{{Short description|American wealth management firm}} ''J.J.B. Hilliard, W.L. Lyons, LLC'' (d/b/a '''Hilliard Lyons''') is a full-service wealth management firm with offices in Illinois, Indiana, Kentucky, Michigan, Mississippi, Missouri, North Carolina, Ohio, South Carolina, Tennessee, and West Virginia.
It is headquartered in Louisville, Kentucky.
Hilliard Lyons was acquired by Baird in October 2019.<ref>{{Cite web|url=https://www.rwbaird.com/who-we-are/locations/|title=Baird in Your World|website=www.rwbaird.com}}</ref> It was renamed to Baird Trust effective November 2021.
==History== {{expand section|date=February 2017|small=no}} Predecessor firms date to 1854.
In 1965, J.J.B. Hilliard & Son and W.L. Lyons and Company combined to become J.J.B. Hilliard, W.L. Lyons.
From 1998 to 2008, the company was owned by PNC Financial Services. Now the ownership is shared between Hilliard Lyons employees and Houchens Industries, based in Bowling Green, Ky.<ref>{{cite web|url=https://hilliard.com/about/history|title=Our History - Hilliard Lyons|website=hilliard.com}}</ref>
Other companies under the Houchens include Stewart-Richey Construction, Inc., Tampico Beverages, Inc., Food Giant, and Hitcents.<ref>{{cite web|url=http://www.houchens.com|title=Houchens Industries|publisher=}}</ref>
==Operations== ;Private Client Group Hilliard Lyons provides financial guidance to individuals and families. It includes retirement planning, estate planning, financial planning, risk management, and education funding.
===Investment banking=== In 2010, the firm acquired middle-market investment banking firm bCatalyst and then started to assist business owners.<ref>{{cite web|title=HILLIARD LYONS ACQUIRES bCATALYST ADVISORS|url=http://www.hilliard.com/marketing/News/Hilliard_Lyons_bCatalyst.pdf|website=Hillard.com|accessdate=24 December 2016}}</ref>
===Lending=== In 2011, Hilliard Lyons partnered with The Bancorp, Inc. to offer clients borrowing services.
===Trust=== Hilliard Lyons Trust Company (HLTC) provides asset management (real estate, oil and gas, personal property etc.) and trust services to Hilliard Lyons clients and works as executor and investment manager.
===Public finance=== Hilliard Lyons acts in capacities for states, cities, counties, schools, and other issuers of public debt.<ref>{{cite web|title=Hilliard Lyons sees opportunity in municipal bond business|url=http://www.bizjournals.com/louisville/stories/2010/06/28/story1.html?page=all|website=www.bizjournals.com|accessdate=24 December 2016}}</ref> In 2010, the company handled some elements of the debt for the $238 million Louisville Downtown Arena, now the Yum! Center.<ref>{{cite web|title=How Hilliard Lyons saved the Louisville arena project|url=http://www.bizjournals.com/louisville/blog/2010/10/how_hilliard_lyons_saved_the_louisville_arena_project.html?page=all|website=www.bizjournals.com|accessdate=24 December 2016}}</ref> The firm maintains municipal bond trading and underwriting desks in Louisville and Indianapolis.
===Research=== Hilliard Lyons research analysts cover about 130 companies. Seven company's equity analysts have held The Wall Street Journal's All-Star/Best on the Street title a combined total of 17 times.<ref>{{cite news|url=https://www.wsj.com/articles/SB10001424052748704004004576270792432683376|title=In a Trying Year, Staying Optimistic Paid Off|first=Matt|last=Phillips|newspaper=Wall Street Journal |date=19 April 2011 |publisher=}}</ref>
Analysts won the Financial Times StarMine Award five times for stock picks within their industry<ref>{{cite web|title=Hilliard Lyons {{!}} Profile {{!}} Research Department|url=http://www.hilliard.com/site/profile/research.html|website=www.hilliard.com|accessdate=24 December 2016}}</ref> and the Financial Times ranked two Hilliard Lyons analysts among the nation's top 10 analysts.<ref>{{Cite web |url=http://media.ft.com/cms/e0e3f130-3fd6-11de-9ced-00144feabdc0.pdf |title=Winners prove their worth in tough conditions |access-date=2012-02-17 |archive-url=https://web.archive.org/web/20100415201556/http://media.ft.com/cms/e0e3f130-3fd6-11de-9ced-00144feabdc0.pdf |archive-date=2010-04-15 |url-status=dead }}</ref>
==Culture== Hilliard Lyons is a ten-time winner of the Best Places to Work in Kentucky designation,<ref>{{cite web|url=http://bestplacestoworkky.com|title=Home - Best Places to Work in Kentucky|publisher=}}</ref> a seven-time winner in Indiana,<ref>{{cite web|url=http://www.bestplacestoworkin.com|title=Home - Best Places to Work in Indiana|publisher=}}</ref> a five-time winner in Ohio,<ref>{{cite web|url=http://www.bestemployersoh.com|title=Home - Best Employers in Ohio|publisher=}}</ref> and a past winner in South Carolina.<ref>{{cite web|url=http://www.bestplacestoworksc.com/index.php?option=com_content&task=view&id=43|title=2010 "Best Places to Work in South Carolina" - Best Places to Work in South Carolina|last=Administrator|publisher=}}</ref>
==Community== Hilliard Lyons provides financial support to the Kentucky Opera,<ref>{{cite web|url=http://kyopera.org/corporate-sponsors/|title=Corporate Sponsors|date=15 August 2022 |publisher=}}</ref> Actors Theatre of Louisville,<ref>{{cite web|url=http://actorstheatre.org/support/recognition|title=Donor Recognition - Actors Theatre of Louisville|publisher=}}</ref> the Fund for the Arts,<ref>{{cite web|url=http://www.fundforthearts.com/index.php?option=com_content&view=article&id=56&Itemid=203|title=Fund for the Arts|publisher=}}</ref> and Junior Achievement of Kentuckiana.<ref>{{cite web|url=http://www.jaky.org/default.asp?q_areaprimaryid=8&q_areasecondaryid=34&q_areatertiaryid=65|title=Junior Achievement of Kentuckiana|url-status=dead|archiveurl=https://web.archive.org/web/20110413043314/http://www.jaky.org/default.asp?q_areaprimaryid=8&q_areasecondaryid=34&q_areatertiaryid=65|archivedate=2011-04-13}}</ref>
In 2010, the company was recognized with the Governor's Award in the Arts.<ref>{{cite web|title=2010 Governor's Awards in the Arts |url=http://artscouncil.ky.gov/KentuckyArt/GA10_business.htm |website=artscouncil.ky.gov |accessdate=24 December 2016 |archiveurl=https://archive.today/20120720133915/http://artscouncil.ky.gov/KentuckyArt/GA10_business.htm |archivedate=20 July 2012 |url-status=dead }}</ref>
==References== {{reflist}} * [https://www.rwbaird.com/2020-annual-report/our-businesses/ Our Businesses]
==External links== * {{official|http://www.hilliard.com}} *[https://www.facebook.com/RobertWBairdandCompany Facebook page]
Category:Companies based in Louisville, Kentucky Category:American companies established in 1854 Category:Financial services companies established in 1854 Category:Investment management companies of the United States Category:1854 establishments in Kentucky