{{Short description|Suite of artificial intelligence tools developed by Apple Inc.}} {{Use American English|date=February 2026}} {{Use mdy dates|date=June 2024}} {{Infobox software | title = Apple Intelligence | logo = Apple Intelligence.svg | logo alt = Apple Intelligence Logo | screenshot = [[File:Apple_Intelligence_Hero_Image.jpg|300px]] | screenshot alt = Apple Intelligence features showcased on iPhone, iPad, and MacBook Pro | caption = Apple Intelligence running on [[MacBook Pro]], [[iPhone]], and [[iPad]] | developer = [[Apple Inc.]] | released = {{start date|2024|10|28}}<ref name=ANEWSART>{{citation|url=https://www.apple.com/newsroom/2024/10/apple-intelligence-is-available-today-on-iphone-ipad-and-mac/|title=Apple Intelligence Available Today (October 28, 2024)|access-date=October 28, 2024|archive-date=January 8, 2026|archive-url=https://web.archive.org/web/20260108203836/https://www.apple.com/newsroom/2024/10/apple-intelligence-is-available-today-on-iphone-ipad-and-mac/|url-status=live}}</ref> | operating system = [[iOS 18]], [[iPadOS 18]], [[macOS Sequoia]], [[visionOS 2|visionOS 2.4]] | platform = [[ARM architecture family|ARM]] | genre = [[Artificial intelligence]] | license = Proprietary | website = {{URL|https://www.apple.com/apple-intelligence/|apple.com/apple-intelligence}} }} {{Artificial intelligence}}
'''Apple Intelligence''' is a [[generative artificial intelligence]] system developed by [[Apple Inc.]]<ref name="TheVergeInfo">{{Cite web |url=https://www.theverge.com/2024/6/10/24173603/wwdc-2024-live-blog-apple-event-ios-18-ai |title=Apple's AI plans, iOS 18, and more at WWDC 2024 |date=June 10, 2024 |work=[[The Verge]] |access-date=June 10, 2024 |archive-date=June 11, 2024 |archive-url=https://web.archive.org/web/20240611212152/https://www.theverge.com/2024/6/10/24173603/wwdc-2024-live-blog-apple-event-ios-18-ai |url-status=live }}</ref> Relying on a combination of on-device and server processing, it was announced on June 10, 2024, at the 2024 [[Worldwide Developers Conference]], as a built-in feature of Apple's [[iOS 18]], [[iPadOS 18]], and [[macOS Sequoia]], which were announced alongside Apple Intelligence. Apple Intelligence is free for all users with supported devices.
On macOS, Apple Intelligence is available only on [[Apple silicon]] Mac computers; [[Apple–Intel architecture|Intel-based Mac]] computers are not supported. Features include writing tools that assist users with grammar and proofreading, [[Text-to-image model|image generation]], summaries of system notifications, AI-assisted [[Photograph manipulation|image retouching]] in the [[Photos (Apple)|Photos]] app, and integration with [[ChatGPT]], the popular chatbot by [[OpenAI]].
As of March 2026, Apple Intelligence is not available yet on devices purchased in [[mainland China]] or on any device using an Apple Account set to mainland China, even if the device was bought elsewhere.
== History == === Background === Apple first implemented [[artificial intelligence]] features in its products with the release of Siri in the [[IPhone 4s|iPhone 4S]] in 2011.<ref>{{Cite web |last=Olson |first=Parmy |title=Steve Jobs Leaves A Legacy In A.I. With Siri |url=https://www.forbes.com/sites/parmyolson/2011/10/06/steve-jobs-leaves-a-legacy-in-a-i-with-siri/ |access-date=2024-07-06 |website=Forbes |language=en |archive-date=November 28, 2023 |archive-url=https://web.archive.org/web/20231128050247/http://www.forbes.com/sites/parmyolson/2011/10/06/steve-jobs-leaves-a-legacy-in-a-i-with-siri/ |url-status=live }}</ref> In the years after its release, Apple engaged in efforts to ensure its artificial intelligence operations remained covert; according to [[University of California, Berkeley]] professor [[Trevor Darrell]], the company's secrecy deterred graduate students.<ref>{{Cite web |url=https://www.bloomberg.com/news/articles/2015-10-29/apple-s-secrecy-hurts-its-ai-software-development |title=Apple's Deep Learning Curve |date=October 29, 2015 |last=Clark |first=Jack |publisher=[[Bloomberg News]] |access-date=June 10, 2024 |archive-date=May 26, 2023 |archive-url=https://web.archive.org/web/20230526003452/https://www.bloomberg.com/news/articles/2015-10-29/apple-s-secrecy-hurts-its-ai-software-development |url-status=live }}</ref> The company started expanding its artificial intelligence team in 2015,<ref>{{Cite web |last=Love |first=Julia |date=September 7, 2015 |title=Exclusive: Apple ups hiring, but faces obstacles to making phones smarter |url=https://www.reuters.com/article/2015/09/07/us-apple-machinelearning-idUSKCN0R71H020150907/ |website=Reuters |access-date=July 6, 2024 |archive-date=November 19, 2015 |archive-url=https://web.archive.org/web/20151119115312/http://www.reuters.com/article/2015/09/07/us-apple-machinelearning-idUSKCN0R71H020150907? |url-status=live }}</ref> opening up its operations by publishing more scientific papers and joining AI industry research groups.<ref>{{Cite news |date=2017-01-26 |title=Apple Set to Join Amazon, Google, Facebook in AI Research Group |url=https://www.bloomberg.com/news/articles/2017-01-26/apple-said-to-join-amazon-google-facebook-in-ai-research-group |access-date=2024-07-06 |work=Bloomberg.com |language=en |archive-date=July 6, 2024 |archive-url=https://web.archive.org/web/20240706094922/https://www.bloomberg.com/news/articles/2017-01-26/apple-said-to-join-amazon-google-facebook-in-ai-research-group |url-status=live }}</ref> Apple reportedly acquired more AI companies from 2016 to 2020.<ref>{{Cite web |date=2021-03-25 |title=Apple Bought the Most AI Companies From 2016 to 2020 |url=https://www.macrumors.com/2021/03/25/apple-ai-acquisitions-2016-to-2020/ |access-date=2024-07-06 |website=MacRumors |language=en |archive-date=May 20, 2024 |archive-url=https://web.archive.org/web/20240520035940/https://www.macrumors.com/2021/03/25/apple-ai-acquisitions-2016-to-2020/ |url-status=live }}</ref> In 2017, Apple released the [[iPhone 8]] and the [[iPhone X]] with the [[Apple A11|A11 Bionic]] processor, which featured its first dedicated [[Neural Engine]] for accelerating common machine learning tasks.<ref>{{Cite web |title=The future is here: iPhone X |url=https://www.apple.com/newsroom/2017/09/the-future-is-here-iphone-x/ |access-date=2024-07-06 |website=Apple Newsroom |language=en-US |archive-date=April 1, 2018 |archive-url=https://web.archive.org/web/20180401112702/https://www.apple.com/newsroom/2017/09/the-future-is-here-iphone-x/ |url-status=live }}</ref> Despite its investments in artificial intelligence, Siri was criticized both by reviewers<ref>{{Cite web |last=Vincent |first=James |date=2021-10-04 |title=Hey Siri, what happened? |url=https://www.theverge.com/22704233/siri-apple-digital-assistant-10-years-development-problems-why |access-date=2024-07-06 |website=The Verge |language=en |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612115601/https://www.theverge.com/22704233/siri-apple-digital-assistant-10-years-development-problems-why |url-status=live }}</ref> and internally at Apple<ref>{{Cite web |date=2018-03-14 |title=Former Apple Employees Reflect on Siri's 'Squandered Lead' Over Amazon Alexa and Google Assistant |url=https://www.macrumors.com/2018/03/14/siri-has-turned-sour-report/ |access-date=2024-07-06 |website=MacRumors |language=en |archive-date=February 23, 2024 |archive-url=https://web.archive.org/web/20240223214244/https://www.macrumors.com/2018/03/14/siri-has-turned-sour-report/ |url-status=live }}</ref> for lagging behind other AI assistants.
The rapid development of [[generative artificial intelligence]] and the release of ChatGPT in late 2022 reportedly blindsided Apple executives and forced the company to refocus its efforts on AI.<ref name=":0">{{Cite news |date=2023-07-19 |title=Apple Tests 'Apple GPT,' Develops Generative AI Tools to Catch OpenAI |url=https://www.bloomberg.com/news/articles/2023-07-19/apple-preps-ajax-generative-ai-apple-gpt-to-rival-openai-and-google |access-date=2024-07-06 |work=Bloomberg.com |language=en |archive-date=July 6, 2024 |archive-url=https://web.archive.org/web/20240706094920/https://www.bloomberg.com/news/articles/2023-07-19/apple-preps-ajax-generative-ai-apple-gpt-to-rival-openai-and-google |url-status=live }}</ref><ref name=":1">{{Cite web |date=2023-10-22 |title=Apple Generative AI Features and Smarter Siri Could Launch Next Year |url=https://www.macrumors.com/2023/10/22/apple-generative-ai-features-and-smarter-siri/ |access-date=2024-07-06 |website=MacRumors |language=en |archive-date=June 14, 2024 |archive-url=https://web.archive.org/web/20240614045429/https://www.macrumors.com/2023/10/22/apple-generative-ai-features-and-smarter-siri/ |url-status=live }}</ref> In an interview with ''[[Good Morning America]]'', Apple CEO [[Tim Cook]] stated that generative AI had "great promise" but had some potential dangers, and that it was "looking closely" at ChatGPT. It was first reported in July 2023 that Apple was creating its own internal large language model, codenamed "Ajax".<ref name=":0" /> In October 2023, Apple was reportedly on track to release new generative AI features into its operating systems by 2024, including a significantly redeveloped Siri.<ref name=":1" /> In an earnings call in February 2024, Cook stated that the company was spending a "tremendous amount of time and effort" into AI features that would be shared "later that year".<ref>{{Cite web |date=2024-02-01 |title=Apple Spending a 'Tremendous Amount of Time and Effort' on AI, Details Coming 'Later This Year' |url=https://www.macrumors.com/2024/02/01/apple-ai-details-coming-later-this-year/ |access-date=2024-07-06 |website=MacRumors |language=en |archive-date=July 6, 2024 |archive-url=https://web.archive.org/web/20240706094921/https://www.macrumors.com/2024/02/01/apple-ai-details-coming-later-this-year/ |url-status=live }}</ref>
=== Google deal === In January 2026, Apple and [[Google]] announced a multi-year [[partnership]] under which Apple’s next-generation foundation models are expected to incorporate Google’s [[Gemini (language model)|Gemini]] models and cloud infrastructure. According to the companies, the collaboration is intended to support future Apple Intelligence features, including enhancements to Siri, while Apple Intelligence will continue to operate on Apple devices and through Apple’s Private Cloud Compute system, which Apple states is designed to preserve user privacy.<ref>{{cite web |title=Joint statement from Google and Apple |url=https://blog.google/company-news/inside-google/company-announcements/joint-statement-google-apple/ |website=Google Blog |publisher=Google |accessdate=13 January 2026 }}</ref>
On an earnings call, Apple reported to investors that they were integrating an on-device model of the Google Gemini AI to Siri, as the development of their model was beset with setbacks.<ref>{{Cite web |last=Roth |first=Emma |date=2025-11-05 |title=Apple is planning to use a custom version of Google Gemini for Apple Intelligence |url=https://www.theverge.com/news/814654/apple-intelligence-google-gemini-ai-siri |access-date=2025-11-10 |website=The Verge |language=en-US}}</ref> Apple has previously tested and used other third-party AI models like ChatGPT, but according to a Bloomberg article by Mark Gurman, Apple pushed forward the proposed Google deal; by using Google's Gemini model possessing 1.2 trillion parameters, Apple would integrate a much larger and more complex model than those it previously developed and used.<ref>{{Cite web |last=Gurman |first=Mark |date=2025-11-05 |title=Apple Nears $1 Billion-a Year Deal to Use Google AI for Siri |url=https://www.bloomberg.com/news/articles/2025-11-05/apple-plans-to-use-1-2-trillion-parameter-google-gemini-model-to-power-new-siri |access-date=2025-11-10 |website=Bloomsberg |language=en-US |archive-date=November 6, 2025 |archive-url=https://web.archive.org/web/20251106102131/https://www.bloomberg.com/news/articles/2025-11-05/apple-plans-to-use-1-2-trillion-parameter-google-gemini-model-to-power-new-siri |url-status=live }}</ref> Of note, comparable AI models from other major companies (including OpenAI and Meta) have also been reported to operate at a similar “trillion-parameter” scale and to compete against Gemini-class systems on benchmarks.<ref>{{Cite web |date=2024-05-06 |title=Microsoft readies new AI model to compete with Google, OpenAI, The Information reports |url=https://www.reuters.com/technology/microsoft-readies-new-ai-model-compete-with-google-openai-information-reports-2024-05-06/ |access-date=2025-12-25 |website=Reuters |archive-date=May 10, 2024 |archive-url=https://web.archive.org/web/20240510143231/https://www.reuters.com/technology/microsoft-readies-new-ai-model-compete-with-google-openai-information-reports-2024-05-06/ |url-status=live }}</ref><ref>{{Cite web |last=Davis |first=Wes |date=2025-04-05 |title=Meta releases two Llama 4 AI models |url=https://www.theverge.com/news/644171/llama-4-released-ai-model-whatsapp-messenger-instagram-direct |access-date=2026-02-26 |website=The Verge |language=en-US}}</ref>
== Models == Apple Intelligence consists of an on-device model as well as a cloud model running on servers primarily using [[Apple silicon]]. Both models consist of a generic foundation model, as well as multiple adapter models that are more specialized to particular tasks like text summarization and tone adjustment.<ref>{{Cite web |date=June 10, 2024 |title=Introducing Apple's On-Device and Server Foundation Models |url=https://machinelearning.apple.com/research/introducing-apple-foundation-models |url-status=live |archive-url=https://web.archive.org/web/20240615023523/https://machinelearning.apple.com/research/introducing-apple-foundation-models |archive-date=June 15, 2024 |access-date=2024-06-15 |website=Apple Machine Learning Research |language=en-US}}</ref> It was launched for developers and testers on July 29, 2024, in U.S. English, with the developer betas of iOS 18.1, macOS 15.1, and iPadOS 18.1, released partially on October 28, 2024, and will fully launch by 2026.<ref name="preview">{{Cite web |title=Apple Intelligence Preview |url=https://www.apple.com/apple-intelligence/ |access-date=2024-06-14 |website=Apple |language=en-US |archive-date=June 13, 2024 |archive-url=https://web.archive.org/web/20240613233953/https://www.apple.com/apple-intelligence/ |url-status=live }}</ref><ref>{{cite web |last1=Gallaga |first1=Omar |title=Siri's Big AI Upgrade Is Coming, but Reportedly Not Until Spring 2026 |url=https://www.cnet.com/tech/services-and-software/siris-big-ai-upgrade-is-coming-but-reportedly-not-until-spring-2026/ |website=CNET |access-date=17 October 2025 |language=en |archive-date=October 6, 2025 |archive-url=https://web.archive.org/web/20251006023341/https://www.cnet.com/tech/services-and-software/siris-big-ai-upgrade-is-coming-but-reportedly-not-until-spring-2026/ |url-status=live }}</ref>
According to a human evaluation done by Apple's machine learning division, the on-device foundation model beat or tied equivalent small models by [[Mistral AI]], [[Microsoft]], and [[Google]], while the server foundation models beat the performance of [[OpenAI]]'s [[GPT-3]], while roughly matching the performance of [[GPT-4]].<ref>{{Cite web |last=Lambert |first=Nathan |date=June 12, 2024 |title=AI for the rest of us |url=https://www.interconnects.ai/p/apple-intelligence |access-date=2024-06-15 |website=Interconnects |language=en |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615024027/https://www.interconnects.ai/p/apple-intelligence |url-status=live }}</ref>
Apple's cloud models are built on a Private Cloud Compute platform which is allegedly designed with user privacy and end-to-end encryption in mind. Unlike other generative AI services like [[ChatGPT]] which use servers from third parties, Apple Intelligence's cloud models are run entirely on Apple servers with custom Apple silicon hardware built for [[end-to-end encryption]]. It was also designed to make sure that the software running on said servers matches the independently verifiable software accessible to researchers. In case of a software mismatch, Apple devices will refuse to connect to the servers.<ref name="private cloud">{{Cite web |date=June 10, 2024 |title=Private Cloud Compute: A new frontier for AI privacy in the cloud |url=https://security.apple.com/blog/private-cloud-compute/ |url-status=live |archive-url=https://web.archive.org/web/20240611010828/https://security.apple.com/blog/private-cloud-compute/ |archive-date=June 11, 2024 |access-date=2024-06-11 |website=Apple Security Research |language=en-US}}</ref>
On June 10, 2025, Apple announced that Apple's on-device foundation models will be available to third-party applications as part of the Foundation Models API, with support for structured data response and tool calling.<ref>{{Cite web |title=Apple Intelligence gets even more powerful with new capabilities |url=https://www.apple.com/za/newsroom/2025/06/apple-intelligence-gets-even-more-powerful-with-new-capabilities-across-apple-devices/ |access-date=2025-06-10 |website=Apple Newsroom (South Africa) |language=en-ZA |archive-date=June 10, 2025 |archive-url=https://web.archive.org/web/20250610134548/https://www.apple.com/za/newsroom/2025/06/apple-intelligence-gets-even-more-powerful-with-new-capabilities-across-apple-devices/ |url-status=live }}</ref>
== Features == === Writing tools === Apple Intelligence features writing tools that are powered by LLMs. Selected text can be proofread, rewritten, made more friendly, [[Concision|concise]] or professional, similar to the AI writing features of the popular online English-language writing assistant tool [[Grammarly]]. It can also be used to [[Automatic summarization|generate summaries]], key points, [[Table (information)|tables]], and lists from an article or piece of writing.<ref>{{Cite web |last=Chedraoui |first=Katelyn |date=June 11, 2024 |title=Did Apple Intelligence's 'Rewrite' Tool Just Kill Grammarly? |url=https://www.cnet.com/tech/services-and-software/did-apple-intelligences-rewrite-tool-just-kill-grammarly/ |access-date=2024-06-12 |website=[[CNET]] |language=en |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612184111/https://www.cnet.com/tech/services-and-software/did-apple-intelligences-rewrite-tool-just-kill-grammarly/ |url-status=live }}</ref><ref>{{Cite web |last=Lovejoy |first=Ben |date=2024-06-11 |title=Apple Intelligence: The features I can't wait to try |url=https://9to5mac.com/2024/06/11/apple-intelligence-features/ |access-date=2024-06-12 |website=9to5Mac |language=en-US |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612185427/https://9to5mac.com/2024/06/11/apple-intelligence-features/ |url-status=live }}</ref> In iOS 18.2 and macOS 15.2, a ChatGPT integration was added to Writing Tools through "Compose" and "Describe your change" features.<ref>{{Cite web |title=Use Writing Tools with Apple Intelligence on iPhone |url=https://support.apple.com/en-in/guide/iphone/iph6f08da1d2/ios |access-date=2025-01-30 |website=Apple Support |language=en |archive-date=January 30, 2025 |archive-url=https://web.archive.org/web/20250130110411/https://support.apple.com/en-in/guide/iphone/iph6f08da1d2/ios |url-status=live }}</ref>
=== Real-time Translation === Apple Intelligence enables the real-time [[translation]] of messages, photos and videos, and phone calls, through Apple's hardware. For communicating with foreigners, using the [[Translate (Apple)|Translate]] app on iPhone to show [[subtitles]] in their language or to play back the translated audio naturally in their language, and also by wearing [[AirPods]] with Live Translation can now help to understand what someone is saying in users' preferred language in conversation. If both have headphones, [[simultaneous interpretation]] can be achieved.<ref>{{Cite web |title=Use Live Translation with your AirPods |url=https://support.apple.com/en-us/123185 |access-date=2025-09-23 |website=Apple Support |language=en |archive-date=September 22, 2025 |archive-url=https://web.archive.org/web/20250922183914/https://support.apple.com/en-us/123185 |url-status=live }}</ref><ref>{{Cite news |date=2025-09-18 |title=The New AirPods Can Translate Languages in Your Ears. This Is Profound. |url=https://www.nytimes.com/2025/09/18/technology/personaltech/new-airpods-language-translation-feature.html |access-date=2025-09-23 |language=en |archive-date=November 6, 2025 |archive-url=https://web.archive.org/web/20251106165556/https://www.nytimes.com/2025/09/18/technology/personaltech/new-airpods-language-translation-feature.html |url-status=live }}</ref>
=== Image Playground === [[File:AppleIntelligenceLandscape.jpg|thumb|An example of a picture generated with Apple Intelligence Image Playground]] Apple Intelligence can be used to [[Text-to-image model|generate images]] on-device with the Image Playground app. Similarly to OpenAI's [[DALL-E]], it can be used to generate images using AI, using phrases and descriptions to output an image with customizable styles such as Animation and Sketch.<ref>{{Cite web |last=Zivkovic |first=Marko |date=June 17, 2024 |title=How Apple plans to label AI-generated images made through its new Image Playground app |url=https://appleinsider.com/articles/24/06/17/how-apple-will-label-ai-generated-images-made-with-image-playground |access-date=August 25, 2024 |website=AppleInsider |language=en |archive-date=August 25, 2024 |archive-url=https://web.archive.org/web/20240825003215/https://appleinsider.com/articles/24/06/17/how-apple-will-label-ai-generated-images-made-with-image-playground |url-status=live }}</ref> In Notes, users can access Image Playground on [[iPad]] through the Image Wand tool in the [[Apple Pencil]] palette without having to open the Image Playground app. Rough sketches made with Apple Pencil can be transformed into images.<ref>{{Cite web |last=Clover |first=Juli |date=August 23, 2024 |title=iOS 18 Notes App: All the New Features |url=https://www.macrumors.com/guide/ios-18-notes-app/ |access-date=August 25, 2024 |website=MacRumors |language=en |archive-date=December 13, 2024 |archive-url=https://web.archive.org/web/20241213230214/https://www.macrumors.com/guide/ios-18-notes-app/ |url-status=live }}</ref>
As part of iOS, iPadOS, and macOS 26, Image Playground now integrates with the [[GPT-4o#GPT Image 1|image generation models]] built into ChatGPT.<ref>{{Cite web |last=Field |first=Hayden |date=2025-06-09 |title=Apple's Image Playground now integrates with ChatGPT. |url=https://www.theverge.com/apple/683334/apples-image-playground-now-integrates-with-chatgpt |access-date=2025-06-10 |website=The Verge |language=en-US |archive-date=June 9, 2025 |archive-url=https://web.archive.org/web/20250609224007/https://www.theverge.com/apple/683334/apples-image-playground-now-integrates-with-chatgpt |url-status=live }}</ref>
=== Genmoji === [[File:GenmojiExamplePhone.jpg|alt=A smiling emoji holding a smartphone|thumb|An example of a Genmoji generated by Apple Intelligence]] Using Apple Intelligence [[text-to-image model]]s, users can generate unique "Genmoji" images by typing descriptions ([[Prompt engineering|prompting]]).<ref>{{Cite web |last=Rutherford |first=Sam |date=2024-06-10 |title=In case there weren't enough emoji already, Apple's Genmoji uses AI to generate even more |url=https://www.engadget.com/in-case-there-werent-enough-emoji-already-apples-genmoji-uses-ai-to-generate-even-more-200011608.html |url-status=live |archive-url=https://web.archive.org/web/20240624200434/https://www.engadget.com/web/20240624200434/https://www.engadget.com/in-case-there-werent-enough-emoji-already-apples-genmoji-uses-ai-to-generate-even-more-200011608.html |archive-date=24 June 2024 |access-date=2024-06-24 |website=Engadget |language=en-US}}</ref> Users can pick people in photos to have Genmoji generate images that resemble them.<ref>{{Cite web |last=Jones |first=D. Griffin |date=2024-06-10 |title=Image Playground and Genmoji bring AI images to iMessage and more |url=https://www.cultofmac.com/858965/ai-image-generation-ios-18-announcement/ |url-status=live |archive-url=https://web.archive.org/web/20240611203332/https://www.cultofmac.com/858965/ai-image-generation-ios-18-announcement/ |archive-date=11 June 2024 |access-date=2024-06-24 |website=Cult of Mac |language=en-US}}</ref> Similarly to [[emoji]], Genmoji can be added inline to text messages, tapbacks, stickers and can be shared in [[Messages (Apple)|Messages]] as well in third-party applications as inline messages or as stickers.<ref>{{Cite web |last=Murphy |first=Darragh |date=2024-06-10 |title=WWDC 2024: Genmoji lets you create your own emojis with 'Apple Intelligence' |url=https://mashable.com/article/apple-wwdc-keynote-2024-genmoji |url-status=live |archive-url=https://web.archive.org/web/20240612055539/https://mashable.com/article/apple-wwdc-keynote-2024-genmoji |archive-date=12 June 2024 |access-date=2024-06-24 |website=Mashable |language=en}}</ref><ref>{{Cite web |last=Joseph |first=Melwyn |date=2024-06-11 |title=How to Use Genmoji - Steps Explained |url=https://stealthoptional.com/apps/how-to-use-genmoji/ |url-status=live |archive-url=https://web.archive.org/web/20240624202821/https://stealthoptional.com/apps/how-to-use-genmoji/ |archive-date=June 24, 2024 |access-date=2024-06-24 |website=Stealth Optional |language=en}}</ref>
=== Siri overhaul === [[Siri]], which used to be Apple's virtual assistant, has been updated to be an LLM chatbot,<ref>{{Cite web |last=Kelly |first=Samantha Murphy |date=March 18, 2024 |title=Apple is getting serious about AI {{!}} CNN Business |url=https://www.cnn.com/2024/03/18/tech/apple-ai-google-gemini |access-date=November 6, 2025 |website=CNN |language=en |archive-date=February 22, 2025 |archive-url=https://web.archive.org/web/20250222183258/https://www.cnn.com/2024/03/18/tech/apple-ai-google-gemini/ |url-status=live }}</ref> with enhanced capabilities made possible by Apple Intelligence. The latest iteration features an updated user interface, improved natural language processing, and the option to interact via text by double tapping the home bar without enabling the feature in the Accessibility menu, or double-clicking the command key on macOS. In a later update, Apple Intelligence will add the ability for Siri to use personal context from device activities to answer queries.<ref name="introducing">{{Cite web |date=June 10, 2024 |title=Introducing Apple Intelligence for iPhone, iPad, and Mac |url=https://www.apple.com/newsroom/2024/06/introducing-apple-intelligence-for-iphone-ipad-and-mac/ |url-status=live |archive-url=https://web.archive.org/web/20240615035500/https://www.apple.com/newsroom/2024/06/introducing-apple-intelligence-for-iphone-ipad-and-mac/ |archive-date=June 15, 2024 |access-date=June 14, 2024 |website=Apple Newsroom |language=en-US}}</ref>
=== Mail === Apple Intelligence adds a feature called Priority Messages to the [[Apple Mail|Mail]] app, which shows urgent emails such as same-day invitations or boarding passes, with AI generated summaries of the email.<ref name="introducing" /> The Mail app also gains the ability to categorize incoming mail into Primary, Transactions, Updates, and Promotions based on what the email contains, which Apple claims is done all on-device.<ref>{{Cite web |last=Hardy |first=Ed |date=2024-06-10 |title=Apple Mail for iPhone, Mac and iPad gets a major AI upgrade |url=https://www.cultofmac.com/news/apple-mail-for-iphone-mac-and-ipad-gets-a-major-ai-upgrade#:~:text=%60%60On-device%20categorization%20organizes%20and%20sorts%20incoming%20email,said%20Apple's%20announcement%20of%20the%20new%20features. |access-date=2024-12-27 |website=Cult of Mac |language=en-US |archive-date=January 21, 2025 |archive-url=https://web.archive.org/web/20250121120414/https://www.cultofmac.com/news/apple-mail-for-iphone-mac-and-ipad-gets-a-major-ai-upgrade#:~:text=%60%60On-device%20categorization%20organizes%20and%20sorts%20incoming%20email,said%20Apple's%20announcement%20of%20the%20new%20features. |url-status=live }}</ref>
=== Photos === Apple's [[Photos (Apple)|Photos]] app includes a feature to create custom memory movies and enhanced search capabilities. Users can describe a story, and using Apple Intelligence, Photos selects matching photos, videos, and music. Users can also remove distractions in images with the Clean Up tool in the Photos app. Apple Intelligence identifies background objects and removes them with a tap, brush, or circle. It organizes these into a movie with a narrative arc based on identified themes. Additionally, users can search for specific photos or videos by description and/or keyword, and Apple Intelligence can pinpoint particular moments within video clips.<ref>{{Cite web |last=Perez |first=Sarah |date=2024-06-10 |title=Apple revamps its Photos app for iOS 18 |url=https://techcrunch.com/2024/06/10/apple-revamps-its-photos-app-for-ios-18/ |access-date=2024-06-12 |website=TechCrunch |language=en-US |archive-date=January 12, 2025 |archive-url=https://web.archive.org/web/20250112051923/https://techcrunch.com/2024/06/10/apple-revamps-its-photos-app-for-ios-18/ |url-status=live }}</ref>
=== Notifications === Using the Notification Summary feature, Apple Intelligence can summarize notifications from messaging apps and groups of notifications from apps so that users don't have to examine large numbers of notifications.<ref>{{Cite web |date=2024-08-28 |title=iOS 18.1 Beta Now Offers Notification Summaries for All Apps |url=https://www.macrumors.com/2024/08/28/ios-18-1-notification-summaries/ |access-date=2024-10-04 |website=MacRumors |language=en |archive-date=October 7, 2024 |archive-url=https://web.archive.org/web/20241007080952/https://www.macrumors.com/2024/08/28/ios-18-1-notification-summaries/ |url-status=live }}</ref> A new Reduce Interruptions focus mode silences notifications deemed unimportant while letting important notifications go through.<ref>{{Cite web |date=2024-07-31 |title=How to use Reduce Interruptions on iOS 18 and what it does |url=https://appleinsider.com/inside/ios-18/tips/how-to-use-reduce-interruptions-on-ios-18-and-what-it-does |access-date=2024-10-04 |website=AppleInsider |language=en |archive-date=October 7, 2024 |archive-url=https://web.archive.org/web/20241007091836/https://appleinsider.com/inside/ios-18/tips/how-to-use-reduce-interruptions-on-ios-18-and-what-it-does |url-status=live }}</ref> [[File:Notification Summary Apple Intelligence.png|thumb|An example of a notification summarized by Apple Intelligence]]
=== Visual Intelligence === On the iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max or later, users are able to hold down the Camera Control button and take a picture of an item to then either send to [[ChatGPT]] or search with [[Google Search|Google]]. The image taken is not stored on-device, and Apple claims they do not have access to the image either.<ref>{{Cite web |title=I Tried the iPhone 16's New Visual Intelligence, and It Feels Like the Future |url=https://www.cnet.com/tech/mobile/i-tried-the-iphone-16s-new-visual-intelligence-and-it-feels-like-the-future/ |access-date=2024-12-27 |website=CNET |language=en |archive-date=January 2, 2025 |archive-url=https://web.archive.org/web/20250102132030/https://www.cnet.com/tech/mobile/i-tried-the-iphone-16s-new-visual-intelligence-and-it-feels-like-the-future/ |url-status=live }}</ref> This is meant to allow people to learn more about items faster.<ref>{{Cite web |title=Use visual intelligence with Camera Control on iPhone |url=https://support.apple.com/guide/iphone/use-visual-intelligence-with-camera-control-iph12eb1545e/ios |access-date=2024-12-27 |website=Apple Support |language=en |archive-date=January 30, 2025 |archive-url=https://web.archive.org/web/20250130110939/https://support.apple.com/guide/iphone/use-visual-intelligence-with-camera-control-iph12eb1545e/ios |url-status=live }}</ref> This feature was also made available on the iPhone 15 Pro, iPhone 15 Pro Max, [[iPhone 16e]], and later, starting with iOS 18.4 via the action button or in the Control Center.<ref name=":3">{{Cite web |last=Hall |first=Zac |date=2025-03-03 |title=iOS 18.4 beta 2 brings this AI feature to older iPhones, expands access on new models |url=https://9to5mac.com/2025/03/03/ios-18-4-beta-2-brings-this-ai-feature-to-older-iphones-expands-access-on-new-models/ |access-date=2025-03-03 |website=9to5Mac |language=en-US |archive-date=March 3, 2025 |archive-url=https://web.archive.org/web/20250303202952/https://9to5mac.com/2025/03/03/ios-18-4-beta-2-brings-this-ai-feature-to-older-iphones-expands-access-on-new-models/ |url-status=live }}</ref><ref>{{Cite web |last=Peters |first=Jay |date=2025-02-20 |title=Apple is bringing Visual Intelligence to the iPhone 15 Pro |url=https://www.theverge.com/news/616665/apple-iphone-15-pro-visual-intelligence |access-date=2025-03-03 |website=The Verge |language=en-US |archive-date=March 3, 2025 |archive-url=https://web.archive.org/web/20250303202952/https://www.theverge.com/news/616665/apple-iphone-15-pro-visual-intelligence |url-status=live }}</ref>
=== ChatGPT integration === [[File:Siri with Apple intelligence.png|thumb|ChatGPT integrated into Siri, Apple's virtual assistant]] As a result of the company's partnership with [[OpenAI]], Apple Intelligence includes a system-wide integration with [[ChatGPT]], allowing Siri to determine when to send certain complex user requests to ChatGPT. This system-wide integration is powered by [[GPT-4o]].<ref name="introducing" /> ChatGPT integration is opt-in by default, with users being prompted before any data or photos are sent to ChatGPT servers and IP addresses being obscured when requests are sent to OpenAI's servers.<ref>{{Cite web |last=Edu |first=Jide |date=2024-06-14 |title=Apple insists its ChatGPT tie-up will protect users' privacy: here are the questions it must answer first |url=http://theconversation.com/apple-insists-its-chatgpt-tie-up-will-protect-users-privacy-here-are-the-questions-it-must-answer-first-232498 |access-date=2024-06-26 |website=The Conversation |language=en-US |archive-date=June 26, 2024 |archive-url=https://web.archive.org/web/20240626094915/http://theconversation.com/apple-insists-its-chatgpt-tie-up-will-protect-users-privacy-here-are-the-questions-it-must-answer-first-232498 |url-status=live }}</ref> Using ChatGPT features is free for all users without needing to sign in; however, they will only get a limited number of GPT-4o requests until switching to a less powerful GPT.<ref>{{Cite web |last=Heater |first=Brian |date=2024-10-23 |title=Here's how ChatGPT integration works for Apple Intelligence |url=https://techcrunch.com/2024/10/23/heres-how-chatgpt-integration-works-for-apple-intelligence/ |access-date=2024-11-23 |website=TechCrunch |language=en-US |archive-date=January 30, 2025 |archive-url=https://web.archive.org/web/20250130011516/https://techcrunch.com/2024/10/23/heres-how-chatgpt-integration-works-for-apple-intelligence/ |url-status=live }}</ref> Paid subscribers can sign in to gain access to paid features systemwide including more requests using GPT-4o. Apple plans to integrate other models such as [[Google|Google's]] [[Gemini (language model)|Gemini]] into the system in the future.<ref>{{Cite web |last=Perry |first=Alex |date=2024-06-11 |title=Apple plans to work with Google's Gemini, other AI models |url=https://mashable.com/article/wwdc-2024-apple-ai-gemini-chatgpt |access-date=2024-06-15 |website=Mashable |language=en |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615075908/https://mashable.com/article/wwdc-2024-apple-ai-gemini-chatgpt |url-status=live }}</ref>
== Supported devices == All iPhones, iPads, and Macs that have an [[M series (Apple silicon)|M-series Apple Silicon]] chip or an [[A17 Pro]] or newer chip are supported with iOS 18.1, iPadOS 18.1, and macOS 15.1 respectively.<ref name=":2">{{Cite web |last=Nield |first=David |date=2024-06-11 |title=Apple Intelligence: here's a full list of the iPhones, iPads and Macs that'll get Apple's new AI powers |url=https://www.techradar.com/tech/apple-intelligence-heres-a-full-list-of-the-iphones-ipads-and-macs-thatll-get-apples-new-ai-powers |access-date=2024-06-15 |website=TechRadar |language=en |archive-date=June 11, 2024 |archive-url=https://web.archive.org/web/20240611112905/https://www.techradar.com/tech/apple-intelligence-heres-a-full-list-of-the-iphones-ipads-and-macs-thatll-get-apples-new-ai-powers |url-status=live }}</ref> Apple claims the less capable Neural Engine of older chips, which is used for AI tasks, are not powerful enough for Apple Intelligence features.<ref name=":2" /><ref>{{Cite web |last=Hardy |first=Ed |date=2024-06-25 |title=Apple, why can't older iPhones handle 'Apple Intelligence' AI features? |url=https://www.cultofmac.com/news/older-iphones-apple-intelligence-ai-why |access-date=2025-01-09 |website=Cult of Mac |language=en-US |archive-date=January 21, 2025 |archive-url=https://web.archive.org/web/20250121122207/https://www.cultofmac.com/news/older-iphones-apple-intelligence-ai-why |url-status=live }}</ref> Analyst Ming-Chi Kuo speculates that the [[Random-access memory|RAM]] requirements of the on-device model prohibits Apple Intelligence from running on older iPhone models.<ref>{{Cite web |last=Kuo |first=Ming-Chi |date=2024-06-11 |title=How Apple defines on-device AI and future trends — from the perspective of analyzing supported models of Apple Intelligence |url=https://medium.com/@mingchikuo/how-apple-defines-on-device-ai-and-future-trends-from-the-perspective-of-analyzing-supported-002efd264938 |access-date=2024-06-15 |website=Medium |language=en |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615113825/https://medium.com/@mingchikuo/how-apple-defines-on-device-ai-and-future-trends-from-the-perspective-of-analyzing-supported-002efd264938 |url-status=live }}</ref> On March 31, 2025, Apple Intelligence was introduced to the [[Apple Vision Pro]] with the release of [[visionOS|visionOS 2.4]].<ref>{{Cite web |title=Apple Intelligence and new spatial experiences come to Apple Vision Pro today with visionOS 2.4 |url=https://www.apple.com/newsroom/2025/03/apple-intelligence-comes-to-apple-vision-pro-today-with-visionos-2-4/ |url-status=live |archive-url=https://web.archive.org/web/20250512124101/https://www.apple.com/newsroom/2025/03/apple-intelligence-comes-to-apple-vision-pro-today-with-visionos-2-4/ |archive-date=2025-05-12 |access-date=2025-05-14 |website=Apple}}</ref>
Apple Intelligence cannot be used on Macs if the operating system is booted off of an external drive, but workarounds exist to circumvent the limitation.<ref>{{Cite web |last=Chachad |first=Om |date=2024-11-28 |title=How to enable Apple Intelligence on an External Drive. (Without SIP Disable) |url=https://www.itecheverything.com/post/how-to-enable-apple-intelligence-on-an-external-drive-without-sip-disable |access-date=2025-01-09 |website=iTech Everything |language=en |archive-date=January 19, 2025 |archive-url=https://web.archive.org/web/20250119005512/https://www.itecheverything.com/post/how-to-enable-apple-intelligence-on-an-external-drive-without-sip-disable |url-status=live }}</ref> [[File:MacOS Apple Intelligence Logo.png|thumb|macOS Apple Intelligence Siri logo]]
=== Macs === * [[MacBook Neo]] (A18 Pro) * [[MacBook Air (Apple silicon)|MacBook Air]] (M1, 2020) or later * [[MacBook Pro (Apple silicon)|MacBook Pro]] (M1, 2020) or later * [[Mac Mini]] (M1, 2020) or later * [[Mac Pro]] (M2 Ultra, 2023) * [[Mac Studio]] (M1 Max/Ultra, 2022) or later * [[IMac (Apple silicon)|iMac]] (M1, 2021) or later
=== iPads === * [[iPad Pro (5th generation)|iPad Pro (M1, 5th generation, 2021)]] or later * [[iPad Air (5th generation)|iPad Air (M1, 5th generation, 2022)]] or later * [[IPad Mini (A17 Pro)|iPad mini (A17 Pro, 7th generation, 2024)]] or later
=== iPhones === * [[iPhone 15 Pro|iPhone 15 Pro/15 Pro Max]] or later * [[iPhone 16|iPhone 16/16 Plus]] or later * [[iPhone 16e]] or later * [[iPhone Air]]
=== Apple Vision Pros === * [[Apple Vision Pro]] (M2) or later
== Release == === Release timeline === {| class="wikitable" |+ ![[iOS]] / [[iPadOS]] Version<ref>{{Cite web |title=About iOS 18 Updates |url=https://support.apple.com/en-us/121161 |access-date=2024-12-27 |website=Apple Support |language=en |archive-date=December 30, 2024 |archive-url=https://web.archive.org/web/20241230053424/https://support.apple.com/en-us/121161 |url-status=live }}</ref> ![[macOS]] Version<ref>{{Cite web |title=What's new in the updates for macOS Sequoia |url=https://support.apple.com/en-us/120283 |access-date=2024-12-27 |website=Apple Support |language=en |archive-date=December 25, 2024 |archive-url=https://web.archive.org/web/20241225190015/https://support.apple.com/en-us/120283 |url-status=live }}</ref> !Date !Apple Intelligence Features |- !18.1<ref>{{Cite web |title=Apple Intelligence is available today on iPhone, iPad, and Mac |url=https://www.apple.com/newsroom/2024/10/apple-intelligence-is-available-today-on-iphone-ipad-and-mac/ |access-date=2024-12-27 |website=Apple Newsroom |language=en-US |archive-date=January 8, 2026 |archive-url=https://web.archive.org/web/20260108203836/https://www.apple.com/newsroom/2024/10/apple-intelligence-is-available-today-on-iphone-ipad-and-mac/ |url-status=live }}</ref><ref>{{Cite web |date=2024-10-28 |title=iOS 18.1 Features: Everything New in iOS 18.1 |url=https://www.macrumors.com/guide/ios-18-1-features/ |access-date=2024-12-27 |website=MacRumors |language=en |archive-date=December 12, 2024 |archive-url=https://web.archive.org/web/20241212052743/https://www.macrumors.com/guide/ios-18-1-features/ |url-status=live }}</ref> !15.1 |October 28, 2024 | * Writing Tools (proofread, summarize, and rewrite only) * Siri (new look, type to Siri, better with context only) * Smart Replies * Notification Summary * Photos Clean Up and Memory Maker * Reduce Interruptions Focus Mode |- !18.2<ref>{{Cite web |title=Apple Intelligence now features Image Playground, Genmoji, and more |url=https://www.apple.com/newsroom/2024/12/apple-intelligence-now-features-image-playground-genmoji-and-more/ |access-date=2024-12-27 |website=Apple Newsroom |language=en-US |archive-date=December 27, 2024 |archive-url=https://web.archive.org/web/20241227210519/https://www.apple.com/newsroom/2024/12/apple-intelligence-now-features-image-playground-genmoji-and-more/ |url-status=live }}</ref><ref>{{Cite web |last=Christoffel |first=Ryan |date=2024-12-26 |title=iOS 18.2 can ghostwrite all your emails, essays, and more with Apple Intelligence |url=https://9to5mac.com/2024/12/26/in-ios-182-apple-intelligence-can-now-do-all-your-writing-for-you/ |access-date=2024-12-27 |website=9to5Mac |language=en-US}}</ref><ref>{{Cite web |date=2024-12-11 |title=iOS 18.2 Features: Everything New in iOS 18.2 |url=https://www.macrumors.com/guide/ios-18-2-features/ |access-date=2024-12-27 |website=MacRumors |language=en}}</ref> !15.2 |December 11, 2024 | * More Writing Tools (compose, describe changes with ChatGPT) * Image Playground * Image Wand * Siri (ChatGPT integration only) * Mail Categorization<ref>{{Cite web |title=iOS 18.2: Here's How to Change or Undo Your iPhone's Mail Categories |url=https://www.cnet.com/tech/services-and-software/ios-18-2-heres-how-to-change-or-undo-your-iphones-mail-categories/ |access-date=2024-12-27 |website=CNET |language=en |archive-date=December 27, 2024 |archive-url=https://web.archive.org/web/20241227210519/https://www.cnet.com/tech/services-and-software/ios-18-2-heres-how-to-change-or-undo-your-iphones-mail-categories/ |url-status=live }}</ref> (iPhone) * Genmoji (iPhone and iPad only for now) * Visual Intelligence (iPhone 16 and 16 Pro or later) |- !18.4<ref>{{Cite web |date=2025-03-28 |title=Apple Seeds Second iOS 18.4 and iPadOS 18.4 Release Candidate With Priority Notifications, Ambient Music and More |url=https://www.macrumors.com/2025/03/28/apple-seeds-ios-18-4-rc-2/ |access-date=2025-03-28 |website=MacRumors |language=en |archive-date=March 28, 2025 |archive-url=https://web.archive.org/web/20250328235651/https://www.macrumors.com/2025/03/28/apple-seeds-ios-18-4-rc-2/ |url-status=live }}</ref> !15.4<ref>{{Cite web |last=Christoffel |first=Ryan |date=2025-03-27 |title=Apple releases new RC for macOS 15.4 ahead of public launch |url=https://9to5mac.com/2025/03/27/apple-releases-new-rc-for-macos-15-4-ahead-of-public-launch/ |access-date=2025-03-28 |website=9to5Mac |language=en-US |archive-date=March 28, 2025 |archive-url=https://web.archive.org/web/20250328235652/https://9to5mac.com/2025/03/27/apple-releases-new-rc-for-macos-15-4-ahead-of-public-launch/ |url-status=live }}</ref> |March 31, 2025 | * Priority Notifications * Mail Categorization<ref>{{Cite web |last=Christoffel |first=Ryan |date=2025-02-21 |title=Mail app redesign now available in macOS 15.4 and iPadOS 18.4 betas |url=https://9to5mac.com/2025/02/21/mail-app-redesign-comes-to-macos-and-ipados-in-new-betas/ |access-date=2025-02-21 |website=9to5Mac |language=en-US |archive-date=February 21, 2025 |archive-url=https://web.archive.org/web/20250221191036/https://9to5mac.com/2025/02/21/mail-app-redesign-comes-to-macos-and-ipados-in-new-betas/ |url-status=live }}</ref> (iPad and Mac) * Image Playground Sketch * Visual Intelligence<ref name=":3" /> (iPhone 15 Pro/Pro Max and iPhone 16e) |- ! colspan="2" |26.0<ref>{{Cite web |title=Apple Intelligence gets even more powerful with new capabilities across Apple devices |url=https://www.apple.com/newsroom/2025/06/apple-intelligence-gets-even-more-powerful-with-new-capabilities-across-apple-devices/ |access-date=2025-06-14 |website=Apple Newsroom |language=en-US |archive-date=June 14, 2025 |archive-url=https://web.archive.org/web/20250614135307/https://www.apple.com/newsroom/2025/06/apple-intelligence-gets-even-more-powerful-with-new-capabilities-across-apple-devices/ |url-status=live }}</ref> |September 15, 2025 | * Live Translation in Messages, FaceTime, and Calls * Enhanced Genmoji (Combining existing emojis and ChatGPT Integration) * Enhanced Visual Intelligence (Screenshot Support, Integration with Other Apps, Ask with ChatGPT) * Enhanced Image Playground (More styles with ChatGPT Integration) * Apple Intelligence Actions in Shortcuts * Workout Buddy for Apple Watch * Foundation Models Framework for Developers |- ! colspan="2" |26.4 |March 24, 2026 | * Playlist Playground (for iPhone) |}
=== Language support === {| class="wikitable" |+ |- ! [[iOS]]/[[iPadOS]] Version ! [[macOS]] Version ! Release date ! Supported languages<ref>{{Cite web |date=October 28, 2025 |title=Apple Intelligence is available today on iPhone, iPad, and Mac |url=https://www.apple.com/newsroom/2024/10/apple-intelligence-is-available-today-on-iphone-ipad-and-mac/ |access-date=September 12, 2025 |website=Apple Newsroom |language=English |archive-date=January 8, 2026 |archive-url=https://web.archive.org/web/20260108203836/https://www.apple.com/newsroom/2024/10/apple-intelligence-is-available-today-on-iphone-ipad-and-mac/ |url-status=live }}</ref> |- ! 18.1 ! 15.1 | October 28, 2024 | * English (US) |- ! 18.2 ! 15.2 | December 11, 2024 | *English (US) *English (Australia) *English (Canada) *English (New Zealand) *English (South Africa) *English (UK) |- ! 18.4 ! 15.4 | March 31, 2025 | *Chinese (Simplified) *English (India) *English (Singapore) *Portuguese (Brazil) *French *German *Italian *Japanese *Korean *Portuguese *Spanish *Vietnamese |- ! colspan="2" |26.1 | November 3, 2025 | *Chinese (Traditional) *Danish *Dutch *Norwegian *Portuguese (Portugal) *Swedish *Turkish |}
=== International releases === The United Kingdom, Ireland, Australia, Canada, New Zealand, and South African gained support for their localized versions of English on December 11, 2024.<ref>{{Cite web |author1=John-Anthony Disotto |date=2024-12-11 |title=Apple Intelligence is now available in the UK – I've used it for months here are the top 5 things to try |url=https://www.techradar.com/phones/iphone/apple-intelligence-is-now-available-in-the-uk-ive-used-it-for-months-here-are-the-top-5-things-to-try |access-date=2024-12-20 |website=TechRadar |language=en |archive-date=December 26, 2024 |archive-url=https://web.archive.org/web/20241226135403/https://www.techradar.com/phones/iphone/apple-intelligence-is-now-available-in-the-uk-ive-used-it-for-months-here-are-the-top-5-things-to-try |url-status=live }}</ref><ref>{{Cite web |title=Apple Intelligence is available today |url=https://www.apple.com/uk/newsroom/2024/12/apple-intelligence-is-available-today/ |access-date=2024-12-20 |website=Apple Newsroom (United Kingdom) |language=en-GB |archive-date=January 29, 2025 |archive-url=https://web.archive.org/web/20250129171637/https://www.apple.com/uk/newsroom/2024/12/apple-intelligence-is-available-today/ |url-status=live }}</ref> On March 31, 2025, localized versions for Chinese (simplified), English (India), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, and Vietnamese were added as part of iOS 18.4, macOS 15.4, and iPadOS 18.4.<ref>{{Cite web |title=Apple Intelligence comes to iPhone, iPad, and Mac starting next month. iOS 18.1 was released today |url=https://www.apple.com/hk/en/newsroom/2024/09/apple-intelligence-comes-to-iphone-ipad-and-mac-starting-next-month/#:~:text=Over%20the%20course%20of%20the,Spanish,%20Vietnamese,%20and%20others. |access-date=2024-10-20 |website=Apple Newsroom (Hong Kong) |language=en-HK}}</ref><ref>{{Cite web |last=Christoffel |first=Ryan |date=February 21, 2025 |title=iOS 18.4 brings Apple Intelligence to these 10 new languages |url=https://9to5mac.com/2025/02/21/ios-18-4-brings-apple-intelligence-to-these-10-new-languages/ |access-date=February 28, 2025 |website=9to5Mac |archive-date=February 26, 2025 |archive-url=https://web.archive.org/web/20250226164209/https://9to5mac.com/2025/02/21/ios-18-4-brings-apple-intelligence-to-these-10-new-languages/ |url-status=live }}</ref> It also rolled out in the European Union,<ref>{{Cite web |date=2024-12-17 |title=When Is Apple Intelligence Launching in the European Union? |url=https://www.macrumors.com/2024/12/17/when-apple-intelligence-launches-eu/ |access-date=2024-12-20 |website=MacRumors |language=en |archive-date=January 15, 2025 |archive-url=https://web.archive.org/web/20250115063034/https://www.macrumors.com/2024/12/17/when-apple-intelligence-launches-eu/ |url-status=live }}</ref><ref name=":4">{{Cite web |title=How to get Apple Intelligence |url=https://support.apple.com/en-us/121115 |access-date=2024-12-20 |website=Apple Support |language=en |archive-date=January 29, 2025 |archive-url=https://web.archive.org/web/20250129133516/https://support.apple.com/en-us/121115 |url-status=live }}</ref> and brought support to the [[Apple Vision Pro]].<ref>{{Cite web |date=2025-02-21 |title=Apple Intelligence comes to Apple Vision Pro in April |url=https://www.apple.com/newsroom/2025/02/apple-intelligence-comes-to-apple-vision-pro-in-april/ |access-date=March 9, 2025 |website=Apple Newsroom |language=en |archive-date=March 7, 2025 |archive-url=https://web.archive.org/web/20250307230818/https://www.apple.com/newsroom/2025/02/apple-intelligence-comes-to-apple-vision-pro-in-april/ |url-status=live }}</ref> Apple Intelligence support for the Vision Pro, currently, is only available in U.S. English. As of March 2026, it is not available yet on devices purchased in mainland China or on any device using an Apple Account set to mainland China, even if the device was bought elsewhere.<ref name=":4" />
==== China rollout ==== In early 2025, reputable news outlets reported that Apple had entered into a partnership with [[Alibaba Group]] to integrate Alibaba's Qwen large language models into Apple Intelligence for devices sold in mainland China.<ref>{{cite news |date=13 February 2025 |title=Alibaba chair confirms Apple AI partnership in China |url=https://www.reuters.com/technology/artificial-intelligence/alibaba-chairman-confirms-ai-partnership-with-apple-chinese-iphones-2025-02-13/ |access-date=13 September 2025 |work=Reuters}}</ref><ref>{{cite news |date=16 June 2025 |title=Alibaba launches new Qwen3 AI models for Apple's MLX architecture |url=https://www.reuters.com/business/media-telecom/alibaba-launches-new-qwen3-ai-models-apples-mlx-architecture-2025-06-16/ |access-date=13 September 2025 |work=Reuters |archive-date=July 25, 2025 |archive-url=https://web.archive.org/web/20250725233751/https://www.reuters.com/business/media-telecom/alibaba-launches-new-qwen3-ai-models-apples-mlx-architecture-2025-06-16/ |url-status=live }}</ref> Earlier reporting indicated Apple had explored working with [[Baidu]] to adapt Chinese-language AI models for iPhones, but encountered technical and performance hurdles during integration efforts.<ref>{{cite news |date=4 December 2024 |title=Apple facing hurdles in adapting Baidu AI models for China |url=https://www.reuters.com/technology/artificial-intelligence/apple-facing-hurdles-adapting-baidu-ai-models-china-information-reports-2024-12-04/ |access-date=13 September 2025 |work=Reuters}}</ref>
The rollout has been subject to regulatory review by the [[Cyberspace Administration of China]] and has faced delays attributed to regulatory and geopolitical issues.<ref>{{cite news |date=4 June 2025 |title=Apple and Alibaba's AI rollout in China delayed by Trump's trade war, FT reports |url=https://www.reuters.com/world/china/apple-alibabas-ai-rollout-china-delayed-by-trumps-trade-war-ft-reports-2025-06-04/ |access-date=13 September 2025 |work=Reuters}}</ref> Major outlets reported that Apple was targeting a China-specific launch of Apple Intelligence features in mid-to-late 2025, while noting those features may be adapted to meet local regulatory requirements.<ref>{{cite news |date=14 February 2025 |title=Apple plans to launch AI features in China from May, Bloomberg reports |url=https://www.reuters.com/technology/artificial-intelligence/apple-plans-launch-ai-features-china-may-bloomberg-news-reports-2025-02-14/ |access-date=13 September 2025 |work=Reuters}}</ref><ref>{{cite news |date=13 February 2025 |title=Apple plans to overhaul China iPhones with AI by middle of year |url=https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year |access-date=13 September 2025 |work=Bloomberg |archive-date=September 10, 2025 |archive-url=https://web.archive.org/web/20250910111414/https://www.bloomberg.com/news/articles/2025-02-14/apple-plans-to-overhaul-china-iphones-with-ai-by-middle-of-year |url-status=live }}</ref> U.S. officials were reported to have raised concerns about the arrangement between Apple and local Chinese partners on national security and data access grounds.<ref>{{cite news |date=17 May 2025 |title=Trump administration is concerned by deal to put Alibaba's AI on iPhones, NYT reports |url=https://www.reuters.com/world/china/trump-administration-is-concerned-by-deal-put-alibabas-ai-iphones-nyt-reports-2025-05-17/ |access-date=13 September 2025 |work=Reuters}}</ref>
== Reception == === Critical response === {{Expand section|date=February 2026|with=more critical appraisals since release, criticisms of its usefuless/repeated delays, and industry-focused criticism of Apple falling behind}} Apple Intelligence received mixed reviews upon its release.<ref>{{Cite web |title=Apple Intelligence Early Review: Don't Expect Your iPhone to Feel Radically Different |url=https://www.cnet.com/tech/mobile/apple-intelligence-early-review-dont-expect-your-iphone-to-feel-radically-different/ |access-date=2025-01-18 |website=CNET |language=en |archive-date=January 23, 2025 |archive-url=https://web.archive.org/web/20250123191209/https://www.cnet.com/tech/mobile/apple-intelligence-early-review-dont-expect-your-iphone-to-feel-radically-different/ |url-status=live }}</ref><ref>{{Cite web |date=2024-10-28 |title=Apple Intelligence .1 Review: A small start of something big? |url=https://sixcolors.com/post/2024/10/apple-intelligence-1-review-a-small-start-of-something-big/ |access-date=2025-01-18 |website=Six Colors |language=en-us}}</ref> Allison Johnson of ''The Verge'' found the release "underwhelming", but noted that features like notification summarization was "a little more promising".<ref>{{Cite web |last=Johnson |first=Allison |date=2024-10-28 |title=Apple Intelligence is here, but it still has a lot to learn |url=https://www.theverge.com/2024/10/28/24279804/apple-intelligence-ios-18-1-siri-ai |access-date=2025-01-18 |website=The Verge |language=en |archive-date=January 18, 2025 |archive-url=https://web.archive.org/web/20250118091904/https://www.theverge.com/2024/10/28/24279804/apple-intelligence-ios-18-1-siri-ai |url-status=live }}</ref>
=== News summary controversy === [[File:News Summary Apple Intelligence.png|thumb|News summary with Apple Intelligence label]] In December 2024, the [[BBC]] sent a complaint to Apple over its notification summary feature falsely stating the [[BBC News]] app to have reported that [[Luigi Mangione]], then recently arrested following the [[Killing of Brian Thompson|shooting of UnitedHealthcare CEO Brian Thompson]], had killed himself.<ref>{{Cite web |title=BBC complains to Apple over misleading shooting headline |url=https://www.bbc.com/news/articles/cd0elzk24dno |access-date=2025-01-18 |website=www.bbc.com |date=December 13, 2024 |language=en-GB |archive-date=January 18, 2025 |archive-url=https://web.archive.org/web/20250118072245/https://www.bbc.com/news/articles/cd0elzk24dno |url-status=live }}</ref> In January 2025, the BBC followed up its complaint highlighting further incorrect summaries of its stories, such as announcing that [[Luke Littler]] had won the [[PDC World Darts Championship]] hours before the final had even taken place (though he did win), and that "Brazilian tennis player" [[Rafael Nadal]] (who is actually Spanish) had come out as gay, a story that was in reality about Brazilian player [[João Lucas Reis da Silva]].<ref>{{Cite web |title=Apple Intelligence falsely claimed Luke Littler had already won |url=https://www.bbc.com/news/articles/cx27zwp7jpxo |access-date=2025-01-18 |website=www.bbc.com |date=January 3, 2025 |language=en-GB |archive-date=January 18, 2025 |archive-url=https://web.archive.org/web/20250118091904/https://www.bbc.com/news/articles/cx27zwp7jpxo |url-status=live }}</ref>
In a response to the BBC, an Apple spokesperson clarified that all Apple Intelligence features were still in beta and were being continuously improved, and encouraged users to send feedback for unexpected summaries.<ref>{{Cite web |title=Apple urged to withdraw 'out of control' AI news alerts |url=https://www.bbc.com/news/articles/cge93de21n0o |access-date=2025-01-18 |website=www.bbc.com |date=January 7, 2025 |language=en-GB |archive-date=January 18, 2025 |archive-url=https://web.archive.org/web/20250118091904/https://www.bbc.com/news/articles/cge93de21n0o |url-status=live }}</ref> Notification summaries for all news applications were later disabled in the iOS 18.3 beta, and a disclaimer was added to the Settings app warning that summaries "may contain errors". This was eventually enabled back on iOS 26 beta 4; however, all news summaries now have a "Summarized by Apple Intelligence" label .<ref>{{Cite news |last=Mickle |first=Tripp |date=2025-01-16 |title=Apple Plans to Disable A.I. Features Summarizing News Notifications |url=https://www.nytimes.com/2025/01/16/technology/apple-ai-news-notifications.html |access-date=2025-01-18 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=January 18, 2025 |archive-url=https://web.archive.org/web/20250118091904/https://www.nytimes.com/2025/01/16/technology/apple-ai-news-notifications.html |url-status=live }}</ref><ref>{{Cite web |last=Miller |first=Chance |date=2025-01-16 |title=iOS 18.3 makes 5 changes to Apple Intelligence notification summaries |url=https://9to5mac.com/2025/01/16/ios-18-3-temporarily-disables-apple-intelligence-notification-summaries-for-select-apps-more/ |access-date=2025-01-18 |website=9to5Mac |language=en-US}}</ref>
=== Lawsuit over false advertising === {{Infobox United States District Court case | name = [https://www.courtlistener.com/docket/69759747/landsheft-v-apple-inc/ Landsheft v. Apple Inc.] | court = [[United States District Court for the Northern District of California]] | image = | imagesize = | caption = | full name = Peter Landsheft, individually and on behalf of all others similarly situated v. Apple Inc. | date decided = | docket = 5:25-cv-02668 | citations = | transcripts = | judge = Noël Wise | prosecutor = | counsel for plaintiff = Clarkson Law Firm, P.C.; Kaplan Fox & Kilsheimer LLP; Cotchett, Pitre & McCarthy, LLP | plaintiff = Peter Landsheft | defendant = Apple Inc. | prior actions = | subsequent actions = | holding = | keywords = {{hlist| [[class action]] }} | italic title = no }}
On March 19, 2025, a federal lawsuit was filed in the [[United States District Court for the Northern District of California|U.S. District Court for the Northern District of California]] over allegations of [[false advertising]] and [[Anti-competitive practices|unfair competition]] regarding the delayed launch of some of its Apple Intelligence features: [https://www.courtlistener.com/docket/69759747/landsheft-v-apple-inc/ ''Landsheft v. Apple Inc.'', No. 5:25-cv-02668 (N.D. Cal.)]. The [https://storage.courtlistener.com/recap/gov.uscourts.cand.446692/gov.uscourts.cand.446692.1.0.pdf complaint] said: {{blockquote|Last summer, Apple launched a pervasive marketing campaign across all media platforms to promote its latest iPhone 16 model, spotlighting what it branded as the groundbreaking “Apple Intelligence” suite of features, including significant AI-driven enhancements to Siri. For months, the trillion-dollar tech giant touted these AI capabilities as the cornerstone of the new iPhone’s appeal, promising consumers a product that would redefine smartphone use in the new AI economy. Apple’s advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release. This drove unprecedented excitement in the market, even for Apple, as the company knew it would, and as part of Apple’s ongoing effort to convince consumers to upgrade at a premium price and to distinguish itself from competitors deemed to be winning the AI-arms race. But Apple also knew none of it was true. Recently, under mounting pressure from outraged consumers and industry scrutiny, Apple was forced to acknowledge that the heralded Apple Intelligence features, including the Siri enhancements that fueled the greatest consumer excitement, did not exist then and do not exist now. Worse, Apple has admitted that if these features ever materialize, it won’t be until 2026—two years after its pervasive marketing campaign built on a lie. Against this backdrop, Apple deceived millions of consumers into purchasing new phones they did not need based on features that do not exist, in violation of multiple false advertising and consumer protection laws.}} <ref>{{Cite news |title=Apple hit with lawsuit over Apple Intelligence delay |url=https://finance.yahoo.com/news/apple-hit-lawsuit-over-apple-023505227.html |archive-url=https://web.archive.org/web/20250621063029/https://finance.yahoo.com/news/apple-hit-lawsuit-over-apple-023505227.html |archive-date=June 21, 2025 |access-date=2026-02-26 |work=Yahoo Finance |language=en-US |url-status=live }}</ref><ref>{{cite web | url=https://www.thehindu.com/sci-tech/technology/apple-sued-over-delayed-launch-of-apple-intelligence-in-iphone-16-report/article69357160.ece/ | title=Apple sued over delayed launch of Apple Intelligence in iPhone 16: Report | work=The Hindu | date=March 21, 2025 | access-date=April 14, 2025 | archive-date=April 14, 2025 | archive-url=https://web.archive.org/web/20250414043014/https://www.thehindu.com/sci-tech/technology/apple-sued-over-delayed-launch-of-apple-intelligence-in-iphone-16-report/article69357160.ece | url-status=live }}</ref>
In September 2025, Apple filed a motion to dismiss the case, arguing that only two out of the "nearly two dozen" promised features were left out of the release.<ref>{{cite web |last1=Younker |first1=Scott |title=Apple finally responds to class action lawsuit over delayed Apple Intelligence features |url=https://tech.yahoo.com/ai/apple-intelligence/articles/apple-finally-responds-class-action-185656705.html |website=Tom's Guide via Yahoo Tech |access-date=17 October 2025 |date=26 September 2025 |archive-date=November 14, 2025 |archive-url=https://web.archive.org/web/20251114163604/https://tech.yahoo.com/ai/apple-intelligence/articles/apple-finally-responds-class-action-185656705.html |url-status=live }}</ref>
On Dec. 18, 2025, the parties filed a [https://storage.courtlistener.com/recap/gov.uscourts.cand.446692/gov.uscourts.cand.446692.65.0.pdf joint notice of settlement], stating that they "have reached an agreement in principle to resolve this matter on a classwide basis" and "are currently in the process of memorializing that agreement in a formal settlement agreement", requesting that all deadlines be vacated and that they be required to file a status report by March 18, 2026. The court [https://storage.courtlistener.com/recap/gov.uscourts.cand.446692/gov.uscourts.cand.446692.66.0.pdf approved] the requested motion, and additionally denied Apple's motion to dismiss without prejudice and ordered a "compliance hearing regarding the status of settlement" on March 25, 2026.
== See also == * {{annotated link|Multimodal large language model}}
==References== {{Reflist|2}}
== External links == * {{Official website|https://www.apple.com/apple-intelligence/}} * [https://developer.apple.com/apple-intelligence/ Apple Developer page]
{{iOS}} {{Apple}}
[[Category:United States District Court for the Northern District of California cases]] [[Category:2025 in United States case law]] [[Category:IOS]] [[Category:2024 software]] [[Category:Products introduced in 2024]] [[Category:Applications of artificial intelligence]] [[Category:AI software]] [[Category:Apple Inc. software]] [[Category:OpenAI]] [[Category:Artificial intelligence industry in the United States]]