{{Short description|Social networking website and mobile app}} {{lowercase title}} {{Infobox website | name = tvtag | company_type = | type = Second screen social networking | language = English | founded = {{Start date|2010|06}} | dissolved = {{end date|2015|01|01}} | predecessor = GetGlue | country_of_origin = United States | locations = | area_served = Worldwide | owner = i.TV | founder = Alex Iskold <small>(GetGlue)</small> | CEO = Alex Iskold | parent = | url = {{URL|tvtag.com}} | commercial = Yes | registration = Required | num_users = ~4 million | launch_date = {{Start date|2005|12}} <small>(as GetGlue)</small> | current_status = Offline | native_clients = | content_license = <!-- or: | content_licence = --> | programming_language = | footnotes = }}
'''tvtag''' (formerly '''GetGlue''')<ref>{{cite web | url=https://thenextweb.com/apps/2014/01/25/tv-social-network-getglue-rebranding-tvtag/ | title=TV social network GetGlue is rebranding to tvtag and will get a major update next week | publisher=The Next Web | date=January 25, 2014 | access-date=January 25, 2014 | author=Williams, Owen}}</ref> was a social networking website and mobile app for television fans. Users "check into" the shows, movies and sports that they consumed using a website, mobile website, or mobile app.<ref>{{cite news |last1=Dubois |first1=Lou |title=GetGlue: The Foursquare of Entertainment? |url=http://www.inc.com/news/articles/2010/10/getglue-the-foursquare-of-entertainment-checkin.html |access-date=15 December 2022 |work=Inc. |publisher=Mansueto Ventures |date=25 October 2010}}</ref>
GetGlue's service was launched in June 2010, with headquarters in New York City.<ref>{{cite news |title= GetGlue Stares Down the Facebook Behemoth |url=http://gigaom.com/2010/04/26/getglue-stares-down-the-facebook-behemoth/ |archive-url=https://archive.today/20131114181752/http://gigaom.com/2010/04/26/getglue-stares-down-the-facebook-behemoth/ |url-status=dead |archive-date=November 14, 2013 |work= GigaOM|date= April 26, 2010}}</ref> In November 2013, GetGlue was acquired by second screen company i.TV.<ref>{{cite news |title= i.TV Is Buying GetGlue; Here's What That Means for Social TV |url=http://adage.com/article/the-media-guy/i-tv-buying-getglue-means-social-tv/245137/ |work= AdAge|date= November 6, 2013}}</ref> ''Mashable'' called the merger “a solid meld between two platforms with similar goals — helping users find and engage with the best TV content — but different strengths.”<ref>{{cite news |title= TV Discovery Company i.TV Acquires GetGlue |url=http://mashable.com/2013/11/06/i-tv-acquires-getglue/ |work= Mashable|date= November 6, 2013}}</ref>
In January 2014, GetGlue changed its name to tvtag. Along with the new name the site also got a "new look, feel, and direction". The website and app received an update. The color scheme changed from blue to red. The new experience allowed users to "check in, unlock digital stickers, comment, doodle, and react to TV moments with other fans while watching [their] favorite shows".<ref>{{cite web |author1=justinw |title=GetGlue is now tvtag |url=http://blog.tvtag.com/?p=13334 |website=blog.tvtag |access-date=15 December 2022 |archive-url=https://web.archive.org/web/20141221105639/http://blog.tvtag.com/?p=13334 |archive-date=21 December 2014 |language=en-us |date=28 January 2014 |url-status=dead}}</ref>
On December 19, 2014, in an [http://imgur.com/gallery/FsLkhMB email to users] and a posting on their website, tvtag announced that they "will be shutting down tvtag and its supporting apps in order to refocus our efforts on other initiatives." The site was offering users a way to retrieve their usage data via email. The statement did leave the door open for either a new app or a return of tvtag.<ref>{{cite web|last1=Roettgers|first1=Janko|title=GetGlue successor TVtag is shutting down|url=https://gigaom.com/2014/12/19/getglue-successor-tvtag-is-shutting-down/|archive-url=https://web.archive.org/web/20141221062308/https://gigaom.com/2014/12/19/getglue-successor-tvtag-is-shutting-down/|url-status=dead|archive-date=December 21, 2014|website=Gigaom, Inc.|access-date=21 December 2014}}</ref>
==Features== After checking in, users received points and earned virtual stickers,<ref>{{cite web |last1=Siegler |first1=M. G. |title=HBO Sinks Its Teeth Into GetGlue To Reward Fans For Checking-In To Hit Shows |url=https://techcrunch.com/2010/07/28/getglue-hbo/ |website=TechCrunch |access-date=15 December 2022 |date=28 July 2010}}</ref> received recommendations,<ref>{{cite web |last1=Kirkpartrick |first1=Marshall |title=GetGlue Adds New Releases to Recommendations Made by Human & Machine |url=http://www.readwriteweb.com/archives/getglue_adds_new_music_movie_book_recommendations.php |website=ReadWriteWeb |access-date=15 December 2022 |archive-url=https://web.archive.org/web/20100430084155/http://www.readwriteweb.com/archives/getglue_adds_new_music_movie_book_recommendations.php |archive-date=30 April 2010 |date=26 April 2010 |url-status=dead}}</ref> and can earn discounts for entertainment companies.<ref>{{cite web |last1=Grove |first1=Jennifer Van |title=HBO Offers Discounts for "True Blood" Checkins |url=https://mashable.com/archive/getglue-true-blood-discounts |website=Mashable |access-date=15 December 2022 |language=en |date=14 October 2010}}</ref>
Since March 2011, GetGlue included Foursquare check-ins, enabling users to say what they're watching and where.<ref>{{cite news |last1=Chartier |first1=David |title=GetGlue for iPhone gets Foursquare, sports check-ins |url=https://www.macworld.com/article/211501/getglue_foursquare_sports.html |access-date=15 December 2022 |work=Macworld |date=30 March 2011 |language=en}}</ref>
Users could also request physical versions of the stickers they earned online to be mailed to them at no cost, although limited to a batch of no more than twenty each month,<ref>{{cite web |title=Glue FAQ |url=http://getglue.com/faq#stickers |publisher=GetGlue |access-date=15 December 2022 |archive-url=https://web.archive.org/web/20090410053424/http://getglue.com/faq |archive-date=10 April 2009 |language=en-us |url-status=dead}}</ref> though in November 2013, this functionality was removed.<ref>{{cite web | url=http://blog.getglue.com/?p=13280 | title=A New Direction For Stickers | date=November 26, 2013 | access-date=November 28, 2013}}</ref>
==Partnerships== GetGlue's partners included 20th Century Fox, The CW, AMC, ABC Family, Disney Theatrical Productions, Discovery Channel, ESPN, FOX Network, Food Network, HBO, HGTV, MTV, MSNBC, Penguin Books, PBS, WWE, Random House, Showtime, Simon & Schuster, Syfy, Sony Pictures, Travel Channel, USA Network, Universal Pictures, and Warner Bros. theatrical.<ref>{{cite web |last1=Patel |first1=Kunur |title=Check in Before You Check Out That Show |url=http://adage.com/mediaworks/article?article_id=145736 |website=Advertising Age |access-date=15 December 2022 |archive-url=https://web.archive.org/web/20101030095906/http://adage.com/mediaworks/article?article_id=145736 |archive-date=30 October 2010 |date=6 September 2010 |url-status=dead}}</ref><ref>{{cite news |last1=Gross |first1=Doug |title=New apps let couch potatoes and bookworms check in, too |url=http://articles.cnn.com/2010-08-23/tech/entertainment.checkins_1_android-app-gowalla-foursquare?_s=PM:TECH |access-date=15 December 2022 |work=CNN |date=23 August 2010 |archive-url=https://web.archive.org/web/20100902051152/http://articles.cnn.com/2010-08-23/tech/entertainment.checkins_1_android-app-gowalla-foursquare?_s=PM:TECH |archive-date=2 September 2010}}</ref>
In September 2011, GetGlue partnered with DirecTV to enable users to check in via on-screen controls, its first partnership with a pay-TV service. Users also saw their friends' streams and were able to switch to their channels.<ref>{{cite news|last=Nededog|first=Jethro|title=GetGlue and DirecTV Partner for Integrated On-Screen Check-In|url=http://www.hollywoodreporter.com/news/getglue-directv-partner-integrated-screen-242268|access-date=3 November 2011|newspaper=The Hollywood Reporter|date=29 September 2011}}</ref>
==Growth== In January 2011, the service accumulated nearly 10 times that figure with 12.1 million check-ins and ratings. On February 27, 2011, GetGlue saw over 31,000 check-ins at the Oscars.<ref name=post>{{cite news |title=And the Winner of the Academy Award Goes to... Real-Time Social Streams? |date=February 27, 2011 |url=http://www.readwriteweb.com/archives/and_the_winner_of_the_academy_award_goes_to_real-t.php }}</ref> In June 2011, the record for Most Check-Ins to a TV show was broken during the premiere of ''True Blood'' Season 4 on HBO. Over 38,000 people checked in and earned a sticker.<ref>{{cite web|title=GetGlue hits an all-time high: 7,000,000 check-ins in June|url=http://blog.tvtag.com/?p=8175|website=tvtag.com blog|access-date=21 December 2014}}</ref> The record was broken yet again by the season 2 premiere of "Once Upon a Time", with 93,774 check-ins.<ref>{{cite web|url=http://tvbythenumbers.zap2it.com/2012/10/01/once-upon-a-time-sets-record-on-get-glue/150884/ |archive-url=https://web.archive.org/web/20121004012406/http://tvbythenumbers.zap2it.com/2012/10/01/once-upon-a-time-sets-record-on-get-glue/150884/ |url-status=dead |archive-date=2012-10-04 |title='Once Upon a Time' Sets Record on Get Glue – Ratings |publisher=Zap2it |date=2012-10-01 |access-date=2013-07-03}}</ref>
In August 2012, GetGlue announced it has reached three million users, adding one million users since January 2012. GetGlue users had contributed a total of 500 million check-ins, likes and reviews on the site since its launch in 2008, with 100 million of those check-ins happening in 2011. During the 2013 Super Bowl, GetGlue had more than 200,000 check-ins and 400,000-plus total activities (likes, replies, votes, etc.). In addition, 15% of all Pepsi mentions on Twitter during the halftime show came from GetGlue. The 2013 Oscars saw 210,000 in total activity on GetGlue: 410,000 for Les Misérables, and 190,000 for Argo.
==Funding== From its initial round in 2007 to 2013, GetGlue raised a total of over $25 million in venture capital, from VC firms including Union Square Ventures (backer of Twitter, Foursquare and others), Rho Ventures, RRE Ventures, and Time Warner Investments.<ref name="PE">{{cite news |title= GetGlue Raises $12M From Rho, Union Square, Others |url=http://www.pehub.com/2012/01/11/getglue-raises-12m-from-rho-union-square-others/ |work= PE Hub|date= January 11, 2012}}</ref><ref>{{cite news |title= Social Entertainment Network GetGlue Raises $12 Million In New Financing |url=https://techcrunch.com/2012/01/11/social-entertainment-network-getglue-raises-12-million-in-new-financing/ |work= TechCrunch|date= January 12, 2012}}</ref>
== See also ==
* ''TV Time'', a similar website and mobile application currently operational.
==References== {{reflist|2}}
== External links == * tvtag {{webarchive |url=https://web.archive.org/web/20130620160205/http://tvtag.com/|date=20 June 2013}} * VOICE Media Entertainment (parent company): {{webarchive |url=https://web.archive.org/web/20170419135139/http://voice.media/|date=19 April 2017}} * Android App: {{webarchive |url=https://web.archive.org/web/20170313095138/https://play.google.com/store/apps/details?id=com.voiceoftv.getglue.telfieapp|date=13 March 2017}}
{{Online social networking}}
Category:Internet properties established in 2010 Category:American companies established in 2010 Category:Companies based in New York City Category:Defunct social networking services Category:2010 establishments in New York City