{{Short description|American media company}}
{{Use mdy dates|date=March 2025}} {{Infobox company | name = GOOD Worldwide | type = Private | founder = {{Unbulleted list|Max Schorr|Ben Goldhirsh|Casey Caplowe}} | hq_location = Los Angeles | key_people = Max Schorr(CEO) | subsid = {{Unbulleted list|All In|Upworthy}} | website = https://goodinc.com/ }} '''GOOD Worldwide''' is a United States–based social impact and media company headquartered in Los Angeles.<ref name="GOODabout">{{cite web |url=http://www.good.is/company |title=About Us |publisher=GOOD |access-date=2014-04-16 |archive-url=https://web.archive.org/web/20120914031128/http://www.good.is/company |archive-date=2012-09-14 |url-status=dead }}</ref><ref>{{cite web |url=https://techcrunch.com/2010/03/30/good-adds-youtube-ceo-chad-hurley-and-pepsi-cmo-jill-beraud-to-advisory-board/ |title=GOOD Adds YouTube CEO Chad Hurley And Pepsi CMO Jill Beraud To Advisory Board |publisher=TechCrunch |date=2010-03-30 |access-date=2014-04-16}}</ref> The company was founded in 2006. The company is made up of three organizations: media brands, Upworthy and GOOD, and consumer snack brand, All In.<ref>{{Cite web |last=USPTO |title=ALL IN - GOOD Worldwide Inc Trademark Registration |url=https://uspto.report/TM/98420735 |access-date=2025-06-25 |website=USPTO.report |language=en}}</ref>
== Brands == GOOD Worldwide consists of three organizations.
=== All In === All In is a consumer snack brand that rebranded in June 2025 from its previous name, This Saves Lives, following its acquisition by GOOD Worldwide in 2022. Initially co-founded by Kristen Bell, the brand has changed its formula and is now certified USDA organic and allergen-free. The brand has partnered with Starbucks<ref>{{Cite web |last=Losciale |first=Marisa |date=2025-06-16 |title=Starbucks Adds 'Amazing' New Item Backed by Kristen Bell to Stores |url=https://parade.com/food/starbucks-new-snack-bar-all-in-foods-kristen-bell-summer-2025 |access-date=2025-07-11 |website=Parade |language=en}}</ref> and Sprouts.<ref>{{Cite web |title=Cashu {{!}} News {{!}} all-in-food-snack-bars-launch-at-sprouts-farmers-market-a-health-commitment |url=https://www.cashumarkets.com/news/all-in-food-snack-bars-launch-at-sprouts-farmers-market-a-health-commitment_94e409042235d2176e9fe45b8c7602fb741b3507 |access-date=2025-07-31 |website=}}</ref> The launch received $4M in funding led by Obvious Ventures.<ref>{{Cite web |last=Chowdhry |first=Amit |date=2025-06-20 |title=All In Food: $4 Million Raised For Snack Bar Products |url=https://pulse2.com/all-in-food-4-million-raised-for-snack-bar-products/ |access-date=2025-07-18 |website=Pulse 2.0 |language=en}}</ref>
=== GOOD === GOOD is a media outlet and produces the online news site www.good.is.<ref name=":1">{{Cite web |last=Sutton |first=Kelsey |date=2017-01-27 |title=Upworthy to merge with Good Worldwide, newsrooms to consolidate |url=https://www.politico.com/media/story/2017/01/upworthy-to-merge-with-good-worldwide-consolidating-newsrooms-004919/ |access-date=2025-02-12 |website=POLITICO Media |language=en}}</ref>
=== Upworthy === Upworthy is a media brand that focuses on publishing positive stories. It was started in March 2012 by Eli Pariser and Peter Koechley, and was acquired by GOOD Worldwide in 2017.<ref name=politico-good-acquisition>{{cite web | url = https://www.politico.com/media/story/2017/01/upworthy-to-merge-with-good-worldwide-consolidating-newsrooms-004919/ | title = Upworthy to merge with Good Worldwide, newsrooms to consolidate. About 20 staffers were laid off as part of the merger| last = Sutton| first = Kelsey| date = January 27, 2017| access-date = January 20, 2019| publisher = Politico}}</ref><ref name=":0">{{Cite web |title=Kristen Bell's humanitarian snack company joins Good Worldwide {{!}} Food Business News |url=https://www.foodbusinessnews.net/articles/22620-kristen-bells-humanitarian-snack-company-joins-good-worldwide |access-date=2025-02-19 |website=www.foodbusinessnews.net |language=en}}</ref> Originally, Upworthy focused on featuring existing content found elsewhere on the internet, but it later shifted to sharing more original content.<ref>{{Cite news |title=Upworthy Was One Of The Hottest Sites Ever. You Won't Believe What Happened Next |url=https://www.npr.org/sections/alltechconsidered/2017/06/20/533529538/upworthy-was-one-of-the-hottest-sites-ever-you-wont-believe-what-happened-next |access-date=2025-02-19 |work=NPR |language=en}}</ref> In 2021 it was ranked as one of the Top 100 Social Brands,<ref>{{Cite web |date=February 2022 |title=The State of Social Media |url=https://s3.amazonaws.com/media.mediapost.com/uploads/State-Of-Social-Media_FEB2022.pdf |access-date=February 19, 2025}}</ref> and in 2024 it reached over 100 million people per month.<ref>{{Cite web |last=Norton |first=Daniel |date=2024-06-17 |title=How to Find and Share Positive Stories |url=https://www.adorama.com/alc/how-to-find-and-share-positive-stories/ |access-date=2025-02-19 |website=Adorama |language=en-US}}</ref>
== History == GOOD was co-founded in 2006 by Ben Goldhirsh (son of ''Inc. magazine'' founder Bernie Goldhirsh), Max Schorr, and Casey Caplowe.<ref name="nytearnest">{{cite web|url=https://www.nytimes.com/2006/09/17/fashion/17good.html|title=A Magazine for Earnest Young Things|date=17 September 2006|work=The New York Times|access-date=29 May 2016}}</ref><ref>{{Cite web |last=Sutton |first=Kelsey |date=2017-01-27 |title=Upworthy to merge with Good Worldwide, newsrooms to consolidate |url=https://www.politico.com/media/story/2017/01/upworthy-to-merge-with-good-worldwide-consolidating-newsrooms-004919/ |access-date=2024-12-05 |website=POLITICO Media |language=en}}</ref> Eschewing experienced editors, he hired friends from college and high school, including Al Gore's son, Al Gore III.<ref name="nytearnest" />
=== Business strategy and launch === GOOD was launched in fall of 2006.<ref>[http://marketplace.publicradio.org/display/web/2006/11/20/smart_sociallyconscious_business/. Marketplace: Smart (socially-conscious) business<!-- Bot generated title -->] {{webarchive|url=https://web.archive.org/web/20110927144043/http://marketplace.publicradio.org/display/web/2006/11/20/smart_sociallyconscious_business/ |date=2011-09-27 }}</ref><ref>[https://www.npr.org/templates/story/story.php?storyId=15143120 Magazine Aims to Be 'GOOD' for You] NPR. October 10, 2007.</ref><ref>[https://www.npr.org/templates/story/story.php?storyId=16548165 Magazine Makes 'GOOD']. NPR. November 22, 2007.</ref><ref>[https://www.npr.org/templates/story/story.php?storyId=17044230 A Vision of 'GOOD' Works in Magazines, Web]. NPR. December 8, 2007</ref> Instead of traditional marketing strategies, GOOD used their marketing budget to throw launch parties.<ref name="nytearnest"/><ref>[https://web.archive.org/web/20150224033530/http://www.washingtonpost.com/gog/bar-club-events/choose-good-anniversary-party,1142087.html#critic-review Choose ''GOOD'' Anniversary Party], ''The Washington Post''. Julia Beizer. Sept. 5, 2007.</ref>
GOOD's business strategy included donating its magazine subscription fees entirely to charities, offering subscribers multiple options for which organization their fee supported.<ref name="nytearnest" /><ref name="wsj">{{cite web|last=Steel |first=Emily |url=https://www.wsj.com/articles/SB115335722100411900 |title=Wealthy Son Aims to Build His Legacy |publisher=The Wall Street Journal |date=2006-07-20 |access-date=2014-04-16}}</ref><ref>{{cite web |url=http://www.inc.com/articles/2007/06/goldhirshQA.html |title=Inheriting the 'Entrepreneurial Spirit' - Ben Goldhirsh - GOOD magazine |publisher=Inc. |date=2007-06-19 |access-date=2014-04-16}}</ref> In 2009 Goldhirsh said that advertising revenue had allowed the magazine to nearly break-even.<ref>{{cite magazine|last=O'Hara |first=Caroline |url=https://foreignpolicy.com/2009/10/12/doing-well-by-doing-good/ |archiveurl=https://web.archive.org/web/20150302170036/https://foreignpolicy.com/2009/10/12/doing-well-by-doing-good/ |title=Doing Well By Doing Good |magazine=Foreignpolicy.com |date=October 12, 2009 |access-date=March 12, 2025|archive-date=March 2, 2015}}</ref>
In 2008, GOOD experimented with a three-month long name-your-own-pricing campaign. The campaign was kicked off in conjunction with a concept called the GOOD Sheet, a limited-time weekly newsprint distributed exclusively at Starbucks.<ref>{{cite web|last=Fell |first=Jason |url=http://test.foliomag.com/2008/good-let-subscribers-name-their-own-price |title=GOOD to Let Subscribers Name Their Own Price - Audience Development @ FolioMag.com |publisher=Test.foliomag.com |access-date=2014-04-16 |url-status=dead |archive-url=https://web.archive.org/web/20131215194401/http://test.foliomag.com/2008/good-let-subscribers-name-their-own-price |archive-date=2013-12-15 }}</ref><ref name=":2">{{cite web|url=https://www.nytimes.com/2008/09/08/business/media/08good.html|title=Ice-Breaker at Starbucks: The GOOD Sheet|date=8 September 2008|work=The New York Times|access-date=29 May 2016}}</ref> Each edition focused on a current affair, such as healthcare or education.<ref name=":2" />
In 2009, GOOD consolidated its brands Reason Pictures, GOOD Magazine, and GOOD Digital, into a single organization - GOOD Worldwide.<ref name=":1" /> Around the same time, the company closed a Series A funding round and announced several partnership and investment agreements. These included agreements with Causes, Goodrec, and Govit. GOOD had grown to receiving over 2 million unique website visits a month, while its print magazine was read by around two hundred thousand people.<ref name=":1" />
On August 17, 2011, a joint announcement was made that social network service Jumo would be acquired by GOOD.<ref>[https://www.nytimes.com/2011/08/18/business/for-profit-business-acquires-nonprofit-charity-site.html Two Groups That Help Nonprofits in a Merger], Stephanie Strom, ''The New York Times'', August 17, 2011</ref>
In June 2012, most of the magazine's editors were fired.<ref name="poynter1">{{cite web |last=Beaujon |first=Andrew|url=http://www.poynter.org/latest-news/mediawire/175946/good-lays-off-editorial-staffers/|title=GOOD magazine lays off most of its editorial staffers |work=Poynter|access-date=April 16, 2014}}</ref> According to Goldhirsh, the decision was made in order to refocus the company on its new website, GOOD.is.<ref>{{Cite web |last=Alexander |first=Annelise |date=2013-06-19 |title=L.A. Trading Card: Ben Goldhirsh |url=https://lamag.com/news/la-trading-card-ben-goldhirsh |access-date=2025-04-16 |website=LAmag - Culture, Food, Fashion, News & Los Angeles |language=en}}</ref> Eight former ''GOOD'' magazine editors and writers raised funds on Kickstarter to create the one-shot magazine ''Tomorrow'' before going their separate ways.<ref>{{cite web|last=Coscarelli|first=Joe|url=http://nymag.com/daily/intelligencer/2012/06/tomorrow-magazine-kickstarter-fired-good-staff.html |title=Fired GOOD Staff Raises $20,000 for Tomorrow - Daily Intelligencer|work=NY Mag|access-date=April 16, 2014}}</ref>
=== 2015-Present === In March 2015, ''GOOD'' resumed publication of the magazine with a new design and format.<ref>{{cite web|url=http://contently.com/strategist/2015/04/23/good-magazine-and-the-print-pub-renaissance/ |title=GOOD Magazine and the Print Pub Renaissance |publisher=Contently.com |date=2015-04-23 |access-date=2016-05-29}}</ref> In 2017, the magazine received a National Magazine Award.<ref>{{Cite web |url=http://www.magazine.org/asme/national-magazine-awards |title=Ellie Awards | ASME |access-date=2017-02-12 |archive-url=https://web.archive.org/web/20170213081802/http://www.magazine.org/asme/national-magazine-awards |archive-date=2017-02-13 |url-status=dead }}</ref>
In February 2016, Good Worldwide hired Nancy Miller, formerly of ''Wired'', ''Fast Company'', and ''Los Angeles'' magazine, as editor-in-chief of the digital and print magazine.<ref>{{cite web|author=Richard Horgan |url=http://www.adweek.com/fishbowlny/good-magazine-nancy-miller/370338 |title=GOOD Magazine Has a New Editor in Chief |publisher=Adweek.com |date=2016-03-18 |access-date=2016-05-29}}</ref>
In August 2018, Good Media Group laid off 31 employees from its Upworthy site. Upworthy CEO Charlie Wilkie resigned, and Eli Pariser resigned from the board.<ref>{{cite news |last1=Baldridge |first1=Marlee |title=Upworthy just laid off 31 people. The question remains why. |url=https://www.niemanlab.org/2018/08/upworthy-just-laid-off-31-people-you-will-believe-why/ |access-date=9 December 2019 |work=NeimanLab |publisher=Harvard College |date=3 August 2018}}</ref>
In 2024, GOOD Worldwide subsidiary Upworthy, released the nonfiction book “Good People: Stories from the Best of Humanity”, published by National Geographic.<ref>{{Cite web |last=Schlichenmeyer |first=Terri |title=Bookworm: ‘Good People’ might just make you feel better about life |url=https://www.marconews.com/story/opinion/2024/09/28/bookworm-good-people-might-just-make-you-feel-better-about-life/75390966007/ |access-date=2025-06-18 |website=Marco Island Florida |language=en-US}}</ref>
== References == {{reflist|colwidth=30em}}
== External links == * {{Official website|www.good.is}} * [https://allinfood.com/ All In] * [https://www.latimes.com/archives/la-xpm-2006-jul-23-tm-goldhirsh30-story.html ''Los Angeles Times'' profile of Ben Goldhirsh]
Category:Visual arts magazines published in the United States Category:Quarterly magazines published in the United States Category:Magazines established in 2006 Category:English-language magazines Category:Magazine publishing companies of the United States