{{Short description|Toy franchise}} {{refimprove|date=January 2017}} '''Herself the Elf''' was a franchise line for young girls similar to [[Strawberry Shortcake]]. It was created by [[American Greetings]] (through its "Those Characters From Cleveland" research-and-development unit). It included a series of dolls from Mattel, an [[The Magic of Herself the Elf|animated special]], books, records.
==The Magic of Herself the Elf== {{main|The Magic of Herself the Elf}} '''''The Magic of Herself the Elf''''' is a 1983 American animated [[television special]].
==Attempted revival== American Greetings announced plans in October 2016 to revive Herself the Elf as an animated series, a co-production between [[Cloudco Entertainment]] and French studio [[Gaumont Animation]].<ref>{{Cite web|url=http://kidscreen.com/2016/10/17/american-greetings-gaumont-re-launch-herself-the-elf/|title = American Greetings, Gaumont re-launch Herself the Elf}}</ref> The relaunch never got off the ground.
==References== {{reflist}}
[[Category:Doll brands]] [[Category:Fictional elves]]
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