On April 21, Ateez released a promotional map with the release date and the title of the upcoming extended play, Golden Hour: Part.1, on their social media accounts following their performance at Coachella 2024. Additionally, the group's leader Hongjoong use a folding fan with the words "Golden Hour" inscribed in it.[1]
On May 13, Ateez released the title poster of the EP's title track, "Work".[2] The next day, the group unveiled the tracklist of the EP which consists of six tracks including the title track.[3] On May 18, they released the intro video for their new series "Golden Hour" through their social media accounts. The released video attracted attention as it started with a sign with the EP name on it and listed various scenes that implied Ateez's musical footsteps, including Lightiny (the group's official light stick) and world tour posters. In particular, the calm narration maximized the emotional atmosphere of the video and left viewers thinking by asking the question "Could they be the real Golden Hours of our lives?" at the latter part of the video.[4] On May 23, the group pre-released a behind-the-scenes video of the recording of the EP's title track.[5] A preview video of all the EP's six tracks was released the next day.[6] On May 28 and 29, Ateez released the first and second music video teasers of the EP's lead single, respectively.[7][8] On May 31, Ateez released their tenth EP Golden Hour: Part.1 along with the lead single "Work" and its music video.[9] A day before the release of their tenth EP, they held a media showcase at the Four Seasons Hotel Seoul in Jongno District where they talk and explain about the EP.[10]
Accolades
Listicles
Name of publisher, year listed, name of listicle, and placement
^Lee, Min-ji (May 13, 2024). "ko:에이티즈, 미니 10집 '골든 아워 : 파트 1' 타이틀 포스터 공개" [Ateez unveils title poster for 10th mini album 'Golden Hour : Part 1'] (in Korean). Newsen. Archived June 1, 2024 at the Wayback Machine. Retrieved June 1, 2024. – via Naver
^Kim, Na-yeon (May 14, 2024). "ko:'세계관 맛집' 에이티즈, 미니 10집 트랙리스트 공개" ['Worldview Restaurant' Ateez reveals track list for 10th mini album] (in Korean). Star News. Archived June 1, 2024 at the Wayback Machine. Retrieved June 1, 2024. – via Naver
^Geum, Bit-na (May 18, 2024). "ko:에이티즈(ATEEZ), '골든 아워' 인트로 영상 공개...음악적 발자취 함축 '진한 여운'" [ATEEZ releases 'Golden Hour' intro video...'Deep lingering sound' connoting musical footprints] (in Korean). MK Sports. Archived June 1, 2024 at the Wayback Machine. Retrieved June 1, 2024. – via Naver
^Kim, Na-yeon (May 23, 2024). "ko:에이티즈, 신곡 '워크' 녹음 현장 공개..중독성 넘치는 비트" [Ateez reveals recording site for new song 'Work'...Addictive beat] (in Korean). Star News. Archived June 1, 2024 at the Wayback Machine. Retrieved June 1, 2024. – via Naver
^Kang, Da-yoon (May 24, 2024). "ko:에이티즈, 다시 한 번 정체성 각인...신보 프리뷰 영상 공개" [Ateez, once again imprinting their identity...New album preview video released] (in Korean). My Daily. Archived June 1, 2024 at the Wayback Machine. Retrieved June 1, 2024. – via Naver
^Seon, Mi-kyung (May 28, 2024). "ko:"중독성 강한 멜로디"..에이티즈, '워크' MV 티저 공개" ["Highly addictive melody"..Ateez releases 'Walk' MV teaser] (in Korean). Osen. Archived May 28, 2024 at the Wayback Machine. Retrieved June 1, 2023. – via Naver
^Kim, Min-ji (May 29, 2024). "ko:에이티즈, 신곡 '워크' MV 티저 공개...강렬 퍼포먼스" [Ateez releases MV teaser for new song 'Walk'...Intense performance] (in Korean). News1. Archived June 1, 2024 at the Wayback Machine. Retrieved June 1, 2024. – via Naver