{{Short description|Japanese confectionery store chain}} {{For|the British musical group|Fujiya & Miyagi}} {{Infobox company | name = Fujiya Co. Ltd. | native_name = 株式会社不二家 | logo = FUJIYA logo.svg | logo_size = 150px | image = Ginza FUJIYA 2006.jpg | image_size = 250px | image_caption = Store in Ginza, Tokyo | type = Public K.K. | traded_as = {{TYO|2211}} | founder = Rin'emon Fujii | area_served = Japan | industry = | owner = Yamazaki Baking<br>Bandai Namco Holdings (1.93%) | founded = {{start date and age|1938|6|30}} | hq_location_city = Tokyo | hq_location_country = Japan | key_people = {{ubl|{{ill|Kensuke Yamada|jp|山田 憲典}}<ref>{{Cite web |url=https://www.fujiya-peko.co.jp/company/company/member.html |title=取締役・監査役 |accessdate=2024-01-07}}</ref> {{Small|(Chairman)}}|{{ill|Nobuyuki Kawamura|jp|河村 宣行}} {{Small|(President)}}}} }} thumb|Fujii Rin'emon, founder of Fujiya (1955) {{nihongo|'''Fujiya Co. Ltd.'''|株式会社不二家|Kabushiki Gaisha Fujiya}} ({{tyo|2211}}) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.<ref name="iht">{{cite web |url=http://www.iht.com/articles/2007/10/31/asia/31japan.php |title=Wait, don't eat that: candy scandal stuns Japan|publisher=International Herald Tribune |date= 2007-10-31 |access-date=2008-12-29 |archive-url=https://web.archive.org/web/20071031164632/http://www.iht.com/articles/2007/10/31/asia/31japan.php |archive-date=2007-10-31}}</ref>
Fujiya is credited with introducing the Christmas cake to Japan.<ref>{{Cite web|date=2020-12-15|title=The Strawberry On Top – The Rise of Japan's Famous Christmas Cake|url=https://arigatojapan.co.jp/the-strawberry-on-top-the-rise-of-japans-famous-christmas-cake/|access-date=2022-01-14|website=Arigato Travel|language=en-US}}</ref>
In 2016, the company opened its first store outside Japan in Taipei, Taiwan.<ref>{{cite web |url=https://travel.ettoday.net/article/837753.htm |title=FUJIYA不二家洋菓子專賣店登台 12/31開幕 |publisher=ETtoday |date= 2016-12-27 |access-date=2020-04-03 }}</ref>
==Mascot== thumb|left|Fujiya's mascot, Peko-chan thumb|left Fujiya's mascot is '''Peko-chan''', a girl in pigtails licking her lips.<ref name="iht" /> Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.<ref name="CBCComm-Oddities">{{cite web |url=http://www.cbc.ca/consumer/comm-oddities/2007/01/japanese_bakery_head_quits_ove.html |title=Comm-oddities: Japanese bakery head quits over use of expired milk, eggs|publisher=CBC News |date= 2007-01-15 |access-date=2008-12-29 |archive-url=https://web.archive.org/web/20080203175657/http://www.cbc.ca/consumer/comm-oddities/2007/01/japanese_bakery_head_quits_ove.html |archive-date=2008-02-03}}</ref>
==2007 ingredients scandal== In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.<ref name="CBCComm-Oddities" />
==References== {{Reflist}}
==External links== *{{Commonscatinline}} *[http://www.fujiya-peko.co.jp/index.html Fujiya - Official website] (Japanese) *[http://fujiya-fs.com/ Fujiya restaurants - official site] (Japanese)
{{Food chains in Japan}} {{Authority control}} {{Coord missing|Tokyo}}
Category:Retail companies based in Tokyo Category:Food and drink companies based in Tokyo Category:Japanese brands Category:Confectionery companies of Japan Category:Restaurants in Japan Category:Food and drink companies established in 1910 Category:Retail companies established in 1910 Category:Restaurants established in 1910 Category:Companies listed on the Tokyo Stock Exchange