{{short description|Former radio station covering Yorkshire and Lancashire, in England}} {{Use dmy dates|date=December 2023}} {{Use British English|date=August 2012}} {{Infobox radio station | country = England | name = Fresh Radio | logo = Freshyorkshiredales.png | logo_size = 200px | area = Yorkshire Dales<br />(Western [[North Yorkshire]], Northern [[West Yorkshire]], Southeastern [[Cumbria]] & Northern [[Lancashire]]) | airdate = 4 May 1997 | last_airdate = 6 January 2012 | frequency = 936 MW<br /> (Hawes)<br />102.6 FM (Richmond)<br />107.1 FM (Ilkley)<br />107.1 FM (Pateley Bridge)<br />107.8 FM<br /><small> RDS Name "FRESH"</small> | format = [[Hot AC]] | owner = Utopia Broadcasting Limited | website = [https://web.archive.org/web/20120103232952/http://www.freshradio.co.uk/ Fresh Radio: Home Page] Archive Copy (3 January 2012) }}
'''Fresh Radio''' was an [[Independent Local Radio]] station broadcasting to the [[Yorkshire Dales]] in northern England on two medium wave (AM) frequencies and three FM frequencies. It was also heard online via the Fresh Radio website.
==Transmission== Two of the three AM frequencies were originally to be switched off by April 2007 and replaced by FM transmitters in [[Skipton]], [[Ilkley]], [[Pateley Bridge]], [[Settle, North Yorkshire|Settle]], [[Richmond, North Yorkshire|Richmond]] and [[Grassington]]. The FM transmitter for Richmond on 102.6 FM commenced broadcasts on 11 February 2007 on 102.6 FM, however the rollout elsewhere was delayed, and AM kept being broadcast in Richmond, alongside the FM frequency.
The Ilkley transmitter also began broadcasting on 107.1 FM as of 18 February 2007, a frequency also used by the former AM Pateley Bridge transmitter, while AM broadcasting continued on 936 AM covering [[Wensleydale]], 1413 AM from Skipton and 1431 AM from Settle.
The station's main studio was based at [[Broughton Hall, North Yorkshire|Broughton Hall]] near Skipton. Fresh Radio broadcast to an area of approximately {{convert|2000|sqmi|km2}} to an adult population of around 200,000 people.
Its coverage area was, broadly, bounded by the [[M6 motorway]] to the west, the [[A1(M)]] to the east, the [[A66 road|A66]] to the north, and the towns of Skipton, [[Keighley]] and Ilkley to the south.
==Digital Radio== In September 2007 it was announced that the station would launch on [[Digital Audio Broadcasting|DAB]] across North Yorkshire. The same month MuxCo applied for a local DAB Digital Radio licence to cover the North Yorkshire area, and was awarded the licence in December 2007.<ref>[http://www.muxco.com/multiplexes/york/ Muxco, North Yorkshire], Muxco.com. Retrieved 24 December 2011</ref> It aimed initially to commence broadcasting in mid-2009.
==Content== The station featured a variety of music, with contemporary recording artists from the 1960s to the present day, local and national news, weather, travel, quizzes and local information.
==History== Fresh Radio was launched 4 May 1997 as Yorkshire Dales Radio with the strapline "May the fourth be with you". The station was re-launched in 1999 as Fresh AM, with a slight change of name two years later to Fresh Radio pending the introduction of FM frequencies.
The station was originally owned by a group of local shareholders with a board of founding directors including Chris Parkin (chairman) and [http://www.jameswilson.org James Wilson] (Company Secretary), it was then acquired by [[Laser Broadcasting]], and then Utopia Broadcasting Ltd, which was owned by local businessman Roger Tempest, owner of [[Broughton, Craven#Broughton Hall|Broughton Hall]], near Skipton.
Under head of news James Wilson, Fresh Radio's coverage of local news was mentioned in opinion presented by [[Boris Johnson]] to the 2004 [[House of Commons of the United Kingdom|House of Commons]] Second [[Public bill committee|Standing Committee]] on [[Delegated legislation in the United Kingdom|Delegated Legislation]], following the [[2001 United Kingdom foot-and-mouth outbreak|2001 Foot and Mouth outbreak]]. Johnson stated: "I believe that it [Fresh Radio] was an important focal point during the foot and mouth outbreak... It would be hard to think of a more perfect definition of a community radio".<ref>[https://publications.parliament.uk/pa/cm200304/cmstand/deleg2/st040713/40713s02.htm "Draft Community Radio Order 2004"], Second Standing Committee on Delegated Legislation (2004). Retrieved 24 December 2011</ref>
The station was sold to [[UKRD]] on Friday 6 January 2012 and went into automated programming. The last presenter heard on air was Nick Babb. It ceased transmission at 6 pm on the same day.<ref>{{cite web | url=http://www.cravenherald.co.uk/news/9458293.It_s_farewell_to_Fresh/ | title=It's farewell to Fresh | date=6 January 2012 }}</ref>
Plans were unveiled to merge the station into [[Stray FM]], covering an enlarged coverage area from existing studios in [[Harrogate]] but Stray FM subsequently dropped transmission to the northern Dales, leaving the area previously covered by the 936 kHz AM transmitter at Hawes with no independent local commercial radio. However, a new community station, [[Dales Radio]], was licensed in November 2013 and broadly covers the area which lost out when UKRD decided to cease broadcasting the enlarged Stray FM in the northern Dales area.<ref>[https://web.archive.org/web/20131211140226/http://licensing.ofcom.org.uk/radio-broadcast-licensing/community-radio/current-licensees/awards-round-3/2-oct-13 Ofcom website – Community radio licence awards October 2013]</ref><ref>[http://radiotoday.co.uk/2013/11/yorkshire-dales-radio-team-to-make-return/ Radio Today website]</ref> Dales Radio started broadcasting on 11 January 2016 and featured a number of former Fresh Radio presenters and staff.<ref>{{cite web|url=https://radiotoday.co.uk/2016/01/dales-radio-set-to-launch-in-yorkshire/|title=Dales Radio set to launch in Yorkshire|date=3 January 2016}}</ref> It expanded further into the former Fresh Radio area in 2021 when it installed new transmitter sites in unserved parts of the region.<ref>{{cite web|url=https://www.richmondshiretoday.co.uk/radio-station-to-launch-fm-service-in-lower-wensleydale/|title=Radio station to launch FM service in lower Wensleydale|first=Joe|last=Willis|date=12 March 2021}}</ref>
==Awards== Fresh Radio was named "Yorkshire and The North East Radio Station of the Year" in 2004, and again in 2006, by the [[Radio Academy]].
==References== {{reflist}}
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[[Category:North Yorkshire]] [[Category:Radio stations in Yorkshire]] [[Category:Craven, Yorkshire]] [[Category:Radio stations established in 1997]] [[Category:Radio stations disestablished in 2012]] [[Category:Defunct radio stations in the United Kingdom]]