{{Short description|Online retailer of underwear}} {{Infobox company | name = Freshpair | logo = Soho, New York.jpg | logo_size = <!--200px--> | type = Privately held company | industry = Intimate Apparel Retail | founded = {{Start date and age |2000}} | hq_location_city = Pembroke Pines, Florida | hq_location_country = United States | products = Underwear, Shapewear, Lingerie, and Performance | production = Worldwide | services = | owner = | num_employees = | website = {{URL |http://www.freshpair.com/}} }}
'''Freshpair''' is an American online retailer of men’s underwear and women's intimate apparel headquartered in Fairfield, New Jersey.<ref name="Businessweek">{{cite web|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=116321263 |archive-url=https://archive.today/20131107230719/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=116321263 |url-status=dead |archive-date=November 7, 2013 |title=Company Overview of Freshpair Inc. |publisher=investing.businessweek.com |accessdate=2013-11-07}}</ref>
==History== Freshpair was founded in 2000 out of a one-bedroom apartment and moved into its New York office in 2004.<ref name="AdvertisingAge">{{cite web|url=http://adage.com/article/news/freshpair-package-goods-meaning/229019/ |title=Freshpair Gives Package Goods New Meaning |publisher=adage.com |date=2011-07-30 |accessdate=2013-11-08}}</ref>
==National Underwear Day== In an effort to promote underwear, Freshpair founded National Underwear Day on August 5, 2003. Employing underwear models, it advertised the event in heavily congested areas of New York, including Times Square, City Hall, and the New York Stock Exchange.<ref name="FoxNews">{{cite web|last=Sims |first=Amy C. |url=http://www.foxnews.com/story/0,2933,94546,00.html |archive-url=https://web.archive.org/web/20060421054817/http://www.foxnews.com/story/0,2933,94546,00.html |url-status=dead |archive-date=April 21, 2006 |title=Americans Encouraged to Bare Underwear - Celebrity Gossip | Entertainment News |publisher=FOXNews.com |date=2003-08-13 |accessdate=2009-10-14}}</ref> Following a 2012 company rebrand, Freshpair promoted National Underwear Day by launching a pop-up shop near Columbus Circle.<ref name="iStockAnalyst">{{cite web|url=http://www.istockanalyst.com/business/news/6002204/it-s-time-for-a-change-freshpair-com-celebrates-10th-anniversary-of-national-underwear-day-with-nyc-pop-up-store/ |title=It's Time for a Change: Freshpair.com Celebrates 10th Anniversary of National Underwear Day?, with NYC Pop-Up Store |publisher=iStockAnalyst |date=2012-08-21 |accessdate=2013-03-14}}</ref> In 2013, Freshpair advertised the event in Times Square by attempting to break the Guinness World Record for largest gathering of people in their underwear.<ref name="WWD">{{cite web|url=http://www.wwd.com/fashion-news/fashion-scoops/coming-up-short-7079778 |title=Fresh Pair CEO and Friends Shoot for Guinness Record |publisher=wwd.com |date=2013-08-07 |accessdate=2013-11-08}}</ref>
==Partnership== Freshpair participates in the annual Underwear Run in Manhattan, sponsored by Aquaphor. In 2012, a record-breaking 500 people participated in the Underwear Run's "Celebrate America" theme.<ref name="nyctri">{{cite web |url= http://www.nyctri.com/Freshpair_Underwear_Run.htm |title= 2013 Freshpair Underwear Run-Friday, July 12, 2013 |publisher= nyctri |date= 2012-07-13 |accessdate= 2013-04-04 |archive-url= https://web.archive.org/web/20130622040717/http://www.nyctri.com/Freshpair_Underwear_Run.htm |archive-date= June 22, 2013 |url-status= dead }}</ref>
In 2013, Freshpair partnered with soccer player Cristiano Ronaldo to launch his underwear collection CR7. Ronaldo collaborated with designer Richard Chai and Scandinavia manufacturer JBS for each line.<ref name="senatus">{{cite web|url=http://senatus.net/album/image/113978/ |title=CR7 Underwear by Cristiano Ronaldo Global Launch |publisher=senatus.net |date=2013-11-03 |accessdate=2013-11-08}}</ref>
== Recognition == * ''2009:'' Freshpair received the Responsys Lead Forum Award.{{citation needed|date = November 2013}} * ''2010:'' Freshpair received the CJYou award for Innovator of the Year.<ref name="CJYou">{{cite web |url= http://ir.valueclick.com/releasedetail.cfm?ReleaseID=539035 |title= Commission Junction Announces 2010 CJYou Award Winners |publisher= CJYou |date= 2010-09-30 |accessdate= 2013-04-04 |archive-url= https://web.archive.org/web/20120904125033/http://ir.valueclick.com/releasedetail.cfm?ReleaseID=539035 |archive-date= 2012-09-04 |url-status= dead }}</ref> * ''2011, 2012:'' made the Hot 100 list by Internet Retailer.<ref name="internetretailer">{{cite web|url=http://www.internetretailer.com/2011/12/01/internet-retailer-unveils-its-annual-list-hot-100-e-retailers |title= Internet Retailer unveils its annual list of the Hot 100 e-retailers |publisher= internetretailer.com |date= 2011-12-01 |accessdate=2013-11-07}}</ref> * ''2012:'' Freshpair received the PivotLink Excellence Award in Marketing Optimization.{{citation needed|date = November 2013}}
==References== {{Reflist}}
Category:Online retailers of the United States