announce new documentary 'Hits From The Bong' on the way |url=https://www.nme.com/news/music/cypress-hill-announce-new-documentary-hits-from-the-bong-on-the-way-3019223 |access-date=2023-04-24 |website=NME |language=en-GB}}</ref> ''Supreme Team'' looks into the New York City gang of the same name.<ref>{{Cite web |last=Cole |first=Ty |date=June 17, 2022 |title=Get A First Look at the Nas-Directed Trailer for the Docuseries 'Supreme Team' |url=https://www.bet.com/article/umx6fe/nas-directed-docuseries-drops-trailer |access-date=2023-04-24 |website=BET |language=en}}</ref>
Other planned Showtime projects include a documentary on Biz Markie, and on SoundCloud hip hop.<ref name=":5">{{Cite magazine |last=Mitchell |first=Gail |date=2022-11-17 |title=Paramount's Slate of Brands Have Big Plans to Salute Hip-Hop's 50th Anniversary |url=https://www.billboard.com/pro/paramount-hip-hop-50-anniversary-programming-plans/ |access-date=2023-04-24 |magazine=Billboard |language=en-US}}</ref>
== Live events == In June 2022, Live Nation announced a partnership with Mass Appeal to create hip hop events, such as festivals, live DJ sessions, interactive experiences, and pop-up shops.<ref name=":2" /> At the 65th Annual Grammy Awards, a 50 Years of Hip-Hop concert was performed.<ref name=":5" /> In June 2023, Live Nation announced a number of tours and events.<ref name=":6">{{Cite news |last=McMillan |first=Keith |date=2023-06-16 |title=Ain't no party like a hip-hop party: 50th anniversary ushers in shows for the ages |language=en-US |newspaper=Washington Post |url=https://www.washingtonpost.com/music/2023/06/15/hip-hop-50th-anniversary-shows/ |access-date=2023-06-20 |issn=0190-8286}}</ref><ref name=":7">{{Cite magazine |last=Gee |first=Andre |date=2023-06-05 |title=Snoop Dogg, Lil Wayne, Ice Cube to Join Run-D.M.C. at Hip Hop 50 Live |url=https://www.rollingstone.com/music/music-news/run-dmc-snoop-dogg-lil-wayne-ice-cube-hip-hop-50-live-1234747265/ |access-date=2023-06-20 |magazine=Rolling Stone |language=en-US}}</ref> Events include the F.O.R.C.E. Live Tour featuring LL Cool J, The Roots, DJ Jazzy Jeff, and DJ Z-Trip; the Final Lap Tour featuring 50 Cent, Busta Rhymes, and Jeremih; the N.Y State of Mind Tour featuring Wu-Tang Clan and Nas; and Hip Hop 50 Live at Yankee Stadium featuring Run-DMC, Lil Wayne, Snoop Dogg, Ice Cube, Eve, Lil Kim, Remy Ma, Trina, T.I., Fat Joe, Common, EPMD, Ghostface Killah, Lupe Fiasco, Slick Rick, DJ Kool Herc, Grandmaster Caz, Kurtis Blow, Melle Mel, Roxanne Shante, the Sugarhill Gang, Clark Kent, Marley Marl, Mannie Fresh, and Battlecat.<ref name=":6" /><ref name=":7" />
== Other projects == On Juneteenth 2023, ABC documentary series ''Soul of a Nation'' released an episode titled "Hip-Hop @ 50: Rhythms, Rhymes & Reflections", featuring various hip hop artists, producers, and executives throughout history.<ref>{{Cite web |last=Fekadu |first=Mesfin |date=2023-06-14 |title=ABC News to Air Special on 50th Anniversary of Hip-Hop With Angie Martinez, Master P, The Lox, MC Lyte (Exclusive) |url=https://www.hollywoodreporter.com/news/music-news/abc-news-50th-anniversary-hip-hop-special-1235514866/ |access-date=2023-06-20 |website=The Hollywood Reporter |language=en-US}}</ref><ref>{{Cite web |last=Jones |first=Okla |date=2023-06-14 |title=ABC News Studios Honors Black Music Month With 'Hip-Hop @ 50: Rhythms, Rhymes & Reflections' |url=https://www.essence.com/entertainment/abc-honors-black-music-month-with-hip-hop-50/ |access-date=2023-06-20 |website=Essence |language=en-US}}</ref>
In January 2023, Mass Appeal announced a partnership with Sony Music to highlight their R&B and hip hop digital catalog program.<ref>{{Cite magazine |last=Lamarre |first=Carl |date=2023-01-30 |title=Mass Appeal Partners With Sony Music Entertainment For #HipHop50 Initiative |url=https://www.billboard.com/pro/mass-appeal-sony-music-entertainment-hiphop50/ |access-date=2023-04-12 |magazine=Billboard |language=en-US}}</ref> Mass Appeal and Sony Music announced a photography exhibition dedicated to hip-hop history at Fotografiska New York titled “Hip-Hop: Conscious, Unconscious”, running from January 2023 to May 2023.<ref>{{Cite web |last=Allen |first=Matthew |date=2023-01-26 |title=Mass Appeal co-curated hip-hop photo exhibition opens at Fotografiska New York, celebrating hip-hop's 50th anniversary |url=https://thegrio.com/2023/01/26/mass-appeal-curated-hip-hop-photo-exhibit-opens-in-new-york-celebrating-hip-hops-50th-anniversary/ |access-date=2023-04-12 |website=TheGrio |language=en-US}}</ref>
In March 2023, Sean Diddy Combs announced a partnership between Hip Hop 50 and Cîroc, naming it as the official vodka for the anniversary.<ref>{{Cite web |last=Fofana |first=Oumou |date=2023-03-06 |title=CÎROC announced as official vodka of hip hop's 50th anniversary |url=https://www.revolt.tv/article/2023-03-06/277351/ciroc-announced-as-official-vodka-for-hip-hops-50th-anniversary/ |access-date=2023-04-12 |website=Revolt |language=en-US}}</ref> In April, Google Pixel announced a partnership with Mass Appeal and Live Nation to celebrate women in hip hop.<ref name=":0">{{Cite web |last=Jags |first=Devi |date=2023-04-06 |title=Google Pixel's Latest Partnership Celebrates Women In An Ode To 50 Years of Hip Hop |url=https://heragenda.com/p/google-pixel-50th-anniversary-of-hip-hop-womens-voices/ |access-date=2023-04-12 |website=Her Agenda |language=en-US}}</ref>
In June 2023, the Rock and Roll Hall of Fame announced a new exhibit titled "Holla If Ya Hear Me" celebrating the 50th anniversary of hip hop.<ref>{{Cite web |last=Haidet |first=Ryan |date=June 1, 2023 |title='Holla If Ya Hear Me': Rock and Roll Hall of Fame announces new 50 years of hip-hop exhibit opening in June |url=https://www.wkyc.com/article/entertainment/music/rock-hall/rock-and-roll-hall-of-fame-hip-hop-exhibit-holla-if-ya-hear-me-cleveland/95-7c6f22c2-7320-4fb9-b48a-96d81247e129 |access-date=2023-06-20 |website=WKYC |language=en-US}}</ref>
== Support == A portion of all proceeds from the project will be donated to the various charitable organizations, including the Universal Hip Hop Museum.<ref name=":1" /> The Google Pixel partnership includes a contribution to Femme it Forward's Next Gem Femme mentorship program, a content series re-imagining five classic records by women, and an interactive exhibit at Rolling Loud.<ref name=":0" /><ref>{{Cite web |title=2023 Grammys will celebrate 50 years of hip-hop |url=https://www.cbsnews.com/newyork/news/2023-grammys-hip-hop-celebration/ |access-date=2023-04-24 |website=CBS News |date=2 February 2023 |language=en-US}}</ref>
== References ==
{{reflist}}
Category:Hip-hop