{{Short description|American fashion company}} {{Infobox company | name = Heatherette | logo = [[File:Heatherette logo.png|Heatherette logo]] | type = | founded = 1999 | founder = [[Richie Rich (designer)|Richie Rich]], [[Traver Rains]] | defunct = 2008 | hq_location_city = [[New York City]] | hq_location_country = [[New York (state)|New York]] | key_people = {{startplainlist|class=nowrap}} * [[Patricia Field]] {{endplainlist}} | industry = Fashion | products = [[Clothing|Apparel]], [[Fashion accessory|accessories]], [[cosmetics]] | revenue = | operating_income = | net_income = | num_employees = | parent = | subsidiaries = | website = | footnotes = }}
'''Heatherette''' was an American fashion company that closed in 2008. It was founded in 1999 by [[Club Kids|Club Kid]] [[Richie Rich (designer)|Richie Rich]] and [[Traver Rains]]. The pair first began designing T-shirts and leather goods. When Rich wore one of their leather tops to a party, he caught the attention of a buyer at the downtown store [[Patricia Field]].{{fact|date=September 2017}}
==History==
[[File:Life Ball 2007 Heatherette1.jpg|thumb|Heatherette fashion show at the [[Life Ball]], 2007]]
Heatherette was established in the late 1999. At that time, former [[Club kids|club kid]] and nightlife fixture [[Richie Rich (designer)|Richie Rich]] was working with event producer [[Susanne Bartsch]]. [[Traver Rains]] had just moved to [[New York City]] from [[Dallas]] and was teaching [[Equestrianism|horseback riding]] at [[Chelsea Piers]], where he and Rich first met. Rains later recalled: "Richie was assisting Susanne Bartsch at the time, and her son Bailey was taking riding lessons. Richie came to pick Bailey up one day in leather pants, and I was making leather t-shirt at the time, so we started talking about that."<ref name="papermag">{{cite web|url=http://www.papermag.com/catching-up-with-past-nightlife-award-winners-heatherette-1427111518.html|title=Catching Up With Past Nightlife Award Winners: Heatherette|last=Dolan|first=Maggie|date=October 15, 2013|website=[[Paper (magazine)|Paper]]|accessdate=December 21, 2015|archive-date=December 22, 2015|archive-url=https://web.archive.org/web/20151222130948/http://www.papermag.com/catching-up-with-past-nightlife-award-winners-heatherette-1427111518.html|url-status=dead}}</ref> Together, they began designing T-shirts and leather goods. In December of that year, Rich wore one of their leather tops to a party where he was noticed by a buyer for [[Patricia Field]]'s store, who ordered 20 of them. By the time they sold out, their work had attracted the attention of the American rapper [[Foxy Brown (rapper)|Foxy Brown]], who asked them to design a custom outfit for her to wear to the [[MTV Video Music Award]]s.<ref>{{cite news|last=Trebay|first=Guy|date=September 10, 2001|title=FASHION DIARY; As Usual, the Extroverts Get the Show Rolling|url=https://www.nytimes.com/2001/09/10/nyregion/fashion-diary-as-usual-the-extroverts-get-the-show-rolling.html|newspaper=[[The New York Times]]|access-date=December 21, 2015}}</ref> Shortly afterwards, singer [[Gwen Stefani]] was featured wearing one of their tops in ''[[Entertainment Weekly]]'', and Patricia Field asked them to design a T-shirt for [[Sarah Jessica Parker]]'s character on the television series ''[[Sex and the City]]''.
Heatherette's debut [[ready-to-wear]] collection "Look at Me" was introduced during the [[New York Fashion Week]] in September 2001.<ref>{{cite news|url=http://www.vogue.co.uk/fashion/spring-summer-2002/ready-to-wear/heatherette|title=Heatherette - Spring / Summer 2002 Ready-To-Wear - NYFW|date=September 8, 2001|work=[[Vogue (magazine)|Vogue]]|accessdate=December 21, 2015|archive-date=December 22, 2015|archive-url=https://web.archive.org/web/20151222123136/http://www.vogue.co.uk/fashion/spring-summer-2002/ready-to-wear/heatherette|url-status=dead}}</ref><ref name="clutchmag">{{cite news|url=http://www.clutchmagonline.com/2008/10/whatever-happened-to-heatherette/|title=Whatever Happened to Heatherette?|last=Craig|first=Teneille|date=October 1, 2008|magazine=[[Clutch (magazine)|Clutch]]|accessdate=December 21, 2015|archive-date=December 22, 2015|archive-url=https://web.archive.org/web/20151222162012/http://www.clutchmagonline.com/2008/10/whatever-happened-to-heatherette/|url-status=dead}}</ref>
==In popular culture== [[File:Life Ball 2007 Heatherette2.jpg|thumb|left|upright|Heatherette fashion show at the [[Life Ball]], 2007]]
Many celebrities have worn Heatherette fashions in public.<ref>{{Cite web |url=http://www.couturecandy.com/celebs/heatherette-designer.html |title=Couture Candy - Celebrities wearing Heatherette Designer Clothing |access-date=2009-06-28 |archive-url=https://web.archive.org/web/20090622053408/http://www.couturecandy.com/celebs/heatherette-designer.html |archive-date=2009-06-22 |url-status=dead }}</ref><ref name="nymag">[http://nymag.com/fashion/fashionshows/designers/bios/heatherette/ New York Magazine - Heatherette] {{webarchive|url=https://web.archive.org/web/20121015164456/http://nymag.com/fashion/fashionshows/designers/bios/heatherette/ |date=2012-10-15 }}</ref> [[Paris Hilton]], [[Lydia Hearst-Shaw|Lydia Hearst]], [[Caroline D'Amore]], [[Amanda Lepore]], [[Naomi Campbell]], [[Miranda Kerr]], [[Tinsley Mortimer]], [[Kim Kardashian]], [[J. Alexander (model)|J. Alexander]], [[Mena Suvari]], [[Anna Nicole Smith]], [[Mýa]], [[Kelis]] and [[Jenna Jameson]] have modeled their fashions in runway shows.<ref name="nymag"/>
Heatherette has received editorial credits in a variety of different genres of magazines.<ref>{{Cite web |url=http://www.fashionwindows.com/fashion/heatherette/default.asp |title=Fashion Windows - Heatherette by Richie Rains & Travis Rains: Disposable Chic |access-date=2009-06-28 |archive-url=https://web.archive.org/web/20090626191530/http://www.fashionwindows.com/fashion/heatherette/default.asp |archive-date=2009-06-26 |url-status=dead }}</ref> An especially wild Heatherette fashion show, which featured [[Anna Nicole Smith]] and [[Boy George]], is chronicled in the [[Glenn Belverio]]'s 2006 nonfiction book, ''Confessions from the Velvet Ropes''.<ref>[http://confessionsvelvetropes.typepad.com/my_weblog/2007/05/48_hour_party_p_1.html Confessions from the Velvet Ropes]</ref><ref>[https://books.google.com/books?id=TS_I0r5RUA8C&lpg=PP1&dq=Confessions%20from%20the%20Velvet%20Ropes&pg=PP1 Google Books - Confessions from the Velvet Ropes]</ref> Heatherette has also been featured at [[New York Fashion Week]].<ref>{{Cite web |url=http://www.factio-magazine.com/Fashion%20Shows/fhs_NYHeatherette06.cfm |title=Factio Magazine - New York Fashion Week: Heatherette |access-date=2009-06-28 |archive-url=https://web.archive.org/web/20080513024634/http://www.factio-magazine.com/Fashion%20Shows/fhs_NYHeatherette06.cfm |archive-date=2008-05-13 |url-status=dead }}</ref>
Heatherette was featured on the [[America's Next Top Model, Cycle 3|third cycle]] of ''[[America's Next Top Model]]'' as the designer for a fashion show contest. They were guest judges on ''[[Project Runway Canada]]'' for the "When It Rains It Pours" challenge and also on ''[[Project Runway]]'' when contestants had to make costumes for [[WWE]] Divas. Heatherette was also featured on several television programmes<ref>[http://realitytvmagazine.sheknows.com/blog/2008/01/17/make-me-a-supermodel-heatherette/ Reality TV Magazine - Make me a Supermodel: Heatherette]</ref><ref name="MTV">[https://web.archive.org/web/20100813094605/http://buzzworthy.mtv.com/tag/heatherette/ MTV Buzzworthy Blog - Heatherette]</ref> and in the movie ''[[My Super Ex-Girlfriend]]''.<ref>[https://www.imdb.com/title/tt0465624/fullcredits Internet Movie Database - My Super Ex-Girlfriend] They also appeared in an episode of My Super Sweet 16 and made a custom dress for Teyana Taylor. </ref>
Traver was featured on ''[[FashionTelevision]]'' in an interview by [[Jeanne Beker]].<ref>{{Cite web |url=http://watch.fashiontelevision.com/photography/photo-shoots/clip316536#clip316536 |title=Photography : Photo Shoots : Traver Rains |access-date=2010-07-07 |archive-url=https://web.archive.org/web/20120301035404/http://watch.fashiontelevision.com/photography/photo-shoots/clip316536#clip316536 |archive-date=2012-03-01 |url-status=dead }}</ref>
Traver and Richie Rich appeared in the 2005 film ''[[One Last Thing...]]''.
On March 20, 2008, a collaboration collection with [[MAC Cosmetics]], called "Heatherette for MAC", was released and includes illustrations of Traver Rains and Richie Rich on the cardboard packaging.<ref name="MTV"/> This is the second collaboration between Heatherette and MAC Cosmetics.
==References== {{reflist|30em}}
==External links== * {{Fashiondesigner|richie-rich-and-traver-rains|Richie Rich and Traver Rains}} * http://www.myspace.com/richandrains * [https://www.inside-handy.de/bildergalerie/special-edition-des-motorola-krzr-designed-by-heatherette/365/1/ Special Edition Motorola Krzr for the "Life Ball 2007"] {{Webarchive|url=https://web.archive.org/web/20120723064857/http://www.inside-handy.de/bildergalerie/special-edition-des-motorola-krzr-designed-by-heatherette/365/1/ |date=2012-07-23 }} * [http://obsessedtv.com/2009/06/samantha-ettus-interviews-fashion-designer-richie-rich/ Richie Rich interview talking about breakup of Heatherette]
[[Category:20th-century fashion]] [[Category:21st-century fashion]] [[Category:Clothing companies of the United States]] [[Category:Clothing companies established in 1999]] [[Category:Companies disestablished in 2008]] [[Category:Companies based in New York (state)]] [[Category:Companies based in New York City]] [[Category:1999 establishments in New York City]]