{{Short description|Israeli businesswoman (1951–2021)}} {{Expand Hebrew|topic=bio|date=December 2021}} {{Use dmy dates|date=November 2021}} {{Infobox person | image = ג' יפית.jpg | caption = Greenberg in 2020 | name = Yafit Greenberg | birth_date = {{birth date|1951|8|9|df=y}} | birth_place = Bnei Brak, Israel | death_date = {{death date and age|2021|11|30|1951|8|9|df=y}} | death_place = Petah Tikva, Israel | burial_place = Kiryat Shaul Cemetery | education = Bar-Ilan University | occupation = Advertiser<br />Businessperson }}
'''Yafit Greenberg''' ({{langx|he|יפית גרינברג}}; 9 August 1951 – 30 November 2021), commonly known as '''G. Yafit''' ({{langx|he|ג. יפית}}, ''Gimmel Yafit''), was an Israeli businesswoman specialising in advertising.<ref>[http://www.globes.co.il/serveen/globes/docview.asp?did=1000894707 Lauder to sell Channel 10 stake to Yafit Greenberg] Globes, 17 November 2013</ref>
==Biography== Greenberg was born Yaffa Maimon<ref name=W>[https://b.walla.co.il/item/3474126 אשת העסקים והפרסום ג. יפית הלכה לעולמה בגיל 70] Walla, 30 November 1951</ref> in Bnei Brak in 1951 to a traditional Jewish family who had immigrated from Tripoli in Libya, and was one of five daughters. She studied geography and education at Bar-Ilan University.<ref name=Y>[https://www.ynet.co.il/news/article/skdnflxff ג. יפית הלכה לעולמה בגיל 70] Yedioth Ahronoth, 30 November 2021</ref>
She began working in marketing for Lahitun magazine,<ref name=Y/> before switching to advertising, establishing the G. Yafit company in 1977.<ref name="about">[https://web.archive.org/web/20110721135058/http://g-yafit.co.il/us.asp About Us] G. Yafit {{in lang|he}}</ref> The company initially posted advertisements in newspapers, the first of which was an advert for Tadiran refrigerators in ''Yedioth Ahronoth''.<ref name="about" /> When commercial television began broadcasting in 1993, she began offering low-cost advertisement slots in a similar style to the newspaper adverts. Her unusual advertising style<ref>{{cite news |author=Orna Coussin |url=https://www.haaretz.com/culture/arts-leisure/a-woman-s-work-is-still-not-done-1.182109 |archive-url=https://web.archive.org/web/20101026201314/http://www.haaretz.com/culture/arts-leisure/a-woman-s-work-is-still-not-done-1.182109 |url-status=dead |archive-date=26 October 2010 |title=A woman's work is still not done |newspaper=Haaretz |date=8 March 2006 |accessdate=13 January 2014}}</ref> saw her front the advert herself to talk about the product. Her daughter-in-law, Maya Yeshayahu, also began appearing alongside her in the adverts.<ref name=W/>
In June 2014 a group of investors led by G. Yafit acquired the Steimatzky bookstore chain from Markstone Capital Partners.<ref>[https://www.haaretz.com/israel-news/business/2014-06-20/ty-article/.premium/g-yafit-buys-steimatzky/0000017f-db54-d856-a37f-ffd41c550000 Israeli Bookstore Chain Steimatzky Sold to Investor Group Headed by Gimel Yafit] Haaretz, 20 June 2014</ref>
She died of cancer on 30 November 2021 at the age of 70.<ref name=W/>
==References== {{reflist}}
==External links== *{{IMDb name|1813909|G. Yafit}}
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{{DEFAULTSORT:Yafit, G.}} Category:1951 births Category:2021 deaths Category:Bar-Ilan University alumni Category:21st-century Israeli businesswomen Category:21st-century Israeli businesspeople Category:Israeli television personalities Category:People from Bnei Brak Category:Israeli people of Libyan-Jewish descent Category:21st-century Israeli Jews Category:20th-century Israeli businesswomen Category:20th-century Israeli businesspeople Category:Deaths from cancer in Israel Category:Burials at Kiryat Shaul Cemetery