Astro (company)

{{Short description|Malaysian direct broadcast satellite pay TV service}} {{Use British English|date=October 2016}} {{Use dmy dates|date=October 2016}} {{Infobox company | name = Measat Broadcast Network Systems Sdn. Bhd. | logo = Astro 2024 logo.svg | logo_size = 200px | logo_caption = Current logo, a third iteration of the 2003 logo, used since 2024. | image = Astro Taman Teknologi Malaysia (TPM), Kuala Lumpur 20231015 115255.jpg | image_size = 250px | image_caption = Astro headquarters in Technology Park Malaysia | type = Subsidiary | foundation = {{start date and age|df=yes|1996|06|01}} | founder = Ananda Krishnan | location = All Asia Broadcast Centre (AABC), Technology Park Malaysia, Bukit Jalil, 57000 Kuala Lumpur, Malaysia | area_served = Nationwide | key_people = {{ubl|Tunku Ali Redhauddin (Chairman)|Euan Daryl Smith (CEO)}} | industry = {{ubl|Mass media|Digital media|Entertainment}} | products = OTT Streaming<br/>Direct broadcast satellite<br/>Internet service provider | revenue = {{decrease}} RM695.6 million (Q4 2025)<ref>{{cite web | title=Untung bersih suku ketiga, Astro merosot ketara kepara RM9.19 juta | language=ms | website=Bharian | date=December 2025 | url=https://www.bharian.com.my/amp/bisnes/korporat/2025/12/1483450/untung-bersih-suku-ketiga-astro-merosot-ketara-kepada-rm919-juta }}</ref> | net_income = {{decrease}} RM9.19 million (2025)<ref> {{cite web | title=Untung bersih suku ketiga, Astro merosot ketara kepara RM9.19 juta | language=ms | website=Bharian | date=December 2025 | url=https://www.bharian.com.my/amp/bisnes/korporat/2025/12/1483450/untung-bersih-suku-ketiga-astro-merosot-ketara-kepada-rm919-juta }}</ref> | num_employees = | parent = Astro Malaysia Holdings Berhad | subsid = | homepage = {{URL|www.astro.com.my}} }}

'''All-Asian Satellite Television and Radio Operator''', doing business as '''Astro''' (stylized in lowercase title), is a Malaysian pay satellite television, streaming television and IPTV provider. It is a wholly owned subsidiary of the Astro Malaysia Holdings Berhad and is operated by the communication satellite operator MEASAT Broadcast Network Systems Sdn. Bhd. It operates from the All Asia Broadcast Centre (AABC) in Kuala Lumpur and the MEASAT in Cyberjaya.

It forms part of the mass media duopoly in the country alongside the Media Prima.<ref>{{cite book|url=https://books.google.com/books?id=6rbuDwAAQBAJ&dq=Media+Prima&pg=PA159|title=National Studies on Assessing the Economic Contribution of the Copyright-based Industries|publisher=World Intellectual Property Organization|year=2014|accessdate=16 April 2020|isbn=9789280520224|pages=159–160|quote=There are two relatively large integrated media investment groups that carry out commercial broadcasting, i.e. Media Prima Berhad (MPB) and ASTRO All Asia Networks Plc (ASTRO). Both media groups compete for a relatively small but growing domestic market and both have ventured into the international market for broadcasting and entertainment.}}</ref> Astro launched the high-definition platform Astro B.yond in 2009<ref>{{cite news|url=http://www.btimes.com.my/Current_News/BTIMES/articles/20091209203105/Article/index_html|title=Astro to launch HDTV services on Friday|publisher=Business Times|date=13 December 2009|accessdate=7 February 2014|archive-url=https://web.archive.org/web/20091213125215/http://www.btimes.com.my/Current_News/BTIMES/articles/20091209203105/Article/index_html |archive-date=13 December 2009 }}</ref> and the IPTV platform Astro IPTV in 2011, with the latter targeted at consumers who were unable to receive the company's satellite services.<ref>{{cite news|url=http://www.greyreview.com/2011/04/20/astro-partners-with-time-dotcom-to-roll-out-astro-b-yond-iptv-services/|title=Astro partners with TIME dotcom to roll-out Astro B.yond IPTV services|publisher=Greyreview.com|date=20 April 2011|accessdate=24 September 2014|archive-url=https://web.archive.org/web/20141006070723/http://www.greyreview.com/2011/04/20/astro-partners-with-time-dotcom-to-roll-out-astro-b-yond-iptv-services/|archive-date=6 October 2014}}</ref> The ultra high-definition (UHD) platform '''Astro Ultra''' was launched at the end of 2019 while the full high-definition (FHD) platform (replacement of Astro B.yond) called '''Astro Ulti''' was introduced in the mid of 2021. Astro operated in Indonesia from 2006 to 2008, under the Astro Nusantara and also in Brunei from 2000 to 2022, under the Kristal-Astro brand. Indonesian operations were led by the PT Direct Vision,<ref>{{cite web |title=Astro Akhirnya Berhenti Siaran |url=https://nasional.kompas.com/read/2008/10/20/02163110/astro.akhirnya.berhenti.siaran |website=Kompas |access-date=8 August 2021 |language=Indonesian |date=20 October 2008}}</ref> while Bruneian were led by Kristal Sdn. Bhd. In 2016, the company was recorded as achieving 71% household penetration in Malaysia.<ref>{{Cite web|url=https://www.thestar.com.my/business/business-news/2016/12/07/astro-aims-to-increase-household-penetration-to-75pc-next-year/|title=Astro aims to increase household penetration to 75% next year|work=Business News|publisher=The Star Online|date=7 December 2016|access-date=19 February 2017}}</ref><ref>{{cite news|url=https://www.themalaymailonline.com/tech-gadgets/article/astro-scores-in-all-major-indicators|title=Astro scores in all major indicators|author=Goh Thean Eu|publisher=The Malay Mail|date=22 September 2014|accessdate=7 February 2019|archive-url=https://web.archive.org/web/20180614171516/https://www.malaymail.com/s/750127/astro-scores-in-all-major-indicators|archive-date=14 June 2018}}</ref>

==History==

===Formation and early years=== The licence to operate Astro, then unnamed, was given in June 1994 and was planned to have 20 channels through the Measat satellite.<ref>{{cite news|title=Coming soon: 30 TV channels for Malaysia|url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19940618-1.2.32.5|access-date=16 December 2023|work=The Straits Times|date=18 June 1994}}</ref><ref>{{cite news|url=https://eresources.nlb.gov.sg/newspapers/digitised/article/biztimes19940618-1.2.13.4|title=Minister sees up to 30 TV channels in M'sia by 1996|publisher=The Business Times|date=18 June 1994|accessdate=4 March 2019|page=3}}</ref> It was originally planned to launch in 1995,<ref>{{cite news |title=M'sian satellite owner to run regional TV station |url=https://eresources.nlb.gov.sg/newspapers/digitised/article/biztimes19940509-1.2.14.4 |access-date=16 December 2023 |work=The Business Times |date=9 May 1994}}</ref><ref>{{cite news|url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19960802-1.2.44.6|title=Malaysians can use dishes to receive foreign TV broadcasts|publisher=The Straits Times|date=2 August 1996|accessdate=4 March 2019|page=35}}</ref> but postponed to 1996 with the launching initially took place in October and would be known as the All-Asia Satellite Television and Radio Operator, abbreviated as ASTRO and to be operated under its operating company, Measat Broadcasting Networks Systems.<ref>{{cite news|url=https://www.klik.com.my/item/story/2718772/astro-step-into-next-millennium-hl-|title=Astro-step into next millennium|author=Kamarul Yunus|publisher=Business Times|date=26 September 1996|accessdate=2 February 2021}}</ref> The upcoming satellite TV provider will offer 22 television channels and 8 radio stations in its platform.<ref>{{cite news|url=https://www.klik.com.my/item/story/3193802/peluang-tonton-22-saluran-menarik|title=Peluang tonton 22 saluran menarik|publisher=Harian Metro|date=26 September 1996|accessdate=2 February 2021}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/1302877/digital-satellite-broadcast-service-begins-on-tuesday|title=Digital satellite broadcast service begins on Tuesday|author1=Jasbir Singh|author2=Meera Murugesan|publisher=New Straits Times|date=26 September 1996|accessdate=2 February 2021}}</ref>

Ahead of its launch, Astro's operator, Measat Broadcast Networks Systems expected that its satellite TV and radio services will gain profit within two-and-a-half to three years with a total of 700,000 subscriber base.<ref>{{cite news|url=https://www.klik.com.my/item/story/1303448/measat-tv-radio-expect-to-break-even-in-three-years|title=Measat TV, radio expect to break even in three years|author=Elaine Lim|publisher=New Straits Times|date=26 September 1996|accessdate=2 February 2021}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/643190/bigger-cake-for-local-producers-with-astro|title=Bigger cake for local producers with Astro|publisher=The Malay Mail|date=29 September 1996|accessdate=2 February 2021}}</ref>

Astro was launched on 25 September 1996, three months after its establishment.<ref>{{cite news|url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19960920-1.2.44.3|title=Satellite station to debut with 23 channels|publisher=The Straits Times|date=20 September 1996|accessdate=6 February 2018}}</ref><ref>{{cite news|url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19960926-1.2.33.6|title=KL launches first satellite broadcast service|author=Ho Wah Foon|publisher=The Straits Times|date=26 September 1996|accessdate=4 March 2019|page=25}}</ref> Upon its launch, the company planned to offer the internet speed facility to its customers by early 1997.<ref>{{cite news|url=https://www.klik.com.my/item/story/2344718/astro-tawar-kemudahan-laluan-internet|title=Astro tawar kemudahan laluan Internet|author=Hizral Tazzif Hisham|publisher=Berita Harian|date=2 October 1996|accessdate=3 February 2020}}</ref>

Astro signed an agreement with Maybank which allows its subscribers to settle their monthly fees via the autophone and autodebit services as well as via automatic bill settlement facility provided by the bank through Visa and Mastercard.<ref>{{cite news|url=https://www.klik.com.my/item/story/458616/-maybank-bhd-and-measat-|title=(Maybank Bhd and Measat...)|publisher=Business Times|date=19 December 1996|accessdate=3 February 2020}}</ref>

Astro planned to open four out of seven showrooms nationwide by the first quarter of 1997.<ref>{{cite news|url=https://www.klik.com.my/item/story/459013/4-more-astro-showrooms-planned|title=4 more Astro showrooms planned|author=Nor Asmah Mokhtar|publisher=Business Times|date=24 December 1996|accessdate=3 February 2020}}</ref> The company also planned to reach the target of 400 installations as early as January 1997.<ref>{{cite news|url=https://www.klik.com.my/item/story/3180839/sasaran-pemasangan-tv-satelit|title=Sasaran pemasangan TV satelit|publisher=Harian Metro|date=24 December 1996|accessdate=3 February 2020}}</ref> Astro also submitted its proposal to began broadcasting overseas.<ref>{{cite news|url=https://www.klik.com.my/item/story/1218917/measat-plans-to-broadcast-overseas-this-year|title=Measat plans to broadcast overseas this year|author=Zuraimi Abdullah|publisher=New Straits Times|date=30 January 1997|accessdate=3 February 2020}}</ref> Two months later, the company entered a joint-venture with film production companies to produce program varieties.<ref>{{cite news|url=https://www.klik.com.my/item/story/1203642/astro-to-venture-into-local-films|title=Astro to venture into local films|publisher=New Straits Times|date=15 March 1997|accessdate=3 February 2020}}</ref>

On 1 April 1997, Astro appointed MOCCIS Trading, a trading arm of MOCCIS Berhad, to market and promote its service to its members via a monthly payment scheme.<ref>{{cite news|url=https://www.klik.com.my/item/story/1197124/moccis-appointed-to-market-astro-services|title=Moccis appointed to market Astro services|publisher=New Straits Times|date=2 April 1997|accessdate=3 February 2020}}</ref>

Astro planned to establish its own private telecommunications network as part of its preparation to launch a range of multimedia interactive services as well as to increase its business reach.<ref>{{cite news|url=https://www.klik.com.my/item/story/531319/measat-sets-up-network-for-multimedia-services|title=Measat sets up network for multimedia services|author=Rozana Sani|publisher=Computimes|date=8 May 1997|accessdate=3 February 2020}}</ref> The company also spent RM25 million to enhance its services for domestic and global market.<ref>{{cite news|url=https://www.klik.com.my/item/story/1192725/measat-to-spend-rm25m-to-enhance-its-services-over-the-next-five-years|title=Measat to spend RM25m to enhance its services over the next five years|publisher=New Straits Times|date=7 May 1997|accessdate=3 February 2020}}</ref>

Astro became the first client of the Canadian telecommunication equipment company, Nortel's Global Account programme for the ASEAN region.<ref>{{cite news|url=https://www.klik.com.my/item/story/2348948/astro-pelanggan-akaun-global-nortel|title=Astro pelanggan Akaun Global Nortel|publisher=Berita Harian|date=14 May 1997|accessdate=3 February 2020}}</ref> In July 1997, the company signed a Memorandum of Understanding (MoU) with Faber Group Berhad in which Astro will provide its satellite television services to seven of Faber-owned Sheraton hotels.<ref>{{cite news|url=https://www.klik.com.my/item/story/651190/faber-signs-up-astro-s-services-for-its-sheraton-chain|title=Faber signs up Astro's services for its Sheraton chain|author=Daniel Chan|publisher=The Malay Mail|date=10 July 1997|accessdate=3 February 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/682876/subscribing-to-satellite-tv|title=Subscribing to satellite TV|publisher=New Straits Times|date=21 July 1997|accessdate=3 February 2020}}</ref>

From 27 September to 16 November 1997, Astro offers installation fees for its Direct-to-U system installation.<ref>{{cite news|url=https://www.klik.com.my/item/story/1170424/astro-cuts-installation-fee-to-rm799|title=Astro cuts installation fee to RM799|publisher=New Straits Times|date=26 September 1997|accessdate=3 February 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/472927/astro-offers-50pc-discount|title=Astro offers 50pc discount|publisher=Business Times|date=26 September 1997|accessdate=3 February 2020}}</ref> It also targets at least 20,000 hotels for its pay-television operations by the year-end.<ref>{{cite news|url=https://www.klik.com.my/item/story/2817659/astro-targets-20-000-hotel-rooms-by-year-end|title=Astro targets 20,000 hotel rooms by year-end|publisher=Business Times|date=15 September 1997|accessdate=3 February 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/2823592/astro-expects-more-hotel-subscribers|title=Astro expects more hotel subscribers|author=David Ong-Yeoh|publisher=Business Times|date=10 July 1997|accessdate=3 February 2020}}</ref>

In December 1997, Astro partnered with Oracle Corporation in which the latter would help developing its web-based corporate database for its business strategy.<ref>{{cite news|url=https://www.klik.com.my/item/story/2347807/oracle-bangunkan-pangkalan-data-astro|title=Oracle bangunkan pangkalan data Astro|author=Husain Jahit|publisher=Berita Harian|date=3 December 1997|accessdate=3 February 2020}}</ref> It also allocates RM100 million to provide a Direct-to-U price subsidy to its customers.<ref>{{cite news|url=https://www.klik.com.my/item/story/3252834/astro-sedia-subsidi-rm100-juta|title=Astro sedia subsidi RM100 juta|publisher=Harian Metro|date=23 December 1997|accessdate=3 February 2020}}</ref>

In 1998, Astro plans to expand its operations in the Philippines and Taiwan with RM200 million of allocation. The plan was later abandoned for unknown reasons.<ref>{{cite news|url=https://www.klik.com.my/item/story/3245982/astro-masuki-taiwan-filipina|title=Astro masuki Taiwan, Filipina|publisher=Harian Metro|date=11 June 1998|accessdate=3 February 2020}}</ref>

===Expansion of operations=== Between 2000 and 2006, Astro shared time with TV Pendidikan, Malaysian public educational TV channel, where it shared time with Animal Planet on Channel 28 from 2000 to 2001 and with now-defunct TechTV on Channel 13 from 2002 to 2006.<ref>{{cite web|url=http://ww1.utusan.com.my/utusan/info.asp?y=1999&dt=1016&pub=utusan_malaysia&sec=Gaya_Hidup&pg=ls_02.htm|title=Astro mampu luaskan siaran TV Pendidikan|agency=Utusan Malaysia|date=16 October 1999|accessdate=1 January 2007}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/1999133/tv-pendidikan-lebih-meluas-menerusi-astro|title=TV Pendidikan lebih meluas menerusi Astro|author=Azizi Othman|publisher=Berita Harian|date=22 May 2000|accessdate=19 December 2020}}</ref> The move received much criticism from many parties, demanding that the network should remain aired on public broadcaster, RTM rather than Astro at least until 2002.<ref>{{cite news|url=https://www.klik.com.my/item/story/1598751/tv-pendidikan-s-move-from-rtm2-to-astro-becomes-an-issue-again|title=TV Pendidikan's move from RTM2 to Astro becomes an issue again|author=Shahreem Amry|publisher=New Straits Times|date=8 February 2000|accessdate=19 December 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/1854652/ministry-defends-tv-pendidikan-move|title=Ministry defends TV Pendidikan move|publisher=New Sunday Times|date=6 February 2000|accessdate=19 December 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/2004110/rtm-wajar-siarkan-tv-pendidikan-sehingga-2002|title=RTM wajar siarkan TV Pendidikan sehingga 2002|publisher=Berita Harian|date=4 February 2000|accessdate=19 December 2020}}</ref> However, Astro decided to not aired TV Pendidikan upon the expiration of its 6-year agreement with the channel's operator, the Ministry of Education, resulting TV Pendidikan moved to TV9, owned by media conglomerate Media Prima in 2007.

In 2000, Astro's residential subscriber base have exceeded about 300,000 households in just three years after its official launch.<ref>{{cite news|url=https://www.klik.com.my/item/story/2897963/astro-subscriber-base-exceeds-300-000|title=Astro subscriber base exceeds 300,000|author=Ishun P. Ahmad|publisher=Business Times|date=28 January 2000|accessdate=5 February 2020}}</ref> Astro also targets a total of a million subscribers nationwide in the next two years.<ref>{{cite news|url=https://www.klik.com.my/item/story/2162921/astro-yakin-capai-sejuta-pelanggan-dua-tahun-lagi|title=Astro yakin capai sejuta pelanggan dua tahun lagi|publisher=Berita Harian|date=28 January 2000|accessdate=5 February 2020}}</ref> The company enters a joint-venture with Kristal Sdn. Bhd. from Brunei to launch Kristal-Astro on 24 January 2000.<ref>{{cite news|url=https://www.klik.com.my/item/story/488843/kristal-astro-pact-to-launch-dth-digital-satellite-tv-in-brunei|title=Kristal-Astro pact to launch DTH digital satellite TV in Brunei|publisher=Business Times|date=25 January 2000|accessdate=10 February 2022|url-access=subscription|via=KLiK}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/2012723/kristal-astro-dilancar-ke-brunei|title=Kristal-Astro dilancar ke Brunei|publisher=Berita Harian|date=25 January 2000|accessdate=10 February 2022|url-access=subscription|via=KLiK}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/1605458/astro-spreads-wings-to-brunei-in-joint-venture|title=Astro spreads wings to Brunei in joint venture|publisher=New Straits Times|date=26 January 2000|accessdate=10 February 2022|url-access=subscription|via=KLiK}}</ref> The service, however, ceased operations 22 years later, in 2022.<ref>{{Cite web|url=https://bm.soyacincau.com/2022/01/31/astro-brunei-tutup-kedai-selepas-21-tahun/|title=Astro di Brunei gulung tikar selepas 21 tahun beroperasi|author=Hanif Azrai|date=31 January 2022|website=Soya Cincau|url-status=live|archive-url=https://web.archive.org/web/20220131070017/https://bm.soyacincau.com/2022/01/31/astro-brunei-tutup-kedai-selepas-21-tahun/|archive-date=31 January 2022|access-date=31 January 2022}}</ref><ref>{{Cite web|url=https://www.utusan.com.my/ekonomi/2022/02/mytv-beri-liputan-terbaik-di-brunei/|title=MYTV beri liputan terbaik di Brunei|author=Amree Ahmad|date=4 February 2022|website=Utusan Digital|url-access=registration|url-status=live|archive-url=https://web.archive.org/web/20220204122406/https://www.utusan.com.my/ekonomi/2022/02/mytv-beri-liputan-terbaik-di-brunei/|archive-date=4 February 2022|access-date=7 February 2022}}</ref>

The company had invested over RM1 billion to build a digital broadcasting facility and developed a multimedia services.<ref>{{cite news|url=https://www.klik.com.my/item/story/2895443/measat-spends-over-rm1bn-on-services|title=Measat spends over RM1bn on services|author=Eirmalasare Bani|publisher=Business Times|date=19 February 2000|accessdate=4 February 2020}}</ref> Astro also spent at least RM350 to subsidized its Digital Multimedia System (DMS) in order to make its service is "affordable for more Malaysian families".<ref>{{cite news|url=https://www.klik.com.my/item/story/1600750/astro-s-plan-to-make-service-more-affordable|title=Astro's plan to make service more affordable|publisher=New Straits Times|date=19 February 2000|accessdate=4 February 2020}}</ref> The company also planned to expand its services across Asian region.<ref>{{cite news|url=https://www.klik.com.my/item/story/655747/astro-expanding-services-to-asian-region|title=Astro expanding services to Asian region|author=Haliza Ahmad|publisher=The Malay Mail|date=28 March 2000|accessdate=5 February 2020}}</ref>

By June 2001, Astro's subscription total has increased to 600,000.<ref>{{cite news|url=https://www.klik.com.my/item/story/2039903/astro-berjaya-pikat-600-000-pelanggan|title=Astro berjaya pikat 600,000 pelanggan|publisher=Berita Harian|date=21 June 2001|accessdate=5 February 2020}}</ref>

In April 2002, Astro signed an agreement with Scripps Networks Interactive for the distribution of six TV series from HGTV in Malaysia and Brunei.<ref>{{cite news|url=https://www.klik.com.my/item/story/4142101/hgtv-series-to-debut-on-astro-this-month|title=HGTV series to debut on Astro this month|publisher=New Straits Times|date=24 April 2002|accessdate=5 February 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/2930992/scripps-networks-to-distribute-hgtv-series-on-astro|title=Scripps Networks to distribute HGTV series on Astro|publisher=Business Times|date=24 April 2002|accessdate=5 February 2020}}</ref>

By September the same year, Astro reduced 10% of its staffs under the voluntary separation scheme (VSS).<ref>{{cite news|url=https://www.klik.com.my/item/story/3920600/astro-to-reduce-staff-strength-by-10pc-under-vss|title=Astro to reduce staff strength by 10pc under VSS|author=Sharen Kaur|publisher=The Malay Mail|date=19 September 2002|accessdate=5 February 2020}}</ref>

The company set up a joint-venture company with Indonesian conglomerate, Lippo Group to provide pay-TV service in Indonesia as early as July 2005.<ref>{{cite news|url=https://www.klik.com.my/item/story/2207154/astro-sedia-khidmat-tv-satelit-di-indonesia|title=Astro sedia khidmat TV satelit di Indonesia|author=Azli Ayob|publisher=Berita Harian|date=12 March 2005|accessdate=5 February 2020}}</ref> As a result, Astro's satellite TV service in Indonesia, known as Astro Nusantara was launched in March 2006.<ref>{{cite news|url=https://www.klik.com.my/item/story/2984911/indonesian-satellite-tv-service-launched|title=Indonesian satellite TV service launched|publisher=Business Times|date=1 March 2006|accessdate=5 February 2020}}</ref> It also invested RM500 million to support its operations in the republic.<ref>{{cite news|url=https://www.klik.com.my/item/story/2242988/astro-labur-rm500-juta-bagi-operasi-indonesia|title=Astro labur RM500 juta bagi operasi Indonesia|author=Zainab Mohd Yatim|publisher=Berita Harian|date=19 July 2006|accessdate=5 February 2020}}</ref> However, Astro Nusantara only operated for two years and ceased operations when Astro ended their joint-venture with PT Direct Vision in September 2008.<ref>{{cite news|url=https://www.klik.com.my/item/story/4281014/astro-perlu-kawal-kos-perkukuh-hasil|title=Astro perlu kawal kos, perkukuh hasil|author=Kamarulzaidi Kamis|publisher=Berita Harian|date=8 September 2008|accessdate=5 February 2020}}</ref>

On 1 October 2007, Astro renumbered all of its channel numbers from 2-digits to 3-digits to accommodate its expanding number of channels.<ref>{{cite news|url=http://www.astro.com.my/oap/07/channel_renumbering/default.asp|title=Channel Renumbering|publisher=Astro|accessdate=14 February 2018|archive-url=https://web.archive.org/web/20080430052135/http://www.astro.com.my/oap/07/channel_renumbering/default.asp|archive-date=30 April 2008}}</ref>

In 2007, Astro dominates 29% of television viewership market in Malaysia, after Media Prima (54%) and Radio Televisyen Malaysia (17%).<ref>{{cite news|author=Anil Netto|title=Malaysian media giant grasps for Internet|date=30 November 2007|publisher=Malaysia Today|url=http://www.malaysia-today.net/nuc2006/news2007.php?itemid=709|work=Asia Times Online|access-date=7 December 2007|language=en|archive-date=2008-01-02|archive-url=https://web.archive.org/web/20080102022324/http://www.malaysia-today.net/nuc2006/news2007.php?itemid=709}}</ref>

In December 2009, Astro launched its high-definition service, known as Astro B.yond with a new decoder set and channels in HD feeds.<ref>{{cite news|url=https://www.klik.com.my/item/story/4748199/astro-tv-perkenal-b-yond|title=Astro TV perkenal B.yond|author=Sri Ayu Kartikawati Amri|publisher=Harian Metro|date=12 December 2009|accessdate=6 February 2020}}</ref>

Astro partnered with TIME dotCom Berhad in December 2010 to implementated the broadband and IPTV service in Klang Valley and Penang.<ref>{{cite news|url=https://www.klik.com.my/item/story/4994916/time-measat-laksana-perkhidmatan-jalur-lebar-dan-iptv|title=Time, MEASAT laksana perkhidmatan jalur lebar dan IPTV|publisher=Berita Harian|date=21 December 2010|accessdate=6 February 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/5035685/time-dotcom-teams-up-with-astro|title=Time dotCom teams up with Astro|publisher=New Straits Times|date=21 December 2010|accessdate=6 February 2020}}</ref>

In 2013, Astro signed an agreement with Telekom Malaysia's wholly owned subsidiary, TM Net Sdn. Bhd. to broadcast two Astro SuperSport channels on the latter's pay-TV service, HyppTV (later known as Unifi TV).<ref>{{cite news|url=https://www.klik.com.my/item/story/6209599/astro-meterai-perjanjian-siar-2-saluran-sukan-dalam-hypptv|title=Astro meterai perjanjian siar 2 saluran sukan dalam HyppTV|publisher=Berita Harian|date=1 August 2013|accessdate=6 February 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/6232370/saluran-sukan-astro-kini-di-hypptv|title=Saluran sukan Astro kini di HyppTV|publisher=Harian Metro|date=2 August 2013|accessdate=6 February 2020}}</ref>

===Recent developments=== thumb|Astro logo, a second iteration of the 2003 logo, used from 2012 until 2024. On 1 December 2014, Astro signed a joint-venture with South Korean retail company, GS Retail Co. Ltd. to launch a home shopping channel, Go Shop.<ref>{{cite news|url=https://www.budiey.com/fakta-yang-anda-perlu-tahu-pasal-shop-astro/|title=Fakta Yang Anda Perlu Tahu Pasal GO SHOP Astro|author=Budiey|publisher=Sensasi Selebriti|date=4 February 2015|accessdate=12 October 2022}}</ref><ref>{{cite news|url=https://www.thesundaily.my/spotlight/shopping-made-easy-IN7953875|title=Shopping made easy|publisher=The Sun Daily|date=10 June 2021|accessdate=12 October 2022}}</ref> However, the joint-venture only survived for 9 years and following the changing in consumer's shopping landscape, Go Shop ceased operations on 12 October 2023 as part of the company's "ongoing strategic realignment underway".<ref>{{cite news|url=https://www.bharian.com.my/bisnes/korporat/2023/10/1159888/astro-go-shop-tutup-kedai-mulai-11-oktober-ini|title=Astro Go Shop 'tutup kedai' mulai 11 Oktober ini|author=Mahanum Abdul Aziz|publisher=Berita Harian|date=2 October 2023|accessdate=15 October 2023}}</ref><ref>{{cite news|url=https://www.astroawani.com/berita-bisnes/go-shop-henti-operasi-11-okt-ini-sebahagian-strategi-penjajaran-semula-astro-439955?|title=Go Shop henti operasi 11 Okt ini, sebahagian strategi penjajaran semula Astro|author=Firdaus Azil|publisher=Astro Awani|date=2 October 2023|accessdate=5 March 2024}}</ref><ref>{{cite news|url=https://theedgemalaysia.com/node/684554|title=Home shopping Astro Go Shop to cease operations after eight years|author=Anis Hazim|publisher=The Edge Malaysia|date=2 October 2023|accessdate=6 February 2024}}</ref>

In March 2016, Astro launched its regional video platform, Tribe, which targets to Indonesian market.<ref>{{cite news|url=https://www.lowyat.net/2016/98683/astro-tribe-streaming-video-service-launch/|title=Astro Launches Tribe Streaming Video Service: Now Available In Indonesia, Targets Mobile Users|author=Chief Chapree|publisher=Lowyat.net|date=21 March 2016|accessdate=29 February 2020}}</ref><ref>{{cite news|url=https://marketingmagazine.com.my/tribe-an-ott-online-video-service-launched/|title=Tribe, an OTT online video service launched|publisher=Marketing Magazine|date=18 March 2016|accessdate=29 February 2020}}</ref><ref>{{cite news|url=https://www.astroawani.com/berita-hiburan/astro-lancarkan-tribe-perkhidmatan-ott-video-dalam-talian-untuk-asean-99016|title=Astro lancarkan Tribe, perkhidmatan OTT video dalam talian untuk ASEAN|publisher=Astro Awani|date=18 March 2016|accessdate=29 February 2020}}</ref><ref>{{cite news|url=https://www.astroawani.com/berita-hiburan/astro-launches-tribe-ott-online-video-service-region-98988?|title=Astro launches Tribe, an OTT online video service for the region|publisher=Astro Awani|date=18 March 2016|accessdate=29 February 2020}}</ref>

In 2017, Astro enters a strategic partnership with CJ E&M from South Korea to create and produced contents and events for ASEAN market.<ref>{{cite news|url=https://corporate.astro.com.my/mediaroom-releases/astro-and-cj-e-m-announces-strategic-partnership-to-create-content-and-events-for-asean|title=ASTRO AND CJ E&M ANNOUNCES STRATEGIC PARTNERSHIP TO CREATE CONTENT AND EVENTS FOR ASEAN|publisher=Astro Malaysia Holdings|date=27 April 2017|accessdate=6 February 2018}}</ref> The company also enters a long-term partnership with print publishing company, Karangkraf to form a joint-venture company focused on content production, Karangkraf Digital 360, which was later renamed as Nu Ideaktiv.<ref>{{cite news|url=https://corporate.astro.com.my/mediaroom-releases/astro-and-karangkraf-form-strategic-partnership-to-create-and-distribute-content-ips-across-all-platforms|title=Astro and Karangkraf form Strategic Partnership to Create and Distribute Content IPs Across All Platforms|publisher=Astro Malaysia Holdings|date=15 June 2017|accessdate=6 February 2018}}</ref>

Astro alongside Media Prima and DiGi Telecommunications collaborated to launch a digital learning hub, known as JomStudi in January 2019. The initiative, which supported by the Malaysia Digital Economy Corporation (MDEC), provides educational resources in a single platform which accessible to students.<ref>{{cite news|url=https://www.digitalnewsasia.com/digital-economy/astro-digi-media-prima-collaborate-introduce-jomstudi|title=Astro, Digi, Media Prima collaborate to introduce JomStudi|publisher=Digital News Asia|date=7 December 2018|accessdate=4 June 2019}}</ref><ref>{{cite news|url=https://gempak.com/rojakdaily/news/jom-studi-pembelajaran-digital-terbaru-astro-digi-dan-media-prima-65631|title=Jom Studi! Pembelajaran Digital Terbaru Astro, Digi Dan Media Prima|author=Hanafis Haris|work=Rojak Daily|publisher=Astro Gempak|date=4 December 2018|accessdate=4 June 2019}}</ref><ref>{{cite news|url=https://www.bharian.com.my/berita/pendidikan/2018/12/505516/jomstudi-hab-pembelajaran-digital|title=JomStudi hab pembelajaran digital|author=Mohd Khairul Anam Md Khairudin|publisher=Berita Harian|date=5 December 2018|accessdate=4 June 2019}}</ref>

The company enters a partnership with Chinese streaming platform, IQIYI in 2019, in which Astro acquired an exclusive rights to distributed the IQIYI's content in Malaysia. Astro also responsible for the latter's customer acquisition, marketing and media sales.<ref>{{cite news|url=https://corporate.astro.com.my/mediaroom-releases/astro-and-iqiyi-announce-exclusive-partnership|title=Astro and iQIYI announce exclusive partnership|publisher=Astro Malaysia Holdings|date=17 June 2019|accessdate=6 February 2020}}</ref><ref>{{cite news|url=https://www.prnewswire.com/news-releases/iqiyi-announces-strategic-partnership-with-malaysias-leading-media-brand-astro-expanding-entertainment-services-for-overseas-markets-300952473.html|title=iQIYI Announces Strategic Partnership with Malaysia's Leading Media Brand Astro, Expanding Entertainment Services for Overseas Markets|publisher=PR Newswire|date=5 November 2019|accessdate=17 February 2020}}</ref>

On 1 April 2020, Astro rearranged its channel numbers in order to prioritize its 100 HD channels on its platform.<ref>{{cite news|url=https://soyacincau.com/2020/03/30/astro-is-rearranging-its-channel-numbers-hd-channels-prioritised/|title=Astro is rearranging its channel numbers to prioritise HD channels|author=Alexander Wong|publisher=Soya Cincau|date=30 March 2020|accessdate=14 February 2021}}</ref><ref>{{cite news|url=https://www.astroawani.com/berita-malaysia/astro-ubah-nombor-saluran-baharu-bermula-1-april-235925?|title=Astro ubah nombor saluran baharu bermula 1 April|publisher=Astro Awani|date=30 March 2020|accessdate=14 February 2021}}</ref>

In 2021, Astro partnered with Netflix to expand its content offering in which the latter's service will be made available on Astro's platform.<ref>{{cite news|url=https://www.digitalnewsasia.com/business/astro-strengthens-its-aggregator-play-netflix-partnership|title=Astro strengthens its aggregator play with Netflix partnership|publisher=Digital News Asia|date=24 June 2021|accessdate=14 February 2022}}</ref><ref>{{cite news|url=https://theedgemalaysia.com/article/astro-expands-content-offering-netflix-partnership|title=Astro expands content offering with Netflix partnership|author=Syafiqah Salim|publisher=The Edge Markets|date=9 November 2021|accessdate=14 February 2022}}</ref><ref>{{cite news|url=https://gempak.com/rojakdaily/entertainment/you-can-now-watch-netflix-astro-67945?|title=You Can Now Watch Netflix On Astro!|publisher=Rojak Daily|date=10 November 2021|accessdate=17 February 2022}}</ref>

In May 2024, Astro and state-owned public service broadcaster, Radio Televisyen Malaysia (RTM) have partnered to envisioned an initiative in support to Palestine by launching Malaysia4Palestine, a special channel dedicated to highlighting the humanitarian crisis in Palestine in the wake of the ongoing Gaza war. The channel began one-day broadcasting on 25 May 2024. Among artistes who involved in the project were Siti Nurhaliza, M. Nasir, Syafinaz Selamat, Alif Satar, Soo Wincci, Sarimah Ibrahim, Aznil Nawawi and Wani Kayrie.<ref>{{cite news|url=https://www.astroawani.com/berita-malaysia/astro-rtm-tayang-saluran-khas-24-jam-malaysia4palestine-mulai-esok-471948|title=Astro, RTM tayang saluran khas 24 jam #Malaysia4Palestine mulai hari ini|publisher=Astro Awani|date=25 May 2024|accessdate=25 May 2024}}</ref>

On 17 October, Astro revamp its sports content lineup which will feature new names and channel numbers. The change will saw Astro SuperSport channels which will be replaced with Astro-branded sports channels, such as Astro Premier League (primally aired Premier League matches), Astro Football (which aired other football leagues and tournaments), Astro Badminton (primally aired all of the BWF tournaments) and Astro Sports Plus (which aired other sporting events, such as the NBA basketball, UFC/One Championship fights, NASCAR races, among others).<ref>{{cite web|last=Chee|first=Ian|title=Astro Sports Channels Get New Names, Channel Numbers Starting 17 October|url=https://www.lowyat.net/2024/334383/astro-sports-channels-new-names-numbers/|website=Lowyat.Net|date=7 October 2024|access-date=7 October 2024}}</ref><ref>{{cite web|last=Wong|first=Alexander|title=Astro SuperSport is no more. Here's Astro's revamped Sports Content lineup|url=https://soyacincau.com/2024/10/07/astro-supersport-rebranded-live-sports-content-channels-revamp-2024/|website=SoyaCincau|date=7 October 2024|access-date=7 October 2024}}</ref>

Astro announced on 18 November that both Astro Warna and Astro Premier would be discontinued as a linear TV channel and merged both channels with Astro Prima and Astro Citra respectively, to match the Astro's new corporate branding. The merger between Citra and Premier took effect two days later, on 20 November, while the merger of Prima and Warna took effect on 3 December. Under this plan, Astro Warna and Astro Premier will exclusively operated as a content hub on Astro on Demand and Astro GO.<ref>{{cite news|url=https://astromedia.com.my/astro-prima-is-merging-with-astro-warna-and-astro-citra-with-astro-premier/|title=Astro Prima is merging with Astro Warna; and Astro Citra with Astro Premier|publisher=Astro Media Solutions|date=18 November 2024|accessdate=25 November 2024}}</ref> However, Astro Warna's permanent shutdown received negative feedback from netizens which supported its closure, citing that "there is no any improvements for programmes aired" a part of programmes that aired repeatedly on the channel.<ref>{{cite news|url=https://borakdaily.com/ms/pernah-jadi-rumah-komedi-negara-astro-warna-tamat-siaran-hari-ini/|title=Pernah Jadi Rumah Komedi Negara, Astro Warna Tamat Siaran Hari Ini|publisher=Borak Daily|date=3 December 2024|accessdate=5 December 2024}}</ref>

On 2 December, Astro begin leasing a ABS-CBN Corporation-owned property, ABS-CBN Soundstage at the Horizon IT Park, San Jose del Monte, Bulacan, Philippines, to increase its global footprint.<ref>{{cite web|url=https://www.contentasia.tv/news/abs-cbn-unveils-new-studios-banner-philippines-programmer-adds-sound-stages-and-facilities|title=ABS-CBN unveils new Studios banner; Philippines' programmer adds sound stages and facilities to music and talent management in upsized global strategy|agency=ContentAsia|date=2 December 2024}}</ref> At the same time, it introduced Astro One, an entertainment package which includes three new packages: Entertainment, Sports, and Epic, which "is built with a customer-first approach".<ref>{{cite news|url=https://www.lowyat.net/2024/338981/astro-one-officially-launches/|title=Astro One Officially Launches; Starts From RM49.99|author=Heirul Kamel|publisher=Lowyat.net|date=9 December 2024|accessdate=13 February 2025}}</ref><ref>{{cite news|url=https://theedgemalaysia.com/content/advertise/astro-launches-flexible-entertainment-packages-with-astro-one|title=Astro Launches Flexible Entertainment Packages with Astro One|publisher=The Edge Markets|date=10 December 2024|accessdate=13 February 2025}}</ref>

On 3 December 2025, Astro Shaw entering an partnership with Double Vision and Philippine ABS-CBN's studios division to co-produce three drama television series, including the remake of 2008 action drama series ''Kahit Isang Saglit'' which had starred Jericho Rosales and Carmen Soo.<ref>{{cite web|url=https://www.contentasia.tv/news/malaysia-philippines-join-forces-three-co-productions-double-vision-abs-cbn-and-astro-shaw|title=Malaysia, Philippines join forces on three co-productions; Double Vision, ABS-CBN and Astro Shaw colab reboots 2008 hit “A Time for Us”|agency=ContentAsia|date=3 December 2025}}</ref><ref>{{cite news|url=https://worldscreen.com/tvdrama/double-vision-abs-cbn-astro-shaw-ink-co-pro-agreement/|title=Double Vision, ABS-CBN & Astro Shaw Ink Co-Pro Agreement|publisher=Worldscreen|date=3 December 2025|accessdate=18 January 2026}}</ref>

==Services and products==

===Astro B.yond=== {{main|Astro B.yond}}

Astro launched its own high-definition platform called Astro B.yond on 11 December 2009.<ref>{{cite news |title=Astro Lancar Perkhidmatan HDTV Generasi Baru Jumaat Ini |publisher=Bernama |date=9 December 2009 |url=http://www.bernama.com/bernama/v5/bm/newsindex.php?id=461253 |accessdate=11 December 2009 |archive-date=12 November 2012 |archive-url=https://web.archive.org/web/20121112174131/http://www.bernama.com/bernama/v5/bm/newsindex.php?id=461253 |url-status=dead }}</ref><ref>{{cite news |title=Astro TV To Spend RM550 Mln In Capex And Opex For FY2010 And 2011 |publisher=Bernama |date=11 December 2009 |url=http://www.bernama.com/bernama/v5/newsindex.php?id=461655 |accessdate=11 December 2009 |archive-date=12 November 2012 |archive-url=https://web.archive.org/web/20121112174127/http://www.bernama.com/bernama/v5/newsindex.php?id=461655 |url-status=dead }}</ref> Its rollout costed RM200 million, including marketing and operating costs of approximately RM150 million. It introduced a PVR with an external hard disk drive connected to the decoder. The PVR comes with an inbuilt 500 GB hard disk and allows customers to record up to two live programmes at one time, rewind, and pause live TV. Recording services are also available through Astro B.yond via a compatible external hard disk drive and activation of the recording service by Astro.<ref>{{cite news|url=http://www.astro.com.my/mediaroom/articles/art_736.html|title=Astro B.yond Launches New Personal Video Recorder|publisher=Astro|date=1 June 2010|accessdate=23 April 2011|archive-url=https://web.archive.org/web/20100618031417/http://www.astro.com.my/mediaroom/articles/art_736.html|archive-date=18 June 2010 }}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/4888132/tonton-bila-bila-masa|title=Tonton bila-bila masa|author=Nor Akmar Samudin|publisher=Harian Metro|date=3 June 2010|accessdate=13 February 2021}}</ref>

===Astro Go=== {{main|Astro Go}}

The streaming service of Astro was launched in 2012 called Astro On-The-Go (AOTG).<ref>{{cite web|url=https://www.tianchad.com/2012/06/astro-on-go-my-new-way-to-enjoy-korean.html|title=Astro On-The-Go: My New Way to Enjoy Korean Drama!|publisher=Tian Chad|date=13 June 2012|accessdate=13 February 2019}}</ref> The launch of the app enabled customers to access to Astro's TV channels, live events, Video-On-Demand (VOD) and Catch Up TV on mobile devices. The app was also made for international users in March 2013.<ref>{{cite web|url=https://www.lowyat.net/2013/5655/astro-launches-on-the-go-service-for-international-users/|title=Astro Launches On The Go Service for International Users|author=Pang Tun Yau|publisher=Lowyat.net|date=3 March 2013|accessdate=13 February 2019}}</ref>

The app was renamed to Astro Go on 31 March 2017<ref>{{cite web|url=https://www.lowyat.net/2017/128334/astro-go-launch/|title=Astro GO Goes Official: Is The Satellite TV Company Trying To Realign Its Digital Strategy?|author=Chief Chapree|publisher=Lowyat.net|date=31 March 2017|accessdate=13 February 2019}}</ref><ref>{{cite news|url=https://www.malaysianwireless.com/2017/03/astro-go-free-tv-channels/|title=New Astro Go mobile app offers free viewing of all TV channels for a limited time|publisher=Malaysian Wireless|date=31 March 2017|accessdate=14 February 2019}}</ref> and saw a significant revamp that introduced several new features, such as a more user-friendly interface, improved video playback quality, and better content discovery tools. Astro Go offers personalized content recommendations based on viewing history and preferences and allows customers to download shows for offline viewing.<ref>{{cite news|url=https://gempak.com/rojakdaily/news/astro-go-has-just-been-revamped-here-s-what-s-new-app-58565?|title=Astro GO Has Just Been Revamped. Here's What's New With The App|publisher=Rojak Daily|date=23 July 2019|accessdate=14 February 2020}}</ref><ref>{{cite news|url=https://says.com/my/entertainment/astro-go-app|title=If You Have Astro, You Should Totally Download Astro GO For Free And Enjoy Exclusive Shows|author=Laila Zain|publisher=SAYS|date=22 July 2019|accessdate=14 February 2020}}</ref><ref>{{cite news|url=https://www.astroawani.com/berita-malaysia/astro-go-1-streaming-video-service-malaysia-209871?|title=Astro GO is the #1 streaming video service in Malaysia|publisher=Astro Awani|date=12 June 2019|accessdate=14 February 2020}}</ref>

===Astro Fibre=== Astro embarked on its broadband service in 2011 by collaborating with TIME dotCom to serve content over broadband through its Astro B.yond IPTV service.<ref>{{cite news|url=https://www.klik.com.my/item/story/5006681/gaya-hidup-digital-sebenar|title=Gaya hidup digital sebenar|author=Hanisah Selamat|publisher=Berita Harian|date=26 April 2011|accessdate=13 February 2021}}</ref> To further its place in the ISP space, Astro entered a partnership with sister company Maxis in 2019, resulting in the introduction of Astro & Broadband. In 2022, Astro became an ISP and began offering standalone broadband through Astro Fibre, which is also offered to businesses through its BIZfibre services.<ref>{{cite news|url=https://soyacincau.com/2022/05/05/astro-fibre-broadband-standalone-wifi-6-mesh-service-without-astro-tv/|title=Astro now offers Fibre Broadband without Pay TV service, priced from RM99/month|author=Alexander Wong|publisher=Soya Cincau|date=5 May 2022|accessdate=13 February 2023}}</ref><ref>{{cite news|url=https://amanz.my/2022331385/|title=Astro Fibre – Perkhidmatan Internet Tersendiri Astro, Dengan Kelajuan Sehingga 800Mbps|publisher=Amanz.my|date=24 March 2022|accessdate=13 February 2023}}</ref>

===Astro NJOI=== {{main|Astro NJOI}}

Astro NJOI is a Malaysia's first free-to-view satellite TV service by Astro. Launched in collaboration with the Government of Malaysia on 18 February 2012, it debuted with 18 channels and 19 radio stations.<ref>{{cite web|title=PM launches country's first free satellite TV service |work=The Star |url=http://thestar.com.my/news/story.asp?file=/2011/12/20/nation/20111220132018&sec=nation |archive-url=https://web.archive.org/web/20111220234300/http://thestar.com.my/news/story.asp?file=%2F2011%2F12%2F20%2Fnation%2F20111220132018&sec=nation |url-status=dead |archive-date=20 December 2011 |access-date=22 December 2011 }}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/5168001/astro-launches-njoi|title=Astro launches NJOI|author=Yvonne Chong|publisher=Malaysian Business|date=1 January 2012|accessdate=13 February 2021}}</ref> Currently, NJOI offers more than 50 channels in Full HD, most of the channels are available through newly revamped Family Pack.<ref>{{cite news|url=https://www.klik.com.my/item/story/5265940/-50-000-dekoder-diagih|title=50,000 dekoder diagih|publisher=Harian Metro|date=21 December 2011|accessdate=13 February 2021}}</ref>

===Connected boxes=== In November 2019, Astro launched the Ultra Box,<ref>{{cite web|url=https://marketingmagazine.com.my/astro-ultra-plug-play/|title=The New Astro Ultra Plug & Play Box|author=Raihan Hadi|publisher=Marketing Magazine|date=23 July 2021|accessdate=13 February 2022}}</ref> its first self-installable set-top box which can be used with satellite or broadband/Wi-Fi. The main features are its better viewing experience with 4K UHD and access to cloud-based video recording as well as video-on-demand content.<ref>{{cite news|url=https://amanz.my/2020225580/|title=Apa Yang Perlu Anda Tahu Tentang Astro Ultra Box|author=Effi Saharudin|publisher=Amanz.my|date=20 January 2020|accessdate=13 February 2020}}</ref>

Expanding its set-top box offerings, Astro introduced the Ulti Box<ref>{{cite web|url=https://www.digitalnewsasia.com/personal-tech/astro-launches-ulti-box-adding-its-connected-boxes-series|title=Astro launches Ulti Box, adding to its connected boxes series|publisher=Digital News Asia|date=18 February 2021|accessdate=13 February 2022}}</ref> in 2021 which showcases similar features to the Ultra Box. The key difference is that the Ulti Box only provides HD resolutions rather than a 4K UHD experience.<ref>{{cite news|url=https://www.astroawani.com/berita-bisnes/selepas-ultra-box-kini-astro-memperkenalkan-ulti-box-283235?|title=Selepas Ultra Box, kini Astro memperkenalkan Ulti Box|publisher=Astro Awani|date=16 February 2021|accessdate=13 February 2022}}</ref>

==Criticism and controversies==

===Monopoly over paid television market=== Astro has been criticised for its monopolistic practices in which it has become the dominant paid television service in Malaysia<ref>{{cite news|url=http://www.utusan.com.my/utusan/content.asp?y=2007&dt=0507&pub=Utusan_Malaysia&sec=Forum&pg=fo_01.htm|title=Hentikan monopoli Astro|work=Utusan Malaysia|date=7 May 2007|accessdate=4 June 2020|archive-url=https://web.archive.org/web/20071009142258/http://www.utusan.com.my/utusan/content.asp?y=2007&dt=0507&pub=Utusan_Malaysia&sec=Forum&pg=fo_01.htm|archive-date=9 October 2007}}</ref> while its competitors ABNXcess, Mega TV, and MiTV were not able to compete against Astro and became defunct after its launch.<ref>{{cite news | author = Sharil | date = 2017-08-18 | title = New Satellite TV Service Emerges, Ending Astro's Monopoly | url = https://www.lowyat.net/2017/138748/new-satellite-tv-service-emerges-ending-astros-monopoly/ | work = Lowyat.net | location = | access-date = 2020-05-18 }}</ref><ref>{{cite news | last = Wong | first = Alexander | date = 2018-11-19 | title = There are 5 satellite Pay TV providers in Malaysia but nothing has changed | url = https://www.soyacincau.com/2018/11/19/astro-no-longer-monopoly-in-malaysia/ | work = SoyaCincau | location = | access-date = 2020-05-18 }}</ref> Astro was the sole paid television operator in Malaysia until 2017 when another competitor, Telekom Malaysia's Unifi TV, emerged as a strong cord-cutting alternative.<ref>{{cite news | last = Siew Li | first = Kang | date = 2017-08-18 | title = Tech: HyppTV more than just complementary to TM | url = https://www.theedgemarkets.com/article/tech-hypptv-more-just-complementary-tm | work = The Edge | location = | access-date = 2020-05-18 }}</ref>

The Malaysian government's plan to regulate Android-based set-top boxes in 2019 raised concerns that Astro's dominance over the country's television content market would be enhanced.<ref>{{cite news | last = Syed Jafaar | first = Syahirah | date = 2019-02-08 | title = Proposed clampdown on Android TV box would boost Astro | url = https://www.theedgemarkets.com/article/proposed-clampdown-android-tv-box-would-boost-astro | work = The Edge | location = | access-date = 2020-05-18 }}</ref> While Astro's exclusive rights to Malaysian broadcast content expired in 2017, the company continues to have non-exclusive broadcast privileges under the Communications and Multimedia Act 1998. Starting in 2022, the Malaysian Communications and Multimedia Commission will provide Content Applications Service Provider (CASP) licenses to 35 broadcasting companies, four of which are approved to deliver content via satellite television.<ref name = "5SATTV">{{cite news | last = | first = | date = 2018-11-19 | title = No more monopoly for Astro overpaid TV broadcasting, Parliament told | url = https://www.malaymail.com/news/malaysia/2018/11/19/no-more-monopoly-for-astro-for-paid-tv-broadcasting-parliament-told/1694927 | work = Malay Mail | location = Kuala Lumpur | access-date = 2020-05-18 }}</ref>

===Sports content dispute=== Astro has also enjoyed control of the broadcasting rights for sports events, including all Liga Super and Piala Malaysia events, and the FIFA World Cup 2014<ref name="FIFA14UNIFI">{{cite news|last=Chapree|first=Chef|date=2014-05-29|title=World Cup 2014 RTM Black Out: Contents On Free To Air Channels Should Remain Free Says HyppTV's Chief|work=Lowyat.net|location=|url=https://www.lowyat.net/2014/26427/world-cup-2014-rtm-black-out-contents-on-free-to-air-channels-should-remain-free-says-hypptvs-chief/|access-date=2020-05-18}}</ref> and 2018. Competitors were restricted from airing those events,<ref>{{cite news | last = Wong | first = Alexander | date = 2018-06-11 | title = You won't be able to watch the 2018 FIFA World Cup on Unifi TV | url = https://www.soyacincau.com/2018/06/11/you-wont-be-able-to-watch-the-2018-fifa-world-cup-on-unifi-tv/ | work = SoyaCincau | location = | access-date = 2020-05-18 }}</ref><ref name = "MPFIFA14">{{cite news | last = | first = | date = 2014-04-24 | title = Media Prima drops Fifa ball | url = https://www.thesundaily.my/archive/1026946-MRARCH249614 | work = The Sun | location = | access-date = 2020-05-18 }}</ref> or were required by regulators to pay excessive royalties to Astro.<ref name = "FIFA14UNIFI" /> The high royalty fees were criticised by Jeremy Kung, executive vice president of TM New Media, who argued that sports content on free-to-air television channels should be made available to public for free.<ref name = "FIFA14UNIFI" /> Former Information, Communications, Arts and Culture minister Rais Yatim urged the media groups who had exclusive rights to major sports events to share their content to free-to-air television channels.<ref name = "MPFIFA14" /> Pakatan Harapan youth chief Nik Nazmi Nik Ahmad argued that the rights to broadcast English Premier League should be co-licensed with Radio Television Malaysia instead of being restricted to Astro.<ref>{{cite news | last = Khoo | first = Daniel | date = 2018-05-31 | title = Astro shares continue on downtrend | url = https://www.thestar.com.my/business/business-news/2018/05/31/astro-shares-continue-on-downtrend/ | work = The Star | location = | access-date = 2020-05-18 }}</ref>

Astro's short-lived Indonesian operations were also subject of investigation by Indonesian regulators, and accusations by rival providers, over allegations of the company also monopolizing Premier League rights in the country.<ref>{{cite web |title=Ada Monopoli Astro di Siaran Liga Inggris |url=https://nasional.kompas.com/read/2008/07/17/10242987/ada-monopoli-astro-di-siaran-liga-inggris |website=Kompas |access-date=2021-08-08 |language=id |date=2008-07-10 |last1=Media |first1=Kompas Cyber }}</ref>

===Overcharging=== Astro has been criticised for raising its service prices and imposing penalty fees on customers.<ref>{{cite news|url=http://www.utusan.com.my/utusan/content.asp?y=2007&dt=0506&pub=Utusan_Malaysia&sec=Muka_Hadapan&pg=mh_01.htm|title=Yuran membebankan: "Kalau tidak suka, jangan tengok Astro" – Keng Yaik|author1=Yulpisman Asli|author2=Arshad Khan|work=Utusan Malaysia|date=6 May 2007|accessdate=4 June 2020|archive-url=https://web.archive.org/web/20070904184216/http://www.utusan.com.my/utusan/content.asp?y=2007&dt=0506&pub=Utusan_Malaysia&sec=Muka_Hadapan&pg=mh_01.htm|archive-date=4 September 2007}}</ref> In 2007, Astro raised its service fee about 15% and converted previously free channels like Bloomberg, Al Jazeera English, and CGTN into paid channels. Anyone who attempted to drop such service packages was charged a fee.<ref name="MK20071">{{cite news | last = Kah Seng | first = Cheah | date = 2007-09-11 | title = Malaysiakini: How I save RM30 on Astro a month | url = https://www.nccc.org.my/v2/index.php/aduan-pengguna/arkib-2005-2008/p-s/satellite-television/387-malaysiakini-how-i-save-rm30-on-astro-a-month | work = Malaysiakini | location = | access-date = 2020-05-18 }}</ref> ''Malaysiakini'' reporter Cheah Kah Seng encouraged customers to protest against the price hikes and provided instructions on how to do so.<ref>{{cite news | last = Kah Seng | first = Cheah | date = 2007-07-27 | title = Here's how to protest against Astro | url = https://www.malaysiakini.com/letters/70459 | work = Malaysiakini | location = | access-date = 2020-05-18 }}</ref> Due to broadcasting rights it has received from the Malaysian government, Astro raised its fees several more times in the following years, while consumers had fewer competitive alternatives.<ref>{{cite web |url=https://www.researchgate.net/publication/294811654 |title=MONOPOLY IN MALAYSIA TELEVISION MARKET: EFFECT ON MALAYSIAN FILM PRODUCERS |last1=bin Md. Dawam |first1=Zairul Anuar |last2=Sareya |first2=Rosli |last3=Bromeo Bianus |first3=Adley |last4=Hisham |first4=M. Fazmi |last5=Ali |first5=Shahizan |date=November 2015 |website=ResearchGate |publisher= |access-date=2020-05-18 |quote=}}</ref>

Astro often shows commercials on premium channels for which consumers paid for an ad-free experience.<ref name="Monopoly syndrome">{{cite news | last = Xavier | first = Joachim | date = 2007-06-14 | title = Astro suffering from monopoly syndrome | url = https://www.malaysiakini.com/letters/68613 | work = Malaysiakini | location = | access-date = 2020-05-18 }}</ref> Customers who use the Astro personal video recorder (PVR), Astro MAX, have reported performance problems<ref name="MK20071" /> and difficulty in recording certain channels.<ref>{{cite web |url=http://www.ourplaypen.com/2006/11/05/astro-max/ |archive-url=https://web.archive.org/web/20190412111322/http://www.ourplaypen.com/2006/11/05/astro-max/ |url-status=dead |archive-date=2019-04-12 |title=Astro MAX |author=Adrian |date=2006-11-05 |website=ourplaypen.com |publisher= |access-date=2020-05-18 |quote=}}</ref>

===Advertising on pay television channels=== Paid channels carried on Astro usually carries traditional commercial advertising that will be shown on commercial break, despite customers had paid for the paid television channels.<ref name="Monopoly syndrome"/>

===Illegal streaming=== The illegal use of decrypting Astro channels has been around for over 20 years. The first recorded case of illegal streaming was done via card cloning in which there were 11 clone Astro smartcards were found in June & July 2003.<ref>{{cite web | title=Technician held over cloned cards | website=The Star | date=25 June 2003 | url=https://www.thestar.com.my/news/nation/2003/06/25/technician-held-over-cloned-cards }}</ref> In response to card cloning & piracy, Astro had launched the card swap exercise in August 2004. According to Astro's official website, it was done to prevent piracy & to ensure that security levels had been enhanced with the new red & blue colour cards, compared to the previous gold cards. By 30 September 2004, the gold-colour smartcards used to decrypt subscribed Astro channels had been disabled & deactivated. Customers are also encouraged to destroy the old gold smartcard by splitting it into 2 parts.<ref>{{cite web | title=chacarte | website=Astro | url=http://www.astro.com.my/v5/getastro/chacarte/default.asp | archive-url=https://web.archive.org/web/20040904033542/http://www.astro.com.my/v5/getastro/chacarte/default.asp | archive-date=4 September 2004 | url-status=unfit }}</ref>

== Awards and accolades == {| class="wikitable" style="text-align:center" |- ! Year ! Award-giving body ! Category ! Recipient ! Result ! {{Tooltip|Ref.|References}} |- | 2009 | CASBAA Award 2009 | Chairman's Award | rowspan="6" | Astro | {{won}} | <ref>{{cite news|url=https://www.klik.com.my/item/story/4710427/astro-menang-casbaa|title=Astro menang CASBAA|publisher=Metro Ahad|date=8 November 2009|accessdate=7 February 2020}}</ref> |- | 2019 | MIRA Awards 2019 | Best Company for Investor Relations | {{won}} | <ref>{{cite news|url=https://www.astroawani.com/berita-bisnes/astro-rangkul-dua-anugerah-di-majlis-anugerah-mira-2019-221332|title=Astro rangkul dua anugerah di majlis Anugerah MIRA 2019|author=Isabelle Leong|publisher=Astro Awani|date=30 October 2019|accessdate=7 February 2020}}</ref> |- | rowspan="3" | 2023 | rowspan="3" | Putra Brand Awards 2022 | Media Network Award | {{won|place=Platinum}} | rowspan="3" | <ref>{{cite news|url=https://www.astroawani.com/berita-hiburan/astro-rangkul-lima-anugerah-putra-brand-awards-2022-401831?|title=Astro rangkul lima anugerah Putra Brand Awards 2022|author=Raja Hisyam Raja Zaid|publisher=Astro Awani|date=14 January 2023|accessdate=7 February 2024}}</ref> |- | Communications Network Award | {{won|place=Platinum}} |- | e-Commerce Award | {{won|place=Platinum}} |- | 2024 | Putra Brand Awards 2023 | Media Network Award | {{won|place=Platinum}} | <ref>{{cite news|url=https://www.astroawani.com/berita-bisnes/astro-rangkul-dua-anugerah-pada-putra-brand-awards-2023-454821?|title=Astro rangkul dua anugerah pada Putra Brand Awards 2023|publisher=Astro Awani|date=20 January 2024|accessdate=7 February 2024}}</ref> |- |}

Other pay-TV service provider:

* Mega TV * ABNXcess * U Television (formerly known as MiTV) * Unifi TV * MYTV Broadcasting

==References== {{Reflist}}

==External links== * {{Official website|https://www.astro.com.my}} {{Astro Holdings Sdn Bhd}} {{Malaysia TV}} {{CATV Africa, Asia, and Oceania}}

Category:Television in Malaysia Category:Astro Malaysia Holdings Category:Satellite television Category:Privately held companies of Malaysia Category:Malaysian companies established in 1996 Category:Mass media companies established in 1996 Category:Digital media organizations