{{Short description|Brazilian car manufacturer}} {{Infobox company | name = General Motors do Brasil Ltda.<ref name="Ebr">{{cite web|url=http://exame.abril.com.br/negocios/melhores-e-maiores/empresas/ficha/gm/2012|title=Ficha General Motors|trans-title=General Motors data sheet|language=pt|work=exame.abril.com|publisher=[[Exame (magazine)|Exame]]|access-date=8 November 2013|archive-date=20 September 2013|archive-url=https://web.archive.org/web/20130920190105/http://exame.abril.com.br/negocios/melhores-e-maiores/empresas/ficha/gm/2012|url-status=dead}}</ref> | former_names = | logo = General Motors (2021).svg | logo_size = 120 | image = | image_size = | type = Wholly owned [[subsidiary]] | foundation = {{start date and age|df=yes|1925}} | location_city = [[São Caetano do Sul]] | location_country = Brazil | location = | key_people = | num_employees = | industry = [[automotive industry|Automotive]] | products = [[car|Automobiles]], [[pickup truck|pickups]] | parent = [[General Motors]] | subsid = | brands = [[Chevrolet]] | revenue = {{decrease}} {{USD|7.31 billion|link=yes}}<ref name="Ebr"/> (2012) | net_income = | homepage = {{URL|https://www.gm.com.br/home.html| gm.com.br}} }} '''General Motors do Brasil''' is the largest [[subsidiary]] of [[General Motors]] in [[South America]], one of the oldest and largest car producers in [[Brazil]].
Founded in 1925 and initially located in the historic district of [[Ipiranga (district of São Paulo)|Ipiranga]], [[São Paulo (state)|São Paulo]], the company assembled cars using imported parts from the [[United States]].
In 2015, it completed 90 years of activities in the country and, in 2021, it celebrated the milestone of 17 million units produced in the country.<ref>{{cite web|access-date=2022-09-04 |date=2021-01-26 |title=GM alcança marca de 17 milhões de carros produzidos em 96 anos no Brasil |url=https://plants.gm.com/media/br/pt/chevrolet/vehicles/Chevrolet/carros/cruze/2021.detail.html/content/Pages/news/br/pt/2021/jan/0126-96years.html |website=GM Media}}<!-- auto-translated from Portuguese by Module:CS1 translator --></ref>
== History == [[File:Inauguração da Fábrica da General Motors em São José dos Campos (SP) pelo Presidente Juscelino Kubitschek.tif|thumb|left|180px|Inauguration of the General Motors Plant in São José dos Campos (SP) by President Juscelino Kubitschek, 1959]] Initially operating in a rented warehouse, GM do Brasil opened its first plant in 1930 in [[São Caetano do Sul]], São Paulo.
In 1958, a second factory was opened in [[São José dos Campos]], officially inaugurated a year later by [[Juscelino Kubitschek]], the [[President of Brazil]] at the time, for [[die casting]] and other cars assemblies.
GM introduced its first car in the country, the [[Chevrolet Opala]], in 1968.
In 1973, GM launched the [[Chevrolet Chevette]], which has accumulated sales exceeding 1.2 million units. It was replaced by the [[Opel Corsa B|Corsa]] in 1994, the first [[economy car]] with electronic fuel injection in Brazil, after tests were conducted near [[Indaiatuba]].
From 1968 until 2005, GM used [[Opel]]-developed cars badged as "Chevrolet".
In July 2000, it launched the Industrial Complex of [[Gravataí]] in [[Rio Grande do Sul]], one of the world's most modern factories.<ref>{{Cite web|date=January 26, 2015|title=GM do Brasil começou suas atividades em 1925, em um galpão no bairro paulistano do Ipiranga|url=http://media.gm.com/Pages/news/br/pt/2015/jan/0126-1925.html|access-date=February 13, 2022|website=GM Media}}</ref>
After the globalization and sale of [[Opel]] to [[PSA Group]] (now [[Stellantis]]), vehicles like the [[Chevrolet Onix]] were made from project designed and imported from [[SAIC-GM]] in Shanghai, China. Most designs came ready from Warren, mainly pickup trucks. Other Brazilian own projects cars were the [[Chevrolet Agile]], still based on Corsa Platform, [[Chevrolet Meriva]], [[Chevrolet Kadett]], [[Chevrolet Monza (South America)|Chevrolet Monza]] and [[Chevrolet Zafira]], those from Opel projects, among others Brazilian own studies.
In 2005, GM do Brasil sold a total of 365,259 vehicles, 21.3% of the Brazilian market. The percentage was 22.6% in the SUV and commercial segment. The company's total production reached 559,345 units when counting exports.
In 2005, exports reached a value of [[US$]] 1.6 billion, for the shipment of 114,994 [[Knock-down kit|complete knock-down]] (CKD) units and 125,678 vehicles exported to some 40 countries around the world. The main market for exports was [[Mexico]], followed by [[Argentina]], [[Venezuela]], [[South Africa]] and other Latin American countries.
In the social area, GM do Brasil focused activities through the [[General Motors Institute]], created in 1993, its mission is to rescue the citizenship of children, youths and adults from poor communities, which are located especially close to industrial plants of the company. Its shares are primarily in education.
In 2019, GM do Brasil sold 475,684 vehicles, an increase of 10% over the previous calendar year, surpassing China in sales. The last time sales exceed the Asian country was 2013, when GM sold 643,100 units in Brazil.<ref>{{Cite web|date=February 6, 2020|title=Brazil Is Chevrolet's Second-Largest Market Again|url=https://gmauthority.com/blog/2020/02/brazil-is-chevrolets-second-largest-market-again/|access-date=February 13, 2022|website=GM Authority}}</ref>
In 2021, a huge investment of {{BRLConvert|10|b|year=}} was made to improve manufacturing in São Paulo. The investment was first announced in 2019.<ref>{{Cite web|date=January 5, 2021|title=Chevrolet fecha 2020 na liderança e GM anuncia retorno dos investimentos|url=http://media.gm.com/media/br/pt/chevrolet/news.detail.html/content/Pages/news/br/pt/2021/jan/0105-chevrolet.html|access-date=February 13, 2022|website=GM Media|language=pt}}</ref><ref>{{Cite web|date=January 5, 2021|title=General Motors anuncia investimento de R$ 10 bilhões para a produção da nova Chevrolet Spin e outros carros|url=https://autoesporte.globo.com/mercado/noticia/2021/01/general-motors-anuncia-investimento-de-r-10-bilhoes-para-a-producao-da-nova-chevrolet-spin-e-outros-carros.ghtml|access-date=February 13, 2022|website=AutoEsporte|language=pt-br}}</ref><ref>{{Cite web|date=January 5, 2021|title=Chevrolet retoma investimentos no Brasil; novas Montana e Spin estão no plano|url=https://motor1.uol.com.br/news/464397/chevrolet-investimento-sao-paulo-veiculos-ineditos/|access-date=February 13, 2022|website=Motor1|language=pt-br}}</ref> Despite this, sales dropped 28.5% to 242,108 vehicles.<ref>{{Cite web|date=January 15, 2022|title=Chevrolet Brazil Sales Down 20 Percent In December 2021|url=https://gmauthority.com/blog/2022/01/chevrolet-brazil-sales-numbers-figures-results-december-2021/|access-date=February 13, 2022|website=GM Authority}}</ref><ref>{{Cite web|date=January 6, 2022|title=Fiat ultrapassa Chevrolet e fecha 2021 como a marca mais vendida|url=https://motor1.uol.com.br/news/559136/vendas-brasil-2021-marcas-resultado/|access-date=February 13, 2022|website=Motor1|language=pt-br}}</ref>
In December 2021, GM South America announced to hire around 250 engineers from various specialties to work mainly in the areas of the São Caetano do Sul Technological Centre, such as bodywork and structure, exterior, interior, chassis, engine, transmission, electronics, controllers, software, and virtual simulation.<ref>{{Cite web|date=November 19, 2021|title=GM amplia centro de pesquisa e desenvolvimento da América do Sul|url=http://media.gm.com/media/br/pt/chevrolet/news.detail.html/content/Pages/news/br/pt/2021/nov/1119-gm.html|access-date=February 13, 2022|website=GM Media|language=pt}}</ref> In 2023, 1100 Employees were dismissed. From 2024 to 2028, an investment plan of R$7 billion or US$1.4 billion is ongoing, US$350 million per year, with subside of Brazilian President, in order to review and update the models tooling products.<ref>{{Cite web|date=January 27, 2020|title=GM faz 95 anos e se prepara para produzir modelo inédito no país|url=http://media.gm.com/media/br/pt/chevrolet/news.detail.html/content/Pages/news/br/pt/2020/jan/0127-95years.html|access-date=February 13, 2022|website=GM Media|language=pt}}</ref>
GMB made 100 years and launched the program Chevrolet Vintage in Brasil where they will reconstruct GMB Chevrolet Opala C10 Chevette and Monza, the first would be a C10 restored with V8 Camaro Engine... because the Camaro left or discontinued to be imported to Brasil, So lets see how the factory in S. Caetano will build those cars.<ref>{{Cite web|date=February 2, 2025|title=Chevrolet confirma "volta" do Opala e picape clássica com V8 do Camaro|url=https://autoesporte.globo.com/carros/carros-classicos/noticia/2025/02/chevrolet-volta-opala-picape-classica-motor-v8-camaro.ghtml|language=pt}}</ref>
At the [[Troller|Pólo Automotivo PACE Comexport]], GMB began to assemble the [[Chevrolet Spark EUV]] in December 2026 as a [[complete knock-down]], with plans to add the [[Wuling Starlight S|Chevrolet Captiva EV]] in 2026. The project has a total investment of R$ 400 million (US$ 73,7 million).<ref>https://diariodonordeste.verdesmares.com.br/negocios/governo-confirma-producao-de-segundo-modelo-no-polo-automotivo-do-ceara-a-partir-de-2026-1.3715328</ref><ref>https://gmauthority.com/blog/2025/09/chevy-captiva-ev-to-be-assembled-in-brazil-in-2026/</ref><ref>https://gmauthority.com/blog/2025/09/brand-new-chevy-spark-euv-to-be-assembled-locally-in-brazil/</ref>
Santiago Chamorro, left GMB as ([[CEO]]) after, since 2021, being 4.5 years President, for retirement 32 years career.<ref>{{Cite web|url=https://gmauthority.com/blog/2025/11/gm-south-america-president-leaving-the-company-in-early-2026/|title=GM South America President Leaving The Company In Early 2026 |accessdate=2025-11-24|website=GM Media|language=en}}</ref><ref>{{Cite web|url=http://media.gm.com/media/br/pt/chevrolet/sobre_a_gm/presidentes.html|title=Sobre a GM {{!}} Relação dos Diretores-Gerentes e Presidentes da General Motors do Brasil, desde 1925 |accessdate=2022-09-04|website=GM Media|language=pt}}</ref><ref>{{Cite web|url=https://autoesporte.globo.com/industria/noticia/2021/08/santiago-chamorro-e-o-novo-presidente-da-gm-america-do-sul.ghtml|title=Santiago Chamorro é o novo presidente da GM América do Sul|date=2021-08-31|accessdate=2022-09-04|website=[[Autoesporte|Auto Esporte]]|language=pt-br}}</ref><br>Fabio Rua {{small|([[Vice President]])}}<ref>{{cite web|access-date=2022-09-04 |language=pt |title=Sobre a GM {{!}} Fabio Rua |url=https://media.gm.com/media/br/pt/chevrolet/sobre_a_gm/Bios/rua.html |website=media.gm.com}}<!-- auto-translated from Portuguese by Module:CS1 translator --></ref>
== Products == {{See also|Automotive industry in Brazil}} All of them under the [[Chevrolet]] brand:
=== Locally produced=== *[[Chevrolet Onix|Onix]], China project *[[Chevrolet Montana|Montana]], Brazilian project *[[Chevrolet Spin|Spin]], Brazilian project *[[Chevrolet Colorado|S10]], USA & Brazilian projet *[[Chevrolet Sonic]], Brazilian project *[[Chevrolet Tracker (2019)|Tracker]], USA project *[[Chevrolet Trailblazer (SUV)#Second generation (RG; 2011)|TrailBlazer]] (since 2012), USA project <gallery> File:Chevrolet Onix 011.jpg|Chevrolet Onix File:2023 Chevrolet Montana Premier (Brazil) front view 02.jpg|Chevrolet Montana File:2019 Chevrolet Spin (Arequipa, Perú).jpg|Chevrolet Spin File:ChevroletS10-Carilo-06280.jpg|Chevrolet S10 File:2019 Chevrolet Tracker 004.jpg|Chevrolet Tracker File:Chevrolet TrailBlazer 003.jpg|Chevrolet TrailBlazer </gallery>
=== Imported === *[[Baojun Yep|Chevrolet Spark EUV]] – From [[China]] and assembled at Planta Automotiva do Ceará PACE Horizonte since 3 Dezember 2025 *[[Chevrolet Blazer EV]] *[[Chevrolet Bolt EV|Bolt EUV & EV]] – From the [[United States|USA]] *[[Chevrolet Captiva]] EV – From [[China]] *[[Chevrolet Equinox|Equinox EV]] – From [[Mexico]] *[[Chevrolet Silverado|Silverado]] <gallery> File:Chevrolet Equinox III facelift 001.jpg|Chevrolet Equinox File:Chevrolet Bolt.jpg|Chevrolet Bolt </gallery>
== Sales == Chevrolet consistently ranks as among the best-selling car brands in Brazil, and it has not ranked outside the top three most popular car brands in many years.<ref>{{Cite web |title=Chevrolet: Brazil’s Best-Selling Auto Brand In 2018 |url=https://gmauthority.com/blog/2019/01/chevrolet-brazil-best-selling-auto-brand-2018/ |website=gmauthority.com|date=11 January 2019}}</ref><ref>{{Cite web |title=Chevrolet Brazil Sales Flat In December 2024 |url=https://gmauthority.com/blog/2025/01/chevrolet-brazil-sales-numbers-figures-results-december-2024/ |website=gmauthority.com|date=16 January 2025}}</ref> {| class="wikitable" !Year !Chevrolet |- |2018 |434,364<ref>{{Cite web |title=Chevrolet: Brazil’s Best-Selling Auto Brand In 2018|url=https://gmauthority.com/blog/2019/01/chevrolet-brazil-best-selling-auto-brand-2018/ |website=gmauthority.com|date=11 January 2019}}</ref> |- |2019 |475,684<ref>{{Cite web |title=Chevrolet Brazil Sales Increase 10 Percent In 2019 |url=https://gmauthority.com/blog/2020/02/chevrolet-brazil-sales-figures-numbers-results-2019-calendar-year/ |website=gmauthority.com|date=6 February 2020}}</ref> |- |2020 |338,549<ref>{{Cite web |title=Chevrolet Brazil Sales Down 20 Percent In December 2021 |url=https://gmauthority.com/blog/2022/01/chevrolet-brazil-sales-numbers-figures-results-december-2021/ |website=gmauthority.com|date=16 January 2022}}</ref> |- |2021 |242,108<ref>{{Cite web |title=Chevrolet Brazil Sales Down 20 Percent In December 2021 |url=https://gmauthority.com/blog/2022/01/chevrolet-brazil-sales-numbers-figures-results-december-2021/ |website=gmauthority.com|date=16 January 2022}}</ref> |- |2022 |291,418<ref>{{Cite web |title=Chevy Brand Posted Highest Sales Increase In Brazil In 2022 |url=https://gmauthority.com/blog/2023/01/chevy-brand-posted-highest-sales-increase-in-brazil-in-2022/ |website=gmauthority.com|date=10 January 2023}}</ref> |- |2023 |328,020<ref>{{Cite web |title=Chevrolet Brazil Sales Flat In December 2024 |url=https://gmauthority.com/blog/2025/01/chevrolet-brazil-sales-numbers-figures-results-december-2024/ |website=gmauthority.com|date=16 January 2025}}</ref> |- |2024 |314,956<ref>{{Cite web |title=Chevrolet Brazil Sales Flat In December 2024 |url=https://gmauthority.com/blog/2025/01/chevrolet-brazil-sales-numbers-figures-results-december-2024/ |website=gmauthority.com|date=16 January 2025}}</ref> |} {{clear}}
== Criticism and controversy == In January 2019, after recording financial losses, General Motors Brazil presented a plan to restructure the company in Brazil. The Analysis & Opinion column of [[Jornal Já]] pointed this out as "[[blackmail]]", given the company's history: {{Blockquote|What the world's largest automobile company is doing in Brazil is a scandalous synthesis of the prevailing spirit at the top of large multinational companies. (...) Claiming financial losses in its Brazilian operations, GM threatened to leave the country. An ultimatum? No, blatant blackmail. (...) [I]t is hard to believe that the Brazilian market leader was not able to plan in advance for the slowdown in its activities over the next two years and, in the middle of the summer season, has to resort to a series of blackmail measures, many of them based on the labor reform of November 2017. It is an embarrassing situation for any executive. (...) The most astonishing thing about this story is that, recently, during the government of José Ivo Sartori, from the PMDB (2015-2018), GM obtained tax advantages to invest R$1.5 billion in an expansion of production capacity that would be implemented in 2019. The whole thing will fall into the lap of the new governor Eduardo Leite, from the PSDB (2019-2022).<ref>{{cite web|access-date=2020-04-29 |archive-date=2020-04-29 |archive-url=https://web.archive.org/web/20200429175948/http://www.jornalja.com.br/analise/gm-chantageia-seus-empregados/ |date=2019-01-29 |title=GM chantageia seus empregados |url=http://www.jornalja.com.br/analise/gm-chantageia-seus-empregados/ |url-status=live |work=Jornal Já}}<!-- auto-translated from Portuguese by Module:CS1 translator --></ref>}}
==References== {{reflist}}
==External links== {{Commons category}} * {{official website}} {{General Motors}} {{Automotive industry in Brazil}}
[[Category:Car manufacturers of Brazil]] [[Category:General Motors subsidiaries|Brazil]] [[Category:Brazilian subsidiaries of foreign companies]] [[Category:Manufacturing companies based in São Paulo]]