{{Short description|Email service}} {{use mdy dates |date=January 2021}} '''HEY''' is a [[premium email]] service launched by [[37signals]] in June 2020.<ref>{{cite news|first1=Brian X.|last1=Chen|accessdate=2020-06-26|title=Tackling the Unsolvable Problem: The Bottomless Email Inbox|url=https://www.nytimes.com/2020/06/17/technology/personaltech/hey-email-service-screening.html|newspaper=The New York Times|date=17 June 2020|issn=0362-4331}}</ref><ref>{{cite web|first1=Jason|last1=Aten|accessdate=2020-06-26|title=Basecamp's Controversial New Hey App Actually Makes Email Productive Again|url=https://www.inc.com/jason-aten/how-basecamps-controversial-hey-app-makes-email-productive-again.html|date=25 June 2020|website=Inc.com}}</ref><ref>{{cite web|first1=Casey|last1=Newton|accessdate=2020-06-26|title=Hey is a wildly opinionated new email service from the makers of Basecamp|url=https://www.theverge.com/2020/6/15/21286466/hey-email-basecamp-price-availability-platforms-launch|date=15 June 2020|website=The Verge}}</ref><ref>{{cite web |first1=Ainsley |last1=Harris |accessdate=2020-06-26 |title=Meet the Big Tech critic behind Hey, Basecamp's radical new email platform|url=https://www.fastcompany.com/90516667/meet-the-big-tech-critic-behind-hey-basecamps-radical-new-email-platform|date=15 June 2020|website=Fast Company}}</ref>
==Service== The service may be accessed through the HEY website and through apps for macOS, Windows, Linux, Android and iOS.<ref>{{cite web |first=Tim |last=Anderson |date=17 June 2020 |accessdate=2020-06-26|title=Hey is trying a new take on email – but maker complains of 'outrageous' demands after Apple rejects iOS app |url=https://www.theregister.com/2020/06/17/hey_apple_spat/|website=The Register}}</ref><ref name="inc-aten">{{cite web |first1=Jason |last1=Aten |accessdate=2020-06-27 |title=How Basecamp's Controversial Hey App Makes Email Productive Again |url=https://www.inc.com/jason-aten/how-basecamps-controversial-hey-app-makes-email-productive-again.html |date=25 June 2020 |website=Inc.com}}</ref> Due to the service's [[vertical integration]], a HEY [[Email box|mailbox]] cannot be incorporated into other email services or stand-alone [[email client]]s.<ref>{{cite web |accessdate=2020-06-26 |title=Basecamp launches Hey, a hosted email service for neat freaks |url=https://techcrunch.com/2020/06/16/basecamp-launches-hey-a-hosted-email-service-for-neat-freaks/ |website=TechCrunch |first=Natasha |last=Lomas |date=June 16, 2020 }}</ref>
Around the time of HEY's launch, a stand-off between [[37signals]] and [[Apple Inc.]] over Apple's policy on [[Microtransaction|in-app purchases]] in apps hosted by its [[App Store (iOS)|App Store]] was the cause of significant media attention upon Apple's policies.<ref>{{cite magazine |first=Lauren |last=Goode |accessdate=2020-06-26|title=Apple Threatens to Move Basecamp's New Email App to Trash |date=16 June 2020 |url=https://www.wired.com/story/apple-threatens-basecamp-email-app/|magazine=Wired|issn=1059-1028}}</ref><ref>{{cite web |first=Richard |last=Speed |accessdate=2020-06-26 |title=Email innovator Hey extends an olive branch in standoff with Apple, tweaks code to make the iGiant appier |date=22 June 2020 |url=https://www.theregister.com/2020/06/22/hey_apple/ |website=The Register}}</ref><ref>{{cite web |first1=Chaim |last1=Gartenberg |accessdate=2020-06-26|title=Hey opens its email service to everyone as Apple approves its app for good|url=https://www.theverge.com/2020/6/25/21302931/hey-email-service-public-launch-apple-approves-app-fight-policy-price|date=25 June 2020|website=The Verge}}</ref><ref>{{cite web |first1=Sean |last1=Keane |date=22 June 2020 |accessdate=2020-06-26 |title=Apple gives thumbs up to Hey email app after update rejection |url=https://www.cnet.com/tech/services-and-software/apple-gives-thumbs-up-to-hey-email-app-after-update-rejection/ |website=CNET}}</ref>
==Features== *An email from a new sender requires the user to confirm whether they wish to receive emails from that sender, and if not then emails from that sender are never shown again<ref name="inc-aten"/> *Blocks [[tracking pixel]]s (called a spy tracker in the apps) and informs the user if an email includes tracking<ref name="inc-aten"/> *A single place showing all attachments that have been received, regardless of sender<ref name="inc-aten"/>
==See also== *[[Mailbox provider]]
==References== {{Reflist}}
==External links== *{{Official website|hey.com}}
[[Category:Webmail]] [[Category:Email clients]] [[Category:Internet properties established in 2020]]