{{Short description|Italian fashion line}} {{Infobox company | name = GCDS | logo = GCDS logo.jpg | founders = Giuliano Calza<br />Giordano Calza | founded = 2015 | hq_location = Milan, Italy | industry = Fashion | website = {{URL|gcds.it}} }} thumb|300px '''GCDS''' is an Italian fashion line. The name stands for Giuliano Calza Design Studio.
==History== GCDS was founded in 2015 by brothers Giuliano and Giordano Calza in Milan, Italy. The first pieces of clothing developed by the line were sweatshirts with the GCDS logo on the front.<ref name=Elle>{{cite web|url=https://www.elle.com/it/lifestyle/viaggi/g19699417/giuliano-calza-gcds-indirizzi/|title=In viaggio con GCDS → I 5 indirizzi del cuore di Giuliano Calza di GCDS da segnare in agenda|first=Di Valentina|last=Nuzzi|date=9 April 2018|publisher=ELLE}}</ref> There were only 100 sweatshirts made in the first attempt. At the time the shirts were made in China, however the line is now made entirely in Italy.<ref name="Vogue">{{cite web|url=https://www.vogue.it/moda/news/2017/07/04/unintervista-esclusiva-giuliano-calza-gcds|title=Un'intervista esclusiva a Giuliano Calza di GCDS|date=4 July 2017|publisher=Vogue Italia}}</ref> Initially the company only sold its products online, before being picked up by retail locations.<ref>{{cite web|url=https://www.allure.com/story/gcds-streetwear-brand-to-know|title=The Street Style Star-Approved Brand That Won't Break the Bank|date=15 November 2016|publisher=Allure}}</ref>
==Company overview== Giuliano Calza is the label's creative director, and Giordano Calza is the label's chief executive officer.<ref name=Business>{{cite web|url=https://www.businessoffashion.com/community/people/giuliano-calza|title=Giuliano Calzais One of the 500 People Shaping the Global Fashion Industry in 2018|publisher=The Business of Fashion}}</ref> In 2016 GCDS opened its first flagship store in Piazza Gae Aulenti.<ref name=Elle /> In 2017 sales for the company reached €5 million,<ref name=Business /> growing to €10 million in 2018, and in 2018 its clothing was available in about 350 retail locations.<ref name=MFF>{{cite web |url=https://www.mffashion.com/news/english/the-next-100-italy-giuliano-calza-201809221812092763 |title=The Next 100 Italy: Giuliano Calza |publisher=MFFashion.com |date=2018-09-22 |accessdate=2022-08-08 |archive-date=2022-08-24 |archive-url=https://web.archive.org/web/20220824055130/https://www.mffashion.com/news/english/the-next-100-italy-giuliano-calza-201809221812092763 |url-status=dead }}</ref> The company has store locations in Italy, Shanghai, Hong Kong, and Beijing.<ref>{{cite web |last=WW |first=FashionNetwork com |title=GCDS: A fashionable immigrant story in reverse |url=https://ww.fashionnetwork.com/news/Gcds-a-fashionable-immigrant-story-in-reverse,1245832.html |access-date=2022-07-25 |website=FashionNetwork.com |language=en-WW}}</ref>
The brand name is more commonly known as “Giuliano Calza Design Studio”, "God Can't Destroy Streetwear", "Girls Can Desire Sex" “Giuliano Calza Does SpongeBob”,
==Collections== Soon after founding, the company expanded its clothing items to include t-shirts, jackets,<ref name=MFF /> raincoats, and other garments. It now creates a Spring/Summer line,<ref name=Ten>{{cite web|url=https://tendaily.com.au/lifestyle/style/a180925spv/three-breasts-are-better-than-two-apparently-20180925|title=Three Breasts Are Better Than Two, Apparently|date=25 September 2018|publisher=10 daily}}</ref> Men's wear line,<ref>{{cite web|url=https://www.vogue.it/en/uomo-vogue/shows/show/spring-summer-18/gcds|title=GCDS – Spring Summer 2018 – Men Fashion Shows – Vogue.it|website=www.vogue.it}}</ref> Fall/Winter line, its "Skater or die" collection, and some limited edition collaborations, such as its “Made in LA” line.<ref name="Vogue"/> They also create accessories<ref>{{cite web|url=https://www.esquire.com/it/stile/moda-uomo/a20149752/giuliano-calza-gcds/|title=Giuliano Calza: "Ecco perché tutti amano lo streetwear"|first=Di Angelo|last=Ruggeri|date=4 May 2018|publisher=Esquire}}</ref> and in 2018 they released their first children's wear collection GCDS Mini.<ref>{{cite web|url=https://wwd.com/fashion-news/fashion-scoops/gcds-introduces-children-wear-1202708948/|title=GCDS Introduces Children's Wear|first1=Martino|last1=Carrera|date=14 June 2018|publisher=Women's Wear Daily}}</ref> GCDS exhibits its new seasons at Milan Fashion Week,<ref name=Elle /> and has shown at the New York Fashion Week as well.<ref name="Vogue"/> The 2019 Spring/Summer collection was inspired by a science fiction motif, specifically the 1980s and 1990s, in addition to cartoons and manga.<ref name=Ten /> As a part of the runway show, some models walking the catwalk were fitted with a third prosthetic breast.<ref>{{cite web|url=https://www.cosmopolitan.com/style-beauty/fashion/a23416255/three-breast-models-gcds-runway-milan-fashion-week/|title=So Um, Models with Three Breasts Just Walked the Runway at Milan Fashion Week|first=Emma|last=Baty|date=24 September 2018|publisher=Cosmopolitan}}</ref>
In 2019 GCDS released a line of lipsticks called GCDS Beauty, which included a lipstick called THC and which contains a PH reagent that causes a chemical color change in the lips.<ref>{{cite web|url=https://i-d.vice.com/en_us/article/wj3qk5/giuliano-calza-unveils-gcds-beauty-its-new-and-colorful-project|archive-url=https://web.archive.org/web/20190223185015/https://i-d.vice.com/en_us/article/wj3qk5/giuliano-calza-unveils-gcds-beauty-its-new-and-colorful-project|url-status=dead|archive-date=February 23, 2019|title=giuliano calza unveils gcds beauty, its new and colorful project|first1=Roisin|last1=Lanigan|first2=SAGG|last2=Napoli|date=12 November 2018|publisher=Vice}}</ref>
In November 2021, the label launched a collection in collaboration with Bratz.<ref>{{cite web|title=Giuliano Calza's GCDS and Bratz Unveil New Collab Collection That Puts Emphasis on Inclusive Fashion|url=https://www.complex.com/style/giuliano-calza-gcds-bratz-new-collab-collection-inclusive-fashion|access-date=2021-12-29|website=Complex|language=en}}</ref><ref>{{cite web|date=2021-12-01|title=Passion for fashion! Bratz get a whole new look courtesy of GCDS|url=https://www.dazeddigital.com/fashion/article/54935/1/passion-for-fashion-bratz-get-a-whole-new-look-courtesy-of-gcds-giuliano-calza|access-date=2021-12-29|website=Dazed|language=en}}</ref>
In March 2022, the label collaborated with One Piece for its Spring/Summer 2022 collection.<ref>{{cite web |date=2022-03-28 |title='One Piece' x GCDS Is for the Die-Hard Manga Fans |url=https://hypebeast.com/2022/3/one-piece-gcds-japanese-manga-series-collaboration-collection-release-information |access-date=2022-07-25 |website=HYPEBEAST}}</ref>
In 2025, GCDS partnered with Mattel to release a limited-edition Polly Pocket-inspired fashion line." <ref>{{cite web |last= |first= |title=Mattel x Polly Pocket x GCDS Collaboration: Limited Edition 2025 |url=https://www.casawi.eu/post/mattel-polly-pocket-gcds-collaboration-limited-edition-2025 |website=Casawi |date=July 2025 |access-date=19 July 2025}}</ref>
==References== {{reflist}}
Category:Italian companies established in 2015 Category:Clothing brands of Italy Category:Companies based in Milan