{{Short description|Finnish cider brand of Hartwall}} {{For|the American pizza chain|Happy Joe's}} {{Orphan|date=June 2024}}
thumb|right|A can of Happy Joe Oakwood Apple. '''Happy Joe''' is a Finnish brand of cider produced by Hartwall since September 2012.<ref>[http://www.hartwall.fi/fi/hartwall/uutiset/2012/aidon-omenainen-siideriuutuus-happy-joe-hurmaa Aidon omenainen siideriuutuus Happy Joe hurmaa], Hartwall.</ref>
Since the beginning, there have been three different flavours of Happy Joe cider, including ''Cloudy Apple'', ''Dry Apple'' and ''Oakwood Apple''. The cider has an alcohol content of 4.7 percent. The ''Cloudy Apple'' flavour is packaged in glass bottles, the other two in aluminium cans.<ref>[http://olutverkko.webs.com/lonkerojasiideriarvioita.htm Lonkero- ja siideriarvioita] {{Webarchive|url=https://web.archive.org/web/20110607141209/http://olutverkko.webs.com/lonkerojasiideriarvioita.htm |date=2011-06-07 }}, Olutverkko.</ref>
In 2016 Happy Joe was ranked Finland's third most popular brand of cider in the annual brand survey by ''Markkinointi & Mainonta'' and Taloustutkimus. Ahead of it were Crowmoor by Sinebrychoff and Somersby, behind it was Golden Cap by Sinebrychoff at the fourth place.<ref>[http://www.marmai.fi/uutiset/happy-joe-hyppasi-golden-capin-tilalle-6296014 Happy Joe hyppäsi Golden Capin tilalle], ''Markkinointi & Mainonta'' 31 October 2015. Accessed on 2 May 2017.</ref>
In spring 2016 the Happy Joe product line was expanded with two products, premium perry cider ''Crispy Pear'' (4.7%) and fully non-alcoholic apple cider ''Happy Joe Dry 0.0% Alcohol Free''. ''Crispy Pear'' is packaged in both glass bottles and cans, ''Alcohol Free'' only in glass bottles.<ref>{{Cite web|url=http://www.hartwall.fi/fi/uutiset/2016/aitoja-makuja-ja-alkoholittomuutta-happy-joe-uutuudet-iskevat-ajankohtaisiin-trendeihin|title=Uutiset}}</ref>
In 2019 ''Rosé Apple'' (4.5%) was added to the Happy Joe product line.{{citation needed|date=December 2021}}
In summer 2018 Hartwall brought a special batch of the Cloudy Apple cider called Gay Joe into the market in honour of Helsinki Pride, with another batch in 2019.{{citation needed|date=December 2021}}
==References== <references/>
Category:Finnish alcoholic beverages Category:Brands of cider