{{short description|Brand of chewing gum}} {{For|the chewing gum sold in France|Orbit (gum)}} {{Use American English|date=February 2026}} {{Use mdy dates|date=February 2026}} {{Infobox brand | name = Freedent | logo = Freedentlogo.png | logo_size = 200 | image = | image_size = 200 | caption = | producttype = [[Chewing gum]] | currentowner = [[Mars, Inc.]] | producedby = [[Wrigley Company]] | country = | introduced = {{start date and age|1975}} | discontinued = | related =[[Orbit (gum)|Orbit]], [[Eclipse (breath freshener)|Eclipse]] | markets = | previousowners = | trademarkregistrations = | ambassadors = | tagline = | website = {{url|https://www.marsfoodservices.com/product/freedent-spearmint-gum| mars.com/freedent}} | module = <!-- or: misc --> | module1 = <!-- or: misc1 --> | footnotes = |logo_caption=Freedent logo in the US}}
'''Freedent''' is a brand of [[chewing gum]] manufactured by [[Wrigley Company|Wrigley's]], first introduced in 1975.<ref name="Freedent3">{{cite web |title=Wrigley.com :: Freedent |url=http://www.wrigley.com/global/brands/freedent.aspx |archive-url=https://web.archive.org/web/20091023053702/http://www.wrigley.com/global/brands/freedent.aspx |archive-date=2009-10-23 |access-date=13 January 2018 |website=wrigley.com |publisher=Wrigley}}</ref> It is marketed as the gum that "won't stick to most [[Dental restoration|dental]] work (or braces)."<ref name="Freedent1">{{cite web|title=Wrigley.com :: Freedent|url=http://www.wrigley.com/global/brands/freedent.aspx#panel-1|website=wrigley.com |publisher=Wrigley|access-date=13 January 2018}}</ref> Freedent currently comes in two flavors in the American market: Peppermint and Spearmint; in the past it also offered other flavors.<ref name="Freedent2">{{cite web |title=Wrigley.com :: Freedent |url=http://www.wrigley.com/global/brands/freedent.aspx#panel-2 |access-date=13 January 2018 |website=wrigley.com |publisher=Wrigley}}</ref>
The Freedent brand is also used in France as a rebranding of [[Orbit (gum)|Orbit/Extra]]. It launched there in 1987.<ref>{{Cite web |title=Découvrez l’histoire de FREEDENT |url=https://www.freedent.fr/decouvrez-lhistoire-de-freedent |website=Freedent.fr |language=fr |quote=Lancement de FREEDENT, le 1er chewing-gum sans sucres.}}</ref> It has also been marketed as such in the Netherlands.<ref>{{Cite web |date=2019-04-24 |title=Freedent vindt zichzelf opnieuw uit |url=https://www.levensmiddelenkrant.nl/freedent-vindt-zichzelf-opnieuw-uit?_lang=nl |access-date=2025-10-08 |website=www.levensmiddelenkrant.nl |language=nl}}</ref>
==History== Freedent was first developed by the Wrigley Company after receiving a large amount of feedback from customers who had issues with regular gum sticking to their dental work. Freedent was designed using a new type of gum base that would not stick to most dental work, allowing those who had trouble chewing traditional gum to chew it with minimal sticking. At the time of its debut in 1975, it was the first new major Wrigley's brand to be released in the US in 53 years.<ref name=":0">{{Cite news |date=June 20, 2004 |title=THE GOODS; Wrigley's Second Chance to Smile |url=https://www.nytimes.com/2004/06/20/business/the-goods-wrigley-s-second-chance-to-smile.html |archive-url=https://web.archive.org/web/20190811214259/https://www.nytimes.com/2004/06/20/business/the-goods-wrigley-s-second-chance-to-smile.html |archive-date=2019-08-11 |access-date=2025-10-08 |work=[[The New York Times]] |language=en}}</ref><ref name = Freedent3 /> It was also released that same year in the British market.<ref name=":0" />
In 2001, Freedent added a pellet package as the Canadian version of [[Orbit (gum)|Orbit White]].{{Citation needed|date=October 2025}} In the mid-2000s, the pellet version was renamed '''Freedent Total'''. By June 2006, Wrigley's had withdrawn the Freedent Total line from Canada and replaced it with '''[[Excel (gum)#Excel White|Excel White]]'''.{{Citation needed|date=October 2025}} Freedent continued its Canadian sales in sticks only, but with similar packaging to the American [[Orbit (gum)|Orbit]] and the Canadian [[Extra (gum)|Extra]].{{Citation needed|date=October 2025}}
As of 2009, the Freedent brand was active in the US, Canada, France and New Zealand.<ref>{{Cite web |title=Wrigley.com :: Freedent |url=http://www.wrigley.com/global/brands/freedent.aspx |archive-url=https://web.archive.org/web/20091023053702/http://www.wrigley.com/global/brands/freedent.aspx |archive-date=2009-10-23 |access-date=2025-10-08 |website=www.wrigley.com}}</ref>
==References== {{reflist}}
==External links== * {{Official website}}
{{Wrigley}}
[[Category:Products introduced in 1975]] [[Category:Wrigley Company brands]] [[Category:Chewing gum brands]] {{Confection-stub}}