{{short description|Defunct British fashion label}} {{EngvarB|date=June 2018}} {{Use dmy dates|date=June 2018}} {{COI|date=September 2016}} {{Infobox company | type = Privately held company | name = Frost French | foundation = {{start date and age|1999}} | defunct = {{end date and age|2011}} | location = London, United Kingdom | key_people = Sadie Frost and Jemina French | industry = Apparel | products = Clothing, Accessories, Lingerie }}

'''Frost French''' was a British fashion label established in 1999 and run by British actress Sadie Frost and Jemima French.<ref name="VogueBio">{{cite web|last=Craven|first=Jo|title=FrostFrench|url=http://www.vogue.co.uk/biographies/080420-frostfrench-biography.aspx|work=Vogue|accessdate=28 March 2014|archive-url=https://web.archive.org/web/20090728084026/http://www.vogue.co.uk/biographies/080420-frostfrench-biography.aspx|archive-date=28 July 2009|url-status=dead}}</ref>

==History== Frost French was created by Sadie Frost and Jemima French, who have been friends since they were fifteen. The fashion label began in London as a design based studio in 1999.<ref name="VogueBio"/> At first the company sold only knickers and lingerie, though later expanded to a full women's wear collection.<ref name="VogueBio"/><ref name=latimes/> The company had an Autumn/Winter debut show, which featured Kate Moss's strip tease, on 17 February 2001 at the Duke of York's Theatre in the West End of London.<ref>{{cite web|last=Alexander |first=Hilary |url=https://www.telegraph.co.uk/news/uknews/1385179/Moss-kicks-off-her-clothes-for-Fashion-Week.html |title=Moss kicks off her clothes for Fashion Week |work=The Daily Telegraph |date=18 February 2002 |accessdate=5 January 2016}}</ref>

During the London fashion week in 2003, they named their show the "Frost French Tea Party" at Regent's Park Open Air Theatre. After the exhibition ended, they hosted an afternoon tea party in collaboration with the Tea Council of Great Britain.<ref>{{cite web|first=Simon |last=Mills |url=https://www.theguardian.com/news/2006/jul/05/food.britishidentity |title=Simon Mills on the delights of afternoon tea |work=The Guardian |date=5 July 2006 |accessdate=5 January 2016}}</ref> In 2004, they won the Elle Style Award for "Best British Designer".<ref>{{cite web|url=https://www.fashionunited.co.uk/leads/frostfrench-new-formation |title=FrostFrench new formation |publisher=FashionUnited |date=6 August 2008 |accessdate=5 January 2016}}</ref> In 2006, Frost and French appeared as guest judges on Project Catwalk's season 1, episode 2.<ref name=catwalk>{{cite web|title=Project Catwalk – Season 1|url=http://www.tv.com/shows/project-catwalk/season-1/|publisher=CBS Interactive Inc.|accessdate=30 March 2014}}</ref> In September 2007, Frost French opened a boutique store in Islington, London.<ref name="First Store">{{cite web|last=elleuk|first=elleuk|title=Frost French Opens First Store|date=17 August 2007|url=http://www.elleuk.com/fashion/news/node_325144#image=1|accessdate=28 March 2014}}</ref>

The fashion label fell into administration due to £4.2&nbsp;million worth of debt in 2008 until John Jaokim, a Norwegian film producer and a property investor, bailed out Frost French by investing in the company. John Jaokim joined the board of directors after helping the fashion label financially.<ref name=emap>{{cite web|last=Santi|first=Ana|title=Rescue deal saves FrostFrench|date=24 July 2008|url=http://www.drapersonline.com/news/rescue-deal-saves-frostfrench/1744369.article|publisher=EMAP Publisher Ltd.|accessdate=30 March 2014}}</ref> In 2009, they sought help from sales agents to reposition their brand and improve product distribution.<ref name="VogueBio"/> In the same year, they decided to open their second boutique at Soho in London. The fashion label designed their second store to reflect the playful aesthetic side of Frost French.<ref name=soho>{{cite web|last=Bumpus|first=Jessica|title=Town Bound|url=http://www.vogue.co.uk/news/2009/11/05/frostfrench-soho-boutique|work=Vogue|accessdate=28 March 2014}}</ref>

Although Frost French recovered in 2008, the company continued to face troubles in 2010 as they suffered a £500,000 loss. Also, John Jaokim and Dominic McVey had resigned, as directors, leaving only Frost and French. Their Spring/Summer 2011 collection was discontinued.{{cn|date=August 2020}} As a result, all of Frost French's stores in Islington and Soho had closed down.<ref name=relaunch>{{cite web|last=Milligan|first=Lauren|title=Sadie And Jemima on the FrostFrench Relaunch|url=http://www.vogue.co.uk/news/2014/02/10/frostfrench-relaunch-collection-sadie-frost-jemima-french|work=Vogue|date=10 February 2014 |accessdate=28 March 2014}}</ref><ref name=Relaunch2>{{cite web|last=Sowray|first=Bibby|title=Sadie Frost and Jemima French to relaunch FrostFrench|url=http://fashion.telegraph.co.uk/article/TMG10628747/Sadie-Frost-and-Jemima-French-to-relaunch-FrostFrench.html|accessdate=28 March 2014|archive-url=https://web.archive.org/web/20140407080952/http://fashion.telegraph.co.uk/article/TMG10628747/Sadie-Frost-and-Jemima-French-to-relaunch-FrostFrench.html|archive-date=7 April 2014|url-status=dead}}</ref>

After the company disappeared, Frost and French continued to design lingerie, swimwear, and nightwear for the company's sister brands Floozie and Iris & Edie. Early in 2014, the owners gave an official statement of Frost French's plans to relaunch the company. The fashion label said that the relaunch would happen around September 2014 with the first design meeting being held in February 2014.<ref name=relaunch/><ref name=Relaunch2/> As of 2016, the label had not relaunched, but continued to live on under the ''Floozie by Frost and French'' brand.<ref>{{Cite web|url=http://www.debenhams.com/women/swimwear-beachwear/floozie-by-frost-french|title = Debenhams UK - Fashion, Beauty & Gifts Online}}</ref>

==Products== Frost French described their products as: "classical with a twist of pop." According to the designers, their clothing appeals to the likes of a youthful London girl.<ref name="VogueBio"/> They originally produced knickers for women, but they expanded their product line to a full women's wear collection, which includes coats, dresses, lingerie, shirts, and accessories.<ref name=latimes>{{cite web|last=Moore|first=Booth|title=In London, spurning runways for the real deal|url=https://www.latimes.com/archives/la-xpm-2003-feb-21-et-booth21-story.html|work=Los Angeles Times|date=21 February 2003 |access-date=31 March 2014}}</ref> They have collaborated with Peugeot, GHD, 17 Cosmetics, and Olay in a variety of projects.<ref name=boots17>{{cite web|title=Boots 17 ties up with design duo frostfrench|url=http://www.marketingmagazine.co.uk/article/524189/boots-17-ties-design-duo-frostfrench|publisher=Haymarket|accessdate=1 April 2014}}</ref> They also had a contract with Liptons and they sold lipstick-stained teacups, which was an activity for their 'drink gorgeous' campaign.<ref name=cups>{{cite web|last=Alexander|first=Ella|title=The FrostFrench Show|url=http://www.vogue.co.uk/news/2010/08/11/frostfrench-launch-glassware|work=Vogue|date=11 August 2010 |accessdate=30 March 2014}}</ref>

==References== {{reflist}}

Category:High fashion brands Category:Clothing companies of the United Kingdom Category:Clothing companies established in 1999 Category:1999 establishments in England